Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

Build essential skills and write with confidence at work! Immediately practical guide to better business writing designed to help you develop a clear, direct, natural communication style that supports rather than obscures what you want to say. Writing for Business covers writing principles that are relevant for a wide range of business documents, including email, letters, memos, reports, proposals, and more, while also offering editing tips to ensure you come across as professional and polished. The book features examples and tips straight from the workplace.

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. * Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina * Explores the key emerging areas of new technology and global crisis communication * Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

The 7 Principles Of Conflict Resolution is the go-to resource for conflict and dispute resolution, whether you’re new to the subject or an experienced practitioner.

This books sets the out 7 principles to create and maintain successful, workable relationships through effective conflict resolution. It provides you with the tools to resolve or mediate difficult conversations and conflict situations whatever the situation or context and help other people do the same to transform professional and personal relationships permanently. Crucially, it allows you to achieve results without the need to go to court or litigation even when conflict has escalated or is entrenched.

The 7 Principles Of Conflict Resolution will enable you to understand, discuss and resolve problematic situations whether as an individual or organisation:

1. Acknowledge the Conflict
2. Take Control: building resolution focussedconversations
3. Construct a Resolution with the Conflict Resolution Framework
4. Enable others’ Success
5. Build the Resolution Culture
6. Walk the Walk
7. Engage the safety net: When informal resolution doesn’t work

The 7 Principles Of Conflict Resolution will guide you through the process from beginning to end, with a framework for conversations and tools, techniques and strategies that work. There are also templates, exercises and worksheets that you can use to support conversations.

The internet is so central to everyday life, that it is impossible to contemplate life without it. From finding romance, to conducting business, receiving health advice, shopping, banking, and gaming, the internet opens up a world of possibilities to people across the globe. Yet for all its positive attributes, it is also an environment where we witness the very worst of human behaviour - cybercrime, election interference, fake news, and trolling being just a few examples. What is it about this unique environment that can make people behave in ways they wouldn't contemplate in real life. Understanding the psychological processes underlying and influencing the thinking, interpretation and behaviour associated with this online interconnectivity is the core premise of Cyberpsychology. The Oxford Handbook of Cyberpsychology explores a wide range of cyberpsychological processes and activities through the research and writings of some of the world's leading cyberpsychology experts. The book is divided into eight sections covering topics as varied as online research methods, self-presentation and impression management, technology across the lifespan, interaction and interactivity, online groups and communities, social media, health and technology, video gaming and cybercrime and cybersecurity. The Oxford Handbook of Cyberpsychology will be important reading for those who have only recently discovered the discipline as well as more seasoned cyberpsychology researchers and teachers.

"GETTING THE RIGHT PEOPLE, IN THE RIGHT PLACE, AT THE RIGHT TIME, WITH THE RIGHT MOTIVATION."

Tom Casey and his collaborators want ALL CEOs to appreciate the imminent "Perfect Storm" of human capital change. As CEOs navigate the unchartered waters of globalization, declining engagement, and shifting demographics, they are seeing a dramatic imbalance between talent needs and talent availability. As well, CEOs are confronted with the difference in work styles and priorities of four generations of employees and need to reconcile their distinct aspirations to ensure maximum productivity. "Talent Readiness" addresses the top ten human capital challenges of the new decade, and provides immediate solutions to harness the unique skills and attitudes of the new labor market.

"Action is the real measure of Intelligence." Napoleon Hill
Every day in business we experience uncertainty, risks and emotional exposure to winning and losing the battle for growth. There are many theoretical business practices out there, but none as brilliant and simple as "The Art of War" by Sun Tzu, which was used to win wars 2000 years ago.
Sandler explains how to apply these ancient military tactics in a modern business economy - to win every battle without waging war. Her fundamental philosophy is "no war has been won without intelligence" and never will.
"Wake Up or Die"is a powerful, exceptionally written treatise on the use of Intelligence in business today. Sandler shares the "must haves" to thrive and grow, with actual stories of winners and losers. This book is for all decision makers who want to succeed in today's business world where "loss leaders" dominate, consumers hold all the power, and competition intensifies.
Boldly said, "Wake Up or Die" goes where no one has dared to go and challenges every status quo. If you want to win business battles, "Wake Up or Die" will show you how. Sandler's frank and candid approach holds no bars; she believes the pendulum of the mind oscillates between intellect and ignorance, not between right and wrong.

Soft Skills for the Professional Services Industry Auditors, accountants, lawyers, consultants, and other highly educated and trained professionals frequently hold impressive credentials and offer clients specialized expertise in complex areas. At the same time, these professionals understandably focus on the analytical and technical components of their jobs, sometimes to the point of excluding or ignoring important soft skills critical to the success of their careers and practices. In Soft Skills for the Professional Services Industry: Principles, Tasks, and Tools for Success, veteran auditor and entrepreneur Andreas Creutzmann delivers an essential discussion of often overlooked professional competencies that can mean the difference between career, engagement, and business success or failure. In the book, you'll find accessible guidance on critical soft skills that can make a difference between fulfilment and success and failure on a professional and personal level. You'll learn to handle the blending of home and the home office, how to effectively manage staff, how to market yourself and your firm, practical strategies for client and colleague communication, and how to find happiness in your day-to-day work. Each chapter stands alone and can be read in any order. They provide professionals with invaluable skills for navigating the modern--and digital--reality of work, showing you how to combine your professional education with the latest research and common sense on everything from client management to firm marketing. Soft Skills for the Professional Services Industry uses the field of auditing as a template and guide, but it is highly relevant to all skilled professionals - including lawyers, consultants, medical professionals, and others. The book is a must-read for any knowledge worker trying to add to their toolbox of practical skills. Critical guidance for practicing professionals on how to build often overlooked soft skills Most highly educated and trained professionals aren't lacking in analytical or technical skills. Lawyers know the law, accountants understand double entry bookkeeping, and doctors know anatomy. However, many of us are less familiar with often overlooked--and equally essential--soft skills: client management, communication, staff and employee management, and others. In Soft Skills for the Professional Services Industry, accomplished auditor, entrepreneur, and consultant Andreas Creutzmann walks you through how to build critical competencies, from self-marketing to balancing work and life when your office is in your house. The book is made up of numerous, self-contained chapters that can be read in any order, and it demonstrates how to navigate increasingly digital and insistent professional demands on your time, effectively manage client and colleague relationships, and sell new clients on the services your firm offers. An essential roadmap to achieving personal and career success, Soft Skills for the Professional Services Industry is an indispensable resource for lawyers, doctors, accountants, auditors, and any other extensively skilled professional. It offers practical tools in functional areas that are frequently neglected in formal professional training.

COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

This package includes a physical copy of Excellence in Business Communication: International Edition, 10/e by John V.Thill and Courtland L.Bovee, as well as access to the eText and MyBCommLab. For undergraduate business communication courses. Learn Business Communication Skills by Example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on students' future careers. Available with MyBCommLab! MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today's business landscape. Visit mybcommlab.com for more information

The definitive guide to getting out of the office and getting into consulting Getting Started in Consulting, Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on topics including utilizing informal media, changes in legal and financial guidelines, key distinctions of wholesale and retail businesses, and much more. Author Alan Weiss delivers expert advice on how to combine minimal overhead with optimal organization to produce maximum income. Every step in the process is clearly explained, including financing, marketing, bookkeeping, establishing your fees, and more. This guide is a comprehensive, one-stop source for everything you need to prosper in the rapidly expanding world of private consultancy. Adopt a pragmatic and profitable strategy to achieve incredible results from your consultancy business Learn to identify and address the most commons issues facing your prospects and clients Leverage technology to reduce labor, maximize profitability, and increase discretionary time Access sample budgets, case studies, references and appendices, downloadable tools and forms, and online resources The modern business landscape presents unique opportunities for those willing to take the leap from corporate offices to home offices. Getting Started in Consulting, Fourth Edition is the must-have guide for anyone seeking to cut their own path to their own consulting business.

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

"Attention leaders...and aspiring leaders: "
- Have you been told that you should "work on your presence" and you don't know what that means?
- Or perhaps you've been told you have excellent presence and you should continue to leverage it...and you don't know what "that" means.
- Do you observe other leaders or professionals with exceptional presence and wish you had it too?
Today, executive presence is essential for anyone aspiring to be a better leader, regardless of their level, industry, or job duties. "Managing the Moment" explores the relationship between effective leadership and one's style and presence. With humor, insight, and practicality, Lisa Parker demonstrates clearly that every interaction contributes to the way leaders are perceived. She makes the case for how and why leaders should manage "every moment." You'll see that the reason to strengthen your professional presence is not just about you; it's about your team, your relationships, and the health of your business.
Using fascinating and relevant case studies and real-life examples, Lisa Parker takes the mystery out of developing professional presence and offers dozens of dynamic tools, tips and guidelines to create the kind of presence you want to create.