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Books > Business & Economics > Business & management > Business communication & presentation > General
"GETTING THE RIGHT PEOPLE, IN THE RIGHT PLACE, AT THE RIGHT TIME, WITH THE RIGHT MOTIVATION." Tom Casey and his collaborators want ALL CEOs to appreciate the imminent "Perfect Storm" of human capital change. As CEOs navigate the unchartered waters of globalization, declining engagement, and shifting demographics, they are seeing a dramatic imbalance between talent needs and talent availability. As well, CEOs are confronted with the difference in work styles and priorities of four generations of employees and need to reconcile their distinct aspirations to ensure maximum productivity. "Talent Readiness" addresses the top ten human capital challenges of the new decade, and provides immediate solutions to harness the unique skills and attitudes of the new labor market.
"Action is the real measure of Intelligence." Napoleon Hill
Praise for The IABC Handbook of Organizational Communication "Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession--and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."--John Deveney, ABC, APR, president, Deveney Communication "Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."--William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University "It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication--its importance to organizations, why the function must be strategic, and what it takes to get it right."--John G. Clemons, ABC, APR, corporate director of community relations, Raytheon "All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."--Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Create Value Through Relationships
Maverick marketing whiz Mike Veeck is ready to share his simple,
fail-proof formula for business success: Make work fun and you'll
create a culture of creativity that attracts the best employees and
encourages customers to spend their money.
"Attention leaders...and aspiring leaders: "
Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team of like-minded business people willing to help each other achieve their goals. If you build, grow and nurture your business networks, you will become known for your expertise and will be better placed to win the new client, business or job when it really matters. You can network successfully in person or online and The Complete Guide to Professional Networking shows you how to use both together for the most powerful results.The techniques and suggested strategies in this book are backed up by video interviews with some of the world's most successful networking experts.
The communication and leadership secrets of Amazon founder Jeff Bezos and how to master them, from Carmine Gallo the bestselling author of Talk Like TED. Jeff Bezos built Amazon. A dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you. 'Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix
True or False? .compelling .a world authority on the visual brain
This volume explores the concept of communication as it applies to organizational theory. Bringing together multiple voices, it focuses on communication's role in the constitution of organization. Editors Linda L. Putnam and Anne Maydan Nicotera have assembled an all-star cast of contributors, each providing a distinctive voice and perspective. The contents of this volume compare and contrast approaches to the notion that communication constitutes organization. Chapters also examine the ways that those processes produce patterns that endure over time and that constitute the organization as a whole. This collection bridges different disciplines and serves a vital role in developing dimensions, characteristics, and relationships among concepts that address how communication constitutes organization. It will appeal to scholars and researchers working in organizational communication, organizational studies, management, sociology, social collectives, and organizational psychology and behavior.
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews. |
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