1 Markets, Sources, and the Marketing System.- 1. The United States Market for Food.- 2. The United States Market for Fresh Fruits and Vegetables.- 3. Sources of Fresh Fruits and Vegetables.- 4. Major Sources of Supply: California, Florida, and Mexico.- 5. The Marketing System and Firms Involved: An Overview.- 6. Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoes.- 2 The Marketing Environment.- 7. Market Information: Agricultural Statistics, Grading and Inspection, Market News, and Other Information Sources.- 8. Market Prices and Price Analysis.- 9. Trade Practices, Credit Ratings, and Regulation of Trading (Perishable Agricultural Commodities Act).- 10. Cooperative Marketing.- 11. Marketing Orders.- 12. Pesticide Use and Food Safety.- 13. Nutritional Quality and Nutrition Marketing.- 14. Generic, Brand, and Private Label Advertising and Promotion.- 3 Marketing Operations and Firms.- 15. International Trade.- 16. Shipping Point Operations and Firms.- 17. Long Distance Transportation.- 18. Wholesaling at Destination and Terminal Market Facilities.- 19. Food Retailers and Retailing.- 20. The Foodservice Industry.- 21. Direct Marketing by Farmers to Consumers.- 4 Epilogue.- 22. Future Prospects.

This book discusses ways of increasing production/unit area by making full use of the soil and water under the harsh climatic conditions of semiarid areas. This leads to improved sustainability, increased availability of fresh produce, which is vital for human health and higher incomes for small and marginal farmers. Arid and semiarid areas account for almost 70 per cent of the total cropped area of India. In these areas physical constraints like low and erratic rainfall, high temperature, high wind velocity, low fertility, poor soil structure, salinity of soil and ground water all limit reliable crop production. In the absence of any type of aggregation, the soils are highly erodible, lack structure and have a very coarse in texture with low water holding capacity. Intensive agricultural practices, increasing population pressure, climatic changes, environmental pollution, loss of biodiversity, soil erosion, salinization and water depletion are all threatening the sustainability of agriculture. In view of the mounting demand for food, it is vital to link enhanced food production with nutritional security, conservation of natural resources, increasing farmers' incomes, employment generation through agricultural diversification. Horticulture, particularly of fruit trees, can play a major role in solving the problem of nutrition, as fruits are rich source of vitamins and minerals and have antioxidant properties. Fruit trees, which are mostly deciduous, add leaf litter to the soil, and this ultimately helps to improve the condition of the soil. In addition, fruit trees are known to reduce soil erosion and reduce run off. The trees also play a major role in purifying the environment as they are the known carbon sequesters. Fruit-tree cultivation is a profitable preposition. There is no scope to increase the land surface; all increase in productivity therefore has to be from the available land. This means introducing cropping systems that can meet the basic food, fodder and fuel requirement of farming families.

A classic in the literature of herbal medicine, this book explains in simple terms the commonly occurring chemical constituents of medicinal plants, and how these react with the human body. The major classes of plant constituents, such as phenols, terpenes and polysaccharides, are described both in terms of their chemical structures and their pharmacological activities. The last 20 years has seen huge growth in research output in phytochemistry, and this edition has been thoroughly revised to incorporate up-to-date research. It contains a new chapter on resins and cannabinoids, and additional content on macrocarpals, essential oil chemotypes, mushroom polysaccharides, phytochemical synergy, and toxicology of phytochemicals. Features include: * Over 200 diagrams of chemical structures * Coverage of energetics, synergism and the emerging field of network pharmacology * New content on seaweeds and fungi, and polyphenol-rich foods * References to primary research literature in pharmacy, pharmacology, chemistry, plant biology, molecular biology, integrative medicine and many other disciplines Written by an experienced herbal practitioner, The Constituents of Medicinal Plants has become a standard textbook for courses on plant-based medicine. It is also an essential desktop reference for health practitioners, lecturers, researchers, producers, and anyone with an interest in how medicinal herbs work.

The major objective of this book is to highlight the significance of phytonematodes in horticulture. Detailed and latest information on major aspects of phytonematodes associated exclusively with horticultural crops, which is the need of the day, is lacking. Hence, the book has been written mainly with the objective of providing its readers, comprehensive information on the advanced aspects related to phytonematodes associated with horticultural crops. It also provides basic information on plant parasitic nematodes since it is required for a better understanding of advanced topics. Several popular topics, information on which is already available in plenty, have been avoided. Thus, book explicates both the essential fundamental and advanced aspects pertaining to nematodes associated with horticultural crops. The book is conveniently divided into 13 chapters, which cover latest information on the major fundamental and advanced aspects related to phytonematodes including the role of phytonematodes in horticultural industry, phylogenetic and evolutionary concepts in nematodes, major phytonematodes associated with horticultural crops and their diagnostic keys, symptoms caused by phytonematodes and disease diagnosis, nematode population threshold levels, crop loss assessment, nematode diseases of horticultural crops and their management, nematode disease complexes, genetics of nematode parasitism, important nematological techniques and nematodes of quarantine importance. An exclusive chapter on novel methods of nematode management has been included mainly to provide the information on the latest molecules and novel modes of managing nematodes attacking horticultural crops. Routine nematode management aspects, information on which is already available, have not been discussed; instead, this topic reflects the changing scenario of future nematode management. Hence, this book can serve as a friendly guide to meet the requirements of the students, teachers and researchers interested in these 'hidden enemies' of the grower, apart from the research and extension personnel working under Public organizations, officials of State departments of Horticulture, Forestry, field workers and all those concerned and working with plant parasitic nematodes. Appropriate diagrams, convincing tables and suitable graphs/illustrations have been furnished at right places. A complete bibliography has also been included.

The book contains aspects of production, genetics and breeding of Capsicum species with emphasis on fruit quality, yield and its nutritional characteristics among with some specific chapters focusing on breeding and physiological features of potted ornamental Chili and responses to abiotic stress and postharvest of fruits.

Westcott's Plant Disease is a reference book on diseases which attack plants. Diseases of plants are found on most all plants including trees, shrubs, grasses, forage, fruits, vegetables, garden and greenhouse plants as well as native wild flowers and even weeds. Plant Disease Handbook identifies various types of diseases which are known to invade these plants located throughout North and South America. The recordings include diseases caused by fungi, bacteria, viruses, viroids and nematodes. Causal disease agents are described and illustrated in many cases and diseases and disease control measures are also discussed. A book such as this is never finished since new reports of diseases are continuously reported. This includes new diseases and previously known diseases which occur on both presently recorded plants and on new plants found to be susceptible to diseases. Westcott's Plant Disease provides a reference and guide for identification and control of these plant disease problems.