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Books > Business & Economics > Business & management > Business communication & presentation > General
Improve communication skills and watch productivity soar! In today’s fast-paced, sound byte world, effective communication is still the foundation of organization success. Clear communication helps to develop interpersonal understanding and enhances a person’s ability to understand and solve complicated problems. Work teams, in particular, rely on their members to communicate effectively. Despite this obvious need, communication inside and outside of organizations is frequently ineffective. Two difficulties are often the culprits: sharing information and finding common ground. The Communication Skills Profile was designed to help people who want to gain a thorough knowledge of the processes of communication and to improve their effectiveness as communicators. It focuses on two main areas essential for effective communication:
After completing the 48-item self assessment and scoring the responses, participants are instructed to draw up an individual profile based on the author's six-axis model. Each axis in the model corresponds to one of the six essential aspects of effective communication. Participants will learn how to:
Everything you need to conduct a successful 2- to 3-hour communications training module is inside this single workbook. Purchase one copy for yourself and one copy for each participant. The workbook includes:
Both individuals and groups will find the Communication Skills Profile to be extremely useful and informative. Individuals will be able to identify areas for improvement; groups can use the tool to assess both individual team members as well as the group as a whole. All participants will be given the opportunity to develop the skills to listen and convey important information clearly and effectively!
Develop your powers of public persuasion with the ultimate guide to great speeches and business presentations… Do you get tongue-tied at the mere thought of speaking in public? Would you rather swim with sharks or undergo a tax audit than face an audience? Well, you’re not alone. According to the Book of Lists’ list of humans’ greatest fears, the fear of death is our fourth greatest fear, while fear of public speaking commands a solid first place. Now from Roger E. Axtell, one of America’s most accomplished public speakers, here’s a book guaranteed to turn even the most stage-shy mumbler into a great communicator. Geared primarily, but not exclusively, for business people, this amusing and informative guide can show you how to possess the powers of public persuasion you’ve always dreamed of having. Whether it’s making a pitch to the board of directors, or prepping the sales force, stating your case to the town council, or being interviewed on live TV, Do’s and Taboos of Public Speaking can help you to be an intelligent, articulate, confident, and likable presence in front of any audience you’ll ever face.
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
DREAMING OF AN EMPTY INBOX, BUT DON'T KNOW HOW TO MAKE IT HAPPEN? We're bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email - and get back to your job - in five simple steps. Email doesn't have to be overwhelming. With Speedmailing's five-step process you can manage emails quickly and efficiently. The benefits of Speedmailing: * Empties your inbox every day * Increases your productivity and peace of mind * Keeps your to-do list in one place * Maintains a system of reminders * Makes sure nothing slips through the gaps * Improves communication * Decreases post-holiday stress * Works on any platform or device CONTROL YOUR EMAIL: DON'T LET EMAIL CONTROL YOU. "Smart people are lazy. So if you want to double your effectiveness and productivity emailing clients, colleagues and friends. Read this book." Eelco Smit, Personal & Business Coach for Entrepreneurs and Bestselling Author of Book for MEN "Simplicity is underestimated. Richard has sharpened the knife of day-to-day email management in the leanest possible way." Nick Bortot, Founder and CEO of FinTech startup BUX "Speedmailing is a concise action plan for mastering email. Richard has distilled thousands of hours of training into an easy to follow guide that will turn your inbox from a burden into a powerful business tool." Marshall Hughes, Inbox Zero Coach at coach.me "Richard gives us a practical approach to email that really works, with useful habits and shortcuts that can drastically change the way we work. If you want to tame the monster that email has become, this book is for you. Forget emailing - the future is Speedmailing!" Shirley Taylor, International bestselling author of Model Business Letters, Emails & Other Business Documents 7th Edition "All my career I have focused on how we can get more leverage from our brain and process information quicker and better. Richard's way of dealing with email blew me away when I realised that I will spend less energy on a per email basis, today and every day from now on. What a return on investment!" Mark Tigchelaar, CEO of UseClark and Specialist in Speed Reading and Productivity "An easy and practical life changer, one of these books of which you think why didn't I read that earlier, it would help me so much" Marine Guignardeau, Learning and Development Manager, L'Oreal Netherlands "Until bots and AI solve the hassle of email, dealing with large quantities of email is a skill that is rarely mastered. This is definitely one of the best books on it and should be mandatory for every knowledgeworker." Martijn Aslander, Speaker, Writer and Boardroom Sparring Partner
Take your communication to a whole new level. Become a Phone Genius! You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now. In Phone Genius you will discover: Why talking to someone you can't see is so much harder than in person. What technology does to your voice and how you can change that. How to recognise behaviour and language patterns so as to pre-empt the needs and wants of others. How to increase your effectiveness over the phone and gain better results. Michelle Mills-Porter passes on her skills in using the telephone as her main tool of communication. Using stories and lessons gleaned from her 25 years of making calls, building business relationships and securing high level appointments, Michelle will show you how you too can become a Phone Genius.
Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos--and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. - Restore face-to-face communication for clarity and connection - Add a personal, human touch to your emails and other messages - Meet people who've sent thousands of videos - Learn to implement your own video habit in an easy, time-saving way - Boost your replies, appointments, conversion, referrals, and results dramatically If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.
Presentation skills play a pivotal role in career success. But most people would rather die or have root canal work done than make a speech. Power Presentations reveals how you can overcome these all-too-common fears and learn to really connect with your audience. Popular speaking experts and trainers, Marjorie Brody and Shawn Kent, explain that speaking is an audience-centered sport. Whether your goal is to inform, persuade, or entertain, you have to understand the needs of your audience and show them what’s really in it for them. This book will show you how to do that and how to become a more effective speaker. "Easy to read, direct and insightful. I wish I had this book 20 years ago when I started public speaking." —Gregory Miner, Vice President The Dun & Bradstreet Corporation "Their book helps to shatter the myth that public speaking is a painful process to be avoided. All speakers, novice or veteran, can benefit from their advice on presentation techniques and confidence-building tips. recommend it for all aspiring speakers." —Rosemarie B. Greco President and Chief Executive Officer CoreStates First Pennsylvania Bank "Power Presentations will help everyone to feel more confident communicating their message. Written with enthusiasm and clarity, this book is a must for all of us who have something to say." —Alexandra Stoddard Lecturer, Designer, and Author of Living a Beautiful Life
A unique guide to managing communications teams and budgets, from setting targets to tracking performance, for anyone taking on responsibility for communications within an organization. It introduces the main disciplines - marketing, media management, branding, digital and so on - to show what they contribute and some of the ways they can be used or abused. It sets out robust and flexible approaches to managing communications, including helping secure buy-in from non-communications colleagues who may be suspicious of a world which is hard to measure and filled with jargon. Critically, it explains the psychological profile and motivations that shape the way communications professionals work and how to get the best out of individuals and teams. And with the book's self-help tools, it can help the reader develop their own management style.
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:
The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.
Foreword by Academy Award-winner Mahershala Ali "A comprehensive masterpiece. . . . Throughout the course of my life, I have struggled to be heard. With Denise's insightful tutelage and easy-to-apply techniques, I have not only managed to find my voice, but to powerfully express myself so others listen! If you want to feel inspired and completely empowered give yourself the gift of this beautiful read!"-Halle Berry, Academy Award-winning actor An internationally renowned and highly sought-after Hollywood voice coach shares proven practices to help anyone utilize the often-untapped power of their own authentic voice. From a toddler's first words to professional public speaking, from a marriage proposal to asking for a raise, our voice is our most crucial instrument of expression. The world judges us by our voice. And yet there has been no authoritative guide to mastering its full capacity and expressing our true selves in every aspect of life, from relationships and family to work. Until now. As one of the nation's most sought-after vocal coaches, Denise Woods has worked with everyone from Mahershala Ali, Will Smith, and Idris Elba to Kirsten Dunst and Jessica Chastain. In The Power of Voice, for the first time ever, Woods shares the secrets, tips, lessons, and stories that have helped Hollywood's biggest stars become confident, effective communicators. Readers will learn how to: Articulate clearly Gain confidence in any situation Release tension and stress Address speech issues such as upspeak, vocal fry, and nasality Become powerful public speakers Find their truest form of expression With her unmatched ability to teach vocal mastery in real-world terms, Woods offers a much-needed, proven, practical, and invaluable set of tools that will forever change how we communicate and, ultimately, how we see ourselves and affect others.
This book looks into the "what" is electronically-enabled agribusiness? "Why"would an agribusiness want to embrace it? And "how" does one go about doing it? The book pulls together a number of major issues facing people moving into the electronically enabled agribusiness environment. This book is both an introduction to electronic business issues and a comprehensive guide to more detailed business processes and strategic planning matters associated with the technologies involved. In particular the following key areas are addressed, concepts, technology in business, e-enabled business models and e-strategies, management concepts and innovative education.
The skill of communicating effectively is rarely an inherited gift and the majority of people, who are not blessed with this instinctive flair, have to work hard to develop and acquire the ability. Communication for professional engineers is a practical and down-to-earth guide to all the techniques you can use to improve your communication skills, both in person and in writing.
***WINNER BUSINESS SELF-DEVELOPMENT BOOK OF THE YEAR: BUSINESS BOOK AWARDS 2022 *** As a leader, you work hard at crafting effective messages. You aim to influence, persuade, present. You have a voice, you have a platform... but is anyone listening? The reality is that the people you're talking to are distracted. They're listening at a rate of 125-250 words per minute, but they're thinking at 1,000-3,000 words per minute. That gap means they're likely to miss 75% of what you say. And guess what? It's the same when it's your turn to listen. What are you missing? At the very least, if your people don't feel heard or understood by managers and leaders, trust is eroded, frustration increases and engagement is reduced. You need to listen and be heard...but most of us have never learned how. The Listening Shift will show you how to be a listening leader. Find out: why listening matters how to engage people across your organisation by listening how to have listening conversations - collaborative, connecting and inclusive how to help others listen to you. Janie van Hool is an expert leadership advisor in the art of communication. In the last 20 years, her practical, accessible solutions-focused approach to communicating has allowed hundreds of leaders to engage, inspire and influence their listeners.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success. More often than not, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor, and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From presenting business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process, and be able to present with more confidence and conviction than they ever had before, setting readers on a path of professional growth. |
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