Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques.
This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life.
Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents.

"An Introduction to Rhetorical Communication" offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. "An Introduction to Rhetorical Communication" provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.

New and Enduring Features The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just "source credibility." The new edition has been thoroughly updated with new and revised examples. The text has been updated to include new discussions that reflect current research findings. Discusses Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery. Includes a full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure. Discusses the important ethical choices that rhetoricians face. Provides sample speeches for analysis and criticism. Praise for "An Introduction to Rhetorical Criticism"

"McCroskey offers a solid, time tested, traditional approach to the study of rhetoric. The book offers an impressive distillation of classical rhetoric. . .[and] demonstrates that these principles still work and that they can be taught."
"Jim Hasenauer, California State University at Northridge"

"McCroskey's book necessitates that studentsraise themselves beyond the level of most texts to that of true college students."
"J. Kanan Sawyer, University of Texas -- Austin"

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

Foreword by Academy Award-winner Mahershala Ali "A comprehensive masterpiece. . . . Throughout the course of my life, I have struggled to be heard. With Denise's insightful tutelage and easy-to-apply techniques, I have not only managed to find my voice, but to powerfully express myself so others listen! If you want to feel inspired and completely empowered give yourself the gift of this beautiful read!"-Halle Berry, Academy Award-winning actor An internationally renowned and highly sought-after Hollywood voice coach shares proven practices to help anyone utilize the often-untapped power of their own authentic voice. From a toddler's first words to professional public speaking, from a marriage proposal to asking for a raise, our voice is our most crucial instrument of expression. The world judges us by our voice. And yet there has been no authoritative guide to mastering its full capacity and expressing our true selves in every aspect of life, from relationships and family to work. Until now. As one of the nation's most sought-after vocal coaches, Denise Woods has worked with everyone from Mahershala Ali, Will Smith, and Idris Elba to Kirsten Dunst and Jessica Chastain. In The Power of Voice, for the first time ever, Woods shares the secrets, tips, lessons, and stories that have helped Hollywood's biggest stars become confident, effective communicators. Readers will learn how to: Articulate clearly Gain confidence in any situation Release tension and stress Address speech issues such as upspeak, vocal fry, and nasality Become powerful public speakers Find their truest form of expression With her unmatched ability to teach vocal mastery in real-world terms, Woods offers a much-needed, proven, practical, and invaluable set of tools that will forever change how we communicate and, ultimately, how we see ourselves and affect others.

A bold addition to existing literature, A Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, comprehensively positioning the field's most current debates. Synthesizing both a multi-disciplinary and interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. Written by academics based in Europe, Asia and North America, the text is well illustrated with contemporary case studies, drawing out the most pertinent best practice outcomes of theoretically based applications. Its four sections cover national communication, international communication, image, identity and reputation management and the future for coporate communication theory and practice. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.; The Handbook of Corporate Communication and Public Relations is an essential one-sto

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaboration, Learning and Networks surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how.

Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject. Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types.

Coherent and wide-reaching, Inter-firm Collaboration, Learning and Networks provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaboration, Learning and Networks surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how. Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject. Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types. Coherent and wide-reaching, Inter-firm Collaboration, Learning and Networks provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience, the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.
Key feature include:
*insightful commentary from the editors on each section and articles
*discussion and study questions
* case study sections
*links to other works in the genre.
This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.

Related link: www.routledge.com/textbooks/041528421X

The degree to which the extensive business networks of ethnic Chinese in Asia succeed because of ethnic characteristics, or simply because of the sound application of good business practice, is a key question of great current concern to those interested in business, management and economic development in Asia. This book brings together a range of leading experts who present original new research findings and important new thinking on this vital subject.

eBook available with sample pages: 0203220773

Businesses now realize that their communications infrastructure can be crippled instantly. This work looks at technologies that both help keep connections up with the outside world and uses communications itself to prevent employees from physically getting in harms way. Topics include audio, data and videoconferencing, telecommuting, wireless communications, uninterruptible power systems, disaster planning and recovery, using both the Internet and the telephone network for voice communications, wireless LANs, and distributed systems.

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Bailey brings together a new edition of his successful book, Plain English Approach to Business Writing, with a fresh version of his text on business speaking. Bailey creates a complete and accessible handbook for the reference market and includes new information on writing with computers, computer graphics, layout and typography, as well as updated references and examples.

Persuade, motivate, teach, or inspire any audience... Author Jason Teteak gives you fifty immediately actionable techniques that apply to beginners as well as seasoned presenters and cover all areas from content creation to delivery skills to audience management. Rule the Room can help you solve every presentation challenge with practical, step-by-step guidance-not theoretical fluff-on sixteen essential topics. Among them: * Overcome your fear * Finish on time every time * Customize your presentation * Make the audience laugh * Answer any question Among the unique tools Jason offers to presenters: * The circle of knowledge, an exercise that will guarantee you're telling your audience exactly what they want to know * Agree and see if you're right, a never-fail technique to repeatedly engage and re-engage your listeners * The blueprint, a tool to make sure you'll deliver a flawless presentation without relying on a script * Presentation personality style assessment, an analysis to help you know exactly how to entertain your audience by being yourself * Learning style analysis, insights that you can use to get your message across to every type of learner in the room Rule the Room will teach you how to create and deliver a presentation that can change people's behavior!

The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness--a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before. Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence--Personality AI--may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers. Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D'Agostino and Greg Skloot--CEO and President, respectively, of Crystal, the app that tells you anyone's personality--show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book: Explains how to understand personality types in various contexts, including sales, recruiting, coaching Provides guidelines for using personality data to learn and execute Explores ethics and compliance considerations surrounding the use of Personality AI Offers valuable insights from a leader in the business applications of Personality AI Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.

"John Rhodes' Videoconferencing for the Real World, is a one of the world's most comprehensive blueprints on the awesome power of videoconferencing."
From the Foreword by Brad Caldwell
Chairman ICIA and President of
Integrated Media Services, Anaheim, CA
Designed to be useful to both technical and non-technical managers, Video-Conferencing for the Real World demystifies the subject of video communications. It provides easy-to-follow guidelines for deploying a cost-effective video-conferencing solution tailored to an organization's specific needs.
Developed to flexible to the readers need, Video Conferencing for the Real World offers dynamic problem-solving techniques for the communication challenges facing managers today. Examining the technical, economic, and organizational aspects of each requirement and solution, this book offers a sound base of technical information and provides practical solutions based on a wealth of professional experience. Combining his own ideas with the input of system managers and users, service providers, consultants, and manufacturers, the author has developed a guide that will help readers make more informed investments of their time and money. Special attention is paid to conducting an effective needs analysis, and the development of solutions that will adapt easily to future changes in organizational requirements.
Covering a variety of solutions, this book explores the advantages and disadvantages of desktop systems, set-top systems, rollabout systems, and room systems. In addition to compression, multipoint conferencing and data conferencing, this book also addresses topics such as, pilot projects, the preparation of RFPs, servicecontracts, training, content creation, and convergence.
A handbook for the implementation of video communication networks
Includes guidelines for deployment of videoconferencing and other types of networked video
Step-by-step planning guide for selection, installation, and operation of an effective videoconferencing solution

Spark a transformation, professionally and personally! The ability to persuade and influence is the cornerstone of success. In Ignite a Shift, internationally acclaimed speaker Stephen McGarvey explores the subtleties of effective communication and highlights the essential fact that thinking impacts emotions which drive behavior. Ignite a Shift is the quintessential guide to communication, positive persuasion and influencing with integrity. It reveals the proven techniques that the world's most effective leaders are using to motivate themselves and others to excel professionally and personally. "Ignite A Shift is an insightful guide that supplies readers with practical tools to help influence, persuade, and motivate the people around them. The focus on the power of positivity, linguistics, and storytelling are crucial techniques whether you are leading a team, negotiating a contract, or simply attempting to better frame conversations in everyday life." - Michael Baghramian, Financial Advisor, Forbes List of America's Next Gen Advisors (2019 & 2021) "A must-read for senior executives and leaders. McGarvey provides terrific insights and tools on how to create behavioral shifts to successfully navigate change management." - John Howlett, President, Bunzl Canada

If you look at the trends of over 30 years ago in fashion, technology, architecture, and any other industry, what was cutting edge back then has become cliche and grossly out of date now. But in the speaking industry, most people get up and still walk, talk, and sound like the 1980's motivational speakers of yesteryear. The Book on Public Speaking takes a head-on approach and challenges the status quo for business leaders that speak in front of their staff, board of directors, and the public. After reading this book you will be privy to the most current methods for speaking to an audience for maximum impact in today's more sophisticated and skeptical culture. If you are the type of business leader who has achieved a level of success in life and feel compelled to share your story with the world, don't lessen that impact by imitating out-dated speaking techniques. Instead, break the mold of the speaker cliche and tap into a speaking style that is authentic, packs a punch, and leaves the audience wanting more.

Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by 'buying units.' And so much more. In "ABCs of Speaking" industry insiders Adryenn Ashley (the "A"), Bret Ridgway (the "B") and Caterina Rando (the "C") share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You'll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world. "ABCs of Speaking" literally covers the world of speaking from A to Z and even if you already consider yourself a professional speaker you're guaranteed to pick up a few nuggets that can help you take things to the next level with your speaking. Get more gigs, make more money and impact more lives today!

The must-have business book. Underneath your polished exterior is a challenged caveperson fending off the mammoth beast of technology every day. Defend yourself by fueling your mind with smart communication concepts, many of which are powered by research in neuroscience and psychology. You'll discover T.H.I.N.K. isn't a stiff ho-hum rules book-it's the Elements of Style guide for communication success. You'll learn: Why we are drawn to technology and how to manage it How to reduce your screen time and be more productive Think, create, and brainstorm wisely and often Experience positive communication Get the messages you want, send the messages they want Write to capture your reader's attention and keep it T.H.I.N.K. is a must-have business book for every busy, business professional. Good news! You don't have to T.H.I.N.K. alone! Use this resourceful guide to create a communications plan with your team and experience the benefits of partying working like it's 1999!

You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you know how to use it? How we choose to communicate determines the difference between success and failure---in all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you. "Bridge Builders" is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of crafting messages through the eyes of our audience. It's about learning to craft our message differently as others' needs become the impetus behind our message. No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?

Based on a corporate crisis ripped from today's headlines, "Unleash Your BS (Best Self)" tells the tale of Fortune 500 managers who are suddenly facing a post-merger downsizing. With their careers hanging in the balance, they are dropped into a leadership and communications training program that will either leave them in charge . . .or leave them behind. JT Black, the independent consultant known for his entertaining style and powerful results, is assigned the task of developing their leadership finesse, executive presence, and communication skills. In other words, cajoling them to lead and be heard. "Unleash Your BS" is for every manager ready to rise to the next level of his or her leadership. Whether you're in a volatile work environment or are gearing up for your next promotion, this book offers concrete techniques for enhancing your executive presence and strengthening your personal brand.