Information technology is changing healthcare in numerous wide-ranging aspects, including significantly improving the overall quality of patient care and therefore helping to reduce limitations in people's daily lives. The Digital Pill reflects on how digital technologies can combat chronic diseases including diabetes, cancer, cardiovascular, respiratory and neurodegenerative diseases as well as mental disorders. Chronic diseases touch every family, generate infinite suffering and cause the lion's share of every countries' healthcare spending across the world. The authors carefully study a broad selection of contemporary companies and healthcare organizations that are shaping digital healthcare. They report pioneering cases from large and small technology, insurance, and pharmaceutical companies as well as healthcare providers of all sorts across the globe and bring forward patterns and corner stones of an affordable and patient centric digital healthcare. The Digital Pill is essential reading for anyone working in, engaged with or interested in understanding the future of healthcare.

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

Courtesy, they say, is the shortest distance between two people. So make what you communicate on social media more credible, captivating, compelling, compulsive, stimulating, intriguing, considerate, thought-provoking, exciting, engaging, and entertaining. In Oh, You Behave: Social Media Etiquette for Career and Business Branding Success, Marjorie Janczak, explains how to leverage the power of business etiquette strategically to make a difference in everyday life and for profits.

Oh, You Behave is a unique guide designed to help you navigate the social media etiquette maze. Success in any profession depends on personal relationships. So it's important to make it easy, straightforward, and painless for people to get to know, like, and trust you even-if it is an online encounter. All online communications should be professional and courteous to insure success as a networker in social media. Follow these simple guidelines for ultimate success:

Use social media to attract more opportunities
Build long-term, mutually beneficial relationships
Build a credible image on social media
Attract quality friends by triggering the right emotions
Leverage social media etiquette to get profitably branded

By following these guidelines, you can use social media strategically to get noticed, get clients, and get paid substantially for your expertise.

Putting "social" in social media and networking is exactly what Marjorie Janczak teaches you in her newest book, Social Media Etiquette for Career and Business Branding Success. Marjorie shows you exactly how to be who you are and shine through with social media. The best part of all is all of her information is based on her personal journey through the social media maze. Standing head and shoulders above others Marjorie's information is a must have for anyone who wants to succeed. There is no hype in her book. Rather, it's all great information that is as good as it gets. Get it today.

-Kathleen Gage The Street Smarts Marketer www.kathleengage.com

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

What do you stand for? What is the foundation of your leadership approach? And what's really important to you? Many leaders know the answers to these questions at an intellectual level, but interestingly, they don't talk about them very often, and most have never expressed themselves in writing on these important leadership underpinnings. The Leaders Journal provides leaders the opportunity to take their thinking to a deeper level. Organized around twelve time-honored principles essential to effective, ethical leadership, this book introduces these keys in a week-to-week format. By quoting respected exemplars and posing important questions each day, you are asked to express your thoughts on integrity, commitment, purpose and other fundamental leadership principles. The exercise of writing your deepest thoughts can be clarifying, therapeutic and often eye-opening. Writing can help you think through ideas or problems where answers may not be readily apparent. The more diligent you are in journaling, the more you'll learn about yourself and about your capacity to lead others. In this sense, this book is interactive and engaging. It's about both what other great leaders have said, and more importantly, it's about what you have to say Just be aware that what you record in this journal may be transformative

"I believe that David has struck upon the foundational benchmark of service for the next business generation. It is a true master that can impart knowledge in an entertaining fashion. This book is the valuable resource for any proactive success-minded leader that intends on exceeding expectations." -Dr. Julian L. Evans "A fresh look at putting the customer at the heart of marketing. It's an enjoyable look at creating an experience that customers will associate positively with your product or service." -Dr. Diane Troyer, president, Cy-Fair College "The key to success for any business is customer satisfaction, and this little book gets to the essence of how to take care of customers in an entertaining, memorable, and effective manner. It is a valuable tool for all of us that are striving to earn loyal customers." -Darcy Mingoia, president, Cy-Fair Houston Chamber of Commerce

Designed for CEOs, boards, and senior executives in HR, risk management, and emergency response management. Jim Lukaszewski was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis. THE book on crisis communication, aggregating Jim s four decades of crisis communication wisdom in a format easy to commit to memory - ready to use when, and hopefully before, you face a crisis. Jim's common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes. His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and social), activists, and antagonists. He focuses on a key element rarely dealt with in crisis management how NOT to create victims (who may publicly complain and sue), by managing people with compassion, fairness and honesty. In a crisis, Jim recommends 5 approaches: be positive; be compassionate; be transparent; apologize sincerely and with meaning; and settle quickly. These simple tenets are the most complex to execute because they run counter to many management cultures. He shares a bounty of practical tools, tips, charts, checklists, forms, and templates, e.g., since he advises you to make all your statements positive, Jim lists scores of positive words and phrases; categorizes numerous crises by risk; lists the causes of victimization; and describes media behavior/attitudes and details the social and digital media tactics to manage them. And, since a recent study shows that only 60% of the companies surveyed had a crisis management plan, Jim offers ammunition to motivate management to prepare for crises.

Hold anyone accountable. Master performance discussions. Get RESULTS.

Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

PRAISE FOR "CRUCIAL ACCOUNTABILITY"

""Revolutionary ideas ... opportunities for breakthrough ..."" -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

""Unleash the true potential of a relationship or organization and move it to the next level."" -- Ken Blanchard, coauthor of The One Minute Manager

""The most recommended and most effective resource in my library."" -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada

""Brilliant strategies for those difficult discussions at home and in the workplace."" -- Soledad O'Brien, CNN news anchor and producer

""This book is the real deal.... Read it, underline it, learn from it. It's a gem."" -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

When Governor Mitch Daniels (Indiana) compared testifying before Congress to getting a root canal, he was being polite. Sitting vulnerably at a witness table under hot television lights while members of the House or Senate stare down at you from above is not just intimidating; it can wreck your career, your company, and your credibility if you say the wrong thing.

As a practical guide to assist witnesses and their organizations in preparing and delivering Congressional testimony, this book is designed for use by anyone or any organization called upon to testify before a committee of Congress, and for those who are providing assistance in preparing the testimony and the witness. This book serves as a guide through the unique maze of the Congressional hearings process for virtually any witness or organization, including federal departments and agencies, the federal judiciary, members and staff of the legislative branch itself, associations, corporations, the military service branches, NGOs, private and voluntary organizations (PVOs), public interest entities, state and local governmental officials and institutions, and individuals who are chosen to appear as a witness before Congress for any reason on any topic.

Similarly, in the world of academics and scholarship, this reference work can be helpful to scholars and writers in think-tanks and research organizations, as well as to faculty, researchers and students engaged in the study of law, business, government, politics, political science and the legislative processes of government.

This book can also serve as a reliable reference source and helpful tool for law, lobbying, government relations, accounting, and other public policy-related service industry professionals who are involved with the Congressional hearings process on behalf of their clients', their customers' and their own public policy, legislative and government relations interests.

"Testifying Before Congress" demystifies the Congressional hearings process, and assists witnesses and their organizations to be well-prepared when appearing before a Congressional committee to testify.

The principles in this book may also be used by those preparing for hearings before federal agencies and international tribunals, as well as state and local governmental bodies. However, the major thrust of this work focuses on the distinct Congressional hearing process and its major elements.

More than 20 endorsers--who include one current and one former governor, a city mayor, corporate CEOs and industry leaders, directors of top law and lobbying organizations, the Chairman of Bank of America, several past and present top government officials and agency directors, a bar association president, law school deans and university leaders, and heads of non-governmental organizations (see all endorsements at the book's web site)-- strongly recommend this book for lobbyists, executives, associations, government officials, academics, and virtually anyone who is called to testify before Congress.

""Testifying Before Congress" is the best "how to" resource that I have seen -- it is well-researched, experience-based, and thoughtfully written, with a dash of humor added for good measure."
- Samuel M. Davis, Dean of the School of Law, The University of Mississippi

Full Table of Contents and endorsements at www.TCNTBC.com

What do Bill Gates, Bono, Oprah Winfrey and Lance Armstrong have in common? They all found out that ultimate success comes through the power of relationships. That by themselves they were limited, but by adding strategic advisors to their life and business they were unlimited!

My grandfather used to say "the secret to life is when you're under 40, seek to gain wisdom from those over 40, and when you're over 40 do the same with those under 40." It's a reverse mentoring process, one where you intentionally gain wisdom, versus intentionally giving wisdom. In a day and age where relationships are random and shallow, the 40:40 Principle offers a system to gain and develop strategic lasting relationships. Relationships that will help you achieve the success you desire at work and at home!

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees' needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.