|
|
Books > Business & Economics > Business & management > Business communication & presentation > General
A Next Big Idea Club Winter 2021 Must Read The ability to connect
with another person's physical and emotional state is one of the
most elusive interpersonal skills to develop, but this book shows
you just how approachable it can be. In our fast-paced,
tech-obsessed lives, rarely do we pay genuine, close attention to
one another. With all that's going on in the world and the
never-ending demands of our daily lives, most of us are too
stressed and preoccupied to be able to really listen to each other.
Often, we misunderstand or talk past each other. Many of us are
left wishing that the people in our lives could really listen,
understand, and genuinely connect with us. Based on cutting-edge
neuroscience research and years of clinical work, psychiatrist
Edward Brodkin and therapist Ashley Pallathra take us on a
wide-ranging and surprising journey through fields as diverse as
social neuroscience and autism research, music performance, pro
basketball, and tai chi. They use these stories to introduce the
four pillars of human connection: Relaxed Awareness, Listening,
Understanding, and Mutual Responsiveness. Accessible and engaging,
Missing Each Other explains the science, research, and biology
underlying these pillars of human connection and provides exercises
through which readers can improve their own skills and abilities in
each.
Experience-based Communication is a powerful tool. Companies can
use it to bring their values to life and to make their messages
accessible and credible. By communicating in a way that can be both
sensed and felt, companies can increase their influence on internal
and external stakeholders - and existing and potential customers.
This book teaches you how to architect the way your company is
experienced at every real-life touchpoint. How to use physical
meetings and locations to create an affinity with a given market
segment. And how to engage your audience mentally, physically and
socially in order to transform them into loyal customers and
willing ambassadors. If you want to get closer to your target
groups, you will find no greater source of inspiration than the
methods presented in this book. "Experience-based Communication
fills a much-neglected hole of knowledge in the Experience Economy,
simultaneously making the point that proper staging and drama can
make experiences more, not less, authentic. As the authors make
clear, the Experience Medium IS the communicated message. This book
is a very valuable addition to the pantheon of the Experience
Economy." B. Joseph Pine II and James H. Gilmore, co-authors, The
Experience Economy and Authenticity: What Consumers Really Want "I
normally dislike business books, and books on communication are
often the worst. This book, however, has real personality and is an
experience in itself to read. Would that Chief Executives of
today's organisations, with their wretched, dismembered,
irritating, time-consuming, soul-destroying 'We value your call'
systems would spare some of their time to read this book, all our
lives would be enriched as a result. It is worth remembering that
there are only 100 cents in a Euro, so cost cutting is finite,
whereas creating value for customers is infinite and is limited
only by our own creativity and imagination. Buy this book. Enjoy
it." Malcolm McDonald, Emeritus Professor at the Cranfield
University School of Management "The book, Experience-Based
Communication, highlights some of the most important issues
regarding the embodiment of cultural artefacts and manifestos. The
architectural utterance is itself experience-based. Setting the
stage for human interaction it adds to both history and social
behaviour. Read the book. It is an inspirational source to everyone
engaged with experience-based communication!" Mette Kynne Frandsen,
CEO and Architect MAA at HENNINGLARSENARCHITECTS "This book is a
must-read for marketers seeking to find alternative ways to engage
their target audiences in a deeper dialogue in order to build
customer loyalty. In a world where the "new influencers" preside
over the all important word-of-mouth, brands need to be able to
offer enduring and valuable experiences that are capable of
transforming ordinary customers into willing ambassadors. Charting
a company's experience architecture offers the ability to gauge
where they stand and score in their consumers' hearts, minds and
most importantly, lives" Joseph Jaffe, President and Chief
Interruptor, crayon and author of "Join the Conversation"
The communication secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of
Communication. Includes how to: * Use body language to build
rapport with anyone * Deal with clients and colleagues at all
levels * Get what you want in sales or negotiation * Excel in
meetings and presentations * Master email and written communication
In this updated edition of Corporate Video Production, Stuart
Sweetow teaches aspiring and seasoned videographers how to make
imaginative corporate videos with eye-catching designs, rhythmic
editing tricks, and essential scriptwriting and interview
techniques. Readers will learn how to shoot on location or in a
studio, work with employees-turned-actors, find new clients, and
produce online videos and podcasts for corporations, government
agencies, and non-profit organizations. Additionally, this new
edition has been updated to include discussion questions, chapter
summaries, and professional tips, and to cover live webcasting,
mobile devices, shooting in 4K, micro-videos, micro-cameras, and
storytelling techniques for corporate social responsibility
programs. A companion website features downloadable forms and
further resources.
A hands-on approach to business writing which immerses students in
the types of writing situations they will encounter throughout
their working lives, with detailed guidance and numerous examples
to help students build the skills they will need to respond to
these situations effectively. In each of the core chapters,
students first learn how other writers addressed a particular
writing situation, such as conveying disappointing news to
employees, effectively or ineffectively, before applying what
they've learned through guided activities. Additionally, the book
emphasizes the potentially serious consequences of ill-considered
business communications, especially those delivered electronically.
A chapter dedicated to business writing gaffes provides many
real-world examples of these mistakes and advises students on how
to avoid them. A useful addition to any course building students
business writing skills.
Business Communication Strategies teaches the vital everyday
language typically used in all aspects of running a business, from
being comfortable with small talk to effective teamwork on business
plans and marketing strategies. Each of the 24 units deals with
communication strategies (skills) that business people need in
order to be successful communicators. These strategies include
showing interest and appreciation, offering assistance,
telephoning, making decisions, motivating others, running meetings,
handling criticism, presenting ideas, writing resumes,
interviewing, emailing, and many others. The downloadable audio
program (see ProLinguaLearning.com for details) features native
speakers expressing in dialogs the discourse of everyday business
communication. The free downloadable Teacher's Handbook and Answer
Key includes tips for using the material, complete scripts of the
dialogs, answers to sequencing and matching exercises, and a
section of "vocabulary cards" (sheets of 12 business-related terms
that can be cut up and made into cards for practicing over 200
business terms that are used throughout the text).
To live is to communicate, and to communicate with confidence is a
craft that one will do well to master early rather than later in
life. If only the gift of the gab were enough to sail smoothly
through the rough waters that the tough world is teeming with,
every glib conversationalist would have a successful vocation, but
that's not the case. The means of communication come naturally to
human beings, but the skills that make communicating worthwhile and
meaningful do not. Thankfully, anyone who wishes to can learn-and
even perfect-these skills. This concise handbook focuses on the
ways in which students can develop a robust career after completing
their academic studies. The foundational work of nurturing and
strengthening individual abilities begins during university life,
but these skills need to be complemented with strategies that help
the student turned professional to not only interact well with
society but also earn its respect through clear, precise, and
honest communication. Talent needs to be matched with competence,
and the book shows exactly how one goes about doing that. It spells
out the ingredients of a sound and strategic action plan that
definitively aligns one's goals with one's aspirations, no matter
how lofty. This plan has to be closely related to the choices,
conditions, and possibilities that will be available for the kind
of education and experience that individuals have and the
aspirations they harbor. Students entering high school or
university can use the book to review the necessary courses to
choose during their academic life. Young people will find solid
guidelines in it that provide a structure for planning and focusing
on the skills needed when one embarks upon a fulfilling career.
There has been a paradigm shift as to how professional knowledge is
passed on. It no longer happens naturally through traditional
corporate grooming and succession rituals. With less time, lower
budgets, and more uncertainty, traditional mentorship models don't
work in today's economy. The recent dramatic upheaval in the
professional landscape has radically altered how 21st century
professionals can most effectively cultivate career success.
Creative Mentorship brings the most advanced mentoring methods out
of the Fortune 500 boardroom and into your classroom, conference
room, or even your living room, giving everyone access to
groundbreaking and innovative mentoring methods utilized by today's
most powerful and influential professionals. Mary Pender Greene
draws upon more than 20 years of experience as a therapist, career
coach, and successful executive to codify her personal system for
career development, the Virtual Personal Board of Directors
(VPBOD). Creative Mentorship features engaging exercises and
worksheets as well as practical methods and strategies that will
transform the way you approach career development. Creative
Mentorship guides you, step-by-step, through the process of
building your own Virtual Personal Board of Directors. Creative
Mentorship will show you how to select specialized mentors who will
accompany and assist you on your path to career success. A toolbox
of tactics, strategies, and rules of engagement will ensure that
you fully assimilate the VPBOD networking strategy, learn how to
best leverage its innovative tactics, and ultimately integrate this
revolutionary mentoring methodology into every aspect of your
professional life. Creative Mentorship will enable you to achieve
your most ambitious dreams and make your ultimate professional
goals a reality.
How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.
More often than not, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor, and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From presenting business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process, and be able to present with more confidence and conviction than they ever had before, setting readers on a path of professional growth.
The introvert is a personality type that draws energy from the
outside inward. According to standard personality testing
assessments, most people are introverts and no group is more
introverted than technical professionals. Introverts are
congenitally programmed to recoil from the prospect of public
speaking with fear and loathing, yet making presentations to expert
and non-expert audiences is an inescapable requirement for career
advancement in any technical field. Presentation coach Richard
Tierney rides to the rescue of fellow introverts in the IT and
engineering sectors with The Introverted Presenter-his fail-safe
guide to delivering competent presentations, no matter how unsuited
by nature you might be to the performing arts. This short book lays
out the complete process guaranteed to raise you from a
debilitating state of terror and aversion to a comfortable place of
clarity, calm, and competence-perhaps even brilliance, if you can
train yourself to convert the free energy of your fear into
controlled performance. Tierney repeatedly warns his introvert
readers that they risk presentation fiasco if they skip, skimp, or
change the order of any of the ten steps he prescribes for
thoroughly and efficiently preparing their presentations. The
surefire sequence of steps for The Introverted Presenter begins
with defining your presentation's audience and objective. The next
step is to write the script of your speech in stages, constructing
it on the basis of proven structural rules, cognitive laws, and
dramatic tricks. Then you incrementally refine and tighten your
script by delivering it iteratively, first in front of a mirror and
then in front of increasingly critical test audiences, progressing
from your cat to your boss. When you have a well-constructed and
sound-tested script in hand and only then, you may create some
slides to graft into your script in support of your opening action
call and your concluding takeaways, which you commit to memory.
Your slides should be limited to the smallest number possible (even
zero) and the fewest possible words.
This simple and clear guide to lecturing is an example-based
account of effective strategies for exciting and successful
lectures for academic and business lecturers. From the lecturing
mindset, combating fear and nervousness, to lecturing tricks and
tactics, this book discusses a wide array of practical ideas that
may surprise and help even the most experienced public speakers and
lecturers. The author provides unique insights into lecturing for
twenty-first century audiences, based on his academic and
non-academic lecturing experiences at the University of Toronto and
Stanford University; experiences which have resulted in numerous
institutional, provincial, and international teaching and lecturing
awards. Further resources for this title, including lecture slides
and videos of presentations and lectures, are available online from
www.cambridge.org/9780521876100.
We've been conditioned to think that the best way to motivate
ourselves & others is through external rewards like money or
fame, or by the fear of punishment. That's a mistake, Daniel H.
Pink says in this book. The key to high performance &
satisfaction is intrinsic, internal motivation.
This is the first book ever for non-native speakers on how to
conduct technical demos and training sessions. You will also learn
how to present your company, and explain your products and
services. The book is designed to help both those who have never
done presentations before, as well as those whose English is
already good but who want to improve their presentation skills. The
focus is on language, rather than on the creation of slides from a
technical/artistic point of view. This book will help you to: *
prepare and practice a well organized, interesting and memorable
presentation* give effective demos and training sessions either on
site or via audio/video conference* highlight the essential points
you want the audience to remember* avoid problems in English by
using short easy-to-say sentences* involve your audience, check
their understanding, and deal with their questions* improve your
pronunciation* overcome problems with nerves and embarrassment*
motivate your audience to listen and act on what you have said
There is an introduction for trainers on how to teach presentations
and demos within a Business English course.
If you are a non-native English speaker and make telephone calls as
part of your work, then this book is for you. By applying the
suggested guidelines, you will stand a much greater chance of
making an effective telephone call. You will learn how to: *
prepare for a call both psychologically and from an English
language point of view * receive calls (if you work on reception) *
leave messages * find out about another company and talk about your
own company * chase people (i.e. people who have not followed up
your requests) * deal with difficult calls and callers, and improve
your telephone manner * use the telephone while working on a help
desk or helpline * resolve language difficulties (i.e. when you
cannot understand the other person's English) * improve your
pronunciation * use resources on the Internet to improve your
listening skills The book concludes with a chapter of useful
phrases. There is a brief introduction for trainers on how to teach
telephone and helpdesk skills within a Business English course.
Too many managers don't have what it takes to carry a good
presentation. And they know it. Equally they know that to acquire
the skill is to join an admired few, upwardly mobile managers. So
motivation to learn is strong and rewarding. On browsing the book,
readers will see the checklist approach and the carefully crafted
structure that immediately conveys these skills. They will
understand that this is a book of unique accessibility. Here they
will learn techniques and methods of planning research and
structuring information that will create inescapable conclusions by
their recipients. They will be successful.
Deliver compelling presentations in any context, from a meeting
with colleagues to a client pitch or keynote address. Whenever you
talk to anyone, you are presenting yourself and your ideas to an
audience. You are giving a presentation. This could be in person,
on the phone, or via videoconference. In any case, both your
content and your delivery contribute to the vitality and
effectiveness of your message. Too many speakers fail to engage
their audience and get their ideas across. Don't be one of them!
Practical Presentation Skills will help you master the three
fundamental elements responsible for a presentation's success:
authenticity, focus, and strength.
|
|