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Books > Business & Economics > Business & management > Business communication & presentation > General

Managing and Communicating - Your Questions Answered (Paperback, 1 New Ed): Lyn Longridge Managing and Communicating - Your Questions Answered (Paperback, 1 New Ed)
Lyn Longridge
R1,186 Discovery Miles 11 860 Ships in 10 - 15 working days

Presents information and advice on the extended role of the practice manager for both those with experience and increasing responsibility, and for those new to the primary care team. The book: identifies the various members of the primary health-care team; describes their individual roles; explores the management skills needed to manage the team and the practice; provides examples of real problems experienced in general practice; and examines communication in all its forms.

Communicating for Change: Connecting the Workplace Workplace with the Marketplace (Paperback, 1st ed): R D'Aprix Communicating for Change: Connecting the Workplace Workplace with the Marketplace (Paperback, 1st ed)
R D'Aprix
R1,278 Discovery Miles 12 780 Ships in 10 - 15 working days

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

Bring Yourself - How to Negotiate Fearlessly (Paperback): Mori Taheripour Bring Yourself - How to Negotiate Fearlessly (Paperback)
Mori Taheripour
R425 R395 Discovery Miles 3 950 Save R30 (7%) Ships in 18 - 22 working days
Presentations Plus 2e - David Peoples Techniques 2e (Hardcover, Revised 2nd Edition): DA Peoples Presentations Plus 2e - David Peoples Techniques 2e (Hardcover, Revised 2nd Edition)
DA Peoples
R3,511 R3,314 Discovery Miles 33 140 Save R197 (6%) Ships in 10 - 15 working days

From the reviews of Presentations Plus --
"If you want some distilled wisdom on how to improve, read this book. The author shows how to develop and deliver an effective and exciting presentation, based on his own success on the battlefield of business. His methods are simple, practical, and proven; his approach is effective. Read the book and find out for yourself."
--Business Executive
"Who knows, reading Presentations Plus] and applying its advice might just make you too valuable to keep in your present job at your present pay."
--Memphis Business Journal
"Crammed with pithy advice and tips"entertaining, readable...All very convincing, as it should be from someone of David Peoples' experience."
--British Business
" David Peoples] dresses bare-bones theory with lively examples taken from his own experiences."
--Small Business Magazine
"Probably the best book on making oral presentations yet published."
--Management Accounting
Now, the best selling presentations how-to book ever written is better than ever Containing a wealth of new material, this Second Edition includes all new chapters on team presentations, presentations as a marketing tool, hi-tech vs. low-tech visuals, and a "follow the bouncing ball" presentation planning guide. There are also more illustrations and checklists than in the first edition.
Whether you're pitching your services to a new account, presenting a formal report to top management, speaking before your professional association or even your town council, Presentations Plus, Second Edition is packed with all the strategies, guidelines, and principles you'll ever need to present, persuade, and win.

Manual of Business French (Hardcover): Nathalie McAndrew Cazorla, Stuart Williams Manual of Business French (Hardcover)
Nathalie McAndrew Cazorla, Stuart Williams
R3,959 Discovery Miles 39 590 Ships in 10 - 15 working days

Manual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French.

Designed for all users, no matter what level of language skill, this manual comprises five parts:

* A 6000-word, two-way Glossary of the most useful business terms

* A 100-page Written Communications section giving models of 50 letters, faxes and documents

* An 80-page Spoken Situations section covering face-to-face and telephone situations

* A short reference Grammar outlining the major grammar features of French

* A short Business Facts section covering esential information of the country or countries where French is used

Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.

Manual of Business French (Paperback): Nathalie McAndrew Cazorla, Stuart Williams Manual of Business French (Paperback)
Nathalie McAndrew Cazorla, Stuart Williams
R1,849 Discovery Miles 18 490 Ships in 10 - 15 working days


Manual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French.
Designed for all users, no matter what level of language skill, this manual comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short reference Grammar outlining the major grammar features of French
* A short Business Facts section covering esential information of the country or countries where French is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.

Manual of Business German - A Comprehensive Language Guide (Hardcover): Paul Hartley, Gertrud Robins Manual of Business German - A Comprehensive Language Guide (Hardcover)
Paul Hartley, Gertrud Robins
R3,944 Discovery Miles 39 440 Ships in 10 - 15 working days

Manual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages.
Designed for all users, no matter what level of language skill, it comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short Reference Grammar outlining the major grammar features of German
* A short Business Facts section covering essential information of the country or countries where German is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where German is used.

Manual of Business German - A Comprehensive Language Guide (Paperback): Paul Hartley, Gertrud Robins Manual of Business German - A Comprehensive Language Guide (Paperback)
Paul Hartley, Gertrud Robins
R2,308 Discovery Miles 23 080 Ships in 10 - 15 working days


Manual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages.
Designed for all users, no matter what level of language skill, it comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short Reference Grammar outlining the major grammar features of German
* A short Business Facts section covering essential information of the country or countries where German is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where German is used.

French Business Situations - A Spoken Language Guide (Paperback): Stuart Williams, Nathalie McAndrew Cazorla French Business Situations - A Spoken Language Guide (Paperback)
Stuart Williams, Nathalie McAndrew Cazorla
R1,254 Discovery Miles 12 540 Ships in 10 - 15 working days


Series Information:
Languages for Business

German Business Situations - A spoken language guide (Paperback): Paul Hartley, Gertrud Robins German Business Situations - A spoken language guide (Paperback)
Paul Hartley, Gertrud Robins
R1,283 Discovery Miles 12 830 Ships in 10 - 15 working days

German Business Situations is a handy reference and learning text for all who use or need spoken German for business.
Over 40 situations are simply presented, including
* basic phone calls
* leaving messages
* making presentations
* comparing, enquiring, booking
selling techniques
With full English translations and usage note, German Business Situations will help you to communicate confidently and effectively in a broad range of everyday business situations

Italian Business Situations - A Spoken Language Guide (Paperback): Vincent Edwards, Gianfranca Gessa Shepheard Italian Business Situations - A Spoken Language Guide (Paperback)
Vincent Edwards, Gianfranca Gessa Shepheard
R1,254 Discovery Miles 12 540 Ships in 10 - 15 working days


Italian Business Situations is a handy reference and learning text for all who use or need spoken Italian for business.

Over 40 situations are simply presented, including

* basic phone calls

* leaving messages

* making presentations

* comparing, enquiring, booking

* selling techniques

With full English translations and usage note, Italian Business Situations will help you to communicate confidently and effectively in a broad range of everyday situations.

Manager's Guide to Excellence in Public Relations and Communication Management (Hardcover): David M. Dozier, Larissa A.... Manager's Guide to Excellence in Public Relations and Communication Management (Hardcover)
David M. Dozier, Larissa A. Grunig, James E. Grunig
R4,503 Discovery Miles 45 030 Ships in 10 - 15 working days

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Conflict and Organizations - Communicative Processes (Paperback, New): Anne Maydan Nicotera Conflict and Organizations - Communicative Processes (Paperback, New)
Anne Maydan Nicotera
R816 Discovery Miles 8 160 Ships in 10 - 15 working days

Recounting the history of the study of organization conflict, the book presents alternative views to the traditional positivistic approach and the traditional assumption that conflict is destructive. The book also focus on the individual, showing how predisposition or skills impact on conflict in the organization, and vice versa.

Manager's Guide To Excellence In Public Relations And Communication Management (Paperback): David M. Dozier, Larissa A.... Manager's Guide To Excellence In Public Relations And Communication Management (Paperback)
David M. Dozier, Larissa A. Grunig, James E. Grunig
R1,581 Discovery Miles 15 810 Ships in 10 - 15 working days

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Understanding Interactive Network Branding in SME Firms (Hardcover): Nikolina Koporcic Understanding Interactive Network Branding in SME Firms (Hardcover)
Nikolina Koporcic; Jan-Ake Toernroos
R2,656 Discovery Miles 26 560 Ships in 18 - 22 working days

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.

Management of Corporate Communication - From Interpersonal Contacts to External Affairs (Paperback): Robert L. Heath Management of Corporate Communication - From Interpersonal Contacts to External Affairs (Paperback)
Robert L. Heath
R1,620 Discovery Miles 16 200 Ships in 10 - 15 working days

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.

Corporate Communication - Theory and Practice (Paperback): Michael B. Goodman Corporate Communication - Theory and Practice (Paperback)
Michael B. Goodman
R847 Discovery Miles 8 470 Ships in 10 - 15 working days
The Scout Mindset - Why Some People See Things Clearly and Others Don't (Paperback): Julia Galef The Scout Mindset - Why Some People See Things Clearly and Others Don't (Paperback)
Julia Galef
R432 R393 Discovery Miles 3 930 Save R39 (9%) Ships in 9 - 17 working days

Winner of best smart thinking book 2022 (Business Book Awards) Guardian best books of 2021 'Original, thought-provoking and a joy to read' Tim Harford 'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger Bregman When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are driven to defend the ideas we most want to believe - and shoot down those we don't. But if we want to get things right more often we should train ourselves to think more like a scout. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world - which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think. 'With insights that are both sharp and actionable, The Scout Mindset picks up where Predictably Irrational left off. Reading it will teach you to think more clearly, see yourself more accurately, and be wrong a little less often' Adam Grant

Conflict Resolution Playbook - Practical Communication Skills for Preventing, Managing, and Resolving Conflict (Paperback):... Conflict Resolution Playbook - Practical Communication Skills for Preventing, Managing, and Resolving Conflict (Paperback)
Jeremy Pollack
R362 R343 Discovery Miles 3 430 Save R19 (5%) Ships in 18 - 22 working days
Stories That Stick - How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business (Hardcover):... Stories That Stick - How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business (Hardcover)
Kindra Hall
R675 R604 Discovery Miles 6 040 Save R71 (11%) Ships in 18 - 22 working days

You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Narrative by Numbers - How to Tell Powerful and Purposeful Stories with Data (Hardcover): Sam Knowles Narrative by Numbers - How to Tell Powerful and Purposeful Stories with Data (Hardcover)
Sam Knowles
R4,475 Discovery Miles 44 750 Ships in 10 - 15 working days

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

Internal Communications - A Manual for Practitioners (Hardcover): Liam Fitzpatrick, Klavs Valskov Internal Communications - A Manual for Practitioners (Hardcover)
Liam Fitzpatrick, Klavs Valskov
R3,051 Discovery Miles 30 510 Ships in 18 - 22 working days

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

Visual Collaboration - A Powerful Toolkit for Improving Meetings, Projects, and Processes (Paperback): Ole Qvist-Sorensen, Loa... Visual Collaboration - A Powerful Toolkit for Improving Meetings, Projects, and Processes (Paperback)
Ole Qvist-Sorensen, Loa Baastrup 1
R806 R691 Discovery Miles 6 910 Save R115 (14%) Ships in 9 - 17 working days

Have you ever felt stuck with methods, tools and skills that do not match the increasing complexity you are part of? Would you like to work in new ways that strengthen thinking, communication and collaboration? Visual Collaboration introduces a new and innovative way of working and collaborating that will help you successfully manage complexity for yourself, your team, and your entire organization. The method of this book unlocks any team s ability to collaborate in complex projects and processes. By using a systematic and proven approach to drawing and visualizing. Visual Collaboration is a unique visual business book that will enable you to develop visual languages to fit any scenario, create engaging and powerful questions to assist your visual process design and turn a white canvas into a visual template that can improve any meeting, project, or process. The core of the book - a practical and easy-to-follow method - THE FIVE BUILDING BLOCKS will most likely become your preferred way of working. The method is supported by plentiful examples, 4-color drawing, chapter summaries, and clearly defined learning objectives. Enjoyable and powerful, this book will help you: Use visualization as a tool to explore opportunities and challenges Translate complex concepts into easy-to-understand actions Engage employees and team members with effective strategic processes Incorporate drawing into your strategic organizational toolbox to strengthen communication and collaboration Develop and apply powerful visual literacy skills The authors, internationally-recognized experts in strategy communication and visual facilitation, have helped incorporate visual collaboration into more than 500 organizations such as LEGO, IKEA, the Red Cross, the United Nations, and many others. This book is the must-have resource for you to follow their example.

What Do I Say Next? - Talking Your Way To Business And Social Success (Hardcover): Susan Roame What Do I Say Next? - Talking Your Way To Business And Social Success (Hardcover)
Susan Roame
R1,029 R719 Discovery Miles 7 190 Save R310 (30%) Ships in 10 - 15 working days

Also Available as a Time Warner AudioBook

What's the one skill you simply must have to succeed? Verbal Fluency.

From Harvard to Stanford and many places in between, the ability to converse with our colleagues, co-workers, and potential clients is identified as the #1 success factor. Whether your goal is a new job, a promotion, confidence in social and business situations, an elected office in a professional association, to expand your business base, or to be chairman of the board, your ability to mix well and converse will determine how well you do. Now expert socializer Susan RoAne, bestselling author of How to Work a Room and The Secrets of Savvy Networking, shows how easy it is to gain the verbal edge.

What Do I Say Next?

Easy to read, enthusiastic, and peppered with hot tips and practical suggestions from scores of business leaders, What Do I Say Next? is a primer that will turn you into a ConverSensation before you know it! No matter if you're shy or extroverted, outgoing or anywhere in the middle, this book is for you. It's packed with important do's and don'ts, guidelines and insights -- some of which may surprise you!

Discover:

  • what the terrific talkers avoid -- a special list that goes well beyond the obvious.
  • a Seven Quick-Step Shyness Recovery Program-author Susan RoAne recognizes your fears and takes you by the hand.
  • the O.A.R. METHOD -- detailed strategies to start, build, and maintain conversation.
  • how the masters of small talk prepare themselves for conversation -- and how some small lifestyle changes can turn you into a magnetic and masterful talker.
  • solutions to awkward situations -- including what to do when you forget someone's name, how to speak to those in mourning, and the best way to deal with offensive conversations.
  • how to communicate online-tips for chat rooms, forums, and E-mail.
  • "Magic Words," unusual ice breakers, talk-inducing body language, and other tools of the trade that make conversations hum.
  • the best ways to use humor -- and when NOT to use it.
  • how to shine at a business function.
  • ...and much more!

What Do I Say Next? can do more than improve your social graces. As you become a more effective communicator and listener, you will have a greater influence on decision-makers, build better business relationships, develop friendships...and get more out of life.

"The art of conversation -- which is good for the heart, head, and soul-has been revived by Susan RoAne. She points out why we need to be verbally fluent, how to become so, and she provides the extra nudge of encouragement with humor."
-Jack Canfield, author of Chicken Soup for the Soul

"What Do I Say Next? takes you to the next step after you have 'worked the room.' RoAne shows you how to make scintillating and successful conversation in an upbeat, fun, and commonsense style. My entire industry could use this book!"
-Guy Kawasaki, author of How to Drive the Competition Crazy

"The consummate guide to conversational success...Susan RoAne is known as The Mingling Maven for good reason...she is one. She gives tips, techniques, and strategies in the practical, upbeat, and humorous style that has made her a bestselling author and in-demand speaker."
-Michael LeBoeuf, author of Working Smart and The Perfect Business

"Once you read What Do I Say Next? you will always know the right thing to say to engage others...and be engaging."
-Dr. Tony Alessandra, author of The Platinum Rule

"RoAne's delightful wit makes the lessons easy!"
-Wendy Reid Crisp, national director, National Association for Female Executives

Excellence in Public Relations and Communication Management (Hardcover, New): James E. Grunig Excellence in Public Relations and Communication Management (Hardcover, New)
James E. Grunig
R5,688 Discovery Miles 56 880 Ships in 10 - 15 working days

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

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