Getting the message across in business. This is the essential guide for office managers, secretaries and students intending to follow a business career.

The subject matter covers all the important aspects of efficient management and dealing with customers and clients effectively.

Interviews, the mass media, advertising, advertisements, meeting procedures, business letters and reports are discussed in detail.

Practical hints are provided for good language usage and editing.

The subject matter focuses on problems and deficiencies in South African businesses.

Case studies and practical applications offer students the opportunity to test their newly acquired knowledge.

The comprehensive bibliography offers a wide range of extra reading on these topics.

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.

Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time.

These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions.

Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.

A comprehensive, up-to-date and relevant communication text which engages readers through both a theoretical and an applied lens. Blends technological awareness and ability with basic communication skills and practices. Provides numerous examples as well as video clips. Aimed at students and employees, including those at executive management level.

Avoid costly mistakes and create more profit by writing a strategic book. A strategic book acts like a brochure or business card on steroids. So don't waste time selling your book, let your book sell you The Seven Secrets of Successful Authors is the first step towards planning, publishing, and productising your strategic book correctly, so that it becomes a laser-focussed marketing tool that gives you more clarity, credibility, and collateral. The book describes a simple foolproof system for writing a book, with every step already planned and mapped out in detail for you to follow? The Seven Secrets of Successful Authors exposes a simple process to get your knowledge, skills and expertise out of your head and into print sooner than you ever imagined possible. The author has worked with many business-owners, entrepreneurs and specialists who aspired to become successful authors in their fields of expertise. They're people who wanted to increase their credibility FAST and stand head and shoulders above their competitors. Successful authors use a simple ABC framework to write a Strategic Book: Achieve Strategic Clarity. Planning a clear strategic direction gives focus. Boost Personal Credibility. Publishing a Strategic Book enhances your personal reputation. Create Profitable Collateral. Productising creates profit from your existing skills and knowledge by creating collateral that attracts pre-sold prospects who want to become customers. The Seven Secrets of Successful Authors was written to support authors through the first part of the ABC framework. Here is what you'll discover inside: Secret 1: WHAT to write about Secret 2: WHO to write for Secret 3: WHY your readers buy books Secret 4: HOW to design your book Secret 5: WHEN to finish writing Secret 6: WHERE to promote your book Secret 7: WHICH specialists to use

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how. Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: Write Less. Say More. Be Heard, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

Today's ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing planning presents a step-by-step approach to developing plans that give direction to future marketing actions. Directional/strategic marketing planning begins with the marketing audit, which provides a clear understanding of the enterprise's current position in the market, the nature of the opportunities and threats in the external environment, and the enterprise's internal strengths and weaknesses. Once the basic directional market options available in the future have been determined, specific decisions that the marketer needs to make given a range of specific plans are discussed. Directional/strategic marketing planning is aimed at third and fourth year marketing students.

Answer the Toughest Questions Brilliantly...And Win Over Your Audience Every Time! In this fully updated edition, the world's #1 presentation coach enables you to field any question from any audience and to respond with complete assurance. Drawing on brand-new business case studies, Jerry Weissman shows you how to control the entire Q&A session and to avoid the defensive, evasive, or contentious answers that can ruin careers. Whether you're a senior executive, job candidate, or anyone else in business, you're judged on how you handle high-pressure exchanges. Get this book and learn how to handle them successfully. Part of the Jerry Weissman Presentation Trilogy! Also look for updated Editions of: Presenting to Win: The Art of Telling Your Story and Designing Your Slides The Power Presenter: Techniques, Style, and Strategy to Be Suasive "I've been asking tough questions for half a century and listening to variously brilliant, boring, evasive or illuminating answers. Jerry Weissman's book will help anyone--anyone--answer even the toughest questions." --Mike Wallace, Sixty Minutes, CBS News

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Divided into three key parts – fundamentals, perspectives, and processes – the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media.

Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights.

In light of the COVID-19 pandemic, this timely Handbook builds upon research and practice to discuss and assess what is currently known about virtual work and its evolution, given the increasing numbers of those working virtually.

Taking a holistic approach to the subject, the expert contributors review the critical areas of virtual work split into five thematic parts. Firstly technology, the foundation of virtual work, is thoroughly discussed focussing on new forms of technology and the use of AI. Working practices of both the individual and virtual teams are then fully reviewed alongside the organisation, context and emerging systems that support virtual work in practice. Forward-thinking, this Handbook, looks at the future direction and where we go from here towards the next decade of virtual work.

Managers and practitioners who are moving towards virtual or hybrid working or continuing to work remotely will find this an excellent resource for ongoing and future guidance. Scholars and researchers interested in this expanding subject will find this illuminating and informative.

Communicating @ work unpacks the various and complex communication challenges in today's multicultural and technological working environment. It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace. Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management. This edition's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.

The ability to communicate effectively is one of the most important life skills a person can possess. It can pave the way to success, not only in terms of career but also in every other aspect of life where communication plays a role. Advanced communication skills focuses on essential communication skills and competencies for all aspects of the world of work. Advanced communication skills takes an integrated theory and practical approach to learning. It is designed to foster workplace communication in order to benefit interpersonal relationships, which in turn leads to personal enrichment, greater job satisfaction and increased productivity. The final chapter contains a selection of case studies with questions to assist in the evaluation of communication skills. Advanced communication skills is aimed at managers, personal assistants, professional secretaries and all those studying towards certificates, diplomas or degrees in colleges and universities. It fully covers the syllabus for Communication N5/N6 at technical and vocational education and training colleges, and will prepare students for the national examinations in these subjects.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy. Celebrating the inspiring life and vision of Apple's game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience. This is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You'll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

Dramatically improve workplace relationships simply by learning your coworkers’ language of appreciation.

This book will give you the tools to create a more positive workplace, increase employee engagement, and reduce staff turnover. How? By teaching you to effectively communicate authentic appreciation and encouragement to employees, co-workers, and leaders. Most relational problems in organizations flow from this question: do people feel appreciated? This book will help you answer “Yes!”

A bestseller—having sold over 600,000 copies and translated into 24 languages—this book has proven to be effective and valuable in diverse settings. Its principles about human behavior have helped businesses, non-profits, hospitals, schools, government agencies, and organizations with remote workers.

Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.

How Charts Work brings the secrets of effective data visualisation in a way that will help you bring data alive. Charts, graphs and tables are essential devices in business, but all too often they present information poorly. This book will help you: Feel confident understanding different types of charts, graphs and tables - and how to read them Recognise the true story behind the data presented and what the information really shows Know the principles and rules of how best to represent information so you can create your own information-driven (and beautiful) visuals Design visuals that people engage with, understand and act upon Don't value design over information - present data persuasively. Find the FT Chart Doctor's columns here - https://www.ft.com/chart-doctor

Digital evolution has become increasingly present in our lives, whether on cellphones, computers, watches, or other appliances. As a result of the wide access we have to the digital world, the amount of data generated daily is vast. This density of information generated at every moment can be the insight needed for the success of an organization. Much is said about data-based decision-making to generate the best results. The new capabilities of data intelligence unleashed by the emergence of cloud computing and artificial intelligence make it one of the most promising areas of digital transformation change management. Enhancing Business Communications and Collaboration Through Data Science Applications provides relevant theoretical frameworks and the latest empirical research findings in the area. It is written for professionals who wish to improve their understanding of the strategic role of trust at different levels of the information and knowledge society. Covering topics such as data science, online business communication, and user-centered design, this premier reference source is an ideal resource for business managers and leaders, entrepreneurs, data scientists, data analysts, sociologists, students and educators of higher education, librarians, researchers, and academicians.