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Books > Business & Economics > Business & management > Business communication & presentation > General

Communication in Organizations - Basic Skills and Conversation Models (Hardcover, 2nd edition): Henk T. van der Molen, Yvonne... Communication in Organizations - Basic Skills and Conversation Models (Hardcover, 2nd edition)
Henk T. van der Molen, Yvonne Gramsbergen-Hoogland
R4,142 Discovery Miles 41 420 Ships in 12 - 17 working days

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt. This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaking bad news to negotiating deals and giving presentations, it explores the building blocks to effective communication skills, nurturing the leadership qualities required in any organization. By defining the abstract concepts of 'organization' and 'communication', it provides readers with the necessary skills to conduct any conversation on a professional manner. Illustrated with concrete examples throughout, this new edition includes a new chapter on career coaching, with exercises and ideas for role-play to enable the ideas to come alive. The three parts work seamlessly to expand the readers' conversation skill-set as they progress through the book. Communication in Organizations is an invaluable resource for students of management and business psychology, as well as those taking courses who are already in the workplace. The practical aspects compliment both introductory and advanced courses in interpersonal communication, leadership and business and professional communication.

The Project Manager's Communication Toolkit (Hardcover): Shankar Jha The Project Manager's Communication Toolkit (Hardcover)
Shankar Jha
R2,196 Discovery Miles 21 960 Ships in 12 - 17 working days

Addressing the unique difficulties involved in day-to-day project management communication, The Project Manager s Communication Toolkit provides proven methods for creating clear and effective communications including text-based plans, reports, messages, and presentations. It examines the many tools available and goes beyond traditional coverage to define their proper use and application.

Using language that s easy to understand, the author explains how to determine the appropriate tools for specific communication needs. This time-saving resource provides the understanding to harness the power of everyday communication, such as email and PowerPoint(r) to:

  • Gain control over project parameters
  • Overcome conflict
  • Create effective project plans, charters, and statements of work

Considering that most projects fail due to lapses in communication, it is essential for project managers to understand how to communicate their plans and ideas clearly and effectively. Complete with numerous examples and case studies, this book provides the understanding required to select the right tools, as well as the insight to use those tools effectively in a wide range of real-world situations.

Praise for:

... a slam dunk in providing the reader a foundation, emphasizing various tools, techniques; and in which situations they should be applied. The case studies further challenge the day-to-day situations one may face; providing techniques that work Anyone that has been part of a project team will benefit from this book.
Lisa Holowiak, Quality Assurance Specialist, Pfizer, in PM World Today, Vol. XII, Issue X

a valuable resource for program and project managers at all levels and all industries. Shankar very successfully managed very large and complex projects for my organization utilizing many of these tools and techniques.
Nancy Couture, V. P. Enterprise Intelligence, Ingenix

Negotiating the Sweet Spot - The Art of Leaving Nothing on the Table (Paperback): Leigh Thompson Negotiating the Sweet Spot - The Art of Leaving Nothing on the Table (Paperback)
Leigh Thompson
R442 Discovery Miles 4 420 Ships in 12 - 17 working days

Everybody negotiates at various points every day, be it in life or business, and it's important to get it right. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the "sweet spot," is a skill that takes practice but is also one that anybody can learn. Leigh Thompson offers best practices and tools within this book to use in daily negotiations and conflict situations. She calls these strategies "hacks" because they work but don't require a lot of investment, training, expense, and time. You don't have to be a CEO, senior VP, or regional brand manager to learn how to find the sweet spot in life's negotiations. In Negotiating the Sweet Spot, benefits include learning the following: Understanding where the sweet spot is in the deals you negotiate Adopting a big-picture mind-set when approaching any negotiation Seeing negotiations less as win-lose battles and more as opportunities to use problem-solving skills Utilizing a tool kit of "hacks" that will work in any negotiation and have been proven effective by a top expert in the field Negotiating the Sweet Spot walks people of all skill and experience levels through simple and proven techniques that are sure to result in better outcomes for all parties and that uncover the hidden value that exists in any negotiation.

Crisis Communications Management (Hardcover): Adrian Wheeler Crisis Communications Management (Hardcover)
Adrian Wheeler; Contributions by PRCA
R588 Discovery Miles 5 880 Ships in 12 - 17 working days

Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the 'Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.

How to Be a Great Communicator - In Person, on Paper, and on the Podium (Paperback): Nido R. Qubein How to Be a Great Communicator - In Person, on Paper, and on the Podium (Paperback)
Nido R. Qubein
R531 R411 Discovery Miles 4 110 Save R120 (23%) Ships in 12 - 17 working days

Is Your Message Getting Through?

"Nido Qubein is living testimony to the greatness you can achieve in the communication business." — The New Yorker

"This is a tremendous resource book! Clear, concise, and complete. You'll benefit greatly from reading it, learning from it, and applying it in your life. A treasure." — Casey Kasem

"Not only does Nido Qubein electrify audiences but, with this book, he helps each one of us to become a more effective communicator." — Ronald D. Glosser, President and CEO Hershey Trust Company

"This book is truly outstanding! It is the best book ever written on how to be a more powerful, influential communicator—in every situation!" — Brian Tracy, Chairman Brian Tracy International

"Nido Qubein is acknowledged all over the world as a master communicator. Should anyone need additional proof of his skill, it will be found in this book." — Richard Janeway, M.D. Dean, Bowman Gray School of Medicine, Wake Forest University

"This book is a masterpiece on how to help people grow through effective communication." — David R. Mercer National Executive Director, YMCA of the USA

Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition... Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition (Hardcover, 2nd edition)
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, David Maxfield
R749 R700 Discovery Miles 7 000 Save R49 (7%) Ships in 12 - 17 working days

Hold anyone accountable. Master performance discussions. Get RESULTS.

Behind the problems that routinely plague our organizations and families, you'll find individuals who are either unwilling or unable to deal with broken promises. Colleagues break a rule, coworkers miss a deadline, friends fail to live up to commitments (or just plain behave badly), and nobody says a word. Nobody holds anyone accountable. With repeated infractions, individuals become increasingly upset until they finally do speak their minds, but they do so poorly--often creating whole new sets of problems.

Research proves that mishandled disappointments aren't just morale killers, they're institution killers--diminishing organizational performance by 20 to 50 percent and accounting for up to 90 percent of all divorces.

Drawing from 10,000 hours of observations, "Crucial Accountability" teaches you how to deal with common infractions such as:

"An employee speaks to you in an insulting tone that crosses the line between sarcasm and insubordination. Now what?"

"Your boss just demanded that you meet a deadline you know you can't meet--and he clearly doesn't want to hear complaints about it."

"Your son walks through the door sporting colorful new body art that raises your blood pressure by 40 points. Speak now or pay later."

"Family members fret over how to tell Granddad that he should no longer drive his car. This is going to get ugly."

"A nurse worries about what to say to an abusive physician. She quickly remembers "how things work around here" and decides not to say anything."

Everyone knows how to run for cover, or, if sufficiently provoked, step up to problems in a way that causes a real ruckus. "Crucial Accountability" teaches you how to deal with violated expectations in a way that solves the problem at hand without harming the relationship--and, in fact, even strengthens it.

Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. "Crucial Accountability" offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

PRAISE FOR "CRUCIAL ACCOUNTABILITY"

""Revolutionary ideas ... opportunities for breakthrough ..."" -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

""Unleash the true potential of a relationship or organization and move it to the next level."" -- Ken Blanchard, coauthor of The One Minute Manager

""The most recommended and most effective resource in my library."" -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada

""Brilliant strategies for those difficult discussions at home and in the workplace."" -- Soledad O'Brien, CNN news anchor and producer

""This book is the real deal.... Read it, underline it, learn from it. It's a gem."" -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

Innovative Presentations For Dummies (Paperback): R. Anthony Innovative Presentations For Dummies (Paperback)
R. Anthony
R627 R487 Discovery Miles 4 870 Save R140 (22%) Ships in 12 - 17 working days

Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power. Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation. * Learn how to be an innovative, not just "effective" presenter in any situation * Understand how to read and cater to specific audiences * Create captivating visual materials using technology and props * Creative customize presentations to best communicate with audiences More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.

The Corporate Security Professional's Handbook on Terrorism (Paperback): Edward Halibozek, Andy Jones, Gerald L. Kovacich The Corporate Security Professional's Handbook on Terrorism (Paperback)
Edward Halibozek, Andy Jones, Gerald L. Kovacich
R1,310 Discovery Miles 13 100 Ships in 12 - 17 working days

" The Corporate Security Professional's Handbook on Terrorism " is a professional reference that clarifies the difference between terrorism against corporations and their assets, versus terrorism against government assets. It addresses the existing misconceptions regarding how terrorism does or does not affect corporations, and provides security professionals and business executives with a better understanding of how terrorism may impact them.
Consisting three sections, Section I provides an explanation of what terrorism is, its history, who engages in it, and why. Section II focuses on helping the security professional develop and implement an effective anti-terrorism program in order to better protect the employees and assets of the corporation. Section III discusses the future as it relates to the likelihood of having to deal with terrorism.
The book provides the reader with a practitioner s guide, augmented by a historical assessment of terrorism and its impact to corporations, enabling them to immediately put in place useful security processes and methods to protect their corporate interests against potential acts of terror. This is guide is an essential tool for preparing security professionals and company executives to operate in an increasingly hostile global business environment.
- Features case studies involving acts of terror perpetrated against corporate interests
- Provides coverage of the growing business practice of outsourcing security
- Remains practical and straightforward in offering strategies on physically securing premises, determining risk, protecting employees, and implementing emergency planning"

Relationship Economics - Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Hardcover, 3rd... Relationship Economics - Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Hardcover, 3rd Edition)
David Nour; Illustrated by Lin Wilson
R545 Discovery Miles 5 450 Ships in 12 - 17 working days

Fuel your growth through some of your most valuable and strategic contacts Building sustainable relationships, both professionally and personally, is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates emotional connections. In the newly revised and completely re-written third edition of Relationship Economics: Transform Your Most Valuable Business Contacts into Personal and Professional Success, renowned growth strategist, innovation consultant, and international speaker David Nour delivers an eye-opening discussion of how to prioritize and maximize your return on strategic relationships to fuel unprecedented professional and personal growth. Drawing on the author's extensive experience consulting with leaders of Fortune 500 clients, the book demonstrates how to invest in people for extraordinary returns. You'll gain a deeper understanding of how the global pandemic and its onslaught of disruptive forces are impacting every facet of digital, in-person, and global relationships. You'll also find: Actionable tactics to employ in relationship management, like Relationship Currency(R) and Relationship Capital(R) Deep discussion of the fundamental measures of business relationships Impactful strategies for turning your contacts into better executions, performance, and results A must-read for executives, managers, and other business leaders, the third edition of Relationship Economics will also earn a place in the libraries of professionals seeking to improve their ability to attract, retain, and convert clients.

Writing That Works: Communicating Effectively on the Job with 2020 APA Update (Paperback, Thirteenth Edition): Walter E. Oliu,... Writing That Works: Communicating Effectively on the Job with 2020 APA Update (Paperback, Thirteenth Edition)
Walter E. Oliu, Charles T Brusaw, Gerald J. Alred
R1,670 Discovery Miles 16 700 Ships in 12 - 17 working days

More than ever, Writing That Works is the right choice for the most up-to-date coverage of business writing. Real-world model documents are grounded in their rhetorical contexts to guide students in navigating the increasingly complex world of business writing. Now in full-color, the thirteenth edition continues to reflect the central role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and featuring new advice on creating a personal brand as part of a successful job search. Also available as an e-book and in loose-leaf, Writing that Works offers robust but accessible coverage at an affordable price.

Strategic Tendering for Professional Services - Win More, Lose Less (Paperback, 2nd Revised edition): Matthew Fuller, Tim... Strategic Tendering for Professional Services - Win More, Lose Less (Paperback, 2nd Revised edition)
Matthew Fuller, Tim Nightingale
R1,204 Discovery Miles 12 040 Ships in 12 - 17 working days

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.

Managing Corporate Social Responsibility - A Communication Approach (Paperback): WT Coombs Managing Corporate Social Responsibility - A Communication Approach (Paperback)
WT Coombs
R916 Discovery Miles 9 160 Ships in 12 - 17 working days

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

When Cultures Collide - Leading Across Cultures - 4th edition (Paperback): Richard Lewis When Cultures Collide - Leading Across Cultures - 4th edition (Paperback)
Richard Lewis 1
R906 R842 Discovery Miles 8 420 Save R64 (7%) Ships in 12 - 17 working days

A major new edition of the classic work that revolutionised the way business is conducted across cultures and around the globe. It provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

The Language of Global Success - How a Common Tongue Transforms Multinational Organizations (Paperback): Tsedal Neeley The Language of Global Success - How a Common Tongue Transforms Multinational Organizations (Paperback)
Tsedal Neeley
R425 Discovery Miles 4 250 Ships in 12 - 17 working days

How one global organization's lingua franca mandate shaped the lives of its employees around the world For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

Unleashing the Power of Diversity - How to Open Minds for Good (Hardcover): Bjorn Ekelund Unleashing the Power of Diversity - How to Open Minds for Good (Hardcover)
Bjorn Ekelund
R4,131 Discovery Miles 41 310 Ships in 12 - 17 working days

Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable. The complex problems that many organisations and teams now face are global in scope, including cultural, social and environmental issues. Challenges such as climate change, mass migration and human rights do not respect national borders or sociodemographic groups. In order to solve these complex problems, we need the skills to be able to communicate effectively across the differences that may otherwise divide us. In this ground-breaking book, award-winning consultant and author, Bjorn Z. Ekelund, presents a clear step-by-step approach to communicate with people who have different mindsets, perspectives and cultural backgrounds. It is relevant and applicable across various contexts - within the workplace, inter-professional, across different industries and cultures, and between corporate, governmental and NGO groups. The programme developed in the book, called the Diversity Icebreaker, has been successfully applied across 70 countries and with 250,000 participants. It shows how to break down these barriers and provides a new way to conceptualise diversity across various boundaries, allowing for trust and unity to form and creating a pathway for improving communication.

Influential Internal Communication - Streamline Your Corporate Communication to Drive Efficiency and Engagement (Paperback):... Influential Internal Communication - Streamline Your Corporate Communication to Drive Efficiency and Engagement (Paperback)
Jenni Field
R1,081 R1,006 Discovery Miles 10 060 Save R75 (7%) Ships in 12 - 17 working days

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Strategic Organizational Communication - In a Global Economy 7e (Paperback, 7th Edition): C.R. Conrad Strategic Organizational Communication - In a Global Economy 7e (Paperback, 7th Edition)
C.R. Conrad
R1,386 Discovery Miles 13 860 Ships in 12 - 17 working days

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication * Places organizations and organizational communication within a broader social, economic, and cultural context * Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts * Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: * Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK * Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change * Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout * Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Designing for Growth - A Design Thinking Tool Kit for Managers (Hardcover): Jeanne Liedtka, Tim  Ogilvie Designing for Growth - A Design Thinking Tool Kit for Managers (Hardcover)
Jeanne Liedtka, Tim Ogilvie
R875 R693 Discovery Miles 6 930 Save R182 (21%) Ships in 12 - 17 working days

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Unmuted - How to Show Up, Speak Up, and Inspire Action (Paperback): Heather Hansen Unmuted - How to Show Up, Speak Up, and Inspire Action (Paperback)
Heather Hansen
R388 Discovery Miles 3 880 Ships in 12 - 17 working days

An essential guide to professional communication Professional communication has become more complex than ever as, with the rise of remote working and the increasing prominence of social media, we frequently find ourselves muted - when we can't find the opportunities to speak up or our ideas aren't getting the credit they deserve. In Unmuted, Heather Hansen draws upon her years of experience as a communication specialist and consultant to illustrate how you can overcome these obstacles and make your voice heard. Building upon research from business psychology, cultural studies and linguistics, Unmuted is the essential guide to professional communication. Through the unique 'Unmuted' framework, it provides practical strategies that will bring confidence and clarity to every aspect of your career, from writing perfectly worded emails to delivering powerful presentations.

The Quest for Attention - Nonprofit Advocacy in a Social Media Age (Paperback): Chao Guo, Gregory D. Saxton The Quest for Attention - Nonprofit Advocacy in a Social Media Age (Paperback)
Chao Guo, Gregory D. Saxton
R797 Discovery Miles 7 970 Ships in 12 - 17 working days

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Sit Write Share - Practical Writing Strategies to Transform Your Experience into Content that Matters (Paperback): Kathryn... Sit Write Share - Practical Writing Strategies to Transform Your Experience into Content that Matters (Paperback)
Kathryn Britton
R447 R375 Discovery Miles 3 750 Save R72 (16%) Ships in 10 - 15 working days
Conducting a Communication Audit - Promoting Organizational Effectiveness Through Communication Efficiency (Paperback): Michael... Conducting a Communication Audit - Promoting Organizational Effectiveness Through Communication Efficiency (Paperback)
Michael G. Strawser
R1,250 Discovery Miles 12 500 Ships in 10 - 15 working days

Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization. Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter. A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior.

The Case Study Handbook - A Student's Guide (Paperback, Revised Edition): William Ellet The Case Study Handbook - A Student's Guide (Paperback, Revised Edition)
William Ellet
R690 R597 Discovery Miles 5 970 Save R93 (13%) Ships in 12 - 17 working days

Each year, thousands of new MBA and executive education students are introduced to a new learning tool: the business case. This book provides a distinctive and useful framework for analyzing, discussing, and writing about cases. It addresses the case method for students, a much larger market than case method teachers. At Harvard Business School alone, there are nearly 1,000 first-year MBA students per year, and few of them have any prior experience with the case method. HBS receives approximately 6,000 to 7,000 MBA applications per year, and all of the applicants who aspire to attend Harvard are potential customers for this book. Rather than a hodgepodge of tools and tips, this book offers a unique, integrated approach to case analysis, organized into three major case categories. The book provides detailed analyses of sample cases to demonstrate the use of the method in combination with the specialist methods taught in MBA classes. The book includes examples of effective student writing. The content of the book has had extensive field testing over a long period at Harvard Business School. A single book is a tiny investment compared to the cost of an MBA education and the career benefits the degree can yield. Audience: Current and potential MBA students; executive education students. Announced first printing: 20,000 Laydown goal: 3,500

Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries (Paperback):... Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries (Paperback)
James E. Grunig, David M. Dozier
R2,701 Discovery Miles 27 010 Ships in 12 - 17 working days

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Influence - How to Raise Your Profile, Manage Your Reputation and Get Noticed (Paperback): Warren Cass Influence - How to Raise Your Profile, Manage Your Reputation and Get Noticed (Paperback)
Warren Cass
R350 R274 Discovery Miles 2 740 Save R76 (22%) Ships in 12 - 17 working days

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. * Master the art of communication and build rapport * Raise your profile and manage your reputation * Develop strategic relationships and grow your network * Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

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