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Books > Business & Economics > Business & management > Business communication & presentation > General
For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success. The world of sales can be tough, so it's easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren't making quotas and then you begin looking at job listings waiting for your next downfall. Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he's learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits. In A Mind for Sales, you'll learn how to: Feel energized by renewed purpose and success in your sales role by following the success cycle approach. Receive practical strategies on how to change your mindset and succeed in sales. Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1. Gain real-world insights from Hunter's vast experience as a successful sales professional and sales coach. Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.
Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you'll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.
Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.
Fundamentals of Organizational Communication presents organizational communication concepts within a unique competency-based approach which incorporates personal knowledge, interpersonal sensitivity, communication skills, and ethical values. Blending theory, analysis, and practice, this Eighth Edition provides an extensive introduction to major organizational communication issues, theories, and skills, enabling students to immediately apply the concepts presented. NEW! Pearson's Reading Hour Program for Instructors Interested in reviewing new and updated texts in Communication? Click on the below link to choose an electronic chapter to preview...Settle back, read, and receive a Penguin paperback for your time! http://www.pearsonhighered.com/readinghour/comm
How do bureaucracies remember? The conventional view is that institutional memory is static and singular, the sum of recorded files and learned procedures. There is a growing body of scholarship that suggests contemporary bureaucracies are failing at this core task. This Element argues that this diagnosis misses that memories are essentially dynamic stories. They reside with people and are thus dispersed across the array of actors that make up the differentiated polity. Drawing on four policy examples from four sectors (housing, energy, family violence and justice) in three countries (the UK, Australia and New Zealand), this Element argues that treating the way institutions remember as storytelling is both empirically salient and normatively desirable. It is concluded that the current conceptualisation of institutional memory needs to be recalibrated to fit the types of policy learning practices required by modern collaborative governance.
Praise for Reading the Room "If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a healthier future."--Peter Senge, senior lecturer, leadership and sustainability, MIT Sloan School of Management; and founding chair, Society for Organizational Learning (SoL) "A must-read for anyone truly interested in gaining access to and managing their own actions/behavior as well as all those we work with, live with, and interact with. It will shift the way you, others, and the world occur for you."--Michael C. Jensen, Jesse Isidor Straus Professor of Business Administration, emeritus, Harvard Business School "David Kantor is one of the very few master innovators and theorists in organizational leadership. In this combined story and practice guide, Kantor helps leaders see the hidden dynamics of the groups they lead, and the personal and social factors that shape their relationships with those groups." --Art Kleiner, editor in chief, strategy+business "Kantor addresses the fundamental issue that leaders are surprisingly inept in conversation and in managing groups. Leaders and managers at all levels should be learning these concepts in order to improve their own ability to analyze what is going on and react appropriately."--Edgar H. Schein, professor emeritus, MIT Sloan School of Management; and author, Helping: How to Offer, Give, and Receive Help "An exceptional book in the true sense of the word. It stands alone in its grasp of what it takes to succeed as a leader. It's not simply about mastering the five forces, milking cash cows, accelerating experience curves, or even spurring disruptive innovation. It's about reading the room. Leaders who gain mastery of what David Kantor has to teach in this book will achieve true success, not just as leaders, but as people." --Diana M. Smith, chief executive partner, New Profit Inc.; and author, The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations "There are only a few wise masters in the world when it comes to any real understanding of leader-ship, and even fewer who share their secrets. David Kantor is one of them, and in Reading the Room we have brilliantly laid out before us both a unique lens and a highly practical method that will change for good the way you lead, and more, the way you think. Not to be missed " --William Isaacs, author, Dialogue and the Art of Thinking Together; and senior lecturer, MIT Sloan School of Management
Train your body to communicate with confidence and clarity-have your body match what your mouth says... The popular phrase "leading from influence" takes for granted that influence derives chiefly from verbal communication. However, communication is about more than words. To get to the next level in your career, you must communicate with your entire self. "What Your Body Says" gives you the straight-up "how-to" on unifying what you say with what you do, allowing you to better connect with other people and reach your full leadership potential. It gives you a clear and simple process to follow, all drawn from an intense study of how language impacts people's lives and emotions. Filled with useful tools, strategies, and techniques, this book gives you the key toSpeak intelligently while looking smart, engaging and realDeliver unpleasant messages without pain or guiltHaving a committee meeting and getting something doneAnd more Written by Sharon Sayler, a highly accomplished expert in marketing, presentations, and body language, "What Your Body Says" is the only guide you need to achieve the competitive edge in your personal and business communication style.
Territories of Profit compares Dell Computer, the dominant computer manufacturer of the late twentieth century, and G. F. Swift, the leading meatpacking firm of the late nineteenth century, to reveal how communications revolutions in different periods enabled businesses to innovate their operations, reorganize the structure of the firm, and reshape the geography of profit-making. By depicting the parallel experiences of Dell and Swift, which both deployed revolutionary communications technologies in their business systems and transformed patterns of development through their innovative advances, the book challenges simplified representations of the contemporary economy as historically unprecedented. Territories of Profit also incorporates information from interview sources within Dell to portray the "Dell Model" in ways never before revealed in existing studies of the PC maker.
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, "Resonate" helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.Author has a proven track record, including having created the slides in Al Gore's Oscar-winning "An Inconvenient Truth"Focuses on content development methodologies that are not only fundamental but will move people to actionUpends the usual paradigm by making the audience the hero and the presenter the mentorShows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with "Resonate."
How one global organization's lingua franca mandate shaped the lives of its employees around the world For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
Do your virtual meetings feel like a drag? Learn how to use rituals to build trust, increase engagement, and spark creativity. We rely on virtual meetings now more than ever. However, they can often feel awkward, monotonous, and frustrating. If you're not thrilled with your virtual meetings, rituals can help your group break through to better results by providing structures that unlock freedom. With rituals, virtual meetings can be moments that are elevated and nurtured, opportunities for people to build connection and trust while accomplishing a common goal. In Rituals for Virtual Meetings: Creative Ways to Engage People and Strengthen Relationships authors Kursat Ozenc and Glenn Fajardo show leaders, managers, and meeting organizers how to build rapport and rhythm amongst team members when everyone is not in the same physical space. Rituals for Virtual Meetings provides readers with practical, concrete steps to improve group cohesion and performance, including: How to make virtual meetings more fluid and less awkward How to reduce Zoom fatigue and sustain people's energy during meetings How to facilitate better interactions with project partners, customers, and clients How community leaders can engage members in a virtual setting How teachers can engage students in virtual classrooms Perfect for anyone who needs to engage people in virtual settings, the book also belongs on the shelves of anyone interested in how to increase team engagement in a variety of contexts.
Make every minute count. Your calendar is full, and yet your meetings don't always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don't know why they're there, and follow-up notes that no one reads-or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you'll stay focused, solve problems, gain consensus, and leave each meeting ready to take action. With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: Set and communicate your meeting's purposeInvite the right peoplePrepare an achievable agendaModerate a lively conversationRegain control of a wayward meetingEnsure follow-through without babysitting or haranguing Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Delivering professional presentations of scientific work is an important part of an academic's life. Oral presentations are important not only because you present your scientific work, but also because you present yourself to potential hiring committees, grant committees, and collaborators. This book uses insights from the field of psychology, as well as from the theatre, to teach you how to make a lasting impression. It addresses core topics such as how to design presentation slides, how to practice, and how to deliver your presentation to a range of audiences. Useful exercises are provided to help you cope with presentation anxiety, make the most out of conferences, and adapt your presentation to various formats, audiences, and cultures. It is not easy to present with impact, but this book contains the guidance you need to master the art of presenting.
The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator. In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly impactful. In this era of digital communication and information overload, clear messaging has never been more vital - and personal credibility has never been more valuable. Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. InCredible Communication brings 75 years' combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores the best techniques when communicating in any medium - whether you are conversing in-person, over Zoom or even via social media.
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations. Important topics covered include: * Effective communications plans * Blogs that work * Effective newsletters * Direct marketing success * Brown bag meetings * CEO/Director involvement * Brochure templates * Donor website * Volunteer handbooks * Telephone communication * Member hotlines * Discussion boards * Year-end giving * Communicating with teens * Roundtable discussions * Community outreach Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
What to say in today's toughest workplace situationsWhatever trust previously existed between employer and employee has been torn into millions of pink slips, thanks to the latest recession. As a result, the rules for how managers and employees can successfully communicate have been irrevocably changed. Whether you're a manager or employee, "Workscripts" explains what to say in life's toughest situations at work, including: - Negotiating severance- Performance reviews- Responding to a pay cut- Asking for a raise or promotion- Terminating a friend- Job interviews- Dealing with difficult bosses- And many more
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
Use your interpersonal and communication skills as a financial professional to work successfully with clients Embark on a journey to further develop your career when you read People-Centric Skills Interpersonal and Communication Skills for Financial Professionals, 2nd Edition. Business leaders consider employee communication skills and critical thinking abilities as essential elements for success. In their work, all professionals must communicate clearly and rely on their interpersonal skills to be successful. This second edition of People-Centric Skills shares the fictional story of Dalton Zimmer, executive coach and public speaker. Dalton, all the while juggling his business, kids and social life, provides coaching and communication strategies for handling challenging situations faced by his clients. This insightful narrative will help you expand communication and soft skills as a CPA, auditor, financial planner or other financial professional. As Generation Z is entering the work force, the communication gap between Z and Boomers or Generation X is widening significantly. New to the second edition, you'll find a discussion of communication between generations and how to bridge them as a financial professional. You can be a more people-centric leader as you engage with a wide range of clients and associates. This book can be a first step to improving interpersonal and communication skills as you continue to develop in your career.
Everybody negotiates at various points every day, be it in life or business, and it's important to get it right. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the "sweet spot," is a skill that takes practice but is also one that anybody can learn. Leigh Thompson offers best practices and tools within this book to use in daily negotiations and conflict situations. She calls these strategies "hacks" because they work but don't require a lot of investment, training, expense, and time. You don't have to be a CEO, senior VP, or regional brand manager to learn how to find the sweet spot in life's negotiations. In Negotiating the Sweet Spot, benefits include learning the following: Understanding where the sweet spot is in the deals you negotiate Adopting a big-picture mind-set when approaching any negotiation Seeing negotiations less as win-lose battles and more as opportunities to use problem-solving skills Utilizing a tool kit of "hacks" that will work in any negotiation and have been proven effective by a top expert in the field Negotiating the Sweet Spot walks people of all skill and experience levels through simple and proven techniques that are sure to result in better outcomes for all parties and that uncover the hidden value that exists in any negotiation.
We are all teachers. If you've ever walked a colleague through a new program, you're a teacher. If you've ever coached anyone on how to kick a football, you're a teacher. If you've ever been a parent... enough said. The problem, however, is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvath's 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that truly influences them. From the challenges of learning through a PowerPoint presentation to the debilitating 'error alarm' that can kick in when students make a mistake, the common barriers to learning are explained and tackled. Nearly every day we work to disseminate wisdom to others, so why not ensure that wisdom is retained? For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who's had enough of pouring their heart into presentations only to see no lasting impact among the audience... it's time to stop talking and start influencing!
"The Art and Science of Communication" shows you a new way to understand and use communication in the workplace. Revealing the seven types of communication we all use every day, the book shows you how to increase your communication effectiveness in any setting with practical techniques, analogies, and models that clearly explain the formulas for successful communication. Combining the science and art of communication into one effective formula, this book offers a straightforward and easy to understand plan for a more successful career.
Blending a strong practical focus with a consistent foundation in research and theory, this book introduces the reader to the essential management issues and considerations required to make the information systems resource work in and for an organization. It presents the information systems resource in a business rather than a technical or theoretical context, and explores the practical use of information systems in achieving corporate goals. The text approaches real management issues, where there is not always a right or a wrong answer, encouraging the reader to think critically and enter into a classroom dialogue. To help the student, the text is supported by strong end of chapter questions, references and further reading sections.
If you haven't got time to get your presentation together... If you're not as confident a speaker as you'd like to be... If your topic is complex... If you have no idea where to start... Presentation Now means that in three hours you'll be ready with a plan for a nerve-free, interesting and persuasive presentation. * Get ready - Put a plan together in three hours or less, so you can relax knowing you have everything in hand. * Get set - Discover tactics and tips that will make sure you deliver an engaging presentation calmly, confidently and capably. * Go - Try practical exercises that will boost your natural speaking ability and enhance your credibility. If you have a presentation looming and you're worryingly short of time, Presentation Now will get you from panicked to prepared in no time at all. 'Such a time-saver. From start to finish, this book is impactful and empowering.' Patrick Hofmann, User Experience Designer, Google 'Demystifies the art of presenting, this practical book will show you how you can become a great speaker by untapping the potential within.' Justice Williams MBE, Entrepreneur and Public Speaker 'Packed with time-saving, sensible, systematic advice to rapidly create and deliver a smart talk. It helps you end preparation paralysis, calm your nerves, follow a clear path, and handle the Q&A with confidence.' Lisa B. Marshall, bestselling author of Smart Talk and host of The Public Speaker podcast 'Full of practical advice that you can put into practice straight away, this is a great read for anyone who finds delivering presentations a challenge.' Sukhvinder Pabial, Head of Organisational Development, One Housing |
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