Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

If you are a leader - or aspiring to be one - then tools like PowerPoint detract, not add, to how your performance will be received. In fact, leadership and the ability to speak and sell yourself and your ideas are inextricably intertwined. Successful leaders speak to help listeners know themselves as well as to influence and inspire them. Chris Witt has helped hundreds of executives take their game to another level. Because, when you are a leader, being a good speaker isn't enough. You have to be a great speaker. Your reputation and the success of your business depend on being able to speak to a variety of audiences confidently and persuasively. Through contemporary and historical examples, Chris provides practical advice on how his readers can take their game to another level by understanding ideas such as: * You are the message - it's your experience, vision and character that audiences want * As a leader, you have only three speeches: to identify, to influence and to inspire * Speak less to say more. Fewer, shorter speeches have greater impact * Dare to be different. Leaders don't play by the rules; they take risks

Praise for Reading the Room

"If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a healthier future."--Peter Senge, senior lecturer, leadership and sustainability, MIT Sloan School of Management; and founding chair, Society for Organizational Learning (SoL)

"A must-read for anyone truly interested in gaining access to and managing their own actions/behavior as well as all those we work with, live with, and interact with. It will shift the way you, others, and the world occur for you."--Michael C. Jensen, Jesse Isidor Straus Professor of Business Administration, emeritus, Harvard Business School

"David Kantor is one of the very few master innovators and theorists in organizational leadership. In this combined story and practice guide, Kantor helps leaders see the hidden dynamics of the groups they lead, and the personal and social factors that shape their relationships with those groups." --Art Kleiner, editor in chief, strategy+business

"Kantor addresses the fundamental issue that leaders are surprisingly inept in conversation and in managing groups. Leaders and managers at all levels should be learning these concepts in order to improve their own ability to analyze what is going on and react appropriately."--Edgar H. Schein, professor emeritus, MIT Sloan School of Management; and author, Helping: How to Offer, Give, and Receive Help

"An exceptional book in the true sense of the word. It stands alone in its grasp of what it takes to succeed as a leader. It's not simply about mastering the five forces, milking cash cows, accelerating experience curves, or even spurring disruptive innovation. It's about reading the room. Leaders who gain mastery of what David Kantor has to teach in this book will achieve true success, not just as leaders, but as people." --Diana M. Smith, chief executive partner, New Profit Inc.; and author, The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations

"There are only a few wise masters in the world when it comes to any real understanding of leader-ship, and even fewer who share their secrets. David Kantor is one of them, and in Reading the Room we have brilliantly laid out before us both a unique lens and a highly practical method that will change for good the way you lead, and more, the way you think. Not to be missed " --William Isaacs, author, Dialogue and the Art of Thinking Together; and senior lecturer, MIT Sloan School of Management

First published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring system; the Network Scorecard; this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referrals and ultimately, boost their client base and their bottom line. With this powerful guide, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business. Following the action plans provided, entrepreneurs learn key networking strategies including how to build their social capital, farm (not hunt) relationships and referrals, leverage the four major; of their networking driver, track the results of their efforts, and more. Entrepreneurs also discover how to enhance their networking efforts with new media tools, helping them reach new levels of referrals, free promotion, and connection with their clients.

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.

'Obligatory reading for anyone - straight, white and male or otherwise - who wants to do better but doesn't know where to start.' - People Management 'A pivotal guide for going from awareness to action in creating a more diverse and inclusive workplace and society.' - Marc Benioff, CEO of Salesforce -------- EVERYTHING YOU NEED TO CREATE AND LEAD AN INCLUSIVE, DIVERSE TEAM The business case for diversity and inclusion is clear - it drives innovation, profit and employer brand. But how can male white leaders help implement this change? There's no denying it's difficult - perhaps you feel left out of the conversation, afraid to make mistakes, and confused about the evolving language of diversity and inclusion. In this practical guide, leading diversity specialists Felicity Hassan and Suki Sandhu OBE teach you how to create an inclusive environment for your employees and have educated conversations about diversity, navigating what can sometimes be tricky territory with humour and heart. -------- 'A must-read and a powerful call to seize the opportunity that lies in embracing and celebrating people for who they are.' - Richard Branson, CEO & Founder of The Virgin Group 'It takes a good deal of self-awareness and continuous learning to really ingrain the behavioural changes that are needed. This book holds up a mirror and then guides us - skilfully and persuasively - to the actions we all need to be taking.' - Alan Jope, CEO of Unilever

Learn the secrets of successful speaking, communicating and presenting Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? How to Present reveals the winning formulas that ensure you are a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven system for exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). This second edition is fully updated with all new strategies for presenting in online and hybrid sessions. Presenting online can be effective and engaging--you just need to know what to do, and then do it! How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion structure your message cleverly and with deliver with authority command attention and achieve your goals Whether you're speaking to one person or thousands, live or online, this is the essential guide to becoming an outstanding presenter who is memorable for all the right reasons!

Emotional Intelligence is a complete guidebook to help you leverage your EQ for greater professional and personal success.

Research now shows that people with higher levels of emotional intelligence generally have:

• Greater job satisfaction
• A better chance of getting promoted
• A bigger salary
• A higher standard of living
• Fewer family conflicts
• A stronger immune system
• A lower chance of developing cardiovascular disorders, and
• A more fulfilled life!

Written especially for the South African workplace, this newly updated edition will show you to improve and develop your emotional intelligence by focusing on these aspects of EQ:

• Self-awareness
• Self- regard
• Assertiveness
• Empathy
• Interpersonal relations
• Problem- solving
• Impulse control
• Stress tolerance
• Flexibility
• Optimism
• And more!

Throughout the book, you will find practical tips, exercises, and case studies to help you develop your emotional intelligence. Now is your chance to open the door to a better life!

Annette Prins a senior counselling psychologist, involves herself with developing human capital. As CEO and co-owner of the company Talent and Wellness Management, she developed and presented an array of workshops in the people skills arena, for the corporate and tertiary sectors. She specialises in stress management, anxiety and mood disorders and trauma counselling.

Eugene van Niekerk has taught psychology at both under-graduate and post-graduate level. His academic background is also complimented by work as psychotherapist and corporate consultant. Eugene’s interests include, amongst others: emotional intelligence; mind-body medicine; mental health in an information society; how affective neuroscience is able to improve individual and organisational performance.

As consultant Annette Weyers has been part of the wellness industry for fifteen years. She was co-founder of the Centre for Talent and Wellness Management an organisation that offered professional services to develop human talent and promote wellness. Services to employees included support and interventions through counseling, coaching, inspirational talks and workshops. "

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. Superconnector shows readers why it's time to leave their bad networking habits in favor of a new three-pronged Vision-Execution-Profiting approach. It presents instructive anecdotes and winning strategies from a who's who roster of superconnectors, revealing how to systematically manage a meaningful professional community and maximize its value. Superconnector tactics include: * Defining Your Vision * Thinking Differently * Embracing a Profit Mindset * Attracting Inbound Opportunities

Be heard. Change minds. Get people to act. (Inspire them to clap.) Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. You determine whether people engage, understand, and take action. In storytelling with you, best-selling author and world-renowned speaker Cole Nussbaumer Knaflic prepares you to develop your story and deliver it with prowess. She unlocks the secrets that have propelled her from self-described introvert to sought-after presenter, distilling lessons learned into this immensely powerful and practical guide. The journey starts by building the foundation for effective communication: gaining an understanding of your audience and message. You'll then learn to transform your ideas into compelling stories and illustrative content. Once the materials are set, you'll turn your attention inward and explore strategies to hone your delivery and communicate with confidence, preparing you for exceptional meetings and knockout presentations. Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond--storytelling with you will help you do it.

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication.

Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

Use eye-popping visual tools to energize your people

Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups.

"Visual Meetings" explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dynamic and richly illustrated resource gives meeting leaders, presenters, and consultants a slew of exciting tricks and tools, including
Graphic recording, visual planning, story boarding, graphic templates, idea mapping, etc.Creative ways to energize team building, sales presentations, staff meetings, strategy sessions, brainstorming, and moreGetting beyond paper and whiteboards to engage new media platformsUnderstanding emerging visual language for leading groups

Unlocking formerly untapped creative resources for business success, "Visual Meetings" will help you and your team communicate ideas more effectively and engagingly.

This book will protect your audiences from the following disorders: * Death by PowerPoint * Tedium * Compulsive fidgeting * Losing-the-Will-to-Live Syndrome Nearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss. In Rock your Presentation, Nigel Barlow, a professional keynote speaker and creative coach to many of the world's most famous organisations, gives you inspiring insights and practical techniques to 'rock up' your presentation or speech. Many of these tips come from exploring what makes great music so moving and impactful, and are easy to apply to make your own talks more dynamic and memorable. Try changing your key for different emotional impact; come up with a stronger chorus and an exciting climax; create your speaker's rider; be a protest singer to unleash your passion; and learn when and how to go unplugged to touch your audience. Whether you want to create a whole new presentation or tune up a tired old one, Rock Your Presentation will give you plenty of fresh ideas.

International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

There is NO SUCH THING as a mindless doodle What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems. Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.

Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain" Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers. Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.

Expertly navigate any workplace conversation and come out on top When confronted with difficult situations in the workplace, many people are at a loss for words. That's why New York Times bestselling authors Stephen M. Pollan and Mark Levine created Lifescripts: What to Say to Get What You Want in Life's Toughest Situations. Using two-color flowcharts, Lifescripts maps out 109 difficult conversations, guiding you through discussion openers and effective responses reach the desired result. This completely revised and updated edition includes nearly 50 new business-focused scripts covering everything from apologizing for a misdirected email to requesting better meeting manners. Inside, you'll find scripts to fit any situation you're confronting at work. Use the signature Lifescripts visual flowcharts to work your way through exactly how the conversation should go. Be it boosting employee morale or getting the raise you deserve, when the time comes, you'll be prepared not only with the right words and phrases, but with the confidence you need to get what you want. Work your way through conversation scripts for terminations, performance reviews, negotiating job offers, asking for raises, and much more Learn a unique set of icebreakers, pitches, questions, answers, and defenses for each difficult conversation Easily develop a winning conversational strategy using the signature visual flowcharts unique to Lifescripts Get strategic tips on attitude, timing, preparation, and behavior to help make any conversation a success This revised Third Edition of Lifescripts is here to help employees and managers communicate even more clearly and effectively. Whatever the situation, Lifescripts provides a road map to navigate the most perplexing, problematic dialogues for success.

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

"This is the Indiana Jones of international business." Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn: * Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty * How to navigate the invisible language of cultural misunderstandings * Cross-cultural communications skills everyone in business needs to know * The art and science of personality profiling and quick short-cuts to understanding people * What outsourced call centers can teach us about the future of global communication * How to find inspiration and innovation in the most unlikely of places

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.