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Books > Business & Economics > Business & management > Business communication & presentation > General
While personal variables like age, education, and gender are often
thought to contribute to a person s distinctive speech pattern,
corporate environments often develop its own way of communication
which include larger scale variables like the economy and
organizational traditions. Communication and Language Analysis in
the Corporate World provides insight into the verbiage of the
corporate world and the influence of this environment for a person
s speech pattern, language, and terminology. This book will provide
a guide for language researchers and business leaders alike so that
they may find a way to communicate with everyone customers,
colleagues, and CEOs effectively."
Communicating archaeological heritage at the institutional level
reflects on the current status of archeology, and a lack of
communication between archaeologists and the general public only
serves to widen the gap of understanding. As holders of this
specific scientific expertise, effective openness and communication
is essential to understanding how a durable future can be built
through comprehension of the past and the importance of heritage
sites and collections. Developing Effective Communication Skills in
Archaeology is an essential research publication that examines
archeology as a method for present researchers to interact and
communicate with the past, and as a methods for identifying the
overall trends in the needs of humanity as a whole. Presenting a
vast range of topics such as digital transformation, artificial
intelligence, and heritage awareness, this book is essential for
archaeologists, journalists, heritage managers, sociologists,
educators, anthropologists, museum curators, historians,
communication specialists, industry professionals, researchers,
academicians, and students.
New York Times Bestseller
"Catnip for all the TED fans out there." --Publishers Weekly
"The most insightful book ever written on public speaking . . . a must-read." --Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals
Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form.
This "invaluable guide" (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.
Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more -- everything from how to craft your talk's content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.
Living on a Meme - How Anti-Corporate Activists Bend the Truth,
and You, to Get What They Want is about the NGOs and activist
groups that engage corporations adversarially and how they use meme
to further their anti-corporate agendas. What s meme?
Say the word as meeeeeem. The dictionary says that a meme is an
idea that spreads from one person to another. And thanks to today s
Internet, memes get started, spread, and believed in a flash,
whether they are true or not, making them formidable tools for
groups that damage company reputations.
Here in his fifth book, author Richard Telofski takes an
in-depth look at anti-corporate NGOs and activist groups that use
memes cleverly to compete with the image of the companies they
target. These groups unabashedly use unchallenged memes to bribe
people to their side of their anti-corporate argument. Bribe? Yes.
By leveraging a meme, these groups bribe people with something, a
way to feel better about themselves, often with scant or no support
of the meme. Through their meme-mangling, adversarial NGOs and
activists can impose undeserved damage on corporate reputations,
costing market share, revenue, and jobs, maybe one of them yours.
These organizations are truly competitors, not only to the
individual corporations that they target, but also to the economic
system in general.
Living on a Meme is compiled from a selection of articles
published on Richard s Web site, Telofski.com, between August 1,
2009 through August 3, 2010. But, many of these writings are more
essay than article. Within the essays in this book, you ll find
insights, theories, as well as specific facts and analysis on how
certain NGOs and activist groups operate online and offline to sap
companies of their vital reputation. By reading this book, you ll
discover how these irregular competitors make use of existing
cultural memes, true or not, and how they contribute to those
memes, strengthening them and contributing to the degradation of a
company s image.
Don t worry. This book isn t just a repackaging of blog
postings. You re going to get more than that. At the end of each
chapter you will find bonus Take-Aways. Those Take-Aways are
critical analyses of the essays in the chapter, pointing out for
you how what was just discussed relates to an NGO s or activist s
reliance of living on a meme or their hope that YOU are living on
THEIR meme for them. You ll also find in this book 23 exclusive
essays that appear only in this book.
So, start your journey now into the understanding of how
anti-corporate NGOs and activists bend the truth, and the beliefs
of people, to get what they want.
Increasingly, academics are finding that engaging with external
stakeholders can be both fruitful in undertaking research and an
effective way to impact policy. With insightful and practical
advice from a diverse range of contributors, including academics,
policy makers, civil servants and knowledge exchange professionals,
this accessible book explores How to Engage Policy Makers with Your
Research. With a practical focus, this book combines an array of
real-life experiences and insights from the perspectives of both
academics and policy makers who are experienced in informing and
impacting policy. The book comprehensively illustrates how
academics can more effectively engage with policy makers through a
range of interdisciplinary insights and case studies. The book
explores the value of research for policy, as well as modes of
engagement with policy for researchers across the various stages of
their career. Providing practical insights to seize the opportunity
of engaging policy makers in research, this innovative book will be
an excellent resource for social science academics as well as
policy makers looking to benefit from academic research insights.
The book provides a better understanding of how the worlds of
academics and policy makers can come together to realise greater
policy impact from research expertise.
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