Reliable, authoritative, and designed to ease grammar anxiety! Words are the currency of every business transaction. They persuade, inspire, educate, and clarify. Essential Grammar for Business offers guidance to professionals perplexed by proper comma placement, dangling modifiers, or the difference between who and whom. With a better understanding of the building blocks, readers will be better equipped to focus on the other ingredients of good business writing such as content, clarity, and style. This book is fun, fast-paced, and easy to use.

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

Business Writing Today: A Practical Guide, Fourth Edition prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.

For courses in advertising. A study of integrated marketing communications taught throughreal-life application Integrated Advertising, Promotion, and Marketing Communications, 9thEdition speaks to an evolved definition of integrated marketing andteaches students how to effectively communicate in the business world. Itchampions the importance of weaving together all marketing activities into oneclear message and voice, and helps students understand how communications areproduced and transmitted. The text explores advertising and promotions, and theroles of social media, mobile messaging, and other marketing tactics toeffectively reach consumers. With added tools to help learners apply conceptsto real- life situations, students will understand the vital links marketersuse to connect and interact with customers.

Every young grad needs this fun, snarky primer for the real world. You'll meet the world's brightest, you'll hang with the best! And now that you've met them, you'll work with the rest! If you're looking for an inspirational book for young people starting life's great adventure, you probably want to read Dr. Seuss's Oh, the Places You'll Go! But before your first day of actual work, you need to meet Dr. Suits for a dose of reality. You won't learn this stuff in high school, college, or gift books by world-famous authors. But fear not! With his unique blend of hilarious verse and images, Dr. Suits can help young grads get a handle on what's really about to hit them. Oh, the Meetings You'll Go To! is a brutally honest, and ultimately uplifting, take on the struggles of post-grad life that every 20-something will relate to. Tough love never made you laugh so hard.

Any event you plan and stage is a reflection of your organization's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: * Choosing the best venue * Preparing and managing the budget, with sample costing forms included * Scheduling, staffing, and collaborating with other related professionals * Coordinating food and beverage, d cor, entertainment, and themes. It's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: * Changes in security planning since 9/11 * Innovations in technology and how they can improve - or ruin - an event * How to stage an environmentally friendly event * New and updated examples and case studies of where things went right - and wrong * Event Risk Assessment - What You Need to Consider before Contracting * How keep your budget on target and where to find hidden surcharges * Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience * When and When Event Planners and their Suppliers will need Work Visas * What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment * A companion website with downloadable versions of the checklists, additional forms and tools

Discover the deep, dark secrets of the Alpha businessman
As a woman, you know you're every bit as effective and capable as a man is in the arena of business-but that doesn't mean there aren't things you need to know about men and business. In this invaluable guide for the modern businesswoman, former Alpha Male Christopher Flett reveals everything you need to know to understand, communicate, and compete with men in business.
To some extent, business is still a man's world; here's how to play the game by their rules-and win:
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Know what the average Alpha Male is thinking
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Learn 10 things you need to know about men in business
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Force men to take you seriously
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Stop self-sabotage with male colleagues
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Get all the credit you deserve
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Be more confident and effective
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Learn to take charge and lead
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Never make excuses for failures
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Keep secrets-it's vital
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Never bring personal issues to the office
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Gain credibility and trust with Alphas
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Never look for affirmation openly
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Effectively deal with condescending or disrespectful men
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Understand why being "nice" gets you nowhere

What people are saying about "The New How"

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of "Linchpin"

""The New How" is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book."--Barry Posner, author of "The Leadership Challenge"

"Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets."--Mark Interrante, VP Content Products, Yahoo, Inc.

"In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity."--Barry Schwartz, author of "The Paradox of Choice: Why More Is Less"

"Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in "The New How.""--Padmasree Warrior, CTO, Cisco Systems, Inc.

"Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way."--Tom Kelley, General Manager, IDEO, and author of "Ten Faces of Innovation"

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, "The New How" redefines the way companies create strategies and win new markets.

Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. "The New How" turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.

In "The New How," Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employeesRecognize that strategy and execution are thoroughly intertwinedUnderstand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategyCreate company strategy and link it to targeted execution, using the practical models and techniques provided

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Business Communication supports the high standard of business communication that is relevant to today's modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text's foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively-no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques – ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact.

Improvise! will show you how to handle whatever comes your way at work – from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen.

Comedian and improvisation for business coach Max Dickins combines examples from the world of work with exercises from the stage to teach you how to achieve extraordinary results with what you’ve already got.

Allgemeine Standortbestimmungslehre. Grundlegende Definitionen und Verfahrensprinzipien. Mediane und Warehouse Location-Probleme. Zentren von Graphen und Zentrenprobleme. Standortbestimmung in der Ebene. Quadratische Zuordnungsprobleme. Graphentheoretische Ansatze zur Layoutplanung. Losungen."

die Anlagenwirtschaft ist ein Kernbereich der Betriebswirtschaftslehre. Sie ist eine Disziplin, die technische und okonomische Fragestellungen und Sachverhalte miteinander verbindet. Diese werden in ihrer gegenseitigen Bedingtheit dargestellt. Auch deshalb besitzt dieses Buch neben einer naturgemass theoretischen Ausrichtung einen hohen Praxisbezug. Das Buch richtet sich als Lehrbuch an Studierende mit betriebswirtschaftlicher und ingenieurtechnischer Studienorientierung aber auch an Praktiker aus der Wirtschaft. Die umfassende Inhaltsbearbeitung, die tiefe Gliederung, das Hervorheben wichtiger Begriffe und das vorliegende Stichwortverzeichnis ermoglichen es, dieses Buch auch als Nachschlagewerk zu nutzen. Aus dem Inhalt: Betriebswirtschaftslehre und Anlagenwirtschaft. Gegenstand der Anlagenwirtschaft. Definitionen und Ziele der Anlagenwirtschaft. Anlagenerneuerung. Komplexitat der Anlagenwirtschaft. Kosten der Anlagen. Anlagenproduktivitat. Lebenszyklusorientierte Massnahmenkomplexe und Aktivitatsfelder. Komplexitats- und Ergiebigkeitswirkungen der Massnahmenkomplexe und Aktivitatsfelder. Anlagenmanagement zur Umsetzung der komplexen Anlagenwirtschaft. Hilfsmittel des Anlagenmanagements. Ablauforganisation des Anlagenmanagements. Aufbauorganisation der Anlagenwirtschaft."

Style guides come in many shapes and sizes, usually focused toward scientific or academic use only. However, business writing is a space occupied by many individuals that has not been given the attention it deserves. The Style Guide for Business Writing, Second Edition, is designed specifically to assist business writers in both the public and private sector, including those publishing with English as a second language; authors of academic papers; business book authors; financial journalists; and writers of reports, proposals or even just e-mail and memoranda. This book provides a comprehensive guide to clear and precise writing that will help develop basic communication skills for the beginner, and refresh the basics for the experienced business writer. Major topics are arranged alphabetically and the cross references and index enable quick and easy access to information. Michael C. Thomsett is a market expert, author, speaker, and coach. His many books include Stock Market Math, Candlestick Charting, The Mathematics of Options, and A Technical Approach to Trend Analysis.

Das Lehrbuch verdeutlicht das umfassende Spektrum von Verkehrswirtschaft, Verkehrspolitik und Logistik. Der Transport- und Logistiksektor zeichnet sich durch eine starke dynamische Entwicklung aus. Dies fuhrt auch dazu, dass ein auf dieses Fachgebiet bezogenes Lehrbuch in regelmassigen Abstanden eine Uberarbeitung erfahren muss. Die hiermit vorgelegte 5. Auflage kommt diesem Erfordernis nach: Seit dem Erscheinen der Vorauflage haben sich wesentliche und interessante Veranderungen in den logistischen Prozessen, der umweltspezifischen Betrachtung des Verkehrssektors und den methodischen Verfahren bei der Evaluierung von Infrastrukturprojekten ergeben. Sie wurden nun berucksichtigt. Eine Vielzahl tabellarischer Ubersichten wurde ebenso aktualisiert wie die Darstellung von EU-Vorgaben fur die verkehrspolitischen Rahmenbedingungen

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it?

This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength.

Learning how to actively listen and absorb what a person is saying, thinking, and feeling can set the stage for dramatically improved relationships and increased personal success. Most people retain only a fraction of what they hear, resulting in miscommunications and lost opportunities. In Listen Up or Lose Out, communications expert Robert Bolton highlights the underestimated and under-utilized tool of active listening and explains how it can be used to gather perspectives, bridge differences, and resolve problems. Bolton teaches you key communication skills by: breaking down listening into a set of learnable skills such as avoiding the urge to criticize, question, or advise; focusing on the speaker's point of view; asking the right questions, in the right order; and learning how to read people's feelings and reflect them back Listen Up or Lose Out explains how one can become a skilled listener who experiences fewer conflicts, makes better decisions, and discovers opportunities that others might miss. Whether personally or in business, could you benefit from better communication? Give listening a try!