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Books > Business & Economics > Business & management > Business communication & presentation > General
In a wide-ranging and provocative new study, Bert A. Spector provides a critical analysis of past and present theories of leadership. Spector asserts that our perception of leadership influences who we vote for, who we hire and promote, and ultimately, who we choose to grant our authority to. Focusing on leadership in discourse, the book sets out to explore how the notion of leadership has been articulated, studied and debated by academics, but also by practitioners, journalists, and others who seek to influence the thoughts of others. Paying particular attention to the social, economic, political, intellectual and historical forces that have helped shape the discussion, Discourse on Leadership offers an insightful historiography of leadership as a concept and considers how our understanding of it continues to evolve.
We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.
No matter whether you are approaching public or private sponsors, this thorough and detailed step-by-step guide will enable you to plan and write winning proposals. Grantseeking is always a competitive process. As organizational needs outstrip resources, groups turn to grants as a means of strengthening their financial footing while pursuing their missions. This book draws on the authors' three decades of grantseeking experiences in writing successful proposals, conducting grant workshops nationwide, reviewing government and foundation proposals, and critiquing application guidelines for grantmakers to lead readers through the process of planning and writing successful proposals. The authors first provide practical strategies for project planning, including identifying sponsors, matching grantseeker needs to sponsor priorities, and qualifying prospects through pre-proposal contacts. The authors then guide users systematically through proposal writing, including introducing a template for letter proposals to private foundations and corporations, describing the primary elements of government proposals, and providing tips for constructing a realistic budget. This advice as well as the key questions to answer before you begin writing; actual proposals that were declined, with rejection reasons; and complete sample letter proposals comprised in this volume will help both beginning and experienced grantseekers to better plan and develop fundable projects. Discusses resources to identify the tens of thousands of grantmakers that award more than $350 billion in philanthropic funds annually Provides a time-tested template to write proposals for private foundations and corporations, with samples to illustrate how the template can be used in different grant writing situations Features new examples of and strategies for increasing the overall quality and competitiveness of grant applications Addresses sponsors' increased attention to evaluation and their desire to move beyond counting participants and activities to measuring a project's impact Looks at different types of sustainability and interrelationships among grant proposal narratives, logic models, and budgets Offers new strategies for engineering and reverse engineering budgets to help maintain alignment between costs and activities and insulate against potential requests for budget reductions
Never go into an important conversation feeling unheard, unprepared, or uninformed again—apply the proven SISCO method for communication to become a master negotiator, trusted interviewer, and engaging conversationalist. No matter the conversation, detecting honesty and persuading others to be honest are some of the most valuable skills you can learn. With these skills, you can master your daily conversations and interactions with others. The Strategic Interviewing Skills and Competencies (SISCO) Method will help you see the full picture, have all the facts, and make effective decisions. Former Navy interrogator, Lena Sisco, created this method during challenging investigative and information-gathering interviews. Her 5-step program focuses human-to-human interaction. When you can gain someone’s trust you can get truth in any scenario. She teaches readers how to validate their gut feeling when they think someone is lying, unassumingly control a conversation, and persuade others to be honest. These skills are not only applicable in an interrogation room, but they can be relevant in everyday life. In this book, you will learn how to:
Not only does she teach you techniques and methods to negotiate and interview with confidence, she shares the neuroscience behind why they are effective. You will be able to interpret patterns of behavior and influence positive behaviors in others, as well as enhancing the effectiveness of your communication practices; both verbal and nonverbal.
This book provides a qualitative analysis of the process of consultancy, to prove how intercultural communication can solve issues rising from multiculturalism in organizations and policymaking. Experts in intercultural consultancy examine 12 different cases from real situations, focusing on interviews with clients and the way advice is presented and discussed with them, and on collected data and the process by which it is gathered. The book proves how the mechanisms of intercultural communication can be used to foster respectful relationships between people of different cultural and linguistic backgrounds and contribute to the success of the project or organization in question. This book will be a key resource for scholars and students involved in intercultural communication, management, and consultancy, as well as professionals that are confronted in their work with diversity and would like to know more about intercultural consultancy. Additional questions for discussion and readings are available as e-resources on the Routledge Website.
Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
This Handbook provides a compendium of research methods that are essential for studying interaction and communication across the behavioral sciences. Focusing on coding of verbal and nonverbal behavior and interaction, the Handbook is organized into five parts. Part I provides an introduction and historic overview of the field. Part II presents areas in which interaction analysis is used, such as relationship research, group research, and nonverbal research. Part III focuses on development, validation, and concrete application of interaction coding schemes. Part IV presents relevant data analysis methods and statistics. Part V contains systematic descriptions of established and novel coding schemes, which allows quick comparison across instruments. Researchers can apply this methodology to their own interaction data and learn how to evaluate and select coding schemes and conduct interaction analysis. This is an essential reference for all who study communication in teams and groups.
With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most small business owners aren't writers, have never written a book before, are time poor and don't know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn't any good, or to not even finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they're not a writer.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles-they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language-choices that electrify your readers' mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more. Learn the eight time-tested writing strategies-strategies you can apply immediately-to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning. Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more. Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Called the Bible of Public speaking, Knockout Presentations is a "seminar in a book" that reduces fear and gives speakers the steps to craft and deliver a talk that will make them a knockout on the platform! It's the next best thing to having Diane DiResta there to teach in person. DiResta provides all the fundamentals without the fluff. Speakers learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling talk, size up an audience, overcome fear, and master questions and answers. The Dos and Don'ts at the end of each chapter help speakers review and remember the principles even after putting them into practice. Speaking is the new competitive advantage and Knockout Presentations gives speakers tools and techniques, templates, and resources to improve their skills.
This accessible, highly interactive book presents a transformative approach to communication in leadership to meet workplace challenges at both local and global levels. Informed by neuroscience, psychology, as well as leadership science, it explains how integrating and properly balancing two key focal points of management-the tasks at hand and the concerns of others and self-can facilitate decision-making, partnering with diverse colleagues, and handling of crises and conflicts. Case examples, a self-test, friendly calls for reflection, and practical exercises provide readers with varied opportunities to assess, support, and evoke their readiness to apply these real-world concepts to their own style and preferences. Together, these chapters demonstrate the best outcomes of collaborative communication: greater effectiveness, deeper empathy with improved emotional fulfillment, and lasting positive change. Included in the coverage: * As a manager, can I be human? Using the two-agenda approach for more effective-and humane-management. * Being and becoming a person-centered leader and manager in a crisis environment. * Methods for transforming communication: dialogue. * Open Case: A new setting for problem-solving in teams. * Integrating the two agendas in agile management. * Tasks and people: what neuroscience reveals about managing both more effectively. * Transforming communication in multicultural contexts for better understanding across cultures. As a skill-building resource, Transforming Communication in Leadership and Teamwork offers particular value: * to diverse business professionals, including managers, leaders, and team members seeking to become more effective * business consultants and coaches working with people in executive positions and/or teams * leaders and members of multi-national teams * executives, decision makers and organizational developers * instructors and students of courses on effective communication, social and professional skills, human resources, communication and digital media, leadership, teamwork, and related subjects.
This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro's own experiences, the text explores and demonstrates the skills that have facilitated Chesebro's own students to find work and to succeed in their professional lives. Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, Professional Communication at Work also covers essential interpersonal communication skills that are often not discussed, such as: Using networking when job hunting; Earning a good reputation as a new employee Using storytelling and questioning more often Developing coaching relationships with the best senior employees in our workplace, Practicing and developing new skills on our own, and Using workplace politics in a positive and constructive way to accomplish our goals. Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers.
The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration. Collaborative skills have never been more important to a company's success and these skills are essential for every worker today. Radical Collaboration is a how-to-manual for creating trusting, cooperative environments, and transforming groups into motivated and empowered teams. James W. Tamm and Ronald J. Luyet provide tools that will help you increase your ability to work successfully with others, learn to be more aware of colleagues, and better problem-solve and negotiate. Radical Collaboration is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time--messages your readers will understand and act on. This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the "yes" you want. Whether you're aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out. Present yourself with authority and credibility Understand and use the tools of persuasion Communicate as a remote worker, freelancer, consultant or entrepreneur Strategize your online presence to support your goals Bring out the best in people and foster team spirit as a leader Prepare to ace interviews, pitches and confrontations Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.
Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
Take a moment to consider how many outcomes in your life may have been affected by poor communication skills. Could you have gotten a job you really wanted? Saved a relationship? What about that political conversation that got out of hand at a dinner party? How is it that we so often fail to say the right thing at the right time? In her career as an NPR host, journalist Celeste Headlee has interviewed hundreds of people from all walks of life, and if there's one thing she's learned, it's that it's hard to overestimate the power of conversation and its ability to both bridge gaps and deepen wounds. In We Need to Talk, she shares what she's learned on the job about how to have effective, meaningful, and respectful conversations in every area of our lives. Now more than ever, Headlee argues, we must begin to talk to and, more importantly, listen to one another - including those with whom we disagree. We Need to Talk gives readers ten simple tools to help facilitate better conversations, ranging from the errors we routinely make (put down the smart phone when you're face to face with someone) to the less obvious blind spots that can sabotage any conversation, including knowing when not to talk, being aware of our own bias, and avoiding putting yourself in the centre of the discussion. Whether you're gearing up for a big conversation with your boss, looking to deepen or improve your connection with a relative, or trying to express your child's needs to a teacher, We Need to Talk will arm you with the skills you need to create a productive dialogue.
The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors' 2010 Corporate Communication: Strategic Adaptation for Global Practice, as well as their 2015 Corporate Communication: Critical Business Asset for Strategic Global Change. This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangibles-corporate sustainability, identity, culture, valuation, crisis prevention; the transformation of the media environment; the transformation of the concept of decision-making; the importance of demographics and multigenerational audiences; and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization's value.
Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable. The complex problems that many organisations and teams now face are global in scope, including cultural, social and environmental issues. Challenges such as climate change, mass migration and human rights do not respect national borders or sociodemographic groups. In order to solve these complex problems, we need the skills to be able to communicate effectively across the differences that may otherwise divide us. In this ground-breaking book, award-winning consultant and author, Bjorn Z. Ekelund, presents a clear step-by-step approach to communicate with people who have different mindsets, perspectives and cultural backgrounds. It is relevant and applicable across various contexts - within the workplace, inter-professional, across different industries and cultures, and between corporate, governmental and NGO groups. The programme developed in the book, called the Diversity Icebreaker, has been successfully applied across 70 countries and with 250,000 participants. It shows how to break down these barriers and provides a new way to conceptualise diversity across various boundaries, allowing for trust and unity to form and creating a pathway for improving communication.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* "There is no strategy without a story. There is no story without the main character. The main character is you." PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and 'communications' not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career.
Packed full of anecdotes from the most accomplished presenters around, this book contains all the tools, tips and encouragement you need to make a sensational presentation. It covers every aspect of presenting, from preparation and planning right through to dealing with nerves and mastering the art of presentation performance. Brilliant outcomes: - Learn the top ten tips of presentation mastery - Discover how to make presentations powerful, colourful and memorable - Always feel confident and inspired to give it your very best shot - Deliver an inspiring presentation, even with no visual aids.
The Marvelous Millennial's Manual to Modern Manners is the concise, approachable and relevant go-to manners and civility manual that makes all professional millennials' lives more productive and pleasant. Most Americans think society is becoming more and more rude. Everyone blames the young generation, but that trend has been the case since the beginning of time. Actually, millennials have many positive attributes to offer-empathy, open-mindedness, and optimism. However, they don't have a solid foundation in manners. The Marvelous Millennial's Manual to Modern Manners gives millennials the tools they need for professional and personal success with its concise and relevant sections on personal branding, business etiquette, and dining skills. All these important life skills are like any other skill: they must be learned. This is the manners manual for them.
Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the 'Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
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