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Books > Business & Economics > Business & management > Business communication & presentation > General

The Art of Plain Speaking - How to Write and Speak in a Way that Will Impress the People that Matter (Paperback): Charlie... The Art of Plain Speaking - How to Write and Speak in a Way that Will Impress the People that Matter (Paperback)
Charlie Corbett
R930 Discovery Miles 9 300 Ships in 12 - 17 working days

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett's consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press. The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor - replaced by indecipherable emails from HR - and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.

100 Tricks to Appear Smart in Meetings - How to Get by Without Even Trying (Paperback): Sarah Cooper 100 Tricks to Appear Smart in Meetings - How to Get by Without Even Trying (Paperback)
Sarah Cooper
R455 R395 Discovery Miles 3 950 Save R60 (13%) Ships in 10 - 15 working days
Win - The Key Principles to Take Your Business from Ordinary to Extraordinary (Hardcover): Frank Luntz Win - The Key Principles to Take Your Business from Ordinary to Extraordinary (Hardcover)
Frank Luntz
R1,049 Discovery Miles 10 490 Ships in 12 - 17 working days

From the "New York Times" bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.
Dr. Luntz offers more than seventy new ""words that work"" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.
Do you have what it takes "Win" is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.
THE DEFINITION OF WINNING
The ability to grasp the human dimension of every situation The ability to know what questions to ask and when to ask them The ability to see the challenge, and the solution, from every angle The ability to communicate their vision passionately and persuasively The ability to connect with others and create an enduring chemistry and 10 other universal attributes of winners.

Business Communication and Character (Paperback, 11th edition): Amy Newman Business Communication and Character (Paperback, 11th edition)
Amy Newman
R1,306 R1,172 Discovery Miles 11 720 Save R134 (10%) Ships in 10 - 15 working days

Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life.

Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work.

You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools.

Elements of Influence - The Art of Getting Others to Follow Your Lead (Paperback, Special ed.): Terry Bacon Elements of Influence - The Art of Getting Others to Follow Your Lead (Paperback, Special ed.)
Terry Bacon
R395 Discovery Miles 3 950 Ships in 12 - 17 working days

Drawing on twenty years of research on the most common positive and negative influencing techniques people use to get ahead, author Terry R. Bacon explains how influence works and how you can use it to lead effectively and reach any goal. In Elements of Influence, he teaches readers why people allow themselves to be influenced and why they resist; how to choose the right influencing approach in different situations; how to be influential without formal authority; and what it takes to achieve success in every kind of organization or professional role--even when working with those from other countries and cultures. We succeed when we're able to influence how others think, feel, and act: getting them to accept our point of view, follow our lead, join our cause, feel our excitement, or buy our products and services. By shedding light on how the act of influencing impacts our daily lives--even when we don't realize we (or others) are doing it--Elements of Influence offers the key to using this tool more consciously and effectively through adaptability, perceptiveness, and insight. Whether you're a business leader, frontline employee, entrepreneur, or stay-at-home parent, this universal resource--filled with tips, exercises, and practical applications--shows how anyone can exert influence to achieve real results.

Acting Strategically Using Drama Theory (Paperback): James William Bryant Acting Strategically Using Drama Theory (Paperback)
James William Bryant
R1,466 Discovery Miles 14 660 Ships in 12 - 17 working days

In today's confrontational and connected world, communication is the key strategic act. This book uses drama theory-a radical extension of game theory-to show how best to communicate so as to manage the emotionally charged confrontations occurring in any worthwhile relationship. Alongside a toolset that provides a systematic framework for analysing conflicts, drama theory explains why people need to listen to, and rely on, their feelings to help shake themselves out of fixed, unproductive positions and to find new ways of solving tough problems. This guide provides a sufficient grounding in the approach to enable you to apply it immediately for your own benefit and for the benefit of those with whom you work. A host of inspirational examples are included based upon actual situations in social and personal relations, business and organisational relations, defence and political management. These will give you an entirely fresh way of seeing how power is exercised in everyday interpersonal exchanges and a greater critical awareness of such factors as subtext and plotholes in public narratives. Using this approach you will be able to overcome the dilemmas of credibility and disbelief to build compelling messages that underpin your strategic intent. Moving beyond the vague platitudes of concepts like emotional intelligence, drama theory will also help you to avoid the pathologies that bedevil the process of managing conflicts and find ways of achieving authentic resolutions.

The Authority Guide to Networking for Business Growth - How to master confident, effective networking and win more business... The Authority Guide to Networking for Business Growth - How to master confident, effective networking and win more business (Paperback)
Rob Brown 1
R290 R241 Discovery Miles 2 410 Save R49 (17%) Ships in 12 - 17 working days

You can master the mysterious art of networking.; Overcome all your networking fears and learn how effortlessly to build and leverage the powerful connections you need to enhance your reputation, raise your profile and win more business. Networking expert Rob Brown will coach you on all the essential skills that will help you meet new people, create new leads, open up opportunities and grow your business - confidently and effectively.

The Discourse of Business Meetings - Agency and Power in Financial Organizations (Hardcover, 1st ed. 2018): Fatma M. AlHaidari The Discourse of Business Meetings - Agency and Power in Financial Organizations (Hardcover, 1st ed. 2018)
Fatma M. AlHaidari
R3,394 Discovery Miles 33 940 Ships in 12 - 17 working days

This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective "we," "us," and "our" utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.

Transitioning to Virtual and Hybrid Events - How to Create, Adapt, and Market an Engaging Online Experience (Hardcover): Ben... Transitioning to Virtual and Hybrid Events - How to Create, Adapt, and Market an Engaging Online Experience (Hardcover)
Ben Chodor, Gabriella Cyranski
R444 Discovery Miles 4 440 Ships in 12 - 17 working days

Creating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization's continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

Talkability - Discover The Secrets Of Effective Conversation (Paperback): James Borg Talkability - Discover The Secrets Of Effective Conversation (Paperback)
James Borg
R396 R296 Discovery Miles 2 960 Save R100 (25%) Ships in 9 - 15 working days

A new book from James Borg -on what to say and how to say it -so you can get more from the way you talk.

All the day-to-day conversations that you have in your private and working life result in a particular outcome. How many times do you come away from a situation and think you could have handled it better? The realization that you should have used different words or said things in a different tone which might have produced a more positive result or avoided friction. How often have you felt frustrated at your inability to state your case and to explain your thoughts well enough for the other person to grasp your point?

Make no mistake -talk is our most precious commodity. Human interaction and face to face communication came long before social media websites, e-mail and texting. Yet more and more people have lost the art of conversing effectively and successfully as the 'screen' replaces conversation. Talkabilityprovides tried and tested suggestions to help you get your points across and make things happen.

Gamestorming (Paperback, First): Dave Gray Gamestorming (Paperback, First)
Dave Gray; Contributions by Sunni Brown, James Macanufo
R932 R696 Discovery Miles 6 960 Save R236 (25%) Ships in 12 - 17 working days

We're moving from an industrial to a knowledge economy, where creativity and innovation will be the keys to value. New rules apply. Yet 200 years of industrial habits are embedded in our workplaces, our schools and our system of government. How must we change our work practices to win in the 21st Century? Gamestorming is a playbook for people who want to design the future, to change the world, to make, break and innovate. It's a rough-and-ready toolkit for inventors, explorers and change agents who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces, to engage others, and to start, grow and sustain movements for change. Gamestorming is full of practical, proven solutions to common workplace challenges. Learn how to engage people in your project, to get better traction and move more quickly with groups, to make things happen and get better, faster decisions and results. * Use techniques to engage your team and help members collaborate effectively * Get "silent resisters" to reveal their concerns so they can be discussed and resolved * Generate ideas that may otherwise be lost * Identify the root cause of a problem, and determine points of greatest leverage * Turn common office supplies into powerful enablers for visual thinking * Learn the visual alphabet: twelve simple shapes that will enable you to clearly and concisely draw anything you can possibly imagine

Robert's Rules of Order in Action - How to Participate in Meetings with Confidence (Paperback): Randi Minetor Robert's Rules of Order in Action - How to Participate in Meetings with Confidence (Paperback)
Randi Minetor
R391 R331 Discovery Miles 3 310 Save R60 (15%) Ships in 10 - 15 working days
Successful Business Networking Online 2020 - Build Your Business Using Powerful Online Connections (Hardcover): Ladey Adey Successful Business Networking Online 2020 - Build Your Business Using Powerful Online Connections (Hardcover)
Ladey Adey; Edited by Abbirose Adey; Illustrated by Joanne Whitlock; Foreword by Nigel Botterill; Interview of Brad Burton, …
R630 Discovery Miles 6 300 Ships in 12 - 17 working days
Business Valuation Update Yearbook 2014 (Hardcover, 1st): Bvr Staff Business Valuation Update Yearbook 2014 (Hardcover, 1st)
Bvr Staff
R5,006 Discovery Miles 50 060 Ships in 9 - 15 working days

Stay on top of this year s most important business valuation news with the new Business Valuation Update Yearbook 2014. With emerging methodology, evolving approaches, and critical debate, it s more important than ever to be current on the trends in the business appraisal profession. Now, all of the year s most important developments are reflected in a new resource the Business Valuation Update Yearbook 2014. BVR s publications are the voice of the business valuation profession. We ve got you covered with the latest on new approaches and techniques, leading conferences, new court decisions and changes in regulations and professional standards with on-the-ground reporting from valuation experts, thought-leaders and the BVR editorial team. The Business Valuation Update Yearbook 2014 contains more than 60 must-have articles from these sources and is divided into five categories: Section I: Business Valuation Approaches, Methods and Entity-Specific Issues Section II: Discounts for Lack of Marketability Section III: Industry-Specific Valuation Section IV: Intangible Assets Section V: Business Valuation Profession and Practice Management In addition, the book offers a data section, which is a crucial reference for appraisers to track economic conditions and trends.

Business Welsh: A User's Manual - A User's Manual (Paperback): Robert Dery Business Welsh: A User's Manual - A User's Manual (Paperback)
Robert Dery
R1,163 Discovery Miles 11 630 Ships in 12 - 17 working days

Business Welsh is a reference volume for native speakers and second language learners who wish to use Welsh in a business or professional environment.
This book comprises a wide range of sample situations in English and Welsh which can be adapted to meet the specific requirements of the user.
Business Welsh is:
* fully bilingual
* covers 45 business situations
* comprises letters, faxes, adverts and other essential business documents
From letters of complaint to job applications, Business Welsh is the essential handbook for using Welsh in a professional environment.

Case Studies in Crisis Communication - International Perspectives on Hits and Misses (Hardcover): Amiso M George, Cornelius B.... Case Studies in Crisis Communication - International Perspectives on Hits and Misses (Hardcover)
Amiso M George, Cornelius B. Pratt
R3,843 Discovery Miles 38 430 Ships in 10 - 15 working days

The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.

Soft Skills - Essential Key for Corporate Threshold (Hardcover, St ed.): Deepika Nelson Soft Skills - Essential Key for Corporate Threshold (Hardcover, St ed.)
Deepika Nelson
R816 Discovery Miles 8 160 Ships in 12 - 17 working days
Punctuation at Work: Simple Principles for Achieving Clarity and Good Style - Simple Principles for Achieving Clarity and Good... Punctuation at Work: Simple Principles for Achieving Clarity and Good Style - Simple Principles for Achieving Clarity and Good Style (Paperback)
Richard Lauchman
R335 R256 Discovery Miles 2 560 Save R79 (24%) Ships in 12 - 17 working days

In the workplace, good punctuation is much more than a matter of correctness. It's a matter of efficiency. Professionals who aren't sure how to punctuate take more time than necessary to write, as they fret about the many inconsistent and contradictory rules they've picked up over the years. Good punctuation is also a matter of courtesy: In workplace writing, a sentence should yield its meaning instantly, but when punctuation is haphazard, readers need to work to understand - or guess at - the writer's intent. Weak punctuation results in time-wasting confusion, questions about professionalism, and some times even serious and costly miscommunication. Without using the jargon of grammar -- and providing 18 common sense principles to live by -- "Punctuation at Work" shows busy professionals exactly how the marks can be used to make meaning clear and emphasize ideas. All the marks are covered, with hundreds of examples taken from today's workplace. From hyphens and semicolons to brackets and quotation marks...all the way to ellipses (and the eternal struggle between "that" and "which"), this book explains the many ways punctuation makes things plain.

The Communication Problem Solver - Simple Tools and Techniques for Busy Managers (Paperback): Nannette Rundle Carroll The Communication Problem Solver - Simple Tools and Techniques for Busy Managers (Paperback)
Nannette Rundle Carroll
R516 R395 Discovery Miles 3 950 Save R121 (23%) Ships in 12 - 17 working days

Managers need top-flight communication skills to keep their staffs productive and collaborative. But often, those who manage lack the ability to get things back on track once miscommunication occurs. This book helps readers analyze their communication skills and challenges and explains how they can use simple problem-solving techniques to resolve the people issues that derail productivity at work. Easily accessible and filled with real world management examples, the book shows readers how to: - Set clear expectations - Ask questions that will help them uncover the facts, meet business objectives, and preserve relationships - Sharpen listening skills to grasp information better in every conversation - Avoid imprecise judgments based on emotional reactions - Provide useful feedback - Encourage collaborative interactions - Delegate more effectively - Improve performance discussions by turning judgments into observable facts - Build trusting and lasting relationships This no-nonsense guide is packed with practical tools to help any manager be immediately effective, as well as a handy list of common communication problems and corresponding solutions.

Words That Work - Communicate Your Purpose, Your Profits and Your Performance (Hardcover): Val Wright Words That Work - Communicate Your Purpose, Your Profits and Your Performance (Hardcover)
Val Wright
R2,342 R2,120 Discovery Miles 21 200 Save R222 (9%) Ships in 12 - 17 working days

Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work. When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.

Language in International Business - Developing a Field (Hardcover, 1st ed. 2017): Mary Yoko Brannen, Terry Mughan Language in International Business - Developing a Field (Hardcover, 1st ed. 2017)
Mary Yoko Brannen, Terry Mughan
R4,477 Discovery Miles 44 770 Ships in 12 - 17 working days

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu

Crash Communication - Management Techniques from the Cockpit to Maximize Performance (Paperback): Peter Brandl Crash Communication - Management Techniques from the Cockpit to Maximize Performance (Paperback)
Peter Brandl
R348 Discovery Miles 3 480 Ships in 12 - 17 working days

Have you ever wondered why, in spite of the highest safety precautions, catastrophic air accidents still occur from time to time? You may just as well ask, how is it possible that a lender would give $320 million to an insolvent US bank, with no idea how to get the money back? In Crash Communication, Peter Brandl combines his professions-pilot, manager, and entrepreneur-to draw striking parallels between aviation and the corporate world. In his book, he shows that the "human error" factor follows a fatal logic. Brandl offers original and relevant answers to fundamental questions of leadership and communication. His fascinating approach shows managers and executives in the "corporate cockpit" what to do when the warning lights come on.

3-Hour Presentation Plan, The - Prepare a perfect presentation in less than 3 hours (Paperback): Andrew Lightheart, Meg... 3-Hour Presentation Plan, The - Prepare a perfect presentation in less than 3 hours (Paperback)
Andrew Lightheart, Meg Lightheart
R390 R289 Discovery Miles 2 890 Save R101 (26%) Ships in 9 - 15 working days

If you haven't got time to get your presentation together... If you're not as confident a speaker as you'd like to be... If your topic is complex... If you have no idea where to start... Presentation Now means that in three hours you'll be ready with a plan for a nerve-free, interesting and persuasive presentation. * Get ready - Put a plan together in three hours or less, so you can relax knowing you have everything in hand. * Get set - Discover tactics and tips that will make sure you deliver an engaging presentation calmly, confidently and capably. * Go - Try practical exercises that will boost your natural speaking ability and enhance your credibility. If you have a presentation looming and you're worryingly short of time, Presentation Now will get you from panicked to prepared in no time at all. 'Such a time-saver. From start to finish, this book is impactful and empowering.' Patrick Hofmann, User Experience Designer, Google 'Demystifies the art of presenting, this practical book will show you how you can become a great speaker by untapping the potential within.' Justice Williams MBE, Entrepreneur and Public Speaker 'Packed with time-saving, sensible, systematic advice to rapidly create and deliver a smart talk. It helps you end preparation paralysis, calm your nerves, follow a clear path, and handle the Q&A with confidence.' Lisa B. Marshall, bestselling author of Smart Talk and host of The Public Speaker podcast 'Full of practical advice that you can put into practice straight away, this is a great read for anyone who finds delivering presentations a challenge.' Sukhvinder Pabial, Head of Organisational Development, One Housing

Ethics in Business Communication - New Challenges in the Digital World (Paperback, New edition): Angel Sancho Rodriguez,... Ethics in Business Communication - New Challenges in the Digital World (Paperback, New edition)
Angel Sancho Rodriguez, Roberto Carlos Alvarez Delgado, Veronica Gonzalez Araujo
R1,095 Discovery Miles 10 950 Ships in 12 - 17 working days
Out-thinking Organizational Communications - The Impact of Digital Transformation (Hardcover, 1st ed. 2017): Joachim Klewes,... Out-thinking Organizational Communications - The Impact of Digital Transformation (Hardcover, 1st ed. 2017)
Joachim Klewes, Dirk Popp, Manuela Rost-Hein
R2,115 Discovery Miles 21 150 Ships in 12 - 17 working days

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain - that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

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