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Books > Business & Economics > Business & management > Business communication & presentation > General

Staff Forums (Paperback): Dean Renshaw Staff Forums (Paperback)
Dean Renshaw
R244 Discovery Miles 2 440 Ships in 12 - 17 working days

Staff forums are a fantastic way to give your people a dynamic voice in your organisation. Run by staff for staff, they are an opportunity to discuss matters that affect the workplace as well as being a positive space to have informal conversations that might not be possible or practical in everyday meetings. If you have ever considered setting up a staff forum or are curious about the concept, this guide shows you how it works. It considers the benefits of staff forums, practicalities of setting up and running meetings, how to feedback to a senior leader and how to ensure continuity of the forum. What does it cover? * Why have a staff forum * Constituting the forum * Before the meeting * On the day * After the meeting * Troubleshooting Who should buy this book? Senior management who wish to encourage a forum in their organisation or any staff members who feel a forum will benefit their workplace.

The Hidden Rules of Successful Negotiation and Communication - Getting to Yes! (Hardcover, 2014 ed.): Marc O. Opresnik The Hidden Rules of Successful Negotiation and Communication - Getting to Yes! (Hardcover, 2014 ed.)
Marc O. Opresnik
R2,252 Discovery Miles 22 520 Ships in 12 - 17 working days

Negotiations inprofessional or privatelife often take an unsatisfactory course due tostress, confrontation withaggressive or unfair behavior, or becauseof overwhelming situations.
Negotiations generally require a thorough preparation, strategy and a sophisticated tactic to make us feel safe in the presentation of our goals and arrive at a mutually satisfactory outcome. Conventional books about negotiations are usually limited to strategies and techniques, but leave out elements of psychological communication and emotional intelligence, which include non-verbal communication and empathy, which in turn are essential for successful negotiation. Therefore, this book on the one hand constitutes the essential techniques and strategies in the context of negotiation, but alsoconsiders"soft skills" without which negotiations cannot be successful.
This bookpresents practical examples indealing withsituations such as salary, contract and sales negotiations. In particular on context and time appropriate negotiation techniques; analyzingnegotiation partners and their motives; interpret group processes, and how to successfully implement negotiation psychology."

How to Lie with Charts - Fourth Edition (Hardcover, 4th How to Lie with Charts ed.): Gerald Everett Jones How to Lie with Charts - Fourth Edition (Hardcover, 4th How to Lie with Charts ed.)
Gerald Everett Jones
R1,486 R1,195 Discovery Miles 11 950 Save R291 (20%) Ships in 10 - 15 working days
Great Little Last-Minute Editing Tips for Writers - The Ultimate Frugal Reference Guide for Avoiding Word Trippers and Crafting... Great Little Last-Minute Editing Tips for Writers - The Ultimate Frugal Reference Guide for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, 2nd Edition (Hardcover, 2nd ed.)
Carolyn Howard-Johnson
R597 R495 Discovery Miles 4 950 Save R102 (17%) Ships in 10 - 15 working days
Business Networking: The Survival Guide - How to make networking less about stress and more about success (Paperback, New):... Business Networking: The Survival Guide - How to make networking less about stress and more about success (Paperback, New)
Will Kintish
R387 R340 Discovery Miles 3 400 Save R47 (12%) Ships in 12 - 17 working days

What's stopping you networking? You know you need to do it and, like most people, you probably hate it. Business Networking - The Survival Guide helps you overcome all your fears and concerns. Start navigating the networking jungle like an expert as you build your confidence, raise your profile, create new connections, strengthen your support network and open up exciting new opportunities. Effective networking - both in person and online - has never been more vital. This indispensable, friendly guide will take you step by step through the whole process so you can quickly master: Invitations - plan, prepare and make the best of LinkedIn Meeting people - work the room, feel comfortable and start conversations Spotting needs - work out what people want, ask the right questions and establish credibility Reconnecting - follow up, keep in touch and win that pitch Networking may be necessary, but it doesn't have to be stressful.

Public Sector Organizations and Cultural Change (Hardcover, 1st ed. 2015): Soma Pillay, Chris Bilney Public Sector Organizations and Cultural Change (Hardcover, 1st ed. 2015)
Soma Pillay, Chris Bilney
R2,802 R1,767 Discovery Miles 17 670 Save R1,035 (37%) Ships in 12 - 17 working days

Since the height of the privatization debate in the 1990s, changes in government policy have resulted in significant transformation in the public sector. Some organizations have made the transition from government bureaucracy to business venture successfully; others have struggled to relinquish their traditional bureaucratic culture. In this book, Pillay and Bilney explore the cultural changes occurring within the public sector and the effects that government mandated change initiatives have actually had. The culmination of this book was due to the subject expertise and guidance of Professor Robert Jones at Swinburne University of Technology, Melbourne, Australia. It provides perspectives on the efficacy of cultural change in the Australian public sector, and explores the practical implications for society and government as it seeks to entrench the culture of the citizen as customer. It is particularly useful for researchers and organizations searching for ways to improve service delivery within the confines of particular market positions.

Communicating Risk (Hardcover, 1st ed. 2016): Jonathan Crichton, Christopher N. Candlin, Arthur S. Firkins Communicating Risk (Hardcover, 1st ed. 2016)
Jonathan Crichton, Christopher N. Candlin, Arthur S. Firkins
R3,067 Discovery Miles 30 670 Ships in 12 - 17 working days

We live in world increasingly shaped by risk, a fact underscored by recent events in the financial markets, science and technology, environmental policy and biosecurity, law enforcement and criminal justice. Risk assessment has become a central concern of governments, organisations and the professions, and the communication of risk is a crucial part of professional work. Exploring how risk is discursively constructed across these domains is therefore central to our understanding of how professional practice affects people's lives. Communicating Risk takes up this challenge, with contributions from leading researchers and practitioners that examine key issues of risk communication across diverse professional domains.

Are We Willing To Take That Risk? - 10 Questions Every Executive Should Ask About Business Continuity (Hardcover): Michael... Are We Willing To Take That Risk? - 10 Questions Every Executive Should Ask About Business Continuity (Hardcover)
Michael Croy, Diane J. Laux
R448 Discovery Miles 4 480 Ships in 12 - 17 working days

No one will ever be able to identify and manage all of his or her organization's risks. Although you can't predict every disaster, you can ask the right questions and put strategies in place to ensure the survival of your business. "It is becoming increasingly evident that the knowledge of disaster recovery efforts must be accessible to far more than the (IT) experts Achieving success can only be found through the collective effort of a united public, its leaders and organizations." - Barack Obama, United States Senator "Progressive organizations with sound leadership now include business continuity and enterprise risk management as key parts of meeting stakeholder expectations and achieving organizational strategic objectives." - Michael G. Oxley, Vice Chairman, NASDAQ Michael Croy, an expert in risk assessment and disaster recovery, helps leaders understand what is needed to sustain business today. Through real-life examples, you'll understand what could affect your company-lost data, pandemics, terror threats-and by implementing plans for when something does happen, you're doing everything possible to ensure that employees still have jobs, customers are served, and stakeholders continue to support the company. Take the first step in proactively managing your company in good times and bad and ask yourself, Are We Willing to Take That Risk?

The Samurai Samba Vinci Way - How to Improve Your Executive Presence, Increase Trust and Lead Your Team at a World-Class Level... The Samurai Samba Vinci Way - How to Improve Your Executive Presence, Increase Trust and Lead Your Team at a World-Class Level (Hardcover)
Claudio Toyama; Edited by Mary Lou Kayser; Foreword by John Mather
R458 Discovery Miles 4 580 Ships in 12 - 17 working days
Leading Change in a Web 2.1 World - How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational... Leading Change in a Web 2.1 World - How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change (Paperback)
Jackson Nickerson
R541 Discovery Miles 5 410 Ships in 12 - 17 working days

Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book - the first title in the new Brookings series on Innovations in Leadership - management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines "ChangeCasting," and it should be an important part of any organization's leadership toolkit. Leading Change in a Web 2.1 World provides fresh insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting principles, can be a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change. Nickerson introduces us to two Fortune 1000 firms facing dire economic and competitive circumstances. Both CEOs attempted extensive organizational change using web-based video communications, but one used ChangeCasting while the other did not - Nickerson details how ChangeCasting produced positive financial results for the former. He also discusses how ChangeCasting principles were used so successfully by the Barack Obama presidential campaign in 2008. The insights presented here will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change from the drawing board to successful implementation and replication.

Role of Language and Corporate Communication in Greater China - From Academic to Practitioner Perspectives (Hardcover, 2015... Role of Language and Corporate Communication in Greater China - From Academic to Practitioner Perspectives (Hardcover, 2015 ed.)
Patrick P.K. Ng, Cindy S.B. Ngai
R1,516 Discovery Miles 15 160 Ships in 10 - 15 working days

This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book's chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession's evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

The Handbook of Organizational Communication - An Interdisciplinary Perspective (Hardcover): F.M. Jablin, Linda Putnam, Karlene... The Handbook of Organizational Communication - An Interdisciplinary Perspective (Hardcover)
F.M. Jablin, Linda Putnam, Karlene Roberts, Lyman Porter
R2,080 Discovery Miles 20 800 Ships in 12 - 17 working days

Recipient of the 1988 Outstanding Research Publication Award from the Organizational Communication Division of the Speech Communication Association Organizations cannot function without one vital component--communication. With the rapid expansion of corporations and technology, the quickly evolving field of organizational communication has undergone enormous, unprecedented growth . . . and change. Handbook of Organizational Communication is the first volume to pull together many loose threads in various strands of thinking and research about organizational communication. Its renowned contributors are leading scholarly pioneers in the field--drawn equally from organizational behavior and management studies and from communication. From this multidisciplinary perspective, they analyze research, theory, and applications--considering wherever possible communication phenomena at the appropriate multiple levels of analysis (dyadic, group, organizational, and extra-organizational). Authors also provide valuable, original insights into directions for future research and theory in their respective areas. Handbook of Organizational Communication is a milestone in the creation and shaping of this new area of academic scholarship with practical applications. It will both establish and point the way toward new theories and empirical work that will advance a young and exciting field. This volume will be an essential tool for all professionals and students in organizational communication, management, organizational behavior, and organization studies. "The editors have done a superb job of conceptualizing the work. In addition, their section previews are quite extensive and serve to integrate beautifully the material that follows. This book may well become a classic graduate text much in the genre of the Redding and Sanborn book of twenty-five years ago. It is comprehensive, well organized, well researched, and quite well written. The authors and editors are to be congratulated on their fine product." --Administrative Science Quarterly "An invaluable resource. . . . Authors do a fine job of surveying even the most recent research in their areas; some offer exciting suggestions for further research." --Quarterly Journal of Speech "Finally, someone has pulled together the fragmented pieces of organizational communication research. This book integrates and synthesizes these sundry organizational communication perspectives. Without a doubt, the Handbook is the preeminent reference book for organizational communication. "Unquestionably, this book should be on the shelf of everyone interested in organizational communication. Whether one is just beginning the study of organizational communication or one is an established scholar, The Handbook of Organizational Communication is a necessary resource." --Management Communication Quarterly "An extremely thorough, carefully selected set of papers which as a whole form a first-rate indication of the state of the art. I would recommend this book to anyone who is seriously interested in organizational communication, be they a social scientist, a practicing manager, an information manager, or just an interested member of an organization. It is a unique and outstanding work and should have a place on the bookshelves of many offices in a wide array of different organizations. Researchers in the area will find this work extremely pertinent to their activities." --Journal of Applied Systems Analysis

The Write Way - Becoming a Successful Writer (Hardcover): Susan Crossman The Write Way - Becoming a Successful Writer (Hardcover)
Susan Crossman
R988 Discovery Miles 9 880 Ships in 10 - 15 working days

"Susan Crossman has created one of the most comprehensive books on writing ever written. Whether you're writing a business report, an essay or a full-length novel, Crossman offers invaluable advice on making the process move more smoothly and efficiently. She also provides insightful tips on avoiding writer's block. If you want to be a truly effective and successful writer, this is the book you need."
- Michael B. Davie, author "Winning Ways "
Solid, expert advice from a professional writer and author of several critically acclaimed books. From tips on overcoming writer's block and engaging your audience to focusing on specific markets, Susan Crossman, also author of " Shades of Teale " and "Passages to Epiphany," delivers insightful commentary that will help anyone become a more efficient, effective and successful writer. Of tremendous benefit to business writers - and to anyone crafting works of fiction and non-fiction - a must-read
- Manor House Publishing Inc.
Susan Crossman on "The Write Way": "We all recognize that writing is a creative process but we also tend to think of the physical process of writing as a mechanical skill that takes good grammar and a decent vocabulary and somehow blends them all together to create clear communication. That's not a bad start but decades of experience have taught me that writing with impact is much more complex. This book provides tips on: - How to structure your written work - How to write with style and - How to engage an audience - Avoiding and overcoming writer's block - Writing for key markets and marketing your writing in a highly effective manner I hope The Write Way will help you write with more clarity and conviction and I also hope that it will make the task of writing that much more enjoyable."

Organizations in the Face of Crisis - Managing the Brand and Stakeholders (Hardcover, Keholders in th): Dennis W. Tafoya Organizations in the Face of Crisis - Managing the Brand and Stakeholders (Hardcover, Keholders in th)
Dennis W. Tafoya
R1,767 Discovery Miles 17 670 Ships in 12 - 17 working days

An organization's brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. Organizations in the Face of Crisis offers a new and unique approach to the treatment of threats to an organization and its brand. In this volume, key concepts associated with crisis events are presented and analysed. Examination of ' brand trauma, ' the potentially debilitating effects of a crisis on an organization, reveals the pervasive nature of a crisis' effects and offers why these effects can haunt a brand and its stakeholders long after the crisis has passed. Tafoya also illustrates ways an organization's core network can be shaken by the emergence of a new network brought on by a crisis. This network, a 'stakeholder swarm', functions to meet its own needs often by challenging the make-up, control and flow of information, and even threatening the effected organization's very existence. Case studies and diagnostic tools are used to demonstrate the effects of a crisis on an organization and its brand, and to provide insight and strategies on managing the crisis at hand as well as the long-term effects that may be linked to the crisis and its occurrence. This volume will appeal to stakeholders on all sides of a crisis: from an organization's managers, employees, customers or clients and to diverse fields of study including law, medicine, religion, military, law enforcement and regulation.

Crafting Connection - Transform how you communicate with yourself and others (Paperback): Felicity Dwyer Crafting Connection - Transform how you communicate with yourself and others (Paperback)
Felicity Dwyer
R357 Discovery Miles 3 570 Ships in 12 - 17 working days

Being able to connect deeply with other people will help you succeed and flourish at work and enhance your career or business development. And more than this, meaningful connection with other people is what gives most of us true joy and a sense of purpose in our personal lives. But connecting and communicating isn't always easy. Perhaps we're fearful of being judged or rejected, or we lack the confidence to speak out in a group, or to approach what we believe will be a difficult conversation. In this thought-provoking and practical book, you'll discover how connecting with yourself gives you a foundation for better relationships with others. You'll find ideas that you can apply to one-to-one conversations, to group interactions such as networking meetings, teamworking and leadership, and in family and social settings. As you progress through three dimensions of connection, you'll build skills and confidence in relating to yourself and others. 'Crafting Connection is a must-read guide to communication and building better relationships.' Jess Annison, OBE. Jess Annison Coaching '... an elegant, accessible, and practical guide to creating a more meaningful, authentic life by deepening the connection you have with yourself and with others.' Sarah Grant. Nutritional therapist, Gut Reaction Felicity Dwyer is a facilitator, trainer, coach and speaker. She helps individuals, leaders and teams to connect and communicate, so that people feel heard and understood.

Business Discourse (Hardcover, 2nd ed. 2013): Francesca Bargiela-Chiappini, Catherine Nickerson, B. Planken Business Discourse (Hardcover, 2nd ed. 2013)
Francesca Bargiela-Chiappini, Catherine Nickerson, B. Planken
R2,838 Discovery Miles 28 380 Ships in 10 - 15 working days

This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines.

Bilingual Dictionary of Terms - Banks. Finances. Money. Financial Markets / Banques. Finances. Monnaie. Marches Financiers... Bilingual Dictionary of Terms - Banks. Finances. Money. Financial Markets / Banques. Finances. Monnaie. Marches Financiers (Hardcover)
Francois Elandi
R1,617 Discovery Miles 16 170 Ships in 12 - 17 working days
People-Centric Skills - Interpersonal and Communication Skills for Financial Professionals (Paperback, 2nd Edition): Danny M.... People-Centric Skills - Interpersonal and Communication Skills for Financial Professionals (Paperback, 2nd Edition)
Danny M. Goldberg
R415 Discovery Miles 4 150 Ships in 12 - 17 working days

Use your interpersonal and communication skills as a financial professional to work successfully with clients Embark on a journey to further develop your career when you read People-Centric Skills Interpersonal and Communication Skills for Financial Professionals, 2nd Edition. Business leaders consider employee communication skills and critical thinking abilities as essential elements for success. In their work, all professionals must communicate clearly and rely on their interpersonal skills to be successful. This second edition of People-Centric Skills shares the fictional story of Dalton Zimmer, executive coach and public speaker. Dalton, all the while juggling his business, kids and social life, provides coaching and communication strategies for handling challenging situations faced by his clients. This insightful narrative will help you expand communication and soft skills as a CPA, auditor, financial planner or other financial professional. As Generation Z is entering the work force, the communication gap between Z and Boomers or Generation X is widening significantly. New to the second edition, you'll find a discussion of communication between generations and how to bridge them as a financial professional. You can be a more people-centric leader as you engage with a wide range of clients and associates. This book can be a first step to improving interpersonal and communication skills as you continue to develop in your career.

Microsoft Office for Beginners (Hardcover): M. L. Humphrey Microsoft Office for Beginners (Hardcover)
M. L. Humphrey
R1,037 Discovery Miles 10 370 Ships in 10 - 15 working days
Statistical Approaches in Excellent Research Methods (Hardcover): Peter James Kpolovie Statistical Approaches in Excellent Research Methods (Hardcover)
Peter James Kpolovie
R1,409 Discovery Miles 14 090 Ships in 10 - 15 working days
Optimize Now (or else!) - How to Leverage Processes and Information to Achieve Enterprise Optimization (and Avoid Enterprise... Optimize Now (or else!) - How to Leverage Processes and Information to Achieve Enterprise Optimization (and Avoid Enterprise Extinction) (Hardcover)
David M. Fisher
R741 Discovery Miles 7 410 Ships in 12 - 17 working days

Companies are often their own worst enemies. We work in disconnected functional and geographic silos, making it impossible to achieve end-to-end effectiveness. We struggle to make optimal decisions due to our overwhelming lack of quality information. In Optimize Now (or else ), David Fisher identifies the source of many of these problems and attacks them at their core. He explores the critical importance of processes and information that represent both the root of our problems and our greatest opportunity for dramatic improvement. He introduces new leadership in the Chief Process and Information Officer and the Process and Information Department, and specifies how to position these roles for enterprise-wide success. He further introduces the Enterprise Optimization Framework, an innovative, metric-driven decision-making framework, to ensure decisions are no longer based on gut feel but rather on quantitative expected outcomes. Finally, he explores the do's and don'ts of outsourcing and information technology with specific guidance on how these resources can be utilized to advance end-to-end optimization. It's time to put an end to our own misery. downward spiral to Enterprise Extinction. Survival is at stake. We must Optimize Now (or else ).

Brand Storytelling - Put Customers at the Heart of Your Brand Story (Hardcover, 2nd Revised edition): Miri Rodriguez Brand Storytelling - Put Customers at the Heart of Your Brand Story (Hardcover, 2nd Revised edition)
Miri Rodriguez
R2,172 Discovery Miles 21 720 Ships in 12 - 17 working days

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Beyond the Business Plan - 10 Principles for New Venture Explorers (Hardcover): S. Bridge, C. Hegarty Beyond the Business Plan - 10 Principles for New Venture Explorers (Hardcover)
S. Bridge, C. Hegarty
R1,701 Discovery Miles 17 010 Ships in 12 - 17 working days

A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change
Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway.
Beyond the Business Plan provides 10 new principles for starting a new business venture which guarantee the flexibility to face any uncertainties. These principles can be used as an alternative to a traditional business plan or even alongside one allowing it to adapt when needed. This book does not dictate how to run a business but provides the insight needed to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and demonstrates that flexible development can navigate the changing world economy better than any business plan.

Executive Power in Theory and Practice (Hardcover): H. Liebert, G. Mcdowell, Terry L. Price Executive Power in Theory and Practice (Hardcover)
H. Liebert, G. Mcdowell, Terry L. Price
R3,264 Discovery Miles 32 640 Ships in 10 - 15 working days

Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power.

Surrounded by Idiots - The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)... Surrounded by Idiots - The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) (Paperback)
Thomas Erikson
R469 R360 Discovery Miles 3 600 Save R109 (23%) Ships in 10 - 15 working days

A runaway bestseller in Sweden that has sold more than a million copies worldwide, Surrounded by Idiots shares a groundbreaking new method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse.

Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone's pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types--Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid back and friendly, and Blues who are analytical and precise--and explains how to identify and interact with each type of person. Instead of being bogged down with overly technical categorizations, the simple four color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them.

Surrounded by Idiots is full of practical information for interacting with people based on their color, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.

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