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Books > Business & Economics > Business & management > Business communication & presentation > General
Provides step-by-step advice to prepare effectively and nail that
presentation. This quick and easy guide provides a practical
toolkit for developing a winning presentation and improving your
confidence. Complete with case studies and expert input to help you
avoid disaster, Develop Your Presentation Skills includes content
to help you to deliver a presentation 'stripped bare' and to use
new media to engage with your audience. This fully updated 5th
edition now features even more practical exercises, useful
templates and top tips to help you find your voice and use it with
style; to inform, to persuade, to impress. From unpicking the
original brief and understanding just what the audience wants, to
facing your performance demons and constructing compelling content,
you will keep your audience rapt with attention. The Creating
Success series of books... Unlock vital skills, power up your
performance and get ahead with the bestselling Creating Success
series. Written by experts for new and aspiring managers and
leaders, this million-selling collection of accessible and
empowering guides will get you up to speed in no time. Packed with
clever thinking, smart advice and the kind of winning techniques
that really get results, you'll make fast progress, quickly reach
your goals and create lasting success in your career.
Public involvement has the power to promote an active circulation
of media content and can generate economic and cultural value for
organizations. The current perspectives on interactions between
audiences, organizations, and content production suggests a
relational logic between audiences and media through new
productivity proposals. In this sense, it is interesting to observe
the reasoning of audience experience through the concepts of
interactivity and participation. However, there is a gap between
the intentions of communication professionals and their
organizations and the effective circulation and content retention
among the audiences of interest, as well as the distinction between
informing and communicating. Navigating Digital Communication and
Challenges for Organizations discusses communication research with
a focus on organizational communication that includes a range of
methods, strategies, and viewpoints on digital communication.
Covering a range of topics such as internal communication and
public relations, this reference work is ideal for researchers,
academicians, policymakers, business owners, practitioners,
instructors, and students.
Today's global markets demand that companies of all sizes look to
international markets for potential customers. The successive
crises that have taken place in the last decade make the
internationalization of companies essential. This situation is
further aggravated in the case of SMEs, as surviving only from
national markets is becoming increasingly difficult. Indeed, the
economic sphere is in constant flux, which demands that companies
have a great capacity for adaptation to face the new challenges of
an ever more globalized and difficult market. In this context, new
forms of business communication are emerging, especially through
the web and new technologies. Digital marketing and the
dissemination of corporate information have become key processes
for the success of companies. It is therefore crucial to research
different digital marketing processes and ways of breaking down
linguistic and cultural barriers between users from different
sociolinguistic contexts. Innovative Perspectives on Corporate
Communication in the Global World contains different contributions
focused on the description of methods, processes, and tools that
can be adopted to achieve corporate internationalization goals. The
chapters provide a comprehensive review of the why, what, and how
of disseminating corporate information and promoting corporate
digital communication into internationalization processes. These
strategies can be related to the development of digital tools, the
design of new corporate communication strategies, the proposal of
new ways of breaking social and linguistic barriers between
technology users, or the creation of new methodologies aimed at
evaluating the effectiveness of digital marketing strategies. This
book is ideal for marketers, managers, executives, entrepreneurs,
practitioners, researchers, academicians, and students interested
in new corporate communication strategies and their effectiveness.
Organizational Communication: Foundations, Challenges, and
Misunderstandings examines how communication is central to
organizational life and the complexities and complications that
arise as people attempt to coordinate their organizational
activities. The text underscores the importance of the
relationships we establish with the people with whom we work and
how a better understanding of organizational communication theory
and application can help us anticipate and manage misunderstandings
in the workplace. In Part One, students learn about classical and
modern management theories, systems theory, and frameworks for
understanding organizational communication, including
organizational culture and critical theory. In Part Two, the text
covers topics traditionally covered in organizational communication
textbooks through the lens of misunderstandings. Stories from
organizational members highlight challenges and opportunities
related to communicating in the organization. Realistic
recruitment, socialization, the relationship between supervisors
and subordinates, peer and team relationships, and leadership
communication are addressed. The fifth edition features new
interview data; broader coverage of diversity; expanded discussions
of emotions at work; and examinations of workplace bullying,
blended relationships, and technology as it relates to gender and
age. Offering students a balanced mix of theoretical and practical
information, Organizational Communication is an exemplary textbook
for introductory organizational communication courses.
How Charts Work brings the secrets of effective data visualisation
in a way that will help you bring data alive. Charts, graphs and
tables are essential devices in business, but all too often they
present information poorly. This book will help you: Feel confident
understanding different types of charts, graphs and tables - and
how to read them Recognise the true story behind the data presented
and what the information really shows Know the principles and rules
of how best to represent information so you can create your own
information-driven (and beautiful) visuals Design visuals that
people engage with, understand and act upon Don't value design over
information - present data persuasively. Find the FT Chart Doctor's
columns here - https://www.ft.com/chart-doctor
Corporate communication - Getting the message across in business is
not a textbook; it is a practical guide to successful business
communication in the South African context. It caters for the needs
of students in Business communication at universities, universities
of technology, comprehensive institutions, and business
professionals in large organisations, small business owners and
entrepreneurs. A few of the important topics addressed in this
title are: Effective interpersonal business communication; dealing
effectively with clients; persuasion and negotiation; the role of
culture in business communication.
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