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Books > Business & Economics > Business & management > Business communication & presentation > General
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a superior level.
Remarkable is more than just a word. It's a vision. It's the art to create meaningful impact to prospects and customers. Being remarkable is something that I believe every company can achieve. The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run: Remarkable and Impactful. In The Remarkable Effect Ton Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental - hence 'The Remarkable Effect.' It might be, however, you aren't the CEO (yet!) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead. If your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures - the 80% under the water. This book is about the 20% that will separate you from the rest. The ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between. There's an art and a science to being remarkable, and it hasn't got anything to do with where you are on your journey. So, are you ready to take the journey to unleash the remarkable effect inside your software business?
The telecommunications industry is experiencing a worldwide explosion of growth as few other industries ever have. However, as recently as a decade ago, the bulk of telecommunications services were delivered by the traditional telephone network, for which design and analysis principles had been under steady development for over three-quarters of a century. This environment was characterized by moderate and steady growth, with an accompanying slower development of new network equipment and standardization processes. In such a near-static environment, attention was given to optimization techniques to squeeze out better profits from existing and limited future investments. To this end, forecasts of network services were developed on a regular planning cycle and networks were optimized accordingly, layer by layer, for cost-effective placement of capacity and efficient utilization. In particular, optimization was based on a fairly stable set of assumptions about the network architecture, equipment models, and forecast uncertainty. This special edition is devoted to heuristic approaches for telecommunications network management, planning, and expansion. We hope that this collection brings to the attention of researchers and practitioners an array of techniques and case studies that meet the stringent time to market' requirements of this industry and which deserve exposure to a wider audience. Telecommunications will face a tremendous challenge in the coming years to be able to design, build, and manage networks in such a rapidly evolving industry. Development and application of heuristic methods will be fundamental in our ability to meet this challenge.
Communication creates organizations, and the ways individuals communicate determines the functions and processes of organizations. Understanding communication challenges is necessary in order to understand organizational successes and organizational change. Transformative Practice and Research in Organizational Communication is an essential reference publication featuring the latest scholarly research on the practice of organizational communication. The chapters cover a range of topics such as business expertise, social media, and capitalism. This book is ideally designed for academicians, students, professionals, and managers seeking current research on organizational communication practices.
Telecommunications - central to our daily lives - continues to change dramatically. These changes are the result of technological advances, deregulation, the proliferation of broadband service offers, and the spectacular popularity of the Internet and wireless services. In such adynamic technological and economic environment, competition is increasing among service providers and among equipment manufacturers. Consequently, optimization of the planning process is becoming essential. Although telecommunications network planning has been tackled by the Operations Research community for some time, many fundamental problems remain challenging. Through its fourteen chapters, this book covers some new and some still challenging older problems which arise in the planning of telecommunication networks. Telecommunications Network Planning will benefit both telecommunications practitioners looking for efficient methods to solve their problems and operations researchers interested in telecommunications. The book examines network design and dimensioning problems; it explores Operation Research issues related to a new standard Asynchronous Transfer Mode (ATM); it overviews problems that arise when designing survivable SDH/SONET Networks; it considers some broadband network problems; and it concludes with three chapters on wireless and mobile networks. Leading area researchers have contributed their recent research on the telecommunications and network topics treated in the volume.
This title takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Everything you need to know about writing for business - from working out the message you want to send, to understanding your audience. As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade, or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do. Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing. From choosing the most relevant type of communication, to understanding the needs of your intended audience, and selecting the right layout and the most persuasive tone and style, this new guide will help you produce the most effective communications - whether that's internal reports, business plans, day-to-day emails and team briefings, social media posts or slideshow presentations. Practical, easy to read and jargon-free, the book contains step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, summaries of key points, and some resources links for those looking to improve their writing skills even further.
In the beginning was the Word. Now there's PowerPoint. It's used for weddings, warfare and webinars, for literature, lessons and law. And, of course, to tell everyone that Q4 is going to be a lot more challenging than Q3. PowerPoint is probably the most successful piece of software in history - but do you know who invented it? Or why it's banned in American courtrooms? Or which Pulitzer Prize-winning novel has a chapter entirely in PowerPoint? At its heart, PowerPoint is about presentation, theatre and culture. About how to think, create and persuade. And it's hated and loved in equal measure for reasons that tell us a lot about power and who gets to say what where. All of life is somewhere in a PowerPoint slide. Come inside to find out why.
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." "Move over Neil Strauss and game theory. "Pitch Anything"
reveals the next big thing in social dynamics: game for
business." "What do supermodels and venture capitalists have in common?
They hear hundreds of pitches a year. "Pitch Anything" makes sure
you get the nod (or wink) you deserve." ""Pitch Anything" offers a new method that will differentiate
you from the rest of the pack." "If you want to pitch a product, raise money, or close a deal,
read "Pitch Anything" and put its principles to work." ""Pitch Anything" opened my eyes to what I had been missing in
my presentations and business interactions." "I use Oren's unique strategies to sell deals, raise money, and
handle tough situations." "A counter-intuitive method that works." About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. "Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
The Presentation Book 2/e has been officially shortlisted in the 'New Manager' category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation. With Emma Ledden's expert help, quick tips and proven three-step visual approach, you'll learn how to: Plan and prepare properly - learn the secrets of the great presenters and how you can use them too Profile your audience - quickly understand what your audience needs and exactly how to deliver it Shape your message - transform your raw data into three cleverly crafted points Design your slides - get the right visuals in the right place, at the right time Inform, inspire and entertain your audience and deliver your next presentation like a pro. 'The best book on presentation skills I have ever come across.' Robert Freese, Director, Talent and Organisation Development, First Data Corporation 'Finally, a book that can guide the inexperienced and experienced to better results from the presentations they deliver.' Mary O'Reilly, Senior Manager, Talent, Development and Learning, Deloitte & Touche 'Very engaging ... and useful ... this book will encourage presenters to improve and refine their approach.' Elaine McGleenan, Director, Learning and Organisational Development, KPMG
Pleasure, wrote Oscar Wilde, is the only thing worth having a theory about. In Pleasure in the Eighteenth Century, Roy Porter and Marie Mulvey Roberts question the idea of pleasure as unmediated, natural experience. To what extent was pleasure stage-managed to make it socially, morally, and politically acceptable? Taking its cue from Michel Foucault, this volume represents a stunning example of the pleasures of analysis, a place where discourse about pleasure is a pleasure in its own right. From cross-dressing to feasting, music to charity work, the essays in this volume probe the foundations of eighteenth-century society while entertaining the reader vicariously with their tales of vanished delights.
Learn business communications YOUR way with Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press. This inviting, easy-reference textbook and online digital learning support guide you through mastering today's business communication concepts and skills. Visually engaging chapters offer helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. BCOM's MindTap allows you to learn with the printed book or completely online, on your terms. Read or listen to the book and study with the aid of instructor notifications, flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a guide you organize. Track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan--a recognized advisor on business and career development-- "Reinventing Professional Services: Building Your Business in the Digital Marketplace"offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.Details the importance of offering resources instead of simply sellingReveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recoveryOffers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
Meetings take a significant part of communication in business. It can make or break the business. Yet executives and professionals assume that they have the skills or they can learn through experience. However many of them experience aimless time consuming meetings draining the productivity. This book with extensive research provides the solution. This book considers meeting as a process and recommends achievement of effective, efficient and energetic meetings through system, strategy and synergy. It blends conventional productivity tools with Neuro Linguistic Programming (NLP). NLP teaches how to use the language of the mind to consistently achieve specific and desired results. It means a study of excellence. NLP gives tools for communication, rapport, outcome definition and many more. Using simple language and not requiring any prerequisite in NLP, this book is a practical guide of how we can use NLP in day-to-day life through meetings. This book derives analogy with sport - effectiveness of an archer to aim at a good decision, efficiency of a sprinter to achieve maximum out of time and energy of a weightlifter to lift action items to the level of achievement. Armed with this book, you can achieve effectiveness, efficiency and energy in meetings.
"As Sanow and Lescault delve further into the heart of what
makes a presentation great, they provide insight, inspiration, and
a toolkit of expert advice." If you think the only ones who need to concentrate on presentation skills are professional speakers, it's time to reevaluate your perspective. Whether or not you are trying to speak in front of an audience, close a sale, or ace a job interview, you need to forge connections that last. This starts with presenting yourself as intelligent, successful, and likable. Written by two expert public speakers, this guidebook
delivers Whether you are speaking at a conference, staff meeting, or interview, you need a roadmap to come across as a winner. Enjoy the peace of mind that comes from knowing that you will be ready to master any presenta-tion situation. Learn how to "Present with Power, Punch, and Pizzazz "
"Business and Professional Communication" engages the reader with the most current strategies needed to effectively manage workplace communication challenges. Noted as a complete text matching the unique demands of the workplace environment to student competencies, "Business and Professional""Communication" surpasses the coverage of traditional communication books by addressing the recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture; listening, interpersonal communication style differences, and conflict; dealing with difficult people; improving diversity and intercultural communication; business writing; interviewing; selling; and negotiating successfully. "Business and Professional Communication" not only prepares the reader for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, using social media and technology, and other communication proficiencies vital for success in the modern workplace.
An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a toll of more than 270 lives in the U.S. and at least 100 more in Venezuela and other hot-climate countries. In compelling narrative, Feeding Frenzy provides a richer case study than can be found in other books on crisis communications. The reader climbs into the front seat for an eventful ride with the Ford PR team, as the automaker tries to understand what's causing the maddening accidents. Firestone's recall of millions of tires does nothing to abate unprecedented scrutiny from international media, safety advocates and an angry U.S. Congress. All the while, trial lawyers are leaking a new inflammatory document virtually every day to journalists competing with one another to break the next big story in this epic crisis. Jon Harmon is a chief communications officer with experience in all facets of reputation management. Over a 23-year career at Ford Motor Company, Harmon served in numerous roles requiring adroit media relations. He was Ford's chief spokesman during national labor negotiations with the UAW, and for many of Ford's high-profile legal cases and safety issues. As head of public relations for Ford Truck, Harmon was thrust into defending the Ford Explorer throughout the epic Ford-Firestone tire crisis. Harmon is the author of the Force for Good Communications blog for "aspirational public relations" at www.forceforgoodcom.com.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business |
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