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Books > Business & Economics > Business & management > Business communication & presentation > General

The Go-giver Influencer - A Little Story About a Most Persuasive Idea (Go-Giver, Book 3) (Hardcover): Bob Burg The Go-giver Influencer - A Little Story About a Most Persuasive Idea (Go-Giver, Book 3) (Hardcover)
Bob Burg
R577 R526 Discovery Miles 5 260 Save R51 (9%) Ships in 18 - 22 working days

From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.

Contracts - The Essential Business Desk Reference (Paperback, 3rd ed.): Richard Stim Contracts - The Essential Business Desk Reference (Paperback, 3rd ed.)
Richard Stim
R941 R820 Discovery Miles 8 200 Save R121 (13%) Ships in 18 - 22 working days
Designing for Growth - A Design Thinking Tool Kit for Managers (Hardcover): Jeanne Liedtka, Tim  Ogilvie Designing for Growth - A Design Thinking Tool Kit for Managers (Hardcover)
Jeanne Liedtka, Tim Ogilvie
R754 R683 Discovery Miles 6 830 Save R71 (9%) Ships in 18 - 22 working days

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Will there be Donuts? - Start a Business Revolution One Meeting at a Time (Paperback): David Pearl Will there be Donuts? - Start a Business Revolution One Meeting at a Time (Paperback)
David Pearl 1
R267 Discovery Miles 2 670 Ships in 4 - 6 working days

One of the Sunday Times Top-10 Best Summer Reads Today, the very word 'meeting' conjures up images of time wasted in badly lit, airless offices.Hour after hour. Day after day. David Pearl can change that and in this book he shows how you can take back control of your working life. Voted one of the Sunday Times 'Top-10 Best Summer Reads' of 2013 "Will There Be Donuts?" is about a big mistake that almost all companies are going to make this year. And the next. And the one after that. We'll call it nearly meeting. It happens the length and breadth of the business world, from boardroom to shop floor. 'Will There Be Donuts?' is business expert David Pearl's first book and he draws on his 2 decades of consulting with some of the biggest companies in the world to re-educate the reader on how to hold meetings and, crucially, how to make them great. At every level of an organisation, not just the very top. if your meetings are ineffective then it's likely that your business is too. "Will There Be Donuts?" will reinvigorate you as a person and as an employer/employee. Consider the following: You are in a role which requires you to attend three hours of meetings a day. Let's say you'd score those meetings 70% effective. Let's also imagine there are 100 people like you in the company and that your average wage is GBP60k. You personally just wasted 5 whole weeks in meeting time this year. Your company lost a combined 2500 days of productivity; that's the equivalent of 11 person-years costing the company GBP675,000. What's more, if you were to continue at this rate for a conventional career, you'd be burning a total of 9 years, 6 months and 3 days of your working life. All for the sake of some ineffective meetings. "Will There Be Donuts?" will help you reclaim your working life.

Speak With No Fear - Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter... Speak With No Fear - Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter (Paperback)
Mike Acker
R443 R411 Discovery Miles 4 110 Save R32 (7%) Ships in 18 - 22 working days
Influence and Persuasion (HBR Emotional Intelligence Series) (Paperback): Nick Morgan, Robert B. Cialdini, Linda A. Hill, Nancy... Influence and Persuasion (HBR Emotional Intelligence Series) (Paperback)
Nick Morgan, Robert B. Cialdini, Linda A. Hill, Nancy Duarte
R334 Discovery Miles 3 340 Ships in 9 - 17 working days

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Winning Minds - Secrets From the Language of Leadership (Paperback, 1st ed. 2015): Simon Lancaster Winning Minds - Secrets From the Language of Leadership (Paperback, 1st ed. 2015)
Simon Lancaster
R1,106 Discovery Miles 11 060 Ships in 10 - 15 working days

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Copywriter's Handbook, The (4th Edition) - A Step-By-Step Guide to Writing Copy that Sells (Paperback, 4th ed.): Robert Bly Copywriter's Handbook, The (4th Edition) - A Step-By-Step Guide to Writing Copy that Sells (Paperback, 4th ed.)
Robert Bly
R532 R486 Discovery Miles 4 860 Save R46 (9%) Ships in 9 - 17 working days
Negotiating the Sweet Spot - The Art of Leaving Nothing on the Table (Paperback): Leigh Thompson Negotiating the Sweet Spot - The Art of Leaving Nothing on the Table (Paperback)
Leigh Thompson
R522 Discovery Miles 5 220 Ships in 18 - 22 working days

Everybody negotiates at various points every day, be it in life or business, and it's important to get it right. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the "sweet spot," is a skill that takes practice but is also one that anybody can learn. Leigh Thompson offers best practices and tools within this book to use in daily negotiations and conflict situations. She calls these strategies "hacks" because they work but don't require a lot of investment, training, expense, and time. You don't have to be a CEO, senior VP, or regional brand manager to learn how to find the sweet spot in life's negotiations. In Negotiating the Sweet Spot, benefits include learning the following: Understanding where the sweet spot is in the deals you negotiate Adopting a big-picture mind-set when approaching any negotiation Seeing negotiations less as win-lose battles and more as opportunities to use problem-solving skills Utilizing a tool kit of "hacks" that will work in any negotiation and have been proven effective by a top expert in the field Negotiating the Sweet Spot walks people of all skill and experience levels through simple and proven techniques that are sure to result in better outcomes for all parties and that uncover the hidden value that exists in any negotiation.

Connect - Building Exceptional Relationships with Family, Friends, and Colleagues (Hardcover): David Bradford, Carole Robin Connect - Building Exceptional Relationships with Family, Friends, and Colleagues (Hardcover)
David Bradford, Carole Robin
R698 R627 Discovery Miles 6 270 Save R71 (10%) Ships in 18 - 22 working days
3-Hour Presentation Plan, The - Prepare a perfect presentation in less than 3 hours (Paperback): Andrew Lightheart, Meg... 3-Hour Presentation Plan, The - Prepare a perfect presentation in less than 3 hours (Paperback)
Andrew Lightheart, Meg Lightheart
R374 R330 Discovery Miles 3 300 Save R44 (12%) Ships in 10 - 15 working days

If you haven't got time to get your presentation together... If you're not as confident a speaker as you'd like to be... If your topic is complex... If you have no idea where to start... Presentation Now means that in three hours you'll be ready with a plan for a nerve-free, interesting and persuasive presentation. * Get ready - Put a plan together in three hours or less, so you can relax knowing you have everything in hand. * Get set - Discover tactics and tips that will make sure you deliver an engaging presentation calmly, confidently and capably. * Go - Try practical exercises that will boost your natural speaking ability and enhance your credibility. If you have a presentation looming and you're worryingly short of time, Presentation Now will get you from panicked to prepared in no time at all. 'Such a time-saver. From start to finish, this book is impactful and empowering.' Patrick Hofmann, User Experience Designer, Google 'Demystifies the art of presenting, this practical book will show you how you can become a great speaker by untapping the potential within.' Justice Williams MBE, Entrepreneur and Public Speaker 'Packed with time-saving, sensible, systematic advice to rapidly create and deliver a smart talk. It helps you end preparation paralysis, calm your nerves, follow a clear path, and handle the Q&A with confidence.' Lisa B. Marshall, bestselling author of Smart Talk and host of The Public Speaker podcast 'Full of practical advice that you can put into practice straight away, this is a great read for anyone who finds delivering presentations a challenge.' Sukhvinder Pabial, Head of Organisational Development, One Housing

Five Stars - The Communication Secrets to Get from Good to Great (Paperback): Carmine Gallo Five Stars - The Communication Secrets to Get from Good to Great (Paperback)
Carmine Gallo 1
R424 R394 Discovery Miles 3 940 Save R30 (7%) Ships in 18 - 22 working days
Effective Business Writing in Easy Steps (Paperback, Digital original): Tony Rossiter Effective Business Writing in Easy Steps (Paperback, Digital original)
Tony Rossiter
R329 Discovery Miles 3 290 Ships in 10 - 15 working days

This title is the ideal guide for anyone who needs guidance with writing in the workplace. Its clear, concise, easy-to-read style means that you'll soon master the fundamental skills to communicate effectively in business.

Discourse on Leadership - A Critical Appraisal (Paperback): Bert A Spector Discourse on Leadership - A Critical Appraisal (Paperback)
Bert A Spector
R983 Discovery Miles 9 830 Ships in 10 - 15 working days

In a wide-ranging and provocative new study, Bert A. Spector provides a critical analysis of past and present theories of leadership. Spector asserts that our perception of leadership influences who we vote for, who we hire and promote, and ultimately, who we choose to grant our authority to. Focusing on leadership in discourse, the book sets out to explore how the notion of leadership has been articulated, studied and debated by academics, but also by practitioners, journalists, and others who seek to influence the thoughts of others. Paying particular attention to the social, economic, political, intellectual and historical forces that have helped shape the discussion, Discourse on Leadership offers an insightful historiography of leadership as a concept and considers how our understanding of it continues to evolve.

Show Me the Numbers - Designing Tables and Graphs to Enlighten (Hardcover, 2 New Edition): Stephen Few Show Me the Numbers - Designing Tables and Graphs to Enlighten (Hardcover, 2 New Edition)
Stephen Few
R1,280 R1,019 Discovery Miles 10 190 Save R261 (20%) Ships in 10 - 15 working days

Addressing the prevalent issue of poorly designed quantitative information presentations, this accessible, practical, and comprehensive guide teaches how to properly create tables and graphs for effective and efficient communication. The critical numbers that measure the health, identify the opportunities, and forecast the future of organizations are often misrepresented because few people are trained to design accurate, informative materials, but this manual helps put an end to misinformation. This revised edition of the highly successful book includes updated figures and 91 additional pages of content, including new chapters about quantitative narrative and current misuses of graphs--such as donut, circle, unit, and funnel charts--and new appendices that cover constructing table lens displays and box plots in Excel and useful colour palettes for presentation materials.

Ultimate Presentations - Master Interviews and Presentations to Land Your Dream Job (Paperback, 2nd Revised edition): Jay Surti Ultimate Presentations - Master Interviews and Presentations to Land Your Dream Job (Paperback, 2nd Revised edition)
Jay Surti
R461 R432 Discovery Miles 4 320 Save R29 (6%) Ships in 18 - 22 working days

Presentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare -how to structure a great presentation -using technology and visual aids -communicating a strong message -tailoring your presentation to your audience -highlighting your personal skills through your presentation -time management and dealing with Q and As Now including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.

Pitching Ideas - Make People Fall in Love with your Ideas (Hardcover): Jeroen Van Geel Pitching Ideas - Make People Fall in Love with your Ideas (Hardcover)
Jeroen Van Geel
R466 Discovery Miles 4 660 Ships in 10 - 15 working days

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.

Proposal Planning & Writing, 6th Edition (Hardcover, 6th Revised edition): Jeremy T Miner, Kelly C. Ball Proposal Planning & Writing, 6th Edition (Hardcover, 6th Revised edition)
Jeremy T Miner, Kelly C. Ball
R3,488 R3,177 Discovery Miles 31 770 Save R311 (9%) Ships in 10 - 15 working days

No matter whether you are approaching public or private sponsors, this thorough and detailed step-by-step guide will enable you to plan and write winning proposals. Grantseeking is always a competitive process. As organizational needs outstrip resources, groups turn to grants as a means of strengthening their financial footing while pursuing their missions. This book draws on the authors' three decades of grantseeking experiences in writing successful proposals, conducting grant workshops nationwide, reviewing government and foundation proposals, and critiquing application guidelines for grantmakers to lead readers through the process of planning and writing successful proposals. The authors first provide practical strategies for project planning, including identifying sponsors, matching grantseeker needs to sponsor priorities, and qualifying prospects through pre-proposal contacts. The authors then guide users systematically through proposal writing, including introducing a template for letter proposals to private foundations and corporations, describing the primary elements of government proposals, and providing tips for constructing a realistic budget. This advice as well as the key questions to answer before you begin writing; actual proposals that were declined, with rejection reasons; and complete sample letter proposals comprised in this volume will help both beginning and experienced grantseekers to better plan and develop fundable projects. Discusses resources to identify the tens of thousands of grantmakers that award more than $350 billion in philanthropic funds annually Provides a time-tested template to write proposals for private foundations and corporations, with samples to illustrate how the template can be used in different grant writing situations Features new examples of and strategies for increasing the overall quality and competitiveness of grant applications Addresses sponsors' increased attention to evaluation and their desire to move beyond counting participants and activities to measuring a project's impact Looks at different types of sustainability and interrelationships among grant proposal narratives, logic models, and budgets Offers new strategies for engineering and reverse engineering budgets to help maintain alignment between costs and activities and insulate against potential requests for budget reductions

Back to Human - How Great Leaders Create Connection in the Age of Isolation (Paperback): Dan Schawbel Back to Human - How Great Leaders Create Connection in the Age of Isolation (Paperback)
Dan Schawbel
R396 R372 Discovery Miles 3 720 Save R24 (6%) Ships in 18 - 22 working days
Honest Answers - Interview And Negotiation Skills To Get To The Truth (Paperback): Lena  Sisco Honest Answers - Interview And Negotiation Skills To Get To The Truth (Paperback)
Lena Sisco
R425 R384 Discovery Miles 3 840 Save R41 (10%) Ships in 9 - 17 working days

Never go into an important conversation feeling unheard, unprepared, or uninformed again—apply the proven SISCO method for communication to become a master negotiator, trusted interviewer, and engaging conversationalist.

No matter the conversation, detecting honesty and persuading others to be honest are some of the most valuable skills you can learn. With these skills, you can master your daily conversations and interactions with others. The Strategic Interviewing Skills and Competencies (SISCO) Method will help you see the full picture, have all the facts, and make effective decisions.

Former Navy interrogator, Lena Sisco, created this method during challenging investigative and information-gathering interviews. Her 5-step program focuses human-to-human interaction. When you can gain someone’s trust you can get truth in any scenario. She teaches readers how to validate their gut feeling when they think someone is lying, unassumingly control a conversation, and persuade others to be honest.

These skills are not only applicable in an interrogation room, but they can be relevant in everyday life. In this book, you will learn how to:

  • Apply the strategic interviewing skills behind the SISCO method to your everyday life to discover the information and the honest answers you need.
  • Create an environment of trust that will facilitate the fact finding necessary to be more effective at your job while encouraging others to be more accountable.
  • Control the signals you may or may not be inadvertently sending to others.
  • Know the right words to say during a disagreement in order to de-escalate conflict, gain respect, and create a win-win situation

Not only does she teach you techniques and methods to negotiate and interview with confidence, she shares the neuroscience behind why they are effective. You will be able to interpret patterns of behavior and influence positive behaviors in others, as well as enhancing the effectiveness of your communication practices; both verbal and nonverbal.

Enhancing Intercultural Communication in Organizations - Insights from Project Advisers (Hardcover): Roos Beerkens, Roselinde... Enhancing Intercultural Communication in Organizations - Insights from Project Advisers (Hardcover)
Roos Beerkens, Roselinde Supheert, Emmanuelle Le Pichon-Vorstman, Jan Ten Thije
R1,667 Discovery Miles 16 670 Ships in 10 - 15 working days

This book provides a qualitative analysis of the process of consultancy, to prove how intercultural communication can solve issues rising from multiculturalism in organizations and policymaking. Experts in intercultural consultancy examine 12 different cases from real situations, focusing on interviews with clients and the way advice is presented and discussed with them, and on collected data and the process by which it is gathered. The book proves how the mechanisms of intercultural communication can be used to foster respectful relationships between people of different cultural and linguistic backgrounds and contribute to the success of the project or organization in question. This book will be a key resource for scholars and students involved in intercultural communication, management, and consultancy, as well as professionals that are confronted in their work with diversity and would like to know more about intercultural consultancy. Additional questions for discussion and readings are available as e-resources on the Routledge Website.

Get Backed - Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams (Paperback): Evan Baehr,... Get Backed - Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams (Paperback)
Evan Baehr, Evan Loomis
R940 R818 Discovery Miles 8 180 Save R122 (13%) Ships in 18 - 22 working days

"Anyone who comes to pitch on Shark Tank should read this book first!" --Barbara Corcoran, ABC's Shark Tank "I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours." --Naval Ravikant, cofounder and CEO, AngelList "I raised twice the amount of money I set out to in a mere five weeks. I'm naming my firstborn child after the Evans." --Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn't just about startup fundraising. It's a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money--even the mistakes they made--while sharing the secrets of the world's best storytellers, fundraisers, and startup accelerators. They'll also teach you how to use "the friendship loop", a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they'll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What's in the book? * The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million * Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members * Pitching exercises developed by startup talent beds like Stanford University's d.school and Techstars * A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each * An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are * A crash-course in visual and presentation design that will make any deck beautiful * Templates for 4 stories every entrepreneur should know how to tell * The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.

The Cambridge Handbook of Group Interaction Analysis (Paperback): Elisabeth Brauner, Margarete Boos, Michaela Kolbe The Cambridge Handbook of Group Interaction Analysis (Paperback)
Elisabeth Brauner, Margarete Boos, Michaela Kolbe
R1,854 Discovery Miles 18 540 Ships in 10 - 15 working days

This Handbook provides a compendium of research methods that are essential for studying interaction and communication across the behavioral sciences. Focusing on coding of verbal and nonverbal behavior and interaction, the Handbook is organized into five parts. Part I provides an introduction and historic overview of the field. Part II presents areas in which interaction analysis is used, such as relationship research, group research, and nonverbal research. Part III focuses on development, validation, and concrete application of interaction coding schemes. Part IV presents relevant data analysis methods and statistics. Part V contains systematic descriptions of established and novel coding schemes, which allows quick comparison across instruments. Researchers can apply this methodology to their own interaction data and learn how to evaluate and select coding schemes and conduct interaction analysis. This is an essential reference for all who study communication in teams and groups.

The Advertising Solution - Influence Prospects, Multiply Sales, and Promote Your Brand (Paperback): Craig Simpson The Advertising Solution - Influence Prospects, Multiply Sales, and Promote Your Brand (Paperback)
Craig Simpson; As told to Brian Kurtz
R414 Discovery Miles 4 140 Ships in 10 - 15 working days

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Book Blueprint - How Any Entrepreneur Can Write an Awesome Book (Paperback): Jacqui Pretty Book Blueprint - How Any Entrepreneur Can Write an Awesome Book (Paperback)
Jacqui Pretty
R399 R359 Discovery Miles 3 590 Save R40 (10%) Ships in 10 - 15 working days

With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most small business owners aren't writers, have never written a book before, are time poor and don't know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn't any good, or to not even finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they're not a writer.

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