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Books > Business & Economics > Business & management > Business communication & presentation > General
Business, Economics and Legal scholars have all argued about the theoretical importance of annual general meetings in assessing business shareholder relations and wider issues of corporate governance, but often without knowing how the AGM functions in practice. Anne Lafarre combines wide ranging empirical legal and economic research to analyse and understand the real role of the AGM in the European businesses and corporate governance frameworks today. Focusing on seven European member states (Austria, Belgium, France, Germany, Ireland, the Netherlands and the UK) the author persuasively explores how the impact of legal rulings and business pressures effects shareholder representation in European AGMs and their propensity to affect change through these forums. Drawing wide ranging data sets to challenge existing economic and legal theory, the author presents practical conclusions and future policy implications.
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
This book provides insights into communication practices that enable efficient work, successful collaboration, and a functional work environment. Maintaining a productive and healthy workplace is predicated on interpersonal communication between people. In organizations, efficient communication is the foundation of all actions. Contributors to this book cover communication issues in relationships, teams, meetings, leadership, competence, diversity, organizational entry, social support, and digital environments in the workplace. The book illustrates all these issues in detail by presenting both relevant research findings and their practical implications in working life. Workplace Communication is ideal for current and future employees, directors, supervisors and managers, instructors, and consultants in knowledge-based expertise work. The book is appropriate for courses in organizational and leadership communication or interpersonal communication in a workplace setting.
Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work. When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.
This book illustrates how the strategic placement of 'error-proofing' devices, which is refered in this book as Success Every Time (SET), drives up industries' profits and throughput. It highlights the deficiencies of Failure Mode Effects Analysis (FMEA) and compares the strategy to the SET.
The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies. In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most...
'The Meetings Handbook' is a comprehensive manual to the rules and issues of meetings, as well as a useful guide to understanding the informal processes that underlie the successful conduct of the business of meetings.
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing Advantage TM and Technical Writing Advantage TM programs, it covers everything from document design and graphics to sentence style and word choice. This edition's many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome "writer's block" and efficiently create documents from start to finish. FranklinCovey's experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You'll learn how to quickly discover and prioritize the information you need, whether you're planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are - whether you're a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.
There is no one rule for business success, no one principle that
can help you meet every challenge. The realities of doing business
are just too complex. However, there are lots of little rules that
can guide and assist you along the way---and that's what "250 Rules
of Business" is all about. In this groundbreaking book, Steven
Schragis and Rick Frishman have collected all they've learned from
the movers and shakers of virtually every industry and boiled it
down into smart, simple strategies.
Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid disaster, Develop Your Presentation Skills includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. This fully updated 5th edition now features even more practical exercises, useful templates and top tips to help you find your voice and use it with style; to inform, to persuade, to impress. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, or a diagnostic aide for medical practitioners. It needs to be clear and it needs to be precise. This book shows you how to achieve this and more. Whatever the content or context, in this book you'll discover the essential tools and resources that you need to create technical writing that works for everyone.
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.
'The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know' reveals the secret expectations harbored by business school professors when viewing presented material. Designed to offer a competitive advantage to anyone interested in a career in business, this guide offers a truly unique means of developing powerful presentation skills. It identifies seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These principles, when studied and applied, can form the foundation of a vast improvement, operating by correlating directly with the inherent values of corporate America.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2019!* This book equips executives to give compelling and clear presentations: the kind of presentations that drive corporate change and innovation AND make reputations. And it's all down to presence. Presence works at three levels - what you say, how you use your body, and your mindset. Level 1: Discover how to transform ideas and business messages with a simple 5-step tool. Level 2: Learn how to leverage your physical presence when speaking, including your style, body language and vocal presence. Level 3: Speak with confidence and resilience by developing your mindset, with four powerful tools to transform the way you think as you prepare to present. Jacqui Harper writes in a warm, authoritative style. Her rich blend of tools, tips and expert advice will help you become a consistently outstanding communicator.
The creation and management of knowledge has become a central concern to business and management, both as a source of value and as an opportunity to achieve and sustain competitive advantage. This new book brings together leading thinkers in the area of knowledge and innovation management in a state of the art collection of studies in this field.
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
'The Meetings Handbook: Formal Rules and Informal Processes' is a comprehensive manual to the rules and issues of meetings, as well as a useful guide to understanding the informal processes that underlie the successful conduct of the business of meetings. The handbook gives the formal issues of meeting processes, including setting agendas and putting forward formal motions. It also canvasses informal aspects of meetings work, such as preparation, reading the non-verbal messages of participants, and insights into how to chair meetings and deal with those who seek to subvert the formal rules. This handbook is a unique accompaniment to the more conventional legal books that are good formal guides. 'The Meetings Handbook' also includes examples of an ethical code, constitutions, agendas, and minutes. It features a reference list as well as the usual scholarly references. In order to make the work readily useable by the busy professional, the book is divided into sections that may act as 'stand-alone' guides to specific meetings issues and strategies.
Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.
Take Command offers powerful tools and time-tested methods to help you take charge of your thoughts, relationships and future. A successful life starts with the self. How do we use the power of mindset to deal with stress and anxiety, gain perspective on negative emotions, and build resilience? Once we understand our inner lives, how do we create enriching, rewarding, and enduring relationships? How do we deal with difficult people and manage conflict? After mastering our thoughts and relationships, how do we live courageously and bring out the best in ourselves and other people? For more than one hundred years, the wisdom of Dale Carnegie has provided millions of people around the world with richer, more fulfilling relationships and a happier way of life. Now, Take Command combines decades of Dale Carnegie's award-winning training into a master text that tells you everything you need to know about the art of human relations. Based on expert research and interviews with more than a hundred high-performing leaders, this book gives you the strategies you need to unlock your full potential and create the life you want.
This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.
A sweeping leadership framework to institute clear and intentional actions throughout your organization so that people of all racial backgrounds are empowered to lead, collaborate, and excel at work. The Diversity Gap is a fearless, groundbreaking guide to help leaders at every level shatter the barriers that are causing diversity efforts to fail. Combining real-world research with honest first-person experiences, racial justice facilitator Bethaney Wilkinson provides leaders a replicable structure to foster a diverse culture of belonging within your organization. With illuminating and challenging insights on every page, you will: Better understand today's racial climate and its negative impact on your organization and team; Be equipped to shift your organizational culture from one that has good intentions for "diversity" to one that addresses systemic barriers to all employees thriving at work; and Be emboldened to participate in creating an organizational culture where people from various racial backgrounds are growing in their purpose, making their highest contributions, and collaborating effectively towards greater impact at work and in the world. Ultimately, The Diversity Gap is the quantum shift between well-intentioned organizational diversity programs that do little to move the needle and a lasting culture of equity and belonging that can transform your organization and outpace your industry.
Make the connections that will help you succeed-and advance faster. Networking doesn't stop once you've landed the job. Building a high-quality, diverse network is key to learning and growth, influencing others, and launching your ideas. But how do you move beyond small talk and cold emails to building a network that is strategic and effective, made up of authentic relationships? The HBR Guide to Smarter Networking will give you the tools you need to connect confidently, get your initiatives off the ground, and move up in your career. This guide will help you: Make great first impressions Connect better at conferences-in-person or virtual Reach out to find your next job Overcome obstacles to building your network Avoid networking burnout Keep your network healthy over the long haul Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
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