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Books > Business & Economics > Business & management > Business communication & presentation > General
Surveys have found that speaking in public is one of the worst human fears, even higher than fear of spiders, heights and even death! Making presentations and public speaking is an increasing part of working life. Whether it be speaking at a meeting or making a formal presentation to a potential funder, much can rest on the outcome of our efforts when we are on our feet. The book includes sections on timing, the audience, content, delivery techniques, using visual aids, dealing with nerves, question and answer sessions and tongue twisters. This book is for anyone from the novice who needs to cover all of the basics to the experienced speaker who needs a quick refresher in getting up and delivering a message.
'Could there be a more relevant book for our times? . . . Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it' - Nir Eyal, author of Hooked and Indistractable Hear me out. Does this sound like you? You end a team meeting and can't recall a single thing that was said. You leave a conversation with a friend feeling disconnected and unfulfilled. You think you and your boss are on the same page, only to find out you haven't been meeting expectations. Fortunately, listening, like any communication skill, can be improved, and Ximena Vengoechea can show you how. As a user researcher, she has spent nearly a decade facilitating hundreds of conversations at LinkedIn, Twitter and Pinterest. It's her job to uncover the truth behind how people use, and really think about, her company's products. In Listen Like You Mean It, she reveals the tips and tricks of the trade, including: - How to quickly build rapport with strangers - Which questions help people unlock what they need to say - When it's time to throw out the script entirely - How to recover from listener's drain
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
Presents information and advice on the extended role of the practice manager for both those with experience and increasing responsibility, and for those new to the primary care team. The book: identifies the various members of the primary health-care team; describes their individual roles; explores the management skills needed to manage the team and the practice; provides examples of real problems experienced in general practice; and examines communication in all its forms.
Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle: Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. Part 2 tracks with letters the sales process through potential roadblocks to the closing. Part 3 shows how to sustain relationships with customers through effectively written communication. Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.
Millennials will be our next great generation of leaders. Today, however, as they move into management, they face difficult practical challenges. Millennials Who Manage is a complete, research-based guide to overcoming those challenges, delivering outstanding performance, and getting recognized for it. Reflecting their extensive enterprise consulting and research experience, the authors show how to transition more smoothly into management. You will gain insight into earning the respect of peers and "elders" that you are now leading, as well as your manager. You will discover you can achieve success your way, without compromising who you are or becoming someone you are not. You'll learn management skills that arguably come naturally to Millennials. Prepare to explore what really motivates Boomers and Xers whose formative experiences were different from yours and how to guide them beyond today's unhelpful stereotypes about Millennials. You'll also master the specific management and leadership competencies you need most right now-whether you're moving into frontline management or the CEO's office! Generational workplace differences: facts and fictions Separating myth from reality in multi-generational workplaces Overcoming reverse ageism and "stereotype threat" Getting past the unfair generalizations that hold you back Developing your personal leadership perspective... ...and successfully putting it into practice Mastering the 7 toughest challenges that come with transitioning to management Understand new relational dynamics, unlock motivation, take responsibility for the work of others, establish accountability, get heard, and be taken seriously
Manual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French. Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short reference Grammar outlining the major grammar features of French * A short Business Facts section covering esential information of the country or countries where French is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.
Manual of Business German is the most comprehensive, single-volume
reference handbook for students and professionals using foreign
languages.
German Business Situations is a handy reference and learning text
for all who use or need spoken German for business.
Despite being more connected than ever before, many are also more isolated. The tools and technology available today have pushed business owners, entrepreneurs, and motivated professionals toward shallow, surface-level engagement, robbing them of connections, opportunities, profits, and fulfillment. In Save Your Asks, bestselling author Chris Tuff shares his transformative approach to building genuine, productive business relationships. No more stale bagels or burnt coffee, no more "speed dating" networking meetings, and no more high-pressure networking groups. Just a simple, innovative system that encourages genuine interaction and fulfillment while building deep connections with prospects and referral partners. Featuring some of the most innovative CEOs, athletes, auctioneers, surfers, and others, Save Your Asks will help you: Develop an authentic personal brand that people actually remember Identify your "networking currency" and use it to generate results Avoid the "askholes" and others who will hold you back Land more business by mastering "the art of the ask" Chris Tuff is on a mission to help business leaders create connections that make work cultures thrive, improve retention rates, and multiply sales. Save Your Asks is the motivated networker's ticket to achieving those results, and more!
This book reports findings of a three-nation study of public
relations and communication management sponsored by the
International Association of Business Communicators (IABC) Research
Foundation. The Excellence Study provides communication managers
and public relations practitioners with information critical to
their own professional growth, and supplies organizations with
tools that help them communicate more effectively and build
beneficial relations with key publics. Communication excellence is
a powerful idea of sweeping scope that applies to all organizations
-- large or small -- that need to communicate effectively with
publics on whom the organization's survival and growth depend. The
essential elements of excellent communication are the same for
corporations, not-for-profit organizations, government agencies,
and professional/trade associations. And they are applicable on a
global basis.
This book reports findings of a three-nation study of public
relations and communication management sponsored by the
International Association of Business Communicators (IABC) Research
Foundation. The Excellence Study provides communication managers
and public relations practitioners with information critical to
their own professional growth, and supplies organizations with
tools that help them communicate more effectively and build
beneficial relations with key publics. Communication excellence is
a powerful idea of sweeping scope that applies to all organizations
-- large or small -- that need to communicate effectively with
publics on whom the organization's survival and growth depend. The
essential elements of excellent communication are the same for
corporations, not-for-profit organizations, government agencies,
and professional/trade associations. And they are applicable on a
global basis.
It's no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails, this cult business book by the modern-day guru of business writing (now released as a new 21st anniversary edition) shows ways in which we can use words to gain competitive advantage in business life through "tone of voice". John Simmons' method of writing powerfully for business is based on his "WE, ME, THEM and IT" model, which over the past 25 years has been adopted by tens of thousands of marketers and other professionals around of the world. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.
Intercultural communication is a necessary skill for those who work in the public and nonprofit sectors, and yet there is a dearth of literature available to help public and nonprofit professionals develop an ability to effectively communicate, interact, and lead in a multicultural society. Drawing on research in intercultural communication, psychology, and public and nonprofit administration, Culturally Mindful Communication provides useful strategies for students and practitioners of public service to improve their intercultural communication skills. Topics include: expectations for public and nonprofit professionals in today's multicultural society frameworks for assessing cultural differences and similarities verbal and nonverbal communication in the intercultural context stereotyping, prejudice, ethnocentrism, microagression, and social privilege as barriers for effective intercultural communication key considerations for effective multicultural teams approaches for effective multicultural community engagement, and leading with cultural mindfulness. To facilitate student learning, several useful pedagogical features are employed throughout the book. The reader follows the stories of two fictional characters - Lavita, a cultural coordinator in city government, and Leo, a program manager at a nonprofit - in their intercultural communication challenges in public and nonprofit sectors. Mini-case stories called 'cultural moments' are incorporated to illustrate real-world intercultural communication examples and to invite application of the tools and concepts introduced in the text. Each chapter includes a set of discussion questions designed to build on the intercultural communication challenges of Lavita and Leo and the 'cultural moments' as well as activities that can be completed in class or as homework assignments. Designed to offer guidance to both current and would-be public servants, Culturally Mindful Communication will be required reading for Public Administration and Public Affairs courses that address diversity and cultural competence, as well as for practitioners looking to develop their intercultural leadership and communication skills.
Whereas many organizational communication texts address internal
communication processes, few consider the efforts that companies
expend to communicate with external stakeholders. Likewise, many
texts that concentrate on public relations or advertising consider
external communication, but fail to give attention to internal
communication. Combining both points of view, this text explains
how an entire organization operates through enactments of personnel
and external stakeholders.
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Roessler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes. |
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