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Books > Business & Economics > Business & management > Business communication & presentation > General

Good Charts - The HBR Guide to Making Smarter, More Persuasive Data Visualizations (Paperback): Scott Berinato Good Charts - The HBR Guide to Making Smarter, More Persuasive Data Visualizations (Paperback)
Scott Berinato 2
R763 R647 Discovery Miles 6 470 Save R116 (15%) Ships in 12 - 17 working days

Dataviz--the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time "dataviz" was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, other managers are, and they're getting noticed for it and getting credit for contributing to your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s--on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Effective Meetings in 7 Simple Steps (Paperback): Barry Tomalin Effective Meetings in 7 Simple Steps (Paperback)
Barry Tomalin 1
R153 Discovery Miles 1 530 Ships in 5 - 7 working days

7 simple steps to effective meetings that will change the way you work People spend up to 60 percent of their working day in meetings, but all too often they leave feeling overwhelmed and confused. Sound familiar? Meetings that involve the wrong people or are badly organised are a waste of everyone's time, so whether you need to learn from scratch or re-evaluate your techniques, this is the book for you. Follow our 7 simple steps to more productive, efficient and successful meetings. With expert advice on everything from using informal meetings to your advantage to dealing with technical hitches during conference calls, this book contains everything you need to transform the way you spend your working day.

Communicating Effectively For Dummies (Paperback): M Brounstein Communicating Effectively For Dummies (Paperback)
M Brounstein
R532 R452 Discovery Miles 4 520 Save R80 (15%) Ships in 12 - 17 working days

Communication is no longer considered an optional soft" skill for climbing the corporate ladder. More and more businesses are placing emphasis on being able to communicate effectively. Communicating Effectively For Dummies gives you the tools and insight you need to manage conflict, build teams and communicate persuasively at work."

Hiring and   Firing (Paperback): Brian Tracy Hiring and Firing (Paperback)
Brian Tracy
R225 Discovery Miles 2 250 Ships in 12 - 17 working days
Introducing Language in the Workplace (Hardcover): Bernadette Vine Introducing Language in the Workplace (Hardcover)
Bernadette Vine
R2,459 Discovery Miles 24 590 Ships in 12 - 17 working days

Assuming no prior linguistics background, this introductory textbook summarises key topics and issues from workplace discourse research in a clear and accessible manner. The topics covered include how people issue directives, use humour and social talk, and how they manage conflict and disagreement. The role of language in the enactment of identity is also explored, in particular leadership, gender, and cultural identity, along with the implications and applications of workplace research for training and communications skills development. Over 160 international examples are provided as illustration, which come from a wide range of workplace settings, countries and languages. The examples focus on authentic spoken discourse, to demonstrate how theory captures the patterns found in everyday interaction. Introducing Language in the Workplace provides an excellent up-to-date resource for linguistics courses as well as other courses that cover workplace discourse, such as business communication or management studies.

Making Conversation - Seven Essential Elements of Meaningful Communication (Hardcover): Fred Dust Making Conversation - Seven Essential Elements of Meaningful Communication (Hardcover)
Fred Dust
R471 Discovery Miles 4 710 Ships in 12 - 17 working days

A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open-two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions. How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You're not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the four elements essential to successful exchanges: Commitment, Creative Listening, Clarity, and Context. Taken together, these four elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.

The Communication Strategy Handbook - Toolkit for Creating a Winning Strategy (Paperback, New edition): Betteke van Ruler,... The Communication Strategy Handbook - Toolkit for Creating a Winning Strategy (Paperback, New edition)
Betteke van Ruler, Frank Koerver
R1,001 R904 Discovery Miles 9 040 Save R97 (10%) Ships in 12 - 17 working days

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

Stand Out - How to Build Your Leadership Presence (Hardcover): Carol Kinsey Goman Stand Out - How to Build Your Leadership Presence (Hardcover)
Carol Kinsey Goman
R1,444 Discovery Miles 14 440 Ships in 12 - 17 working days

WINNER: Independent Press Awards 2021 - Business: Motivational DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Leadership Leadership presence doesn't come with a title or promotion - good leaders develop presence over time. Leadership presence is how you show up and contribute to meetings, and whether or not you can project confidence and poise under pressure - do you already have a presence? Leadership presence is that elusive "we know it when we see it" quality. You may have a leadership title or tremendous leadership potential, but that alone does not give you presence. Being perceived as a leader when interacting with customers, peers or executives is the essence of leadership presence. Your leadership presence is evaluated by others based on how you show up and contribute in meetings, how well you project confidence and keep poise under pressure and whether you can engage others in ways that are authentic, empathetic and motivational. Stand Out walks you through achieving this presence so you get that next promotion and give your career that extra boost. Stand Out explains that the goal of leadership presence is to align other people's impression of you with your best authentic self. Body language expert and executive coach Carol Kinsey Goman teaches the five essential skills needed: composure, connection, confidence, credibility and charisma. She also explains how leadership presence is different for women, how nonverbal communication builds or destroys presence and why self-promotion is essential. This book shows aspiring and experienced leaders alike how to more positively influence the impression they make on others.

How To Give A Great Presentation (Paperback, Main Market Ed.): Neil Chalmers How To Give A Great Presentation (Paperback, Main Market Ed.)
Neil Chalmers 1
R200 Discovery Miles 2 000 Ships in 12 - 17 working days

How often have you made a successful presentation one day and the next day made a complete mess of the same material? If your delivery of presentations is all too variable, don't despair - help is at hand. how to: give a great presentation shows you how successful spoken communications work within a simple and executable framework of rules and techniques, and reveals how to avoid the pitfalls that exist to undermine your efforts. The expert advice in this book, illustrated with a host of relevant examples, will ensure that you'll have no more problems making impressive presentations each and every time.

Coaching Through Effective Feedback - A Practical uide to Successful Communication (Paperback): P Jerome Coaching Through Effective Feedback - A Practical uide to Successful Communication (Paperback)
P Jerome
R676 Discovery Miles 6 760 Ships in 12 - 17 working days

How do you openly work with a "poor team player"? Positively handle a "negative attitude"? Objectively deal with a "bad judgment"? Sensitively criticize your boss (and keep your job)? And, how do you praise others to capitalize on your team's strengths? The Feedback Planner--a powerful and professional coaching tool shared in this guidebook--shows you how. Now you can offer ideas for improvement and build your working relationships through successful communication!

Professional Communication in International Settings (Paperback): Y. Pan Professional Communication in International Settings (Paperback)
Y. Pan
R1,077 Discovery Miles 10 770 Ships in 12 - 17 working days

In today's global business environment it is necessary to communicate successfully across cultural boundaries of languages, styles, and values. "Professional Communication in International Settings" provides a practical way to help individuals deal with a variety of cultural practices by systematically developing their own capacity to learn culturally appropriate behaviors and actions.

The book uses four communicative activities; telephone calls, resumes, presentations, and meetings; to show how the rapid development of new media technologies and new contacts changes each area of professional communication. The volume presents a method for cooperative and comparative exchanges that allow organizational groups to get the information they need directly from their counterparts without lengthy training programs. "

Professional Communication in International Settings" is a vital resource for both individuals and corporate groups looking to succeed in today's global market.

Entries and Exits - Visits to Sixteen Trading Rooms (Hardcover, New): Alexander Elder Entries and Exits - Visits to Sixteen Trading Rooms (Hardcover, New)
Alexander Elder
R1,499 R1,129 Discovery Miles 11 290 Save R370 (25%) Ships in 12 - 17 working days

Entries & Exits takes you behind closed doors, into the trading rooms of sixteen private traders. They live in different countries, trade different markets, and use different methods, but all share a dedication to trading. Your guide on this journey is Dr. Alexander Elder, a bestselling author, professional trader, and practicing psychiatrist.

Each visit begins with a description of each trader's background and methods. He or she walks you through a winning and a losing trade, showing his or her signals on the charts, and explaining the reasoning behind them. After studying the entry, you are invited to decide whether that trade is likely to make or lose money. After you turn the page and see the exit, you learn how that trade worked out. Dr. Elder then shows you his charts for every trade and explains his analysis and decisions. At the end of each interview, he discusses a key aspect of trading, relevant to the trades you have just studied.

Entries & Exits provides an up-close and personal look at how real traders select trades and make decisions. You'll benefit from their hard-earned insights into trading psychology, analytic techniques, money management, record-keeping, and other essential aspects of successful trading. The book delivers a variety of concepts and techniques that will help you become a better trader tomorrow than you are today.

Study Guide for Entries & Exits

Be sure to work through the companion volume to Entries & Exits before you risk a dollar in the markets. The Study Guide contains 101 questions and answers, including twenty-five case studies. Each of them challenges you to focus on some essential aspect of successful trading.

There are sevenchapters in this Study Guide--Organization, Psychology, Markets, Trading Tactics, Money Management and Record-Keeping, Case Studies, and Traders Speak. Each covers a major area of trading and offers you a rating scale, allowing you to measure your competence level. Now you can discover and fill any gaps in your knowledge without risking any money.

The answers in the back of the book provide detailed explanations of the right and wrong answers to the multiple-choice questions. A large number of those questions and the case histories in this Study Guide were contributed by traders interviewed in Entries & Exits, linking both books into a single, powerful tool for developing trading skills.

Use Dr. Elder's Study Guide together with Entries & Exits to make the most of your time as you learn to take advantage of market opportunities.

The Complete Book of Grant Writing - Learn to Write Grants Like a Professional (Paperback, 2nd edition): Nancy Smith, E. Works The Complete Book of Grant Writing - Learn to Write Grants Like a Professional (Paperback, 2nd edition)
Nancy Smith, E. Works
R641 R557 Discovery Miles 5 570 Save R84 (13%) Ships in 10 - 15 working days

GET THE FUNDING YOU NEED

Grant writing is an intricate process, and any bits of misinformation or formatting errors can be the deciding factors when it comes to allotting money. The Complete Book if Grant Writing is a must-have reference if you're seeking funding through grants-government grants, foundation grants, specialty grants, and more. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

The Complete Book of Grant Writing includes information on:

-The Five Core Components of every grant, including the statement of need, the evaluation plan, and budgets
- What makes a grant compelling to funders? What to do when you are funded-and what you can do when you are not
-How to be a professional grant writer
-The grant writing timetable, from responding to requests for proposals to receiving funding
-Grant writing in different fields of nonprofit practice, including educational, governmental, environmental, and faith-based organizations

Packed with 20 samples including grant proposals, letters of inquiry, support letters, concept papers and more

25 Need-to-Know MBA Models (Paperback): Julian Birkinshaw, Ken Mark 25 Need-to-Know MBA Models (Paperback)
Julian Birkinshaw, Ken Mark
R358 Discovery Miles 3 580 Ships in 2 - 4 working days

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA models With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

A Mind for Sales - Daily Habits and Practical Strategies for Sales Success (Paperback): Mark Hunter A Mind for Sales - Daily Habits and Practical Strategies for Sales Success (Paperback)
Mark Hunter
R475 R359 Discovery Miles 3 590 Save R116 (24%) Ships in 10 - 15 working days

For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success. The world of sales can be tough, so it's easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren't making quotas and then you begin looking at job listings waiting for your next downfall. Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he's learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits. In A Mind for Sales, you'll learn how to: Feel energized by renewed purpose and success in your sales role by following the success cycle approach. Receive practical strategies on how to change your mindset and succeed in sales. Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1. Gain real-world insights from Hunter's vast experience as a successful sales professional and sales coach. Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.

The Cambridge Handbook of Meeting Science (Paperback): Joseph A. Allen, Nale Lehmann-Willenbrock, Steven G. Rogelberg The Cambridge Handbook of Meeting Science (Paperback)
Joseph A. Allen, Nale Lehmann-Willenbrock, Steven G. Rogelberg
R1,781 Discovery Miles 17 810 Ships in 12 - 17 working days

This first volume to analyze the science of meetings offers a unique perspective on an integral part of contemporary work life. More than just a tool for improving individual and organizational effectiveness and well-being, meetings provide a window into the very essence of organizations and employees' experiences with the organization. The average employee attends at least three meetings per week and managers spend the majority of their time in meetings. Meetings can raise individuals, teams, and organizations to tremendous levels of achievement. However, they can also undermine effectiveness and well-being. The Cambridge Handbook of Meeting Science assembles leading authors in industrial and organizational psychology, management, marketing, organizational behavior, anthropology, sociology, and communication to explore the meeting itself, including pre-meeting activities and post-meeting activities. It provides a comprehensive overview of research in the field and will serve as an invaluable starting point for scholars who seek to understand and improve meetings.

StoryMythos - A Movie Guide to Better Business Stories (Paperback): Shane Meeker StoryMythos - A Movie Guide to Better Business Stories (Paperback)
Shane Meeker
R534 Discovery Miles 5 340 Ships in 10 - 15 working days
Team-Based Fundraising Step by Step: A Practical G Guide to Improving Results Through Teamwork (Paperback, 1st ed): M Carlson Team-Based Fundraising Step by Step: A Practical G Guide to Improving Results Through Teamwork (Paperback, 1st ed)
M Carlson
R843 Discovery Miles 8 430 Ships in 12 - 17 working days

"Although nonprofits have adopted a team approach in program delivery and even management, many nonprofits have not used this same successful approach in fundraising. This friendly guide argues for creating a fundraising team that involves board members, executive staff, line staff, and volunteers and gives examples of how such teams can operate effectively. Along the way, the author makes fundraising seem less mysterious and intimidating, and lead the reader to feel confident and enthusiastic about creating a successful fundraising team--no small achievement."--Jan Masaoka, executive director, CompassPoint Services

Many nonprofits rely on a lone staff member or volunteer to raise the money they need to sustain or grow their programs. In this insightful resource, leading fundraiser Mim Carlson presents a practical approach to involving the entire organization in fundraising. In doing so, she helps board members, executive directors, and development directors turn their staff and volunteers into a cohesive team with clearly defined goals, specific roles, joint accountability, diverse talents and skills, and strong leadership.

In Team-Based Fundraising Step by Step, Carlson draws on popular team-building theory and successful techniques--as well as on her years of fundraising experience--to offer a fresh framework for helping teams become more unified in their fund development activities. She argues that individuals who act alone cannot make the most of fundraising strategies and instead advises readers to include the board of directors, the executive director, staff, and other volunteers in strategic planning and development.

    This practical, step-by-step guide shows readers how to develop and implement a whole-organization approach. Providing both a rationale for this novel approach and illustrations of how it has produced successful results, Carlson offers important tools for effective collaboration:
  • Detailed implementation strategies
  • Sample forms
  • Checklists
  • Worksheets
  • Summaries of roles and responsibilities

At last, nonprofit managers, board members, development professionals, and fundraisers at all levels of experience have a dynamic guide to making the most of fundraising opportunities through effective collaboration.

Strategic Communication for Organizations (Paperback): Sara LaBelle, Jennifer H Waldeck Strategic Communication for Organizations (Paperback)
Sara LaBelle, Jennifer H Waldeck
R1,360 Discovery Miles 13 600 Ships in 12 - 17 working days

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

HBR Guide to Making Every Meeting Matter (HBR Guide Series) (Paperback): Harvard Business Review HBR Guide to Making Every Meeting Matter (HBR Guide Series) (Paperback)
Harvard Business Review
R387 R350 Discovery Miles 3 500 Save R37 (10%) Ships in 12 - 17 working days

Make every minute count. Your calendar is full, and yet your meetings don't always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don't know why they're there, and follow-up notes that no one reads-or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you'll stay focused, solve problems, gain consensus, and leave each meeting ready to take action. With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: Set and communicate your meeting's purposeInvite the right peoplePrepare an achievable agendaModerate a lively conversationRegain control of a wayward meetingEnsure follow-through without babysitting or haranguing Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

The Micro-Script Rules - How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less. (Hardcover, 2nd ed.):... The Micro-Script Rules - How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less. (Hardcover, 2nd ed.)
Bill Schley
R580 R517 Discovery Miles 5 170 Save R63 (11%) Ships in 10 - 15 working days
How to Communicate More Effectively with Donors, Members & Volunteers (Paperback): Npcr How to Communicate More Effectively with Donors, Members & Volunteers (Paperback)
Npcr
R1,500 Discovery Miles 15 000 Ships in 12 - 17 working days

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations. Important topics covered include: * Effective communications plans * Blogs that work * Effective newsletters * Direct marketing success * Brown bag meetings * CEO/Director involvement * Brochure templates * Donor website * Volunteer handbooks * Telephone communication * Member hotlines * Discussion boards * Year-end giving * Communicating with teens * Roundtable discussions * Community outreach Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Staying with Conflict - A Strategic Approach to Ongoing Disputes (Hardcover): B. Mayer Staying with Conflict - A Strategic Approach to Ongoing Disputes (Hardcover)
B. Mayer
R1,037 Discovery Miles 10 370 Ships in 12 - 17 working days

Winner of the 2009 CPR Award for Outstanding Book

In this groundbreaking book, Bernard Mayer, a pioneer in the field of conflict resolution, offers a new paradigm for dealing with long-term disputes. Mayer explains that when dealing with enduring conflict, mediators and other conflict resolution specialists need to move past the idea of how quickly they can resolve the conflict. Instead, they should focus on how they can help people prepare to engage with an issue over time. Once their attention is directed away from a speedy resolution to a long-term approach, new avenues of intervention become apparent.

The Handbook of International Marketing Communicat ions (Paperback): S Monye The Handbook of International Marketing Communicat ions (Paperback)
S Monye
R891 R708 Discovery Miles 7 080 Save R183 (21%) Ships in 12 - 17 working days

This text meets the needs of modern marketers by equipping them with specialized marketing communications skills at an international level. With contributions from an international team of academics and practitioners, it provides comprehensive coverage of international marketing communications, drawing together all aspects of the field into one broad volume.

Fully up-to-date it looks at communications in the twenty-first century. The contributors offer scope, depth and quality covering topics such as global advertising, personality endorsement advertising, international publicity as an element of the communications mix, the role of trade exhibitions in international marketing communication, international personal selling, the internet and advertizing in the next century, and much more.

The first book of its kind "The Handbook of International Marketing Communications" is unique in its truly global and integrative approach. It explores the on-going debate of standardisation versus adaptation and the relevance of these issues for the various elements of the communications mix.

Executive Writing Skills for Managers - Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships... Executive Writing Skills for Managers - Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships (Paperback)
Fiona Talbot 1
R352 Discovery Miles 3 520 Ships in 12 - 17 working days

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

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