Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

Why do projects fail?The people who plan and execute major projects are often highly skilled and highly regarded. They are not obviously incompetent. Where a project uses external suppliers or contractors as a significant support to project delivery, the risk of a fundamental failure seems to escalate. Is this a failure of project management? A failure of procurement? A failure of both? Or are there other factors at play? This book aims to be a self-help manual. It will enable you to improve your personal and corporate performance. It will also help you ensure that the sub-system elements of a project, where there are 'interfaces' between systems that need to 'talk' to each other, will be effectively managed - with no nasty surprises. Buying and integrating advanced technologyRight First Time - Buying and integrating advanced technology for project success does not pretend to hold the key to a 'nirvana' of project delivery. Rather, it gets straight to the point about buying - and integrating - advanced technology. It recognises that integrating sub-systems is fertile ground for failure and that effective procurement is increasingly important in project delivery. The failure of one sub-system can undermine an entire project, and the integration of sub-components is all too often assumed to be a technical problem that 'technical people' will overcome. Few projects make integration a defined subset of the overall project plan, yet most will benefit from doing so. A project management playbookA management book rather than a technical book, Right First Time - Buying and integrating advanced technology for project success focuses on the difficult issue of sub-system integration in the context of third-party (supply) relationships. If you are responsible for project management and practical delivery, at senior or junior level, it provides lots of practical questions to help you work through the issues, acting as a catalyst for supplementary questions and lines of investigation, focusing on potential problem areas relevant to your own context. Powerful learning outcomes and self-reflective questions at the end of each chapter enable you to create key action points and assess your organisation's approach to improve project management governance and ensure you get it right first time. Project managers, procurement managers, business change managers, commercial managers, mobilisation/transition managers, product managers and contract managers will all find value in this comprehensive guide to managing sub-system integration for project success.

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant.

While women are succeeding in historically male professions, stereotypes of their lack of competence persist as obstacles to their advancement, with popular media urging women to improve their language skills if they hope to advance in traditionally male professions.

In "Women Speaking Up: Getting and Using Turns in Workplace Meetings," Cecilia E. Ford rejects popular notions of gender difference and even deficiency in women's language use. She uses careful analysis of interaction to counter negative myths, focusing on women's turns as exemplars skills required by men and women alike to contribute to workplace meetings. Based on videotaped meetings in a variety of settings the author offers new insights into vocal and non-vocal practices for getting and using turns in these common workplace events. The book introduces conversation analytic methods and presents new findings on turn taking, the use of questions to present challenges and open participation, and the interactional skills required to effectively raise issues that go counter to ideas of higher ranking co-workers. For any one who wants to understand meeting interaction, Women Speaking Up offers a wealth of well-grounded new perspectives, while celebrating women's demonstrated competence.

Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 6th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital guidance on improving your conversations, building rapport, giving effective presentations, writing excellent reports and networking successfully. With the help of Improve Your Communication Skills, you will be able to get your message across - every time. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies."

'Could there be a more relevant book for our times? While there are plenty of books on persuasion, none tells us how to influence others through the quiet art of understanding. Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it' Nir Eyal, bestselling author of Hooked and Indistractable Hear me out. Does this sound like you? You end a team meeting and can't recall a single thing that was said. You leave a conversation with a friend feeling disconnected and unfulfilled. You think you and your boss are on the same page, only to find out you haven't been meeting expectations. Fortunately, listening, like any communication skill, can be improved, and Ximena Vengoechea can show you how. As a user researcher, she has spent nearly a decade facilitating hundreds of conversations at LinkedIn, Twitter and Pinterest. It's her job to uncover the truth behind how people use, and really think about, her company's products. In Listen Like You Mean It, she reveals the tips and tricks of the trade, including: - How to quickly build rapport with strangers - Which questions help people unlock what they need to say - When it's time to throw out the script entirely - How to recover from listener's drain

Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging. The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.

Clear, actionable steps for you to build new values, experiences, and perspectives into your organizational culture, infusing it with the diversity, inclusion, and belonging employees need to feel accepted, be their best selves, and do their best work. Bypass the faulty processes and communication styles that make change impossible in so many other organizations; access these practical tools and ideas for increasing diversity, equity, and inclusion (DEI) in your company. Filled with actionable advice Alida Miranda-Wolff learned through her own struggles being an outsider in a work culture that did not value inclusion, and having since worked with over 60 organizations to prioritize DEI initiatives and all the value and richness it adds to the workplace, this roadmap helps leaders: Learn why creating an environment where everyone feels belonging is the new barometer for employee engagement. Develop an understanding of the key terms around DEI and why they matter. Assess where your organization is today. Define and take the small steps that build new muscle memory into an organizational culture. Increase employee engagement, collaboration, innovation, communication, and sense of belonging. Build confidence in how to solve future DEI-related challenges. Get buy-in from colleagues (and even resisters) who can clearly see how to move forward and why. Overcome any limiting work environment and build all new processes and communication priorities that allow your employees to be a part of something greater than themselves while your organization learns to value and embrace the unique experiences and perspective that each employee brings to the company.

The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.

This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.

Informal networks can be a major obstacle to the effectiveness of managers. At the same time though, they can enable and facilitate business activities and support the efficiency and effectiveness of managerial actions. Since informal ties and networks can have a bright and a dark side, it is important for international managers to understand the way they work in the respective cultural context. Informal networks are often perceived as pervasive in emerging markets such as China or Russia, to be used to instrumentalize social capital and develop a relational competitive advantage or to simply circumvent formal rules. Contrary to this perception, they often stand for sociability and social cohesion, antecedents of a strong society. To date it remains unclear whether multinational enterprises have processes in place to identify, control, and manage informal ties and networks. Informal Networks in International Business sheds light into the complex nature of informal networks and the respective context in which they operate. Leading experts provide insights into novel research themes and extend conventional research paths on informal network phenomena in the international business context. The contributions in this edited volume help international business scholars, students, and international managers in globally operating organizations alike to develop knowledge about the dynamics, complexities and ambiguities of informal networks and informal networking worldwide.

This book focuses on negotiation processes and how negotiation modeling frameworks and information technology can support these. A modeling framework for negotiation as a purposeful complex adaptive process is presented and computer-implemented in the first three chapters. Two game-theoretic contributions use non-cooperative games in extensive form and a computer-implemented graph model for conflict resolution, respectively. Two chapters use the negotiators' joint utility distribution to provide problem structure and computer support. A chapter on cognitive support uses restructurable modeling as a framework. One chapter matches information technologies with negotiation tasks. Another develops computer support based on preference programming. Two final chapters develop a stakeholder approach to support system evaluation, and a research framework for them, respectively. Negotiation Processes: Modeling Frameworks and Information Technology will be of interest to researchers and students in the areas of negotiation, group decision/negotiation support systems and management science, as well as to practising negotiators interested in this technology.

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: * Understand the importance of context and audience * Determine the appropriate type of graph for your situation * Recognize and eliminate the clutter clouding your information * Direct your audience's attention to the most important parts of your data * Think like a designer and utilize concepts of design in data visualization * Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data Storytelling with Data will give you the skills and power to tell it!

More than 1600 entries--books, journal articles, reports, and dissertations--are included in this bibliography. A descriptive annotation is supplied for almost every entry. The emphasis is on English-language materials published in the 1960s and 1970s. Author-title and keyword-in-context indexes are included to provide access to individual works and specific areas of interest.

Being able to influence others is absolutely vital to the business manager who is not only responsible for their own destiny, but also the well-being of their staff and the future of their company. Getting people to do what you want them to has occupied the minds of generations of scholars, not to mention dictators. Among the former, the psychologist Carl Jung was perhaps the most prominent. His concepts of the extroverted and introverted personality, of archetypes and of the unconscious are now widely accepted. However, to understand and benefit properly from Jung, you need years of training. Fortunately though, Professor McCann has adapted Jung's ideas to the workplace and made them easy for us to understand. Not only that, in How to Influence Others at Work, he also combines his own remarkable techniques with those of neurolinguistics, resulting in an easy to digest volume which shows how all of us can use influence to our own ends.In this second edition the author has included a new chapter on communication channels. This chapter gives practical guidance on how to improve awareness in all aspects of communications.