This major practical handbook bridges the gap between strategy and
design, presenting a step-by-step design process with a strategic
approach and extensive methods for innovation, strategy
development, design methodology and problem solving. It is an
effective guide to planning and implementing design projects to
ensure strategic anchoring of the process and outcome. Built around
a six-part phase structure that represents the design process,
covering initial preparations and project briefing, research and
analysis, targets and strategy, concept development, prototyping
and modelling, production and delivery, it is a must-have resource
for professionals and students. Readers can easily dip in and out
of sections, using the phase structure as a navigation tool. Unlike
other books on the market, Design and Strategy addresses the design
process from the perspective of both the company and the designer.
For businesses, it highlights the value of design as a strategic
tool for positioning, competition and innovation. For the designer,
it teaches how to create solutions that are strategically anchored
and deliver successful outcomes for businesses, resulting in
appreciative clients. It includes over 250 illustrations and
diagrams, tables, and text boxes showing how to move through each
stage with clear visualisation and explanation. This book
encourages all designers in product design and manufacturing,
service design, communication design, branding, and advertising, to
think beyond shape and colour to see design through the lens of
strategy, process and problem solving, and all business managers,
innovators and developers, to see the value in strategic design
outcomes.
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