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Books > Business & Economics > Business & management > Business communication & presentation > General

Data Analytics - Effective Methods for Presenting Results (Hardcover): Subhashish Samaddar, Satish Nargundkar Data Analytics - Effective Methods for Presenting Results (Hardcover)
Subhashish Samaddar, Satish Nargundkar
R2,284 Discovery Miles 22 840 Ships in 10 - 15 working days

If you are a manager who receives the results of any data analyst's work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well. In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute. Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics. The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management.

Fund Your Book (Paperback): Jacqui Pretty Fund Your Book (Paperback)
Jacqui Pretty
R254 R233 Discovery Miles 2 330 Save R21 (8%) Ships in 18 - 22 working days

Fund Your Book serves as the ultimate guide to raising $10,000+ to self-publish a business book. More and more self-publishers are realizing that to publish a professional book, they need to hire a professional publishing team - editors, designers, printers, distributors and more. The problem? Where are they supposed to find $3,000 to $15,000+ to publish their book? In Fund Your Book, authors learn how to build long-term, reciprocal relationships with influencers in their industry, the top two strategies for funding books through partnerships, a simple, five-step process to fund their self-published book, and more!

Essentials of Business Communication (Paperback, 12th edition): Mary Ellen Guffey, Dana Loewy Essentials of Business Communication (Paperback, 12th edition)
Mary Ellen Guffey, Dana Loewy
R5,927 R5,196 Discovery Miles 51 960 Save R731 (12%) Ships in 10 - 15 working days

Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Management Mumbo-Jumbo - A Skeptics' Dictionary (Paperback, 2006 ed.): A. Furnham Management Mumbo-Jumbo - A Skeptics' Dictionary (Paperback, 2006 ed.)
A. Furnham
R1,294 Discovery Miles 12 940 Ships in 18 - 22 working days

Bestselling author and psychologist Adrian Furnham takes a critical and challenging view of the jargon and current fads in management contained in manifestos, mantras and mission statements and shows how these often obscure and mystify. In this latest book he turns his skeptical attention to such topics as atmospherics, blame culture, compulsory training, fundamentalist gurus, integrity tests, networming, personality of organizations, and uncertainty avoidance.

Project: Communication (Hardcover): Haukur Ingi Jonasson, Helgi Thor Ingason Project: Communication (Hardcover)
Haukur Ingi Jonasson, Helgi Thor Ingason
R1,784 Discovery Miles 17 840 Ships in 10 - 15 working days

All teamwork is grounded on effective communication. Project Communication enables project managers, leaders of project teams and team members to get their ideas heard, facilitate effective teamwork, create a culture of openness and creative thinking--in short, a culture of effective communication within their team. . The book opens with an orientation on what group dynamics and interpersonal communication entail, particularly in terms of management teams. It then guides the reader on a personal journey whereby different theories and concepts in group dynamics, communication and project team management are gradually introduced. Readers are encouraged to use the book to explore and improve their personal communication style, with the aim of sustaining growth and development within project teams and their respective organisations. Project Communication is an ideal companion to professionals, specialists, and project managers who are leading or working in teams within all types of organisations, businesses, NGOs and governmental and transnational institutions. The book should be of interest to all those who want to use psychological knowledge to improve their teams. It is also a practical guide that can be used as a training course in interpersonal communication in general, with a special focus on project teams.

Recruitment, Retention, and Engagement of a Millennial Workforce (Hardcover): Stephanie A. Smith Recruitment, Retention, and Engagement of a Millennial Workforce (Hardcover)
Stephanie A. Smith; Contributions by Lauren Coffey, Josh Compton, Donna M Elkins, Erin E Gilles, …
R2,857 Discovery Miles 28 570 Ships in 10 - 15 working days

The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as "job hoppers," recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, stress, retention after a crisis, boredom, internships, and how employers can best leverage mobile platforms for increased engagement.

CQ - Developing Cultural Intelligence At Work (Hardcover): P. Christopher Earley, Soon Ang, Joo-Seng Tan CQ - Developing Cultural Intelligence At Work (Hardcover)
P. Christopher Earley, Soon Ang, Joo-Seng Tan
R853 R741 Discovery Miles 7 410 Save R112 (13%) Ships in 18 - 22 working days

"This book is an immensely useful guide to the use of cultural intelligence at work. Cultural intelligence is the individual's capacity for successful work and social adaptation to new cultural settings, and indeed to any unfamiliar social environment. Part I details the various components of cultural intelligence. Part II provides realistic, practical, culture-sensitive stories from intercultural work settings. It describes how leading multicultural organizations deal with cultural diversity, how to create high performing international teams, how to improve job assignments to other cultures, how to deal with a diverse work force, and how to lead people in international organizations."--Harry C. Triandis, University of Illinois, at Urbana-Champaign
"One of tomorrow's certainties is that more and more people will need to understand the effects of culture on behavior and the impact of cultural differences. In CQ, the authors give us important frameworks and insights for developing an understanding of cultures other than our own. Throughout the book, interesting, intriguing, and stimulating examples are presented that focus on cultural differences in workplace interactions and the necessity for dealing with them effectively from the points of view of all stakeholders involved."--Richard Brislin, University of Hawaii

Communication in Organizations - Basic Skills and Conversation Models (Hardcover, 2nd edition): Henk T. van der Molen, Yvonne... Communication in Organizations - Basic Skills and Conversation Models (Hardcover, 2nd edition)
Henk T. van der Molen, Yvonne Gramsbergen-Hoogland
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt. This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaking bad news to negotiating deals and giving presentations, it explores the building blocks to effective communication skills, nurturing the leadership qualities required in any organization. By defining the abstract concepts of 'organization' and 'communication', it provides readers with the necessary skills to conduct any conversation on a professional manner. Illustrated with concrete examples throughout, this new edition includes a new chapter on career coaching, with exercises and ideas for role-play to enable the ideas to come alive. The three parts work seamlessly to expand the readers' conversation skill-set as they progress through the book. Communication in Organizations is an invaluable resource for students of management and business psychology, as well as those taking courses who are already in the workplace. The practical aspects compliment both introductory and advanced courses in interpersonal communication, leadership and business and professional communication.

Advertising as Multilingual Communication (Paperback): H. Kelly-Holmes Advertising as Multilingual Communication (Paperback)
H. Kelly-Holmes
R1,378 Discovery Miles 13 780 Ships in 18 - 22 working days

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

What Do I Say Next? (Paperback): Susan Roame What Do I Say Next? (Paperback)
Susan Roame
R693 Discovery Miles 6 930 Ships in 18 - 22 working days

Also Available as a Time Warner AudioBook

What's the one skill you simply must have to succeed? Verbal Fluency.

From Harvard to Stanford and many places in between, the ability to converse with our colleagues, co-workers, and potential clients is identified as the #1 success factor. Whether your goal is a new job, a promotion, confidence in social and business situations, an elected office in a professional association, to expand your business base, or to be chairman of the board, your ability to mix well and converse will determine how well you do. Now expert socializer Susan RoAne, bestselling author of How to Work a Room and The Secrets of Savvy Networking, shows how easy it is to gain the verbal edge.

What Do I Say Next?

Easy to read, enthusiastic, and peppered with hot tips and practical suggestions from scores of business leaders, What Do I Say Next? is a primer that will turn you into a ConverSensation' before you know it! No matter if you're shy or extroverted, outgoing or anywhere in the middle, this book is for you. It's packed with important do's and don'ts, guidelines and insights -- some of which may surprise you!

Discover:

  • what the terrific talkers avoid -- a special list that goes well beyond the obvious.
  • a Seven Quick-Step Shyness Recovery Program-author Susan RoAne recognizes your fears and takes you by the hand.
  • the O.A.R. METHOD -- detailed strategies to start, build, and maintain conversation.
  • how the masters of small talk prepare themselves for conversation -- and how some small lifestyle changes can turn you into a magnetic and masterful talker.
  • solutions to awkward situations -- including what to do when you forget someone's name, how to speak to those in mourning, and the best way to deal with offensive conversations.
  • how to communicate online-tips for chat rooms, forums, and E-mail.
  • "Magic Words," unusual ice breakers, talk-inducing body language, and other tools of the trade that make conversations hum.
  • the best ways to use humor -- and when NOT to use it.
  • how to shine at a business function.
  • ...and much more!

What Do I Say Next? can do more than improve your social graces. As you become a more effective communicator and listener, you will have a greater influence on decision-makers, build better business relationships, develop friendships...and get more out of life.

Make Meetings Matter - Ban Boredom, Control Confusion, and Eliminate Time Wasting (Paperback): Charlie Hawkins Make Meetings Matter - Ban Boredom, Control Confusion, and Eliminate Time Wasting (Paperback)
Charlie Hawkins
R406 R384 Discovery Miles 3 840 Save R22 (5%) Ships in 18 - 22 working days

Meetings should drive results. Instead they drive most people crazy! Make Meetings Matter will help you rethink the role of meetings in your organization and enable you to: * Reinvent meetings to get more done, minimize time spent, and maximize productivity. * Avoid unnecessary and useless meetings. * Keep participants engaged and energized. * Keep the agenda on track. * Leverage technology. * Ensure follow-up action is taken.

La forma mas sencilla de analizar a las personas - Aprende a leer a las personas, entender su lenguaje corporal y descubre lo... La forma mas sencilla de analizar a las personas - Aprende a leer a las personas, entender su lenguaje corporal y descubre lo que siempre te perdiste en las conversaciones (Spanish, Hardcover)
Leticia Caballero
R629 R568 Discovery Miles 5 680 Save R61 (10%) Ships in 18 - 22 working days
A Picture's Worth 1000 Words - A Workbook for Visual Communications (Paperback): J. Westcott A Picture's Worth 1000 Words - A Workbook for Visual Communications (Paperback)
J. Westcott
R1,181 Discovery Miles 11 810 Ships in 18 - 22 working days

Dramatically increase the impact of your presentations with visuals. Drawings are a quick way to organize and connect ideas and keep the creative juices flowing during presentations and meetings.

This workbook will show you how to:

  • Draw simple objects to help your audience relate information
  • Print words quickly and legibly
  • Add action to your presentation through simple visuals
  • Use color strategically . . . and more!

    Designed to be reused, this workbook will help you gain the skills and confidence to express your ideas with pictures. You don't have to be a graphic artist to add graphic dimension to your presentation. With these simple graphics tips, you'll soon be on your way to creating a fun and impactful presentation!

  • Territories of Profit - Communications, Capitalist Development, and the Innovative Enterprises of G. F. Swift and Dell Computer... Territories of Profit - Communications, Capitalist Development, and the Innovative Enterprises of G. F. Swift and Dell Computer (Hardcover, New)
    Gary Fields
    R3,765 Discovery Miles 37 650 Ships in 18 - 22 working days

    Territories of Profit compares Dell Computer, the dominant computer manufacturer of the late twentieth century, and G. F. Swift, the leading meatpacking firm of the late nineteenth century, to reveal how communications revolutions in different periods enabled businesses to innovate their operations, reorganize the structure of the firm, and reshape the geography of profit-making. By depicting the parallel experiences of Dell and Swift, which both deployed revolutionary communications technologies in their business systems and transformed patterns of development through their innovative advances, the book challenges simplified representations of the contemporary economy as historically unprecedented. Territories of Profit also incorporates information from interview sources within Dell to portray the "Dell Model" in ways never before revealed in existing studies of the PC maker.

    Permission Granted - Changing the Paradigm for Women in Leadership (Paperback): Marcia A Cone' Permission Granted - Changing the Paradigm for Women in Leadership (Paperback)
    Marcia A Cone'
    R282 R261 Discovery Miles 2 610 Save R21 (7%) Ships in 18 - 22 working days

    Permission granted! Do you feel like you're waiting for something to happen? Waiting and hoping that someone or something will transform your current situation? Many successful leaders find themselves frustrated and stuck. You work hard, do the right thing, play by the rules, and still feel like you don't know how to shift gears to achieve what you really want. Permission Granted is profoundly actionable. You'll recognize yourself within its pages and go deep to discover a new way, emerging with clarity about how to get what you really want, at work and in life. It is imbued with a positive outlook about change - why it can be difficult, how to engage on a personal level, and how to reframe your success. Writing with warmth and insight, Marcia Cone shares an inspiring and supportive approach for managing your professional growth. Experience the magic that happens when you align your thoughts, perceptions, and behaviors with what you truly want. Building on her insight and experience in leadership, Marcia offers opportunities for discovering and understanding your current situation from a different, more aligned perspective. When you tap into your ability to change your circumstances, you can much more easily achieve what you most want. What are you waiting for? This is your time to shine.

    Creative Business - Achieving Your Goals Through Creative Thinking and Action (Paperback): Tim Bills, Chris Genasi Creative Business - Achieving Your Goals Through Creative Thinking and Action (Paperback)
    Tim Bills, Chris Genasi
    R1,530 Discovery Miles 15 300 Ships in 18 - 22 working days

    While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

    The People Business - How Ten Leaders Drive Engagement Through Internal Communications (Paperback): Annabel Dunstan, Imogen... The People Business - How Ten Leaders Drive Engagement Through Internal Communications (Paperback)
    Annabel Dunstan, Imogen Osborne
    R1,255 Discovery Miles 12 550 Ships in 18 - 22 working days

    Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance. In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions. Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging. Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.

    Narrative by Numbers - How to Tell Powerful and Purposeful Stories with Data (Paperback): Sam Knowles Narrative by Numbers - How to Tell Powerful and Purposeful Stories with Data (Paperback)
    Sam Knowles
    R1,223 Discovery Miles 12 230 Ships in 10 - 15 working days

    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

    Flip the Script - Getting People to Think Your Idea is Their Idea (Paperback): Oren Klaff Flip the Script - Getting People to Think Your Idea is Their Idea (Paperback)
    Oren Klaff
    R366 R324 Discovery Miles 3 240 Save R42 (11%) Ships in 10 - 15 working days

    This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.

    Working Across Cultures (Hardcover, Twenty-Third): John Hooker Working Across Cultures (Hardcover, Twenty-Third)
    John Hooker
    R896 R785 Discovery Miles 7 850 Save R111 (12%) Ships in 18 - 22 working days

    Cultural understanding is indispensable for people who live and work abroad or in multicultural settings, but few have appropriate knowledge and training in this area. Working Across Cultures addresses this need. Suitable for general readers yet intellectually challenging, the book illustrates how to thrive in unfamiliar cultures by understanding and tapping into the stress management mechanisms used by the people who live there. The book begins by refuting the notion that professional life interacts with culture only at the level of etiquette. Distinguishing between rule-based and relationship-based cultures, the author examines the roles of authority, individualism, competition, security, negotiation, contracts, supervision, lifestyle, and even humor in different cultures. He shows how different concepts of time, space, information, and wealth shape everyday life across cultures. The book concludes with a comprehensive reading list for more than one hundred countries.

    Cultural Intelligence - Individual Interactions Across Cultures (Hardcover): P. Christopher Earley, Soon Ang Cultural Intelligence - Individual Interactions Across Cultures (Hardcover)
    P. Christopher Earley, Soon Ang
    R4,027 Discovery Miles 40 270 Ships in 18 - 22 working days

    "This is a very important book about a significant new concept, 'cultural intelligence' (CQ) that is sure to attract the attention of both scholars and those who are involved in the practical matters of global commerce and international affairs. The authors have amassed a considerable array of academic theories and research evidence to support their arguments for why it is essential to understand CQ and how it can be developed and used in our increasingly multi-cultural world. All of us who consider ourselves 'internationalists' need to read this book." --Lyman W. Porter, University of California, Irvine
    "Cultural Intelligence provides an innovative, instructive, and engaging discussion of a question that most cultural frameworks have left in the shadows--the question of how people come to understand cultures other than their own. Few questions are of more intellectual or practical interest in this time of multicultural communities, global organizations, and culturally framed political conflict." --Michael W. Morris, Columbia University

    Slide:ology (Paperback): N Duarte Slide:ology (Paperback)
    N Duarte
    R1,058 R911 Discovery Miles 9 110 Save R147 (14%) Ships in 18 - 22 working days

    Over the last fifteen years, professional communications have changed drastically. Presentations are the primary way we communicate. There is a proliferation of presentation software in the workplace, but there are no documented best-practices for how to communicate optimally in this ubiquitous medium. There has never been a gold standard collection of best practices for telling the visual story until now. Whether you're a CEO, senior manager or educator, you create presentations that have incredibly high stakes. Stock value, sales revenue, career promotions and behavior changes are all influenced by presentations daily. Those of us who want to get ahead have had a few guides that teach us how to create 'sticky' verbal messages and make a successful delivery. But what about the slides themselves? Are they art or science, or both?If you 're tired of stagnating in your career or getting marginal feedback when you present to pivotal audiences, this book will change your approach, process and expectations for developing visual aides. It will make the difference between a good presentation and a great one. The personality of the book is smart and informative. It would be like the merging of an informative Strunk and White's "Elements of Style" with a spunky Anne Lamott - but it happens to all be in living color. Useful, yet with doses of reality sprinkled in. It will be referenced enough to be kept permanently on a desk as an essential guide yet profound enough to spark viral intrigue. For the first time, we have translated much of the design language into laymen 's terms.

    50 Jahre Produktionswirtschaftliche Forschung Und Lehre (German, Hardcover): Gunter Albrecht, Anne-Katrin Schroeder, Ines Wegner 50 Jahre Produktionswirtschaftliche Forschung Und Lehre (German, Hardcover)
    Gunter Albrecht, Anne-Katrin Schroeder, Ines Wegner
    R2,506 R2,007 Discovery Miles 20 070 Save R499 (20%) Ships in 18 - 22 working days

    Diese Festschrift erinnert an 50 Jahre produktionswirtschaftliche Forschung und Lehre an der Universitat Rostock und wurdigt die Leistungen von Theodor Nebl anlasslich seines 60. Geburtstages."

    Entrenamiento en habilidades de la comunicacion - 2 EN 1: ?Como manejar conversaciones, situaciones y personas dificiles?... Entrenamiento en habilidades de la comunicacion - 2 EN 1: ?Como manejar conversaciones, situaciones y personas dificiles? (Spanish, Hardcover)
    Catalina Zapata
    R834 R727 Discovery Miles 7 270 Save R107 (13%) Ships in 18 - 22 working days
    Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries (Paperback):... Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries (Paperback)
    James E. Grunig, David M. Dozier
    R2,908 Discovery Miles 29 080 Ships in 10 - 15 working days

    This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
    *How can we show the value of public relations?
    *What is the value of relationships?
    *How do relationships affect reputation?
    *What does it mean to practice communication strategically?
    *How can we measure and evaluate the effects of public relations programs?
    *Should communication programs be integrated?
    *How does the new female majority in the profession affect communication Excellence?
    This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

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