This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

What's the best way to calm the butterflies before you speak? Should you open your speech with a joke or a story? What should you do if you forget something important? How do you overcome your fear of speaking to large and small groups? Here, in an easy to access format, you'll find techniques to create and deliver a speech for every occasion, overcome pre-speech nerves, avoid tripping over your tongue, and always look and feel like a Unique and Sexy Speaker. You speak in public every day. Whether you're giving a speech, having a conversation, saying your wedding vows, teaching your kids, exhorting your sales team, or talking in your sleep, if someone is listening, you have the opportunity to influence and to inspire. Being influential and inspirational That's very sexy

As an international speaker with more than a dozen years of experience speaking to all kinds of audiences, I can say this is a truly useful collection of tips that can help any speaker rise to the next level. I've read many books for speakers, and this is the one I'd use right before I go on stage or as I fly to my next engagement to remind me of the basics and to get a good, positive outlook thanks to its bite-sized chunks of wisdom. Dan Janal, publicity/marketing/thought leader, and president of PR LEADS. PLUS.com

Secrets of a Unique & Sexy Speaker sets out the rules of speaking in clear, concise, and easy-to-follow steps that take the mystery and fear out of public speaking. This is an indispensable guide for anyone who wants to, or has to, stand before an audience to deliver a message. Rona Arato, author of The Last Train, a Holocaust Story

Lucky me I read Secrets of a Unique & Sexy Speaker before two public appearances, one in front of a hundred or so businesspeople and the other before a board of eighteen. I chose several Speaking Tips to practice and test drive. While much of the book might have you nod in recognition, if you re aware of your own ticks and have received feedback about your speaking, you will as I did benefit enormously from consistently applying these techniques to help you improve. As Marion Claire points out, speaking is a mental as well as physical sport that requires preparation to achieve greater freedom of expression. Thank you, Marion, for your thorough, practical and encouraging guidance. Agnes Mura, MA MCC, global leadership coach, www.AMIcoaches.com

Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and more Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis. In this book, the authors shrewdly address crucial ethical questions such as: When is it acceptable for a leader to claim the words of a ghostwriter as their own? When may this be inappropriate or even dangerously misleading? What are the consequences when public awareness of this practice leads to cynicism about the authenticity of leaders and their communications? And when, if ever, is the use of a ghostwriter ethical? This book will be welcomed by scholars and practitioners alike as an original and timely contribution to the literature of business, politics, and communications.

Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.

Email steals too much of your precious time, doesn't it?

Processing email takes way too much time because we never learned to manage it effectively. We are constantly interrupted, invest countless hours in it, re-read emails that languish in our inbox, store email we don't need and suffer from email overload. Don't you agree?

This book provides what you need to manage email, eliminate the overload and save your precious time. It will help you minimize interruption, overcome indecision and empty your inbox. It will help you organize priorities and manage time, so you can get your work done--at work. You can give up doing email at dinner and in bed. Good idea?

The creation and management of knowledge has become a central concern to business and management, both as a source of value and as an opportunity to achieve and sustain competitive advantage. This new book brings together leading thinkers in the area of knowledge and innovation management in a state of the art collection of studies in this field.

For organizations, it's imperative to have the ability to analyze data sources, harmonize disparate data elements, and communicate the results of the analysis in an effective manner to stakeholders. Created by certified enterprise data architect Jeff Voivoda, this simple guide to data analysis and harmonization begins by identifying the problems caused by inefficient data storage. It moves through the life cycle of identifying, gathering, recording, harmonizing and presenting data so that it is organized and comprehensible.Other key areas covered include the following: Seeking out the right experts Reviewing data standards and considerations Grouping and managing data Understanding the practical applications of data analysis Suggesting next steps in the development life cycle.It's essential to understand data requirements, management tools, and industry-wide standards if you want your organization to succeed or improve on its already strong position. Determine your next strategic step and manage your data as an asset with "Data Analysis and Harmonization."

You are being evaluated on factors that go beyond your technical abilities, personality or past performance. To get through certain doors, you need to know how to communicate and perform confidently in any situation.

Barbara B. Bergstrom, a recognized authority on executive presence and international protocol, knows how to succeed. Every week, business executives throughout the country read her syndicated column, "Executive Etiquette," to gain advantages over their competitors. Now you can also benefit from her insider knowledge.

Get ready to discover: Why doors only open for some people How to determine the right thing to say Leadership-building techniques The power of professional packaging And most importantly - how to acquire the right keys You choose your behavior so you determine the consequences. Make a conscious decision to join the successful people who are unlocking doors. It's as simple as knowing how to stand out from the competition and do the right things.

Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships.

Web sites have emerged as a massively popular and important tool in public relations, marketing, organizational communication, political campaigns, and a host of other fields. However, only a tiny percentage of Web site research reflects the latest thinking in research and practice. The result of using these old approaches has been that research on homepages has been largely unable to address the most central question in all modern marketing and public relations research and practice: How can organizations can build and maintain relationships with their publics/customers? This relational focus has characterized marketing research and practice since at least the early 1980s and public relations since the late 1980s, yet Web page design and use has, on the whole, failed to adopt it. Web Site Public Relations steps in to fill this void and help move Web site research and use toward a more professional and theoretic foundation. This book is an original and rigorous attempt to build a model of the experience of visiting Web sites that places the visitor-rather than the sponsor or Web page-at the center of the experience. Although it is one of the first such attempts, this book's rigor, theoretic foundation, and genuine insightfulness suggest that it will stand the test of time and may well become one of the most influential works in visitor-centered research on Web sites and the Internet. As such, the findings reported here will be of interest to those who use the Internet, whether for personal or commercial purposes; as well as those seeking to study the social and behavioral effects of the Internet, including those seeking to study its effects on children and adolescents. This study focuses attention on the cognitions, attitudes, and behaviors visitors exhibit while visiting Web sites. The advent of what has come to be called Web 2.0 makes this book even more important than it would have been when older Web technologies dominated because Web 2.0 includes such things as user-powered content sites, and the like. A way to understand how visitors experience such Web sites is critical to learning how to harness their new potential. Web Site Public Relations will be an invaluable reference for those in the field of communication, public relations, and marketing.