Meetings take a significant part of communication in business. It can make or break the business. Yet executives and professionals assume that they have the skills or they can learn through experience. However many of them experience aimless time consuming meetings draining the productivity. This book with extensive research provides the solution. This book considers meeting as a process and recommends achievement of effective, efficient and energetic meetings through system, strategy and synergy. It blends conventional productivity tools with Neuro Linguistic Programming (NLP). NLP teaches how to use the language of the mind to consistently achieve specific and desired results. It means a study of excellence. NLP gives tools for communication, rapport, outcome definition and many more. Using simple language and not requiring any prerequisite in NLP, this book is a practical guide of how we can use NLP in day-to-day life through meetings. This book derives analogy with sport - effectiveness of an archer to aim at a good decision, efficiency of a sprinter to achieve maximum out of time and energy of a weightlifter to lift action items to the level of achievement. Armed with this book, you can achieve effectiveness, efficiency and energy in meetings.

"Business and Professional Communication" engages the reader with the most current strategies needed to effectively manage workplace communication challenges. Noted as a complete text matching the unique demands of the workplace environment to student competencies, "Business and Professional""Communication" surpasses the coverage of traditional communication books by addressing the recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture; listening, interpersonal communication style differences, and conflict; dealing with difficult people; improving diversity and intercultural communication; business writing; interviewing; selling; and negotiating successfully. "Business and Professional Communication" not only prepares the reader for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, using social media and technology, and other communication proficiencies vital for success in the modern workplace.

One of the most important communication books Ive ever read. I highly recommend it!
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  
• Position a follower so that it can occupy a niche not claimed by the leader
  
• Avoid letting a second product ride on the coattails of an established one.
  

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name
  
• Build your strategy around your competitions weaknesses
  
• Reposition a strong competitor and create a weak spot
  
• Use your present position to its best advantage
  
• Choose the best name for your product
  
• Determine when-and why-less is more
  
• Analyze recent trends that affect your positioning.
  

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a toll of more than 270 lives in the U.S. and at least 100 more in Venezuela and other hot-climate countries. In compelling narrative, Feeding Frenzy provides a richer case study than can be found in other books on crisis communications. The reader climbs into the front seat for an eventful ride with the Ford PR team, as the automaker tries to understand what's causing the maddening accidents. Firestone's recall of millions of tires does nothing to abate unprecedented scrutiny from international media, safety advocates and an angry U.S. Congress. All the while, trial lawyers are leaking a new inflammatory document virtually every day to journalists competing with one another to break the next big story in this epic crisis. Jon Harmon is a chief communications officer with experience in all facets of reputation management. Over a 23-year career at Ford Motor Company, Harmon served in numerous roles requiring adroit media relations. He was Ford's chief spokesman during national labor negotiations with the UAW, and for many of Ford's high-profile legal cases and safety issues. As head of public relations for Ford Truck, Harmon was thrust into defending the Ford Explorer throughout the epic Ford-Firestone tire crisis. Harmon is the author of the Force for Good Communications blog for "aspirational public relations" at www.forceforgoodcom.com.

"As Sanow and Lescault delve further into the heart of what makes a presentation great, they provide insight, inspiration, and a toolkit of expert advice."
-Stephen M. R. Covey, author of "The Speed of Trust"

If you think the only ones who need to concentrate on presentation skills are professional speakers, it's time to reevaluate your perspective.

Whether or not you are trying to speak in front of an audience, close a sale, or ace a job interview, you need to forge connections that last. This starts with presenting yourself as intelligent, successful, and likable.

Written by two expert public speakers, this guidebook delivers
proven tips, tools, and strategies to get your message across in a lively manner; fifteen ways to keep your audience awake and energized; guides to using humor, stories, and anecdotes to make your talk more interesting; twelve ways to instantly improve your slideshow presentations; many more proven techniques to increase audience engagement.

Whether you are speaking at a conference, staff meeting, or interview, you need a roadmap to come across as a winner. Enjoy the peace of mind that comes from knowing that you will be ready to master any presenta-tion situation. Learn how to "Present with Power, Punch, and Pizzazz "

A hands-on guide to leading effective meetings Leading Meetings and Teams: Manga for Success delivers a straightforward and effective demonstration of how to lead meetings and drive new business projects forward. Presented through a compelling narrative, the story follows the work of Shigeo, an employee of a building material manufacturing company, who is sent to a regional office to improve sales. He encounters challenges engaging with the local team but, with advice from a facilitation specialist, Mayumi, eventually learns to build the skills of his colleagues. The book also includes: Instructions on how to run an effective business meeting and productively use meeting tools Strategies for becoming a successful facilitator Ways to run and conclude fruitful brainstorming sessions Written and illustrated in the fun and easy-to-follow manga style, Leading Meetings and Teams is a practical and hands-on book that's perfect for business planning managers, entrepreneurs, founders, and anyone else who must communicate ideas in a business setting.

What's the best way to calm the butterflies before you speak? Should you open your speech with a joke or a story? What should you do if you forget something important? How do you overcome your fear of speaking to large and small groups? Here, in an easy to access format, you'll find techniques to create and deliver a speech for every occasion, overcome pre-speech nerves, avoid tripping over your tongue, and always look and feel like a Unique and Sexy Speaker. You speak in public every day. Whether you're giving a speech, having a conversation, saying your wedding vows, teaching your kids, exhorting your sales team, or talking in your sleep, if someone is listening, you have the opportunity to influence and to inspire. Being influential and inspirational That's very sexy

As an international speaker with more than a dozen years of experience speaking to all kinds of audiences, I can say this is a truly useful collection of tips that can help any speaker rise to the next level. I've read many books for speakers, and this is the one I'd use right before I go on stage or as I fly to my next engagement to remind me of the basics and to get a good, positive outlook thanks to its bite-sized chunks of wisdom. Dan Janal, publicity/marketing/thought leader, and president of PR LEADS. PLUS.com

Secrets of a Unique & Sexy Speaker sets out the rules of speaking in clear, concise, and easy-to-follow steps that take the mystery and fear out of public speaking. This is an indispensable guide for anyone who wants to, or has to, stand before an audience to deliver a message. Rona Arato, author of The Last Train, a Holocaust Story

Lucky me I read Secrets of a Unique & Sexy Speaker before two public appearances, one in front of a hundred or so businesspeople and the other before a board of eighteen. I chose several Speaking Tips to practice and test drive. While much of the book might have you nod in recognition, if you re aware of your own ticks and have received feedback about your speaking, you will as I did benefit enormously from consistently applying these techniques to help you improve. As Marion Claire points out, speaking is a mental as well as physical sport that requires preparation to achieve greater freedom of expression. Thank you, Marion, for your thorough, practical and encouraging guidance. Agnes Mura, MA MCC, global leadership coach, www.AMIcoaches.com

Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.

Email steals too much of your precious time, doesn't it?

Processing email takes way too much time because we never learned to manage it effectively. We are constantly interrupted, invest countless hours in it, re-read emails that languish in our inbox, store email we don't need and suffer from email overload. Don't you agree?

This book provides what you need to manage email, eliminate the overload and save your precious time. It will help you minimize interruption, overcome indecision and empty your inbox. It will help you organize priorities and manage time, so you can get your work done--at work. You can give up doing email at dinner and in bed. Good idea?

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis. In this book, the authors shrewdly address crucial ethical questions such as: When is it acceptable for a leader to claim the words of a ghostwriter as their own? When may this be inappropriate or even dangerously misleading? What are the consequences when public awareness of this practice leads to cynicism about the authenticity of leaders and their communications? And when, if ever, is the use of a ghostwriter ethical? This book will be welcomed by scholars and practitioners alike as an original and timely contribution to the literature of business, politics, and communications.

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.

Become the best negotiator you can be, one manageable step at a time In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the world's leading negotiation consultancy, The Gap Partnership - and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation. The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you'll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find: Strategies for maintaining a balanced perspective and keeping your ego in check Maintaining a focus on the interests and priorities of the other party/parties Incremental steps for improving your negotiation ability that are easy to apply and retain This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond. An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for.

This comprehensive handbook features work on organizational communication research, authored by the leading scholars in the field. This broad-based overview is intended for both students, scholars, and professionals. It is organized into three sections that present the theoretical and methodological directions of the field along with insights into the future growth of new communications technologies and their effects on public and private sector organizations. The volume addresses many questions: What is the current state of the discipline? How do we define the parameters of organizational communication? What paradigms and philosophical approaches define this field? What theoretical propositions have evolved from the past two decades of research in organizational communication? What research trends and themes have been supported and discounted? Where is there agreement among scholars? Where is there differentiation among viewpoints? What direction is current and future research taking in the field?

Uncover a new way to network and build relationships that last! Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and not a means and end. We need to tap into our humanity and learn to be more intentional and authentic. As a "serial connector" and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps 1. Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Anyone from your local barista to a fellow parent at your daughter's elementary school can lead to another connection that you just might need. 2. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision. 3. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made, keep in touch, and learn to move past small talk by embracing your vulnerability and having conversations that matter. Woven together with helpful tips and useful advice on making the most out of every step, the book draws on the real-life success stories of friends, and clients, as well as McPherson's own experience as a renowned "serial connector." Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play-and enrich our lives in every way.

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.