The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator. In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly impactful. In this era of digital communication and information overload, clear messaging has never been more vital - and personal credibility has never been more valuable. Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. InCredible Communication brings 75 years' combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores the best techniques when communicating in any medium - whether you are conversing in-person, over Zoom or even via social media.

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

Straight-talk at work Grumblings in offices everywhere suggest that there is not much that we crave more, but don't get often enough. Beyond Bullsh*t reveals the dynamics of bullsh*t and why it has become the corporate etiquette of choice. It also explains how telling it straight contributes to personal well-being and business success. This book is for people who wonder what it's going to take to get rid of the constant deception and obfuscation that, at the end of the work day, leaves them feeling beaten up, confused, and even a little dirty. It is also for the people greeting them at home, wondering, What's going on that takes such a toll? Pressed for an answer, many explain it's all the bullsh*t I have to endure. Even people who disdain deception find themselves involved in it. They bullsh*t at work. After decades of research and consulting, Samuel A. Culbert is convinced that straight-talk at work is possible. But it requires more than luck and willing people. Straight-talk is the product of thoughtful, caring relationships built upon trust and a commitment to look out for one another's success. Culbert describes this brand of truthfulness as a caring, other-sensitive, candor-on-demand, loyalty-producing, intimacy-escalating, give-and-take relationship, leading to enhanced personal and organizational productivity. From an organizational perspective, there's no greater contribution to operational effectiveness and success than conversations in which people with conflicting viewpoints discuss their differences forthrightly. Readers will find this book personal--which is unusual for a business book; they will think that many of the stories are about them.They will be engaged and delighted as the text demystifies the obstacles to getting beyond bullsh*t, and guides them in developing straight-talk relationships at work. N.B.: One pending blurb--Robert Sutton

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth. A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results. Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Become the best negotiator you can be, one manageable step at a time In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the world's leading negotiation consultancy, The Gap Partnership - and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation. The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you'll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find: Strategies for maintaining a balanced perspective and keeping your ego in check Maintaining a focus on the interests and priorities of the other party/parties Incremental steps for improving your negotiation ability that are easy to apply and retain This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond. An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for.

One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information--and often not what you'd expect. A smile, for example, is usually considered welcoming. But crook one corner of your mouth higher and you project superiority, subconsciously chasing other people away. Without Saying a Word explains how even the subtlest motions have meaning. Distilling decades of research, the book deciphers these unspoken signals: from facial expressions and fleeting micro expressions to positive and negative body language. Discover which postures and gestures indicate confidence and build rapport--and which reveal disinterest, arrogance, or even aggression. Learn to end off-putting habits, accentuate good ones, and become an authentic and effective communicator. Exhibiting body language that is open, honest, and self-assured increases your social influence and enhances your skill as a negotiator . . . while the ability to read the emotions and intentions of others is equally indispensable. Whether you're making a presentation, pitching a project, or closing a deal, the right body language can be your best ally.

If you are a manager who receives the results of any data analyst's work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well. In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute. Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics. The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management.

Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Fund Your Book serves as the ultimate guide to raising $10,000+ to self-publish a business book. More and more self-publishers are realizing that to publish a professional book, they need to hire a professional publishing team - editors, designers, printers, distributors and more. The problem? Where are they supposed to find $3,000 to $15,000+ to publish their book? In Fund Your Book, authors learn how to build long-term, reciprocal relationships with influencers in their industry, the top two strategies for funding books through partnerships, a simple, five-step process to fund their self-published book, and more!

Bestselling author and psychologist Adrian Furnham takes a critical and challenging view of the jargon and current fads in management contained in manifestos, mantras and mission statements and shows how these often obscure and mystify. In this latest book he turns his skeptical attention to such topics as atmospherics, blame culture, compulsory training, fundamentalist gurus, integrity tests, networming, personality of organizations, and uncertainty avoidance.

All teamwork is grounded on effective communication. Project Communication enables project managers, leaders of project teams and team members to get their ideas heard, facilitate effective teamwork, create a culture of openness and creative thinking--in short, a culture of effective communication within their team. . The book opens with an orientation on what group dynamics and interpersonal communication entail, particularly in terms of management teams. It then guides the reader on a personal journey whereby different theories and concepts in group dynamics, communication and project team management are gradually introduced. Readers are encouraged to use the book to explore and improve their personal communication style, with the aim of sustaining growth and development within project teams and their respective organisations. Project Communication is an ideal companion to professionals, specialists, and project managers who are leading or working in teams within all types of organisations, businesses, NGOs and governmental and transnational institutions. The book should be of interest to all those who want to use psychological knowledge to improve their teams. It is also a practical guide that can be used as a training course in interpersonal communication in general, with a special focus on project teams.

The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as "job hoppers," recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, stress, retention after a crisis, boredom, internships, and how employers can best leverage mobile platforms for increased engagement.

"This book is an immensely useful guide to the use of cultural intelligence at work. Cultural intelligence is the individual's capacity for successful work and social adaptation to new cultural settings, and indeed to any unfamiliar social environment. Part I details the various components of cultural intelligence. Part II provides realistic, practical, culture-sensitive stories from intercultural work settings. It describes how leading multicultural organizations deal with cultural diversity, how to create high performing international teams, how to improve job assignments to other cultures, how to deal with a diverse work force, and how to lead people in international organizations."--Harry C. Triandis, University of Illinois, at Urbana-Champaign
"One of tomorrow's certainties is that more and more people will need to understand the effects of culture on behavior and the impact of cultural differences. In CQ, the authors give us important frameworks and insights for developing an understanding of cultures other than our own. Throughout the book, interesting, intriguing, and stimulating examples are presented that focus on cultural differences in workplace interactions and the necessity for dealing with them effectively from the points of view of all stakeholders involved."--Richard Brislin, University of Hawaii

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt. This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaking bad news to negotiating deals and giving presentations, it explores the building blocks to effective communication skills, nurturing the leadership qualities required in any organization. By defining the abstract concepts of 'organization' and 'communication', it provides readers with the necessary skills to conduct any conversation on a professional manner. Illustrated with concrete examples throughout, this new edition includes a new chapter on career coaching, with exercises and ideas for role-play to enable the ideas to come alive. The three parts work seamlessly to expand the readers' conversation skill-set as they progress through the book. Communication in Organizations is an invaluable resource for students of management and business psychology, as well as those taking courses who are already in the workplace. The practical aspects compliment both introductory and advanced courses in interpersonal communication, leadership and business and professional communication.

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Also Available as a Time Warner AudioBook

What's the one skill you simply must have to succeed? Verbal Fluency.

From Harvard to Stanford and many places in between, the ability to converse with our colleagues, co-workers, and potential clients is identified as the #1 success factor. Whether your goal is a new job, a promotion, confidence in social and business situations, an elected office in a professional association, to expand your business base, or to be chairman of the board, your ability to mix well and converse will determine how well you do. Now expert socializer Susan RoAne, bestselling author of How to Work a Room and The Secrets of Savvy Networking, shows how easy it is to gain the verbal edge.

What Do I Say Next?

Easy to read, enthusiastic, and peppered with hot tips and practical suggestions from scores of business leaders, What Do I Say Next? is a primer that will turn you into a ConverSensation' before you know it! No matter if you're shy or extroverted, outgoing or anywhere in the middle, this book is for you. It's packed with important do's and don'ts, guidelines and insights -- some of which may surprise you!

Discover:

• what the terrific talkers avoid -- a special list that goes well beyond the obvious.
• a Seven Quick-Step Shyness Recovery Program-author Susan RoAne recognizes your fears and takes you by the hand.
• the O.A.R. METHOD -- detailed strategies to start, build, and maintain conversation.
• how the masters of small talk prepare themselves for conversation -- and how some small lifestyle changes can turn you into a magnetic and masterful talker.
• solutions to awkward situations -- including what to do when you forget someone's name, how to speak to those in mourning, and the best way to deal with offensive conversations.
• how to communicate online-tips for chat rooms, forums, and E-mail.
• "Magic Words," unusual ice breakers, talk-inducing body language, and other tools of the trade that make conversations hum.
• the best ways to use humor -- and when NOT to use it.
• how to shine at a business function.
• ...and much more!

What Do I Say Next? can do more than improve your social graces. As you become a more effective communicator and listener, you will have a greater influence on decision-makers, build better business relationships, develop friendships...and get more out of life.

Meetings should drive results. Instead they drive most people crazy! Make Meetings Matter will help you rethink the role of meetings in your organization and enable you to: * Reinvent meetings to get more done, minimize time spent, and maximize productivity. * Avoid unnecessary and useless meetings. * Keep participants engaged and energized. * Keep the agenda on track. * Leverage technology. * Ensure follow-up action is taken.

Territories of Profit compares Dell Computer, the dominant computer manufacturer of the late twentieth century, and G. F. Swift, the leading meatpacking firm of the late nineteenth century, to reveal how communications revolutions in different periods enabled businesses to innovate their operations, reorganize the structure of the firm, and reshape the geography of profit-making. By depicting the parallel experiences of Dell and Swift, which both deployed revolutionary communications technologies in their business systems and transformed patterns of development through their innovative advances, the book challenges simplified representations of the contemporary economy as historically unprecedented. Territories of Profit also incorporates information from interview sources within Dell to portray the "Dell Model" in ways never before revealed in existing studies of the PC maker.

Permission granted! Do you feel like you're waiting for something to happen? Waiting and hoping that someone or something will transform your current situation? Many successful leaders find themselves frustrated and stuck. You work hard, do the right thing, play by the rules, and still feel like you don't know how to shift gears to achieve what you really want. Permission Granted is profoundly actionable. You'll recognize yourself within its pages and go deep to discover a new way, emerging with clarity about how to get what you really want, at work and in life. It is imbued with a positive outlook about change - why it can be difficult, how to engage on a personal level, and how to reframe your success. Writing with warmth and insight, Marcia Cone shares an inspiring and supportive approach for managing your professional growth. Experience the magic that happens when you align your thoughts, perceptions, and behaviors with what you truly want. Building on her insight and experience in leadership, Marcia offers opportunities for discovering and understanding your current situation from a different, more aligned perspective. When you tap into your ability to change your circumstances, you can much more easily achieve what you most want. What are you waiting for? This is your time to shine.

While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance. In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions. Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging. Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.