What people are saying about "The New How"

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of "Linchpin"

""The New How" is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book."--Barry Posner, author of "The Leadership Challenge"

"Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets."--Mark Interrante, VP Content Products, Yahoo, Inc.

"In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity."--Barry Schwartz, author of "The Paradox of Choice: Why More Is Less"

"Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in "The New How.""--Padmasree Warrior, CTO, Cisco Systems, Inc.

"Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way."--Tom Kelley, General Manager, IDEO, and author of "Ten Faces of Innovation"

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, "The New How" redefines the way companies create strategies and win new markets.

Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. "The New How" turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.

In "The New How," Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employeesRecognize that strategy and execution are thoroughly intertwinedUnderstand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategyCreate company strategy and link it to targeted execution, using the practical models and techniques provided

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Business Communication supports the high standard of business communication that is relevant to today's modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text's foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively-no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques – ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact.

Improvise! will show you how to handle whatever comes your way at work – from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen.

Comedian and improvisation for business coach Max Dickins combines examples from the world of work with exercises from the stage to teach you how to achieve extraordinary results with what you’ve already got.

Allgemeine Standortbestimmungslehre. Grundlegende Definitionen und Verfahrensprinzipien. Mediane und Warehouse Location-Probleme. Zentren von Graphen und Zentrenprobleme. Standortbestimmung in der Ebene. Quadratische Zuordnungsprobleme. Graphentheoretische Ansatze zur Layoutplanung. Losungen."

Learn the essentials of business, finance, and company management with this unique graphic guide from DK! If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable business book. Get to grips with how companies work, from research and development, to sales and marketing, and production and distribution. Eye-catching visual aids give a helpful representation of each and every aspect of business, while complex subjects are broken down into concise explanations, expressed in easy-to-understand language. Crammed with essential terms and key concepts, How Business Works is perfect for anyone looking to take their business to the next level, or those learning the ropes from the ground to the top. Within this one-stop guide you will find: -Hundreds of colourful images and engaging graphics. -Demystifying explanations of complex theories and financial jargon. -Up-to-date guidance on remote and flexible business strategies. -Comprehensive information about international business practice, equipping you with the skills to tackle the global marketplace. Whether you're launching a startup, having trouble managing stakeholder relationships, or simply interested in all things business, you wont find a more comprehensive guide than this! Much more than a standard business management or self help book, How Business Works shows you what other titles only tell you, combining solid reference with no-nonsense advice. Having trouble adjusting to our working from home business culture? This new and improved edition includes the latest tips and techniques to help you stay motivated and achieve the best possible results while working remotely. Reach new heights of personal development! Take your learning to the next level with How Management Works and How to Start Your Own Business - the perfect learning companions to accompany this practical business reference book. Want to stretch your brain even further? Discover DK's extremely successful How ... works series, a curated collection of more than a dozen graphic reference books covering topics from psychology, to technology and music, and many more!

die Anlagenwirtschaft ist ein Kernbereich der Betriebswirtschaftslehre. Sie ist eine Disziplin, die technische und okonomische Fragestellungen und Sachverhalte miteinander verbindet. Diese werden in ihrer gegenseitigen Bedingtheit dargestellt. Auch deshalb besitzt dieses Buch neben einer naturgemass theoretischen Ausrichtung einen hohen Praxisbezug. Das Buch richtet sich als Lehrbuch an Studierende mit betriebswirtschaftlicher und ingenieurtechnischer Studienorientierung aber auch an Praktiker aus der Wirtschaft. Die umfassende Inhaltsbearbeitung, die tiefe Gliederung, das Hervorheben wichtiger Begriffe und das vorliegende Stichwortverzeichnis ermoglichen es, dieses Buch auch als Nachschlagewerk zu nutzen. Aus dem Inhalt: Betriebswirtschaftslehre und Anlagenwirtschaft. Gegenstand der Anlagenwirtschaft. Definitionen und Ziele der Anlagenwirtschaft. Anlagenerneuerung. Komplexitat der Anlagenwirtschaft. Kosten der Anlagen. Anlagenproduktivitat. Lebenszyklusorientierte Massnahmenkomplexe und Aktivitatsfelder. Komplexitats- und Ergiebigkeitswirkungen der Massnahmenkomplexe und Aktivitatsfelder. Anlagenmanagement zur Umsetzung der komplexen Anlagenwirtschaft. Hilfsmittel des Anlagenmanagements. Ablauforganisation des Anlagenmanagements. Aufbauorganisation der Anlagenwirtschaft."

Style guides come in many shapes and sizes, usually focused toward scientific or academic use only. However, business writing is a space occupied by many individuals that has not been given the attention it deserves. The Style Guide for Business Writing, Second Edition, is designed specifically to assist business writers in both the public and private sector, including those publishing with English as a second language; authors of academic papers; business book authors; financial journalists; and writers of reports, proposals or even just e-mail and memoranda. This book provides a comprehensive guide to clear and precise writing that will help develop basic communication skills for the beginner, and refresh the basics for the experienced business writer. Major topics are arranged alphabetically and the cross references and index enable quick and easy access to information. Michael C. Thomsett is a market expert, author, speaker, and coach. His many books include Stock Market Math, Candlestick Charting, The Mathematics of Options, and A Technical Approach to Trend Analysis.

Das Lehrbuch verdeutlicht das umfassende Spektrum von Verkehrswirtschaft, Verkehrspolitik und Logistik. Der Transport- und Logistiksektor zeichnet sich durch eine starke dynamische Entwicklung aus. Dies fuhrt auch dazu, dass ein auf dieses Fachgebiet bezogenes Lehrbuch in regelmassigen Abstanden eine Uberarbeitung erfahren muss. Die hiermit vorgelegte 5. Auflage kommt diesem Erfordernis nach: Seit dem Erscheinen der Vorauflage haben sich wesentliche und interessante Veranderungen in den logistischen Prozessen, der umweltspezifischen Betrachtung des Verkehrssektors und den methodischen Verfahren bei der Evaluierung von Infrastrukturprojekten ergeben. Sie wurden nun berucksichtigt. Eine Vielzahl tabellarischer Ubersichten wurde ebenso aktualisiert wie die Darstellung von EU-Vorgaben fur die verkehrspolitischen Rahmenbedingungen

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it?

This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength.

Learning how to actively listen and absorb what a person is saying, thinking, and feeling can set the stage for dramatically improved relationships and increased personal success. Most people retain only a fraction of what they hear, resulting in miscommunications and lost opportunities. In Listen Up or Lose Out, communications expert Robert Bolton highlights the underestimated and under-utilized tool of active listening and explains how it can be used to gather perspectives, bridge differences, and resolve problems. Bolton teaches you key communication skills by: breaking down listening into a set of learnable skills such as avoiding the urge to criticize, question, or advise; focusing on the speaker's point of view; asking the right questions, in the right order; and learning how to read people's feelings and reflect them back Listen Up or Lose Out explains how one can become a skilled listener who experiences fewer conflicts, makes better decisions, and discovers opportunities that others might miss. Whether personally or in business, could you benefit from better communication? Give listening a try!

Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century-lectures, quizzes, and exams-have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.