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Books > Business & Economics > Business & management > Business communication & presentation > General
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.
This first volume to analyze the science of meetings offers a unique perspective on an integral part of contemporary work life. More than just a tool for improving individual and organizational effectiveness and well-being, meetings provide a window into the very essence of organizations and employees' experiences with the organization. The average employee attends at least three meetings per week and managers spend the majority of their time in meetings. Meetings can raise individuals, teams, and organizations to tremendous levels of achievement. However, they can also undermine effectiveness and well-being. The Cambridge Handbook of Meeting Science assembles leading authors in industrial and organizational psychology, management, marketing, organizational behavior, anthropology, sociology, and communication to explore the meeting itself, including pre-meeting activities and post-meeting activities. It provides a comprehensive overview of research in the field and will serve as an invaluable starting point for scholars who seek to understand and improve meetings.
Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the 'Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
"Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place." Toni Hunter, Partner, George Hay Chartered Accountants "This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner." Charlie Lawson, National Director, BNI UK & Ireland "The Go-To Expert" provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you "If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way." Richard Newton, award-winning author of "The Management Book"
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces. With this book, executives, business managers, developers and decision-makers are given the tools to make more informed decisions about IoT solution development, partner eco-system design, and the monetization of products and services. Security and privacy issues are also addressed. Readers will explore the design guidelines and technology choices required to build commercially viable IoT solutions, but also uncover the various monetization and business modeling for connected products.
The branding landscape is dominated by the marketers, the promise
makers the people who commission the neon lights and the funky
adverts. In our consumer society brands have become an obsession.
But an often forgotten fact is that the people who make or break
brands are the employees, the promise guardians.
The book is a unique and necessary contribution to the literature on school administration. Research, theory, and practice were melded to produce a book that can be used as a primary or supplemental text or as professional growth resource for practitioners. Communication scholars, especially since 1990, have concluded that competence must be defined and studied in the context of professions. As such, a growing number of medical schools, law schools, and business schools have integrated communication into their curricula. This book provides a resource for such integration into the study and practice of district and school administration.
The essential guide to making your voice heard and having your efforts recognised. Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Bored of 'mansplaining' when you know that you're the best qualified person on a particular topic? Understanding the difference between being assertive and being aggressive can be a crucial lesson on your career journey, and Assert Yourself can help you find your voice and stand up for yourself. Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, and summaries of key points.
Not many people know what engineers actually do. This book gives an inside view of real engineers in a modern aerospace engineering environment, using many authentic texts and language examples. It describes the writing of specifications and requirements, engineering proposals, executive summaries and other communication tasks.
Charming, charismatic, and delightful or manipulative, self-serving,
and cunning? Psychopaths are both and that's exactly what makes them
dangerous. Bestselling author of the international phenomenon
Surrounded by Idiots, Thomas Erikson reveals how to identify the
psychopaths in your life and combat their efforts to control and
manipulate.
Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.
Authors Joann Keyton and Stephenson J. Beck present a communicative framework-one that emphasizes the creation and management of messages as well as the reception and perception of meaning- for the investigation of groups and teams. The book also elaborates on the strategic and contextual nature of group interaction. The book is structured around five key elements of groups, all pieces of a puzzle, that can be used to evaluate group effectiveness. These are: group size, interdependence of members, group identity, group goals, and group structure. Throughout the book, and in pedagogical features, skills are grounded in a solid research base (and further highlighted in Skill Builder and Theory Standout boxes). Examples are extensive and true-to-life, with many utilizing transcripts of group dialogues so students can see the communication process unfold (Message and Meaning boxes). A wide range of group types is presented, from family and social groups, to work teams and task groups, to discussion and decision-making groups. Whether students' experiences are with groups that are formal or informal, personal or professional, task oriented or relationally oriented, they need communication skills to build and maintain relationships that support effective problem solving and decision making. Building on the strengths of previous editions, robust enhancements to this edition include new chapter opening stories; examples of a wider variety of group types from in-person to hybrid to virtual; the inclusion of new trends and research; and updated instructor and Active Learning resources.
***WINNER BUSINESS SELF-DEVELOPMENT BOOK OF THE YEAR: BUSINESS BOOK AWARDS 2022 *** As a leader, you work hard at crafting effective messages. You aim to influence, persuade, present. You have a voice, you have a platform... but is anyone listening? The reality is that the people you're talking to are distracted. They're listening at a rate of 125-250 words per minute, but they're thinking at 1,000-3,000 words per minute. That gap means they're likely to miss 75% of what you say. And guess what? It's the same when it's your turn to listen. What are you missing? At the very least, if your people don't feel heard or understood by managers and leaders, trust is eroded, frustration increases and engagement is reduced. You need to listen and be heard...but most of us have never learned how. The Listening Shift will show you how to be a listening leader. Find out: why listening matters how to engage people across your organisation by listening how to have listening conversations - collaborative, connecting and inclusive how to help others listen to you. Janie van Hool is an expert leadership advisor in the art of communication. In the last 20 years, her practical, accessible solutions-focused approach to communicating has allowed hundreds of leaders to engage, inspire and influence their listeners.
Become an effective communicator in all your personal and professional endeavors -- live and in-person or virtually -- with COMMUNICATE!, 16th EDITION. This book will engage you actively in learning communication theories and best practices in interpersonal, intercultural, group, and formal public speaking/presentation settings. Throughout the book, you will be invited to engage in skill-building exercises and reflect on concepts as they occur in real-life settings, including your personal experiences. COMMUNICATE! is filled with lively contemporary examples, sample student speeches and real-world features that bring theory to life. The discussion of ethics, civil discourse, and listening has been expanded throughout the text as it is critical to effective communication. The role of technology and social media has been fully integrated, as well as evaluating sources to discern misinformation, disinformation, and mal-information and sources from reliable information and trustworthy sources.
A brief, professional, reader-friendly guide to understanding
business etiquette.
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it's more important than ever for scientists and physicians to be heard. But there's a challenge. To get people to listen, you can't communicate in writing alone anymore. You need to speak up and be seen - on stage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren't taught at university or medical school. This book teaches you how to become a compelling scientific speaker so that you can put your message across with confidence and clarity, both online and in person. It's written by a speaking coach with 25 years of experience in science communications. Part One shows how speaking can help you to win the war of attention, benefiting both your field and your career. Part Two explains how to craft your scientific message in a way that connects with your audience and achieves your goal. Including how to be memorable, handle the Q&A, and communicate risk. Part Three gives you a tool kit for speaking with energy and conviction in all types of situations. These include virtual channels, which are particularly important in the post-COVID era. Jo Browning is the Founder and Managing Director of Filshie Browning Associates, and its Principle Consultant. She has 25 years of experience in verbal communication skills, and helps scientists and physicians to improve their content, competence, and confidence, so that they can communicate with impact and authority. This enables them to enhance their reputations and build more effective relationships with both their peers and others.
At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates "who" should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.
Think like a lawyer Don't Act Like One provides strategies to solve conflicts. Co-developed by Harvard University, many laywers, three bonobo's, two kissing boxers, a cowboy, Mikael Gorbatsjov, Sun Tze en John Rambo. Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbours, unwilling debtors, failing clients, nasty lawyers and other conflict seekers. Each strategy is thoroughly tested and can be used at the kitchen table, on the street and in the boardroom. All 75 rules are illustrated in a funny way. This is a complete and tested ready to use guide to prevent and solve conflicts. |
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