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Books > Business & Economics > Business & management > Business communication & presentation > General
In this fully revised and updated second edition of the widely
acclaimed first volume, Sigvald Harryson provides powerful evidence
as to how the most successful innovators are distinguished by their
ability to synergistically link external and internal knowledge
networks. Based on extensive research with leading global
innovators along with ten years of experience in management of
knowledge and technology for accelerated innovation, Managing
Know-Who Based Companies provides practical guidance regarding how
to manage these networks. Important theoretical arguments that
advance our thinking about managing knowledge for innovation are
also presented. The author studies how individuals and teams who
possess the required active empathy and relationship-building
skills to function as human knowledge bridges across various
centres of excellence, functions and teams - the 'know-who' - are
central to successful innovation in the global value networks of
today's business environment. This book is recommended reading for
CEOs of multinational companies who wish to make better use of the
value networks in which they live and do business. It will also be
of significant value to CTOs, CKOs and Human Resource Managers
interested in new ways to turning both hard technologies and soft
human brainpower within and beyond the corporate borders into
faster and more powerful innovation.
A Hands-On Book of Ideas, Resources, and Advice on Public Relations
PUBLIC RELATIONS: A Primer for Business Executives, has many
practical ideas and advice that will be useful to any business
executive who wishes to learn more about Public Relations. It
combines an explanation of Public Relations basics with practical
help in all the major areas of Public Relations.
Reading this book will help you learn something about how Public
Relations developed into a field of vital importance to every
business. You will learn the basic concepts of Public Relations.
You will learn about the financial cost of Public Relations to any
organization. Specifics on how to prepare a news release, on media
relations, organizing of Public Relations events, corporate
financial Public Relations, and community service are each
discussed in separate chapters of this primer. Public Relations is
especially important in a crisis situation and Public Relations in
crisis management is also discussed in a chapter of this book.
You will also get many ideas of internal communication within an
organization and on steps to take to build a favorable corporate
image for your company.
This book concludes with a chapter on the digital age of public
relations. This chapter provides information and advice on Public
Relations use of the internet and electronic media.
PUBLIC RELATIONS: A Primer for Business Executives will open
your mind to the knowledge needed to use Public Relations in your
business, in your personal career and in charities and other
organizations.
Virtual Collaborative Writing in the Workplace: Computer-Mediated
Communication Technologies and Processes investigates the use of
computer-mediated communication technologies, including everything
from instant messaging and e-mail to interaction on Web pages,
Webcasts, and graphical user interfaces, to facilitate effective
interdependent collaboration in writing projects. This book focuses
on the type of writing that typically occurs in virtual workplace
settings, such as academic institutions, private and for-profit
industry, and the government, in which the purpose of the writing
is to convey information or argue a position rather than to
socialise or entertain. What makes this book stand out from others
like it is the fact that it was written collaboratively through the
use of Wikis and Google Docs and that it provides a meta-analysis
of the development process of the book from conception to
completion.
Highly accessible, full of memorable examples, and at times
amusing, this book presents ten powerful techniques for getting
your point across in all venues-including new media. In today's
world, nearly everyone, including business professionals and
executives, salespeople, teachers, authors, and entrepreneurs-in
short, anyone who needs to put an idea before others-needs strong
presentation and persuasion skills. Moreover, just as important as
traditional public speaking skills is the ability to present
effectively via various media. Today's presentation is just as
likely to be given over Skype or on YouTube as in a room, before a
live audience. Present Like a Pro shares the expertise of a veteran
presenter who knows what is demanded in today's marketplace and has
lectured publicly, appeared on television, and testified before
Congress. The straightforward, step-by-step instructions provide a
sensible "plan of attack" for preparing and presenting. The ten
techniques give readers the ability to simplify the challenge of
presenting, to understand what works, and to develop an effective
strategy for solving any presentation problems not directly covered
in the book. Author Carl Hausman addresses all of the common
problems for those new to presenting or working in a new
environment, such as overcoming stage fright, injecting humor and
wit into a presentation while delivering credible expertise, and
winning over an inattentive, skeptical, or hostile audience.
Clearly explains how to identify the best approach for a
presentation, gear your speech toward your audience, and ensure a
presentation is a resounding success Describes how to make your
voice more powerful, clear, and appealing by employing techniques
used by broadcasters, voice artists, and singers Identifies
strategies for going beyond the old-fashioned "public speaking"
mode into the modern world of the media-savvy presenter who
integrates different formats and technologies into his or her
approach-a particularly valuable skill set for entrepreneurs
Teaches how to develop flexible skills that will allow you to
persuade, captivate, and entertain, regardless of the specific
purpose of your presentation
Our knowledge and understanding of organizations is both enabled
and constrained by an invisible relationship of power that is
embedded in the ways in which we act and speak. This book offers a
succinct but comprehensive introduction to the vast field of
organizational discourse analysis, the approach that studies
organization as a linguistic phenomenon, and offers an original
approach to investigate the relationship between materiality and
discourse. Three original images of discourse are employed:
discourse as a map, discourse as organizing and discourse as a
mask. These metaphors are used as cognitive tools to highlight
different implications and perspectives on discourse. The book
critically compares and contrasts various linguistic-focused
approaches to the study of organizations, and proposes the use of
linguistic phenomena in connection with other methodologies. One
section even offers an exemplification of the proposed approach to
discourse analysis, presenting a map of discursive terrain, which
plays a central role in the reproduction of local organizational
and management discourses. This rich and approachable introduction
is targeted at graduate and doctoral students, as well as
non-specialist academics who want to familiarize themselves with
the organizational discourse debate.
Entrepreneurs--and entrepreneurial companies--live or die by the
quality of their plans and proposals. Whether it's to get funding
for a new product line or business from a client, writing
hard-hitting prose that answers essential questions and makes
specific requests is an indispensable skill. Entrepreneur, ad man,
and writing teacher Dennis Chambers shows how entrepreneurs can
persuade people, through skillful writing, to pony up capital or
contracts. This ability--which can be learned--is rare in today's
media-saturated world. But it counts more than ever if an
entrepreneur wants to make it over the magical "five-year" hump and
on into lasting business success. Numerous examples and exercises
ensure that entrepreneurs understand how the writing game is
played--and that they play it well. Unfortunately, most don't play
this game well. Most business writers mistakenly believe their task
is to inform. They write to fill an information gap or to update
the reader on a particular project. Or they write about what's
important to them. What these writers do not take into account is
that the speed of today's work world has reached overdrive. The
typical reader simply doesn't have time to ponder dense, poorly
organized information and intuit the appropriate action. And
readers don't give a hoot about what's important to the
writer--they want to know what's in it for themselves. Business
writers need to use all the tools at their command to persuade,
inspire action, and in general move a project forward. This book is
about how to be persuasive in two key skills in business: writing
proposals and writing business plans. Step by step, Dennis Chambers
illustrates the techniques of effectivebusiness writing, with
numerous examples throughout. Whether the objective is to secure
financing from an investor, lay out a marketing strategy, or secure
a large contract, getting results requires crafting an effective
structure for the proposal, and using words that sell. Chambers is
an able guide in saving entrepreneurs time and undue effort while
reaching the goal of long-term business success. Besides expert
advice and insights, the book includes: *Examples and practical
guidance, all geared toward the entrepreneur/small business owner.
*Exercises, templates, cases, glossary, and model letters and
plans.
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