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Books > Business & Economics > Business & management > Business communication & presentation > General

Internal communication and management - Theory and praxis communication-centered management (Paperback, 1st ed. 2023): Ulrike... Internal communication and management - Theory and praxis communication-centered management (Paperback, 1st ed. 2023)
Ulrike Buchholz, Susanne Knorre
R1,796 R1,680 Discovery Miles 16 800 Save R116 (6%) Ships in 9 - 15 working days

This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication

How to Influence People - Motivate, Inspire and Get the Results You Want (Paperback, 2nd Revised edition): Chris Helder How to Influence People - Motivate, Inspire and Get the Results You Want (Paperback, 2nd Revised edition)
Chris Helder
R326 R251 Discovery Miles 2 510 Save R75 (23%) Ships in 12 - 17 working days
Culture Clash 2 - Managing the Global High-Performance Team (Paperback): Thomas Zweifel Culture Clash 2 - Managing the Global High-Performance Team (Paperback)
Thomas Zweifel
R522 R377 Discovery Miles 3 770 Save R145 (28%) Ships in 12 - 17 working days

Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control-from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders. And post-9/11, the Arab Spring and the BRICS emerging markets, e-commerce and social networks have made this updated and expanded edition of Culture Clash indispensible.

Speak With No Fear - Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter... Speak With No Fear - Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter (Hardcover)
Mike Acker
R579 Discovery Miles 5 790 Ships in 10 - 15 working days
Stand Out - How to Build Your Leadership Presence (Hardcover): Carol Kinsey Goman Stand Out - How to Build Your Leadership Presence (Hardcover)
Carol Kinsey Goman
R1,536 Discovery Miles 15 360 Ships in 12 - 17 working days

WINNER: Independent Press Awards 2021 - Business: Motivational DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Leadership Leadership presence doesn't come with a title or promotion - good leaders develop presence over time. Leadership presence is how you show up and contribute to meetings, and whether or not you can project confidence and poise under pressure - do you already have a presence? Leadership presence is that elusive "we know it when we see it" quality. You may have a leadership title or tremendous leadership potential, but that alone does not give you presence. Being perceived as a leader when interacting with customers, peers or executives is the essence of leadership presence. Your leadership presence is evaluated by others based on how you show up and contribute in meetings, how well you project confidence and keep poise under pressure and whether you can engage others in ways that are authentic, empathetic and motivational. Stand Out walks you through achieving this presence so you get that next promotion and give your career that extra boost. Stand Out explains that the goal of leadership presence is to align other people's impression of you with your best authentic self. Body language expert and executive coach Carol Kinsey Goman teaches the five essential skills needed: composure, connection, confidence, credibility and charisma. She also explains how leadership presence is different for women, how nonverbal communication builds or destroys presence and why self-promotion is essential. This book shows aspiring and experienced leaders alike how to more positively influence the impression they make on others.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover): Natalia... (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover)
Natalia Rodriguez-Salcedo, Angeles Moreno, Sabine Einwiller, Monica Recalde
R2,734 Discovery Miles 27 340 Ships in 9 - 15 working days

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions. The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain. Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

The Winning Bid - A Practical Guide to Successful Bid Management (Paperback, 2nd Revised edition): Emma Jaques The Winning Bid - A Practical Guide to Successful Bid Management (Paperback, 2nd Revised edition)
Emma Jaques
R923 Discovery Miles 9 230 Ships in 12 - 17 working days

The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and funding bids best practice, freedom of Information as a research and continual improvement tool, a view from the buyer's side - featuring feedback from buyers on their experiences of being on the receiving end of bids, measuring bid performance over time, virtual team management, sharing bid best practice with other Bid Managers through APMP membership and accreditation, LinkedIn groups, the new Cabinet Office feedback channel. It will appeal to anyone engaged in bidding activity, from the bid novice to professional bid managers.

How Charts Work - Understand and explain data with confidence (Paperback): Alan Smith How Charts Work - Understand and explain data with confidence (Paperback)
Alan Smith
R538 R441 Discovery Miles 4 410 Save R97 (18%) Ships in 9 - 15 working days

How Charts Work brings the secrets of effective data visualisation in a way that will help you bring data alive. Charts, graphs and tables are essential devices in business, but all too often they present information poorly. This book will help you: Feel confident understanding different types of charts, graphs and tables - and how to read them Recognise the true story behind the data presented and what the information really shows Know the principles and rules of how best to represent information so you can create your own information-driven (and beautiful) visuals Design visuals that people engage with, understand and act upon Don't value design over information - present data persuasively. Find the FT Chart Doctor's columns here - https://www.ft.com/chart-doctor

Words That Work in Business, 2nd Edition - A Practical Guide to Effective Communication in the Workplace (Paperback): Ike... Words That Work in Business, 2nd Edition - A Practical Guide to Effective Communication in the Workplace (Paperback)
Ike Lasater; Edited by Julie Stiles
R492 R353 Discovery Miles 3 530 Save R139 (28%) Ships in 12 - 17 working days
Fit to Compete - Why Honest Conversations About Your Company's Capabilities Are the Key to a Winning Strategy (Hardcover):... Fit to Compete - Why Honest Conversations About Your Company's Capabilities Are the Key to a Winning Strategy (Hardcover)
Michael Beer 1
R638 Discovery Miles 6 380 Ships in 12 - 17 working days

Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.

Building an Effective IoT Ecosystem for Your Business (Hardcover, 1st ed. 2017): Sudhi R. Sinha, Youngchoon Park Building an Effective IoT Ecosystem for Your Business (Hardcover, 1st ed. 2017)
Sudhi R. Sinha, Youngchoon Park
R3,676 R2,324 Discovery Miles 23 240 Save R1,352 (37%) Ships in 9 - 15 working days

This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces. With this book, executives, business managers, developers and decision-makers are given the tools to make more informed decisions about IoT solution development, partner eco-system design, and the monetization of products and services. Security and privacy issues are also addressed. Readers will explore the design guidelines and technology choices required to build commercially viable IoT solutions, but also uncover the various monetization and business modeling for connected products.

Presenting (Paperback): Dk Presenting (Paperback)
Dk
R190 R152 Discovery Miles 1 520 Save R38 (20%) Ships in 5 - 10 working days

DK brings you a practical guide summarising the skills you need to succeed at presenting and hold the audience in the palm of your hand! Introducing DK'S Essential Managers - a one-stop guide full of top tips to boost performance and passion within a business environment. Jam-packed with tools needed to communicate effectively and develop self-conviction, from preparing presentations to understanding your audience, this business management book offers the latest tips and tricks on opening with impact, putting your message across, captivating your listeners, and will boost your presentation skills like never before. Enveloped in a slim and sleek design, Essential Managers encompasses: -A practical how-to approach complete with step-by-step instructions and checklists -Diagrams and illustrations to complement the tips and tricks featured throughout -'In focus' panels to explore and reflect on key subjects in depth -Effective 'ask yourself' questions to promote self-growth in a business environment With power in every page, discover top tips on how to read the room, overcome nerves and deal with difficult questions. Whether it's leading discussions, handling hecklers or inspiring others - invest in this must-have management book and hone your power and confidence for life. The days of monotonous meetings are over! So stand out from the crowd today with an all-encompassing strategic guide to preparing your presentations. With effective advice on dressing to impress, managing your pace and rehearsing your script, this business book will positively influence your people skills and hone your leadership style. At DK, we believe in the power of discovery. So why not dive deeper into our Essential Managers series? A total of 10 titles, this curated collection of business books will help you hone your power and maximise your potential as an effective manager. Learn how to develop your leadership skills with Essential Managers - Leadership or improve upon your people skills with Essential Managers - Managing People. Tailored to your business goals, discover the DK book that's right for you! Why settle for mediocre management when you can be unbeatable in your business!

Corporate Communications - Convention, Complexity and Critique (Paperback): Lars Thoger Christensen, Mette Morsing, George... Corporate Communications - Convention, Complexity and Critique (Paperback)
Lars Thoger Christensen, Mette Morsing, George Cheney
R1,435 Discovery Miles 14 350 Ships in 12 - 17 working days

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate' communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

Writing Without Bullshit - Boost Your Career by Saying What You Mean (Hardcover): Josh Bernoff Writing Without Bullshit - Boost Your Career by Saying What You Mean (Hardcover)
Josh Bernoff
R531 R395 Discovery Miles 3 950 Save R136 (26%) Ships in 12 - 17 working days

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It's time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance. In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader's time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

The Cambridge Handbook of Meeting Science (Paperback): Joseph A. Allen, Nale Lehmann-Willenbrock, Steven G. Rogelberg The Cambridge Handbook of Meeting Science (Paperback)
Joseph A. Allen, Nale Lehmann-Willenbrock, Steven G. Rogelberg
R1,894 Discovery Miles 18 940 Ships in 12 - 17 working days

This first volume to analyze the science of meetings offers a unique perspective on an integral part of contemporary work life. More than just a tool for improving individual and organizational effectiveness and well-being, meetings provide a window into the very essence of organizations and employees' experiences with the organization. The average employee attends at least three meetings per week and managers spend the majority of their time in meetings. Meetings can raise individuals, teams, and organizations to tremendous levels of achievement. However, they can also undermine effectiveness and well-being. The Cambridge Handbook of Meeting Science assembles leading authors in industrial and organizational psychology, management, marketing, organizational behavior, anthropology, sociology, and communication to explore the meeting itself, including pre-meeting activities and post-meeting activities. It provides a comprehensive overview of research in the field and will serve as an invaluable starting point for scholars who seek to understand and improve meetings.

Coaching Through Effective Feedback - A Practical uide to Successful Communication (Paperback): P Jerome Coaching Through Effective Feedback - A Practical uide to Successful Communication (Paperback)
P Jerome
R718 Discovery Miles 7 180 Ships in 12 - 17 working days

How do you openly work with a "poor team player"? Positively handle a "negative attitude"? Objectively deal with a "bad judgment"? Sensitively criticize your boss (and keep your job)? And, how do you praise others to capitalize on your team's strengths? The Feedback Planner--a powerful and professional coaching tool shared in this guidebook--shows you how. Now you can offer ideas for improvement and build your working relationships through successful communication!

Professional Communication in International Settings (Paperback): Y. Pan Professional Communication in International Settings (Paperback)
Y. Pan
R1,145 Discovery Miles 11 450 Ships in 12 - 17 working days

In today's global business environment it is necessary to communicate successfully across cultural boundaries of languages, styles, and values. "Professional Communication in International Settings" provides a practical way to help individuals deal with a variety of cultural practices by systematically developing their own capacity to learn culturally appropriate behaviors and actions.

The book uses four communicative activities; telephone calls, resumes, presentations, and meetings; to show how the rapid development of new media technologies and new contacts changes each area of professional communication. The volume presents a method for cooperative and comparative exchanges that allow organizational groups to get the information they need directly from their counterparts without lengthy training programs. "

Professional Communication in International Settings" is a vital resource for both individuals and corporate groups looking to succeed in today's global market.

Communicate Better with Everyone (HBR Working Parents Series) (Paperback): Harvard Business Review, Daisy Dowling, Amy Gallo,... Communicate Better with Everyone (HBR Working Parents Series) (Paperback)
Harvard Business Review, Daisy Dowling, Amy Gallo, Alice Boyes, Joseph Grenny
R397 Discovery Miles 3 970 Ships in 12 - 17 working days

Conduct more productive conversations. As a working parent, you lead meetings, advocate for your children, and make presentations that win clients&#8212all with ease. But when your personal life spills into your professional life&#8212whether it's negotiating a schedule change with your boss or talking to your spouse about responsibilities at home&#8212it can be a challenge to communicate effectively and reach agreement. Communicate Better with Everyone provides the expert advice, sample language, and practical solutions you need to help you have more productive conversations with everyone, from your manager to yourself. You'll learn to: Discuss your career and family commitments with your boss Set boundaries&#8212and stick to them Create a safe environment for open, honest conversations Decide whether&#8212and what&#8212to disclose when facing a personal crisis Talk back to your inner critic The HBR Working Parents Series with Daisy Dowling, Series Editor, supports readers as you anticipate challenges, learn how to advocate for yourself more effectively, juggle your impossible schedule, and find fulfillment at home and at work. Whether you're up with a newborn or planning the future with your teen, you'll find the practical tips, strategies, and research you need to make working parenthood work for you.

How to Communicate More Effectively with Donors, Members & Volunteers (Paperback): Npcr How to Communicate More Effectively with Donors, Members & Volunteers (Paperback)
Npcr
R1,597 Discovery Miles 15 970 Ships in 12 - 17 working days

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations. Important topics covered include: * Effective communications plans * Blogs that work * Effective newsletters * Direct marketing success * Brown bag meetings * CEO/Director involvement * Brochure templates * Donor website * Volunteer handbooks * Telephone communication * Member hotlines * Discussion boards * Year-end giving * Communicating with teens * Roundtable discussions * Community outreach Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Team-Based Fundraising Step by Step: A Practical G Guide to Improving Results Through Teamwork (Paperback, 1st ed): M Carlson Team-Based Fundraising Step by Step: A Practical G Guide to Improving Results Through Teamwork (Paperback, 1st ed)
M Carlson
R895 Discovery Miles 8 950 Ships in 12 - 17 working days

"Although nonprofits have adopted a team approach in program delivery and even management, many nonprofits have not used this same successful approach in fundraising. This friendly guide argues for creating a fundraising team that involves board members, executive staff, line staff, and volunteers and gives examples of how such teams can operate effectively. Along the way, the author makes fundraising seem less mysterious and intimidating, and lead the reader to feel confident and enthusiastic about creating a successful fundraising team--no small achievement."--Jan Masaoka, executive director, CompassPoint Services

Many nonprofits rely on a lone staff member or volunteer to raise the money they need to sustain or grow their programs. In this insightful resource, leading fundraiser Mim Carlson presents a practical approach to involving the entire organization in fundraising. In doing so, she helps board members, executive directors, and development directors turn their staff and volunteers into a cohesive team with clearly defined goals, specific roles, joint accountability, diverse talents and skills, and strong leadership.

In Team-Based Fundraising Step by Step, Carlson draws on popular team-building theory and successful techniques--as well as on her years of fundraising experience--to offer a fresh framework for helping teams become more unified in their fund development activities. She argues that individuals who act alone cannot make the most of fundraising strategies and instead advises readers to include the board of directors, the executive director, staff, and other volunteers in strategic planning and development.

    This practical, step-by-step guide shows readers how to develop and implement a whole-organization approach. Providing both a rationale for this novel approach and illustrations of how it has produced successful results, Carlson offers important tools for effective collaboration:
  • Detailed implementation strategies
  • Sample forms
  • Checklists
  • Worksheets
  • Summaries of roles and responsibilities

At last, nonprofit managers, board members, development professionals, and fundraisers at all levels of experience have a dynamic guide to making the most of fundraising opportunities through effective collaboration.

Executive Writing Skills for Managers - Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships... Executive Writing Skills for Managers - Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships (Paperback)
Fiona Talbot 1
R376 Discovery Miles 3 760 Ships in 12 - 17 working days

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

The Handbook of International Marketing Communicat ions (Paperback): S Monye The Handbook of International Marketing Communicat ions (Paperback)
S Monye
R927 R750 Discovery Miles 7 500 Save R177 (19%) Ships in 12 - 17 working days

This text meets the needs of modern marketers by equipping them with specialized marketing communications skills at an international level. With contributions from an international team of academics and practitioners, it provides comprehensive coverage of international marketing communications, drawing together all aspects of the field into one broad volume.

Fully up-to-date it looks at communications in the twenty-first century. The contributors offer scope, depth and quality covering topics such as global advertising, personality endorsement advertising, international publicity as an element of the communications mix, the role of trade exhibitions in international marketing communication, international personal selling, the internet and advertizing in the next century, and much more.

The first book of its kind "The Handbook of International Marketing Communications" is unique in its truly global and integrative approach. It explores the on-going debate of standardisation versus adaptation and the relevance of these issues for the various elements of the communications mix.

Dare for Tomorrow - Leading, Working, Learning and Living in a Digital World (Hardcover): Saskia Uffelen Dare for Tomorrow - Leading, Working, Learning and Living in a Digital World (Hardcover)
Saskia Uffelen
R595 Discovery Miles 5 950 Ships in 12 - 17 working days

How much longer do you want to put it off? How long can you manage your organisation, your team or your life without making some fundamental change? Above all, how long can you avoid being overtaken by others because you stick to your method and your comfort zone? Our society is changing and crying out for a new model. We are living in a digital age where everyone and everything is connected, where competition no longer comes from the sector, and customers, users and citizens are in the driver's seat. Data are gold and sharing is the new having. The digital age requires a new approach and a new model. This book beckons you to dare - dare to help build a different business world, with a balance between short and long term results, but just as much to help build a different society through personal choices, a society that is ready for the next generation.

Successful Networking - How to Build New Networks for Career and Company Progression (Paperback): Frances Kay Successful Networking - How to Build New Networks for Career and Company Progression (Paperback)
Frances Kay
R381 Discovery Miles 3 810 Ships in 12 - 17 working days

The benefits of networking are many - improving the chances of keeping a job, getting a new (better) one, career progression, learning how to get along with others, and improving personal effectiveness and company performance."
Successful Networking" is designed to encourage people to "network for success" by removing the fear associated with networking. It gives advice and guidance on: finding the right networks, networking groups, networking in the virtual community, first impressions, the skill of conversation, coping with rejection, the elevator pitch, following up, sharing information and contacts, managing and growing your network.
Whatever stage you have reached in your life or career, you cannot afford not to network. This book will help you get started, virtually or physically, and convince you of the long-term benefits of relationship building. It is vital reading for anyone who wishes to stay ahead of the pack.

Visual Analytics with Tableau (Paperback): A Loth Visual Analytics with Tableau (Paperback)
A Loth
R956 R729 Discovery Miles 7 290 Save R227 (24%) Ships in 12 - 17 working days

A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that's easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it's no surprise that Tableau is an essential tool in our data-driven economy. Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards. - Learn the different types of charts you can create - Use aggregation, calculated fields, and parameters - Create insightful maps - Share interactive dashboards Geared toward beginners looking to get their feet wet with Tableau, this book makes it easy and approachable to get started right away.

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