This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations and keep your cool. By understanding the motives and individual behaviours of difficult people, you can learn to manage aggression, reduce awkwardness and remain the better person. This 5th edition of the bestselling Dealing with Difficult People features practical exercises, useful templates and top tips you need to get the best out of the worst, including how to deal with difficult customers, dealing with difficult people in the digital sphere, advice on beating bullies at their own game and how to deal with a boss who drives you barmy. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Bringing together prominent scholars from a variety of disciplines, "Communicative Practices in Workplaces and the Professions: Cultural Perspectives on the Regulation of Discourse and Organizations" offers readers an engaging set of essays on the complicated relationship between discourse and the many institutions within which people act. Each author brings a unique theoretical perspective to conceptualizing how discourse is regulated and how it regulates when human activity is organized for such purposes as work or belonging to a profession. Together, the contributors to this collection offer a provocatively complex picture of what regulation means and the means of regulation.

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This text explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Whether you are a newcomer or a seasoned professional, Presenting Magically will provide you with masterful tips and techniques to transform your presenting skills. Uncovering the secrets of the world's top presenters, and explaining the beliefs and attitudes of master presenters, this book will teach you to connect with your audience; structure your language; handle hecklers; use metaphor; own the stage; structure presentations to fit everyone's learning style; grab the audience's attention--and keep it.

Most books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding of how to apply it in order to sustain networking relationships. When networking is not going well (or at all), many businesspeople's response is 'OK, I'm doing what you told me. How come it isn't working?' The answer is that people don't so much need behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside. On the whole, people don't successfully change their behaviour without understanding why they should. Network Better provides the necessary insight into what's going on as well as many practical, tried-and-tested suggestions and encouragements to enable you to do just that.

You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Foreword by Academy Award-winner Mahershala Ali "A comprehensive masterpiece. . . . Throughout the course of my life, I have struggled to be heard. With Denise's insightful tutelage and easy-to-apply techniques, I have not only managed to find my voice, but to powerfully express myself so others listen! If you want to feel inspired and completely empowered give yourself the gift of this beautiful read!"-Halle Berry, Academy Award-winning actor An internationally renowned and highly sought-after Hollywood voice coach shares proven practices to help anyone utilize the often-untapped power of their own authentic voice. From a toddler's first words to professional public speaking, from a marriage proposal to asking for a raise, our voice is our most crucial instrument of expression. The world judges us by our voice. And yet there has been no authoritative guide to mastering its full capacity and expressing our true selves in every aspect of life, from relationships and family to work. Until now. As one of the nation's most sought-after vocal coaches, Denise Woods has worked with everyone from Mahershala Ali, Will Smith, and Idris Elba to Kirsten Dunst and Jessica Chastain. In The Power of Voice, for the first time ever, Woods shares the secrets, tips, lessons, and stories that have helped Hollywood's biggest stars become confident, effective communicators. Readers will learn how to: Articulate clearly Gain confidence in any situation Release tension and stress Address speech issues such as upspeak, vocal fry, and nasality Become powerful public speakers Find their truest form of expression With her unmatched ability to teach vocal mastery in real-world terms, Woods offers a much-needed, proven, practical, and invaluable set of tools that will forever change how we communicate and, ultimately, how we see ourselves and affect others.

Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques.
This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life.
Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents.

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

"An Introduction to Rhetorical Communication" offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. "An Introduction to Rhetorical Communication" provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.

New and Enduring Features The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just "source credibility." The new edition has been thoroughly updated with new and revised examples. The text has been updated to include new discussions that reflect current research findings. Discusses Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery. Includes a full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure. Discusses the important ethical choices that rhetoricians face. Provides sample speeches for analysis and criticism. Praise for "An Introduction to Rhetorical Criticism"

"McCroskey offers a solid, time tested, traditional approach to the study of rhetoric. The book offers an impressive distillation of classical rhetoric. . .[and] demonstrates that these principles still work and that they can be taught."
"Jim Hasenauer, California State University at Northridge"

"McCroskey's book necessitates that studentsraise themselves beyond the level of most texts to that of true college students."
"J. Kanan Sawyer, University of Texas -- Austin"

Persuade, motivate, teach, or inspire any audience... Author Jason Teteak gives you fifty immediately actionable techniques that apply to beginners as well as seasoned presenters and cover all areas from content creation to delivery skills to audience management. Rule the Room can help you solve every presentation challenge with practical, step-by-step guidance-not theoretical fluff-on sixteen essential topics. Among them: * Overcome your fear * Finish on time every time * Customize your presentation * Make the audience laugh * Answer any question Among the unique tools Jason offers to presenters: * The circle of knowledge, an exercise that will guarantee you're telling your audience exactly what they want to know * Agree and see if you're right, a never-fail technique to repeatedly engage and re-engage your listeners * The blueprint, a tool to make sure you'll deliver a flawless presentation without relying on a script * Presentation personality style assessment, an analysis to help you know exactly how to entertain your audience by being yourself * Learning style analysis, insights that you can use to get your message across to every type of learner in the room Rule the Room will teach you how to create and deliver a presentation that can change people's behavior!

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

Based on a corporate crisis ripped from today's headlines, "Unleash Your BS (Best Self)" tells the tale of Fortune 500 managers who are suddenly facing a post-merger downsizing. With their careers hanging in the balance, they are dropped into a leadership and communications training program that will either leave them in charge . . .or leave them behind. JT Black, the independent consultant known for his entertaining style and powerful results, is assigned the task of developing their leadership finesse, executive presence, and communication skills. In other words, cajoling them to lead and be heard. "Unleash Your BS" is for every manager ready to rise to the next level of his or her leadership. Whether you're in a volatile work environment or are gearing up for your next promotion, this book offers concrete techniques for enhancing your executive presence and strengthening your personal brand.

Learn how to have successful meetings in just seven days and advance your career

Written by Steve Morris and Graham Willcocks, leading experts on meetings as both as coaches and practitioners, "Successful Meetings In a Week " quickly teaches you the insider secrets you need to know to in order to run successful meetings.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for--let this book put you on the fast track to success

A bold addition to existing literature, A Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, comprehensively positioning the field's most current debates. Synthesizing both a multi-disciplinary and interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. Written by academics based in Europe, Asia and North America, the text is well illustrated with contemporary case studies, drawing out the most pertinent best practice outcomes of theoretically based applications. Its four sections cover national communication, international communication, image, identity and reputation management and the future for coporate communication theory and practice. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.; The Handbook of Corporate Communication and Public Relations is an essential one-sto

In "The Underdog Edge," you'll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success.
There will come a time when you will be the underdog, and you'll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don't often work with powerful people. These situations call for extreme influence tactics.
Find out:
* Why powerful people have an inherent need to help underdogs
* The five characteristics of underdog "street cred" (and how to obtain it)
* Why showing passion for your cause can actually doom your request
* The one underdog influence move that distinguishes the achievers from the "yaktivists"
* The three qualities your pack members must have for maximum influence
* Why giving the "gift of heroics" is incredibly persuasive

If you look at the trends of over 30 years ago in fashion, technology, architecture, and any other industry, what was cutting edge back then has become cliche and grossly out of date now. But in the speaking industry, most people get up and still walk, talk, and sound like the 1980's motivational speakers of yesteryear. The Book on Public Speaking takes a head-on approach and challenges the status quo for business leaders that speak in front of their staff, board of directors, and the public. After reading this book you will be privy to the most current methods for speaking to an audience for maximum impact in today's more sophisticated and skeptical culture. If you are the type of business leader who has achieved a level of success in life and feel compelled to share your story with the world, don't lessen that impact by imitating out-dated speaking techniques. Instead, break the mold of the speaker cliche and tap into a speaking style that is authentic, packs a punch, and leaves the audience wanting more.

Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by 'buying units.' And so much more. In "ABCs of Speaking" industry insiders Adryenn Ashley (the "A"), Bret Ridgway (the "B") and Caterina Rando (the "C") share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You'll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world. "ABCs of Speaking" literally covers the world of speaking from A to Z and even if you already consider yourself a professional speaker you're guaranteed to pick up a few nuggets that can help you take things to the next level with your speaking. Get more gigs, make more money and impact more lives today!

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaboration, Learning and Networks surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how.

Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject. Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types.

Coherent and wide-reaching, Inter-firm Collaboration, Learning and Networks provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaboration, Learning and Networks surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how. Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject. Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types. Coherent and wide-reaching, Inter-firm Collaboration, Learning and Networks provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

If you are a leader or even the face of your company, this feel good transformational story will show you how every obstacle you encounter is just part of your evolution. If you continue to evolve to your fullest potential and take this challenge seriously, you will inevitably become the top leader in your industry and a hero within your company. The difference between a good vs. great leader is simple. Great leaders go for it. If you want to take your company to all new heights and stand out from the competition, you're about to discover an exact method that will allow you to overcome fear and go for your biggest goals in a very strategic way. If you are already considered an expert in your field, but want to become the best you can be, and impact even more people, this book will open your mind to a new way of thinking. If you are a trainer or manager in charge of hiring or overseeing others within your company, this book will help you transform procedures into results focused procedures while making employees accountable to them. The Evolution of Training and Coaching Book Will Reveal: How experts can explode their company by offering a power guarantee. How trainers can create results focused training programs, make employees accountable & achieve immediate results. Why now is the time to take your company to the next level. A new proven method designed to explode your business. When it's all said and done, the ideas in this book could be the reason for your company's sky rocketing success!