A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others. Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student's language and helps them understand and apply communication skills in their personal and professional lives. Unique to the market, this text includes a People First feature in every chapter that presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. A dedicated chapter focused on perspective-taking equips students to understand and pay attention to the perspectives of others. And a dedicated chapter focused on career communication encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally. Connect thoroughly supports the text, with activities for students to learn basic concepts in engaging formats and then take their learning further, to develop their writing, presentation, analysis, and critical-thinking skills within the context of this content's focus areas.

NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today's world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well-and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of "ninjas"-adapting to technological change to capitalize on opportunities at lightning speed.

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business. Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy. 'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK

Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you re slogging through theory or buzzwords, there s no denying content strategy is coming of age. But what s in it for you? And if you re not a content strategist, why should you care?

Because even if content strategy isn t your job, content s probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content so where s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.

The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies
Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands
Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
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The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

A new book from James Borg -on what to say and how to say it -so you can get more from the way you talk.

All the day-to-day conversations that you have in your private and working life result in a particular outcome. How many times do you come away from a situation and think you could have handled it better? The realization that you should have used different words or said things in a different tone which might have produced a more positive result or avoided friction. How often have you felt frustrated at your inability to state your case and to explain your thoughts well enough for the other person to grasp your point?

Make no mistake -talk is our most precious commodity. Human interaction and face to face communication came long before social media websites, e-mail and texting. Yet more and more people have lost the art of conversing effectively and successfully as the 'screen' replaces conversation. Talkabilityprovides tried and tested suggestions to help you get your points across and make things happen.

Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

Whatever you do in life, whatever you hope to achieve, "Brilliant Influence" will help you get there - with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.

Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:

- Use body language and appearance to establish instant rapport.

- Select words to gain lasting trust and respect.

- Understand how people make decisions so you get a 'yes', every time.

- Know how to apply a 'win-win' negotiation approach, so you never lose.

The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01

Straight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. This book also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.

Straight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. This book also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.

Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.

Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.

With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today's most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES: Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented later Uses Excel and R for datasets in case studies and exercises Features the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text

Make that first impression count.; Create success and secure more business with a powerful pitch that really packs a punch. Avoid all the common pitfalls and learn how to boldly and succinctly explain what you do in less than 60 seconds. In this fast, focused Authority Guide Mel Sherwood shares her expert knowledge to give you the skills you need to prepare and deliver a professional pitch with authority, confidence and passion.

It pays to be persuasive.

From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.

This book provides an overview of communication-centered theory and research regarding organizational knowledge and learning. It brings the work of scholars in communication, management, information technology, and other disciplines together in a coherent volume that represents existing research and theory on communication-related knowledge work. Chapters address what constitutes knowledge, how knowledge functions within and across organizations, and how organizational members develop and manage knowledge for organizational purposes. The book also provides a forum for these scholars to pose directions for future research and theorizing. It will serve as a reference tool for scholars and practitioners to identify and understand communicative features of organizational knowledge processes.

This book provides an overview of communication-centered theory and research regarding organizational knowledge and learning. It brings the work of scholars in communication, management, information technology, and other disciplines together in a coherent volume that represents existing research and theory on communication-related knowledge work. Chapters address what constitutes knowledge, how knowledge functions within and across organizations, and how organizational members develop and manage knowledge for organizational purposes. The book also provides a forum for these scholars to pose directions for future research and theorizing. It will serve as a reference tool for scholars and practitioners to identify and understand communicative features of organizational knowledge processes.

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

This book proposes a path-breaking study of the economics of multilingualism at work, proposing a systematic approach to the identification and measurement of the ways in which language skills and economic performance are related.

Using the instruments of economic investigation, but also explicitly relating the analysis to the approaches to multilingualism at work developed in the language sciences, this interdisciplinary book proposes a systematic, step-by-step exploration of the issue. Starting from a general identification of the linkages between multilingualism and processes of value creation, it reviews the contributions of linguistics and economics before developing a new economic model of production in which language is taken into account. Testing of the model using data from two countries provides quantitative estimations of the influence of multilingualism on economic processes, showing that foreign language skills can make a considerable contribution to a country's GDP. These findings have significant implications for language policy and suggest strategies helping language planners to harness market forces for increased effectiveness.

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

This book looks at the presenting scientist from a novel angle: the presenter-host. When scientists give a talk, the audience ('guests') expects the title of the talk to determine presentation content, they require understandable slides, and they demand visible and audible scientific authority. To each expectation corresponds a set of skills: personal (voice, host qualities, time control), technical (presentation tools and slide design), and scientific (Q&A, slide content). The author takes an original human factor view of the presentation delivery, in which the audience is easily distracted, rapidly forgetful, and increasingly impatient. Thus, insightful pointers are given on how to deliver the talk, how to craft the slides, and how to prevent the computer from rendering the presenting host-scientist into a 'ghost'. In addition, the book goes in-depth over the treatment of questions by examining the motives and style of the questioners, and advising on how best to answer to each type of questioner. The book comes with a DVD for audio and video examples, and includes essential PowerPoint and Keynote techniques that a presenter cannot live without.