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Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General

Liberalization in Aviation - Competition, Cooperation and Public Policy (Hardcover, New Ed): Hartmut Wolf, Peter Forsyth, David... Liberalization in Aviation - Competition, Cooperation and Public Policy (Hardcover, New Ed)
Hartmut Wolf, Peter Forsyth, David Gillen, Kai Huschelrath, Hans-Martin Niemeier
R4,539 Discovery Miles 45 390 Ships in 10 - 15 working days

The last few decades have witnessed substantial liberalization trends in various industries and countries. Starting with the deregulation of the US airline industry in 1978, regulatory restructuring took place in further network industries such as telecommunications, electricity or railways in various countries around the world. Although most of the liberalization movements were initially triggered by the worrying performances of the respective regulatory frameworks, increases in competition and corresponding improvements in allocative and productive efficiency were typically associated with the respective liberalization efforts. From an academic perspective, the transition from regulated industries to liberalized industries has attracted a substantial amount of research reflected in many books and research articles which can be distilled to three main questions: (1) What are the forces that have given rise to regulatory reform? (2) What is the structure of the regulatory change which has occurred to date and is likely to occur in the immediate future? (3) What have been the effects on industry efficiency, prices and profits of the reforms which have occurred to date? Liberalization in Aviation brings together renowned academics and practitioners from around the world to address all three questions and draw policy conclusions. The book is divided into five sections, in turn dealing with aspects of competition in various liberalized markets, the emergence and growth of low-cost carriers, horizontal mergers and alliances, infrastructures, and concluding with economic assessments of liberalization steps so far and proposed steps in the future.

Crew Resource Management (Paperback, 3rd edition): Barbara G. Kanki, Jose Anca, Thomas R Chidester Crew Resource Management (Paperback, 3rd edition)
Barbara G. Kanki, Jose Anca, Thomas R Chidester
R3,521 R2,957 Discovery Miles 29 570 Save R564 (16%) Ships in 10 - 15 working days

The new edition of Crew Resource Management reflects advancements made in the conceptual foundation as well as the methods and approaches of applying CRM in the aviation industry. Because CRM training has the practical goal of enhancing flight safety through more effective flight crew performance, this new edition adapts itself to fit the users, the task, and operational and regulatory environments--all of which continually evolve. Each contributor examines techniques and presents cases that best illustrate CRM concepts and training. This book discusses the history and research foundation of CRM and also stresses the importance of making adaptive changes and advancements. New chapters include: CRM and Individual Resilience; Flight and Cabin Crew Teamwork: Improving Safety in Aviation: CRM and Risk Management/Safety Management Systems; and MRM for Technical Operations. This book provides a deep understanding of CRM--what it is, how it works, and how to practically implement an effective program.

International Aviation and Terrorism - Evolving Threats, Evolving Security (Paperback): John Harrison International Aviation and Terrorism - Evolving Threats, Evolving Security (Paperback)
John Harrison
R1,098 Discovery Miles 10 980 Ships in 10 - 15 working days

This book examines terrorism's impact on the international aviation security regime, with a focus on the role of the United States. Tracing the historical development of the international civil aviation system, the volume examines how it has dealt with the evolving security environment caused by international terrorism. It begins by exploring the practical implications of the debates over the meaning of 'terrorism' and how the international civil aviation community developed practical solutions to avoid the debilitating debates over the concept while crafting important, if weak, international conventions. As a major civil aviation power, the United States was a predominant influence in security developments in the 1960s and 1970s, yet US civil aviation policy failed to keep pace with the changing nature of the terrorist threat. The commanding position that the United States maintains in international civil aviation provides a microcosm of the promise and perils faced by the world's sole superpower. The author examines US efforts to upgrade civil aviation security in the wake of 9/11 and the impacts of these developments on the international civil aviation system. The detailed discussion of terrorism past and present places the threat in its proper context for both the international civil aviation community and its largest individual actor, the United States. This book will be of much interest to students of terrorism, aviation security, international security and IR in general. John Harrison is an Assistant Professor at the S.Rajaratnam School of International Studies and Head of Terrorism Research at the International Center for Political Violence and Terrorism Research.

Aviation Leadership - The Accountable Manager (Paperback, 1st Edition): Mark J. Pierotti Aviation Leadership - The Accountable Manager (Paperback, 1st Edition)
Mark J. Pierotti
R826 Discovery Miles 8 260 Ships with 15 working days

This book identifies the responsibilities of management in the regulatory territories of the FAA (USA), the EASA (European Union) and the GCAA (UAE), identifying the daily challenges of leadership in ensuring their company is meeting the regulatory obligations of compliance, safety and security that will satisfy the regulator while also meeting the fiducial responsibilities of running an economically viable and efficient lean company that will satisfy the shareholders.

Detailing each responsibility of the Accountable Manager, the author breaks them down to understandable and achievable elements where methods, systems and techniques can be applied to ensure the role holder is knowledgeable of accountabilities and is confident that they are not only compliant with the civil aviation regulations but also running an efficient and effective operation. This includes the defining of an Accountable Manager "tool kit" as well as possible software "dashboards" that focus the Accountable Manager on the important analytics, such as the information and data available, as well as making the maximum use of their expert post holder team.

This book will be of interest to leadership of all aviation- related companies, such as airlines, charter operators, private and executive operators, flying schools, aircraft and component maintenance facilities, aircraft manufacturers, engine manufacturers, component manufacturers, regulators, legal companies, leasing companies, banks and finance houses, departments of transport, etc; any relevant organisation regulated and licensed by civil aviation authority. It can also be used by students within a wide range of aviation courses at colleges, universities and training academies.

Art, the Sublime, and Movement - Spaced Out (Hardcover): Amanda Du Preez Art, the Sublime, and Movement - Spaced Out (Hardcover)
Amanda Du Preez
R4,492 Discovery Miles 44 920 Ships in 10 - 15 working days

This book is a critical interdisciplinary approach to the study of contemporary visual culture and image studies, exploring ideas about space and place and ultimately contributing to the debates about being human in the digital age. The upward and downward pull seem in a constant contest for humanity's attention. Both forces are powerful in the effects and affects they invoke. When tracing this iconological history, Amanda du Preez starts in the early nineteenth century, moving into the twentieth century and then spanning the whole century up to contemporary twenty-first century screen culture and space travels. Du Preez parses the intersecting pathways between Heaven and Earth, up and down, flying and falling through the concept of being "spaced out". The idea of being "spaced out" is applied as a metaphor to trace the visual history of sublime encounters that displace Earth, gravity, locality, belonging, home, real life, and embodiment. The book will be of interest to scholars working in art history, visual culture, media and cultural studies, phenomenology, digital culture, mobility studies, and urban studies.

Deregulation and the Airline Business in Europe - Selected readings (Paperback): Sean Barrett Deregulation and the Airline Business in Europe - Selected readings (Paperback)
Sean Barrett
R1,491 Discovery Miles 14 910 Ships in 10 - 15 working days

Over the past twenty years air fares in Europe have fallen steadily. New entrant airlines such as Ryanair and Easyjet have become the largest passenger airlines in Europe, old national airlines have become commercialised and staff productivity of airlines and airports now compete. The reason behind these changes was the change in policy from protecting national airlines to market competition. This book documents a dramatic change in the economic policy surrounding the low-cost airlines and the airport industry as a whole. In this fascinating monograph, Dr Barrett provides a full deregulation case study from market control by national airlines through regulatory capture of governments to the transformed competitive market today. The topics covered include the deregulation of Europe's busiest route - London to Dublin, the market entry of Ryanair and its sustainability, the outlook for full service airlines, the commercialisation of national airlines and the impact of airports on competing airlines. Through a discussion of controversial issues such as the regulation capture of government by protected airlines, the dominance of producers over consumers in protected markets and the costs of protectionism in aviation to the wider economy, Dr Barrett's book will be of interest to anyone involved in the airline business, as well as to wider public or competition policy-makers.

Air Transport in the 21st Century - Key Strategic Developments (Hardcover, New Ed): John F O'Connell, George Williams Air Transport in the 21st Century - Key Strategic Developments (Hardcover, New Ed)
John F O'Connell, George Williams
R4,533 Discovery Miles 45 330 Ships in 10 - 15 working days

Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.

Aircraft Leasing and Financing - Tools for Success in International Aircraft Acquisition and Management (Paperback): Vitaly... Aircraft Leasing and Financing - Tools for Success in International Aircraft Acquisition and Management (Paperback)
Vitaly Guzhva, Sunder Raghavan, Damon J. D'Agostino
R2,471 Discovery Miles 24 710 Ships in 10 - 15 working days

Aircraft Financing and Leasing: Tools for Success in Aircraft Acquisition and Management provides researchers, industry professionals and students with a thorough overview of the skills necessary for navigating this dynamic field. The book details the industry's foundational concepts, including aviation law and regulation, airline credit analysis, maintenance reserves, insurance, transaction cost modeling, risk management tools, such as fuel hedging, and the art of lease negotiations. Different types of aircraft are explored, highlighting their purposes, as well as when and why airline operators choose specific models over others. In addition, the book also covers important factors, such as maintenance reserve development, modeling financial returns for leased aircraft, and appraising aircraft values. Most chapters feature detailed case studies, applying concepts to actual industry circumstances. Users will find this an ideal resource for practitioners or as an outstanding reference for senior undergraduate and graduate students.

Air Transport and the European Union - Europeanization and its Limits (Hardcover): H. Kassim, H. Stevens Air Transport and the European Union - Europeanization and its Limits (Hardcover)
H. Kassim, H. Stevens
R2,674 Discovery Miles 26 740 Ships in 18 - 22 working days

"Air Transport and the European Union" investigates the emergence of the EU as a major policy actor in aviation and examines how Europeanization has transformed the governance, organization and structure of the sector since the mid-1980s. It addresses the question of how, when a detailed regulatory system already existed, the EU was able to establish its own policy-making competence and to override the wishes of the majority or member states opposed to EU involvement.

Air Transport Provision in Remoter Regions (Hardcover, New Ed): George Williams Air Transport Provision in Remoter Regions (Hardcover, New Ed)
George Williams; Svein Brathen
R4,514 Discovery Miles 45 140 Ships in 10 - 15 working days

This book stems from a series of biennial conferences devoted to issues affecting air-transport provision in remoter regions that have been organized by the Centre for Air Transport in Remoter Regions at Cranfield University. The primary aim of the conferences has been to provide an opportunity for those responsible for operating, managing, regulating and financing air transport services and associated infrastructure in these areas to be informed of the latest best-practice initiatives, to contrast different policy approaches and to debate potential solutions to perennial problems. Remoter regions has been a neglected area of air transport, as much of the focus of public and media attention is on the larger airlines, airports and aircraft. While the number of large airports in the world is in the hundreds, there are many thousands of smaller airports providing communities all over the globe with vital air links. More often than not these services and the airports to which they are operated are loss making and require subsidies to sustain them. There are therefore many more interested parties involved in both providing and deciding issues relating to the provision of air transport in these situations, most especially central, regional and local governments who are charged with financing these activities. The book contains 17 chapters from experts in remote-region air transport, within the following 5 sections: - Key economic and socio-economic issues - Subvention mechanisms - Route development initiatives - Infrastructure provision - Issues affecting the provision of air services in remoter regions.

Airport Marketing (Hardcover, 2nd edition): Nigel Halpern, Anne Graham Airport Marketing (Hardcover, 2nd edition)
Nigel Halpern, Anne Graham
R4,528 Discovery Miles 45 280 Ships in 10 - 15 working days

Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team * Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. * Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.

Critical Issues in Air Transport Economics and Business (Hardcover, New): Rosario Macario, Eddy Van De Voorde Critical Issues in Air Transport Economics and Business (Hardcover, New)
Rosario Macario, Eddy Van De Voorde
R4,666 Discovery Miles 46 660 Ships in 10 - 15 working days

This book offers material for strategic thinking featuring contributions from key figures in Europe, the US and Asia. The focus of the book expands from economic to legal issues, bankruptcy and safety and security. The carefully selected papers offer a thorough and structured analysis of major current developments in the air transport industry. Fully up to date, topics covered include competitive strength, capacity utilisation and risk.

The most likely future scenarios are more or less known. Only, the timeframe remains uncertain. The speed at which the various market players in the air transport chain will implement their strategies remains the key question. This depends on a whole range of exogenous and endogenous variables, as this book aspires to demonstrate. As both an overview of the current issues affecting the industry and as a cohesive set of strategic documents, therefore, this collection will prove invaluable for policy makers and researchers alike.

Discrete Choice Modelling and Air Travel Demand - Theory and Applications (Hardcover, New Ed): Laurie A. Garrow Discrete Choice Modelling and Air Travel Demand - Theory and Applications (Hardcover, New Ed)
Laurie A. Garrow
R4,508 Discovery Miles 45 080 Ships in 10 - 15 working days

In recent years, airline practitioners and academics have started to explore new ways to model airline passenger demand using discrete choice methods. This book provides an introduction to discrete choice models and uses extensive examples to illustrate how these models have been used in the airline industry. These examples span network planning, revenue management, and pricing applications. Numerous examples of fundamental logit modeling concepts are covered in the text, including probability calculations, value of time calculations, elasticity calculations, nested and non-nested likelihood ratio tests, etc. The core chapters of the book are written at a level appropriate for airline practitioners and graduate students with operations research or travel demand modeling backgrounds. Given the majority of discrete choice modeling advancements in transportation evolved from urban travel demand studies, the introduction first orients readers from different backgrounds by highlighting major distinctions between aviation and urban travel demand studies. This is followed by an in-depth treatment of two of the most common discrete choice models, namely the multinomial and nested logit models. More advanced discrete choice models are covered, including mixed logit models and generalized extreme value models that belong to the generalized nested logit class and/or the network generalized extreme value class. An emphasis is placed on highlighting open research questions associated with these models that will be of particular interest to operations research students. Practical modeling issues related to data and estimation software are also addressed, and an extensive modeling exercise focused on the interpretation and application of statistical tests used to guide the selection of a preferred model specification is included; the modeling exercise uses itinerary choice data from a major airline. The text concludes with a discussion of on-going customer modeling research in aviation. Discrete Choice Modelling and Air Travel Demand is enriched by a comprehensive set of technical appendices that will be of particular interest to advanced students of discrete choice modeling theory. The appendices also include detailed proofs of the multinomial and nested logit models and derivations of measures used to represent competition among alternatives, namely correlation, direct-elasticities, and cross-elasticities.

Looking Beyond the Runway - Airlines Innovating with Best Practices while Facing Realities (Hardcover, New Ed): Nawal K. Taneja Looking Beyond the Runway - Airlines Innovating with Best Practices while Facing Realities (Hardcover, New Ed)
Nawal K. Taneja
R1,692 Discovery Miles 16 920 Ships in 10 - 15 working days

The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that: - a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats, - Jetstar, a low-cost subsidiary of Qantas, would grow faster and be more profitable than its parent, - a survey carried out by Ryanair would show that 42 percent of passengers would be willing to stand on short (one hour) flights if they could pay 50 percent less than seated passengers, - passengers could pay as little as US$2,000 for a transatlantic Business Class ticket on top-brand airlines, - Lufthansa would have ownership in airlines based in Austria, Belgium, Italy, Switzerland, Turkey, the UK, and the US, and that it would continue to pursue equity ownership in airlines based in Poland and Scandinavia, or - the Japanese and Canadian governments would struggle to find different ways to bail out their heretofore flag carriers? To deal with this upcoming "new normal", airlines have to go beyond their short-term circumstantial strategies - they need strategic renewal of their ageing business model. In this candidly-written book, Nawal Taneja explains what will separate the winners from the losers. He maintains the leaders will be the airlines that: (1) exploit this crisis-driven change to their best advantage, (2) learn to work around the airline-inherent constraints that prevent them from running their businesses just like other businesses, (3) learn from successes and failures of other global enterprises, (4) sharpen their business intelligence, analytics, and strategic agility, and (5) proactively explore the "pockets of growth" in this emerging-markets century. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry. Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. Encouraged by industry executives, he has written five other books for practitioners in the global airline industry, including FASTEN YOUR SEATBELT: The Passenger is Flying the Plane and Flying Ahead of the Airplane.

Air Transport and Tourism - Interrelationship, Operations and Strategies (Hardcover): M. R. Dileep, Ajesh Kurien Air Transport and Tourism - Interrelationship, Operations and Strategies (Hardcover)
M. R. Dileep, Ajesh Kurien
R4,533 Discovery Miles 45 330 Ships in 10 - 15 working days

* Timely: due to ever-increasing concerns around emissions, and the covid-19 travel restrictions and economic recession, both the airline and tourism industries are facing unprecedented challenges. * Coverage: provides comprehensive coverage touching on all aspects of air transport * Approach: takes a tourism perspective examining the relationship between the air transport and tourism sectors. * Level: uses an accessible style assuming no prior knowledge and gives the tourism student an introduction to the subject.

Deregulation and Liberalisation of the Airline Industry - Asia, Europe, North America and Oceania (Paperback): Dipendra Sinha Deregulation and Liberalisation of the Airline Industry - Asia, Europe, North America and Oceania (Paperback)
Dipendra Sinha
R1,058 Discovery Miles 10 580 Ships in 10 - 15 working days

This title was first published in 2001. By giving long over-due detailed consideration to airline deregulation in countries other than the US, Dipendra Sinha makes a unique contribution to the literature on airline deregulation and transport economics.

Aeromobilities (Paperback): Saulo Cwerner, Sven Kesselring, John Urry Aeromobilities (Paperback)
Saulo Cwerner, Sven Kesselring, John Urry
R1,497 Discovery Miles 14 970 Ships in 10 - 15 working days

Aeromobilities is a collection of essays that tackle in many different ways the growing importance of aviation and air travel in our hypermobile, globalized world. Providing a multidisciplinary focus on issues ranging from global airports to the production of airspace, from airline work to helicopters, and from movement in airports to software systems, Aeromobilities seeks to enhance our understanding of space, time and mobility in the age of mass air travel. From Sao Paulo to Sydney, Aeromobilities draws on local experiences of airspaces to generate theory and research that are global in scope. It is the first book of its kind, bringing together a wide range of theoretical and methodological approaches to aviation and air travel in the social sciences and humanities, while emphasizing the central role of aeromobilities in contemporary social relations. In a world where virtually every aspect of social life is touched upon, in one way or another, by the complex global network of airline flows, with its large passenger aircraft and iconic international airports, Aeromobilities provides innovative analyses of some of the most fundamental and influential mobility networks of our time.

Race to the Sky - The Wright Brothers versus the United States Government (Paperback): Stephen B. Goddard Race to the Sky - The Wright Brothers versus the United States Government (Paperback)
Stephen B. Goddard
R1,072 R688 Discovery Miles 6 880 Save R384 (36%) Ships in 10 - 15 working days

Everyone knows that the Wright brothers were the first to fly, but few people know that they were engaged in a David and Goliath struggle with their own Federal Government. President McKinley's administration decided to dedicate an unprecedented amount of money and to tap such men as Thomas Edison, Alexander Graham Bell and Samuel P. Langley to make sure that the first flyers would be American. The Wright brothers refused financial support from the government for fear of the strings that might be attached to it, and resolved to go it alone. This book tells the story of the struggle between the Wright brothers and the Federal Government, and the raw ambition, high ideals, greed, and cloak and dagger tactics of each side. By 1903, the Federal venture was in its seventh year and the Wright brothers had been working nights and weekends often in secret for four years, but everything came to a head in eight tense days in December when the battle - and the fame and fortune that would follow - was decided and the Wright brothers emerged victorious.

Crew Resource Management - Critical Essays (Hardcover, New Ed): Eduardo Salas, Eleana Edens, Katherine A. Wilson Crew Resource Management - Critical Essays (Hardcover, New Ed)
Eduardo Salas, Eleana Edens, Katherine A. Wilson
R12,606 Discovery Miles 126 060 Ships in 9 - 17 working days

Crew Resource Management (CRM) training was first introduced in the late 1970s as a means to combating an increased number of accidents in which poor teamwork in the cockpit was a significant contributing factor. Since then, CRM training has expanded beyond the cockpit, for example, to cabin crews, maintenance crews, health care teams, nuclear power teams, and offshore oil teams. Not only has CRM expanded across communities, it has also drawn from a host of theories from multiple disciplines and evolved through a number of generations. Furthermore, a host of methodologies and tools have been developed that have allowed the community to better study and measure its effect on team performance and ultimately safety. Lacking, however, is a forum in which researchers and practitioners alike can turn to in order to understand where CRM has come from and where it is going. This volume, part of the 'Critical Essays on Human Factors in Aviation' series, proposes to do just that by providing a selection of readings which depicts the past, present, and future of CRM research and training.

Deregulation and the Airline Business in Europe - Selected readings (Hardcover): Sean Barrett Deregulation and the Airline Business in Europe - Selected readings (Hardcover)
Sean Barrett
R4,777 Discovery Miles 47 770 Ships in 10 - 15 working days

Almost 117 million passengers flew on Europe's low cost airlines in 2006. This statistic would have seemed beyond belief in the mid-1980s when air transport was a heavily regulated sphere.

This book examines the deregulation which has taken place since then and in particular looks at the single most important reprurcussion of the deregulation of Europe's skies - the rise of the low cost airline. Sean Barret has been involved in the debates surrounding this right from the start and is well placed to provide a scholarly study of the issue. The book spends much time looking at the success of Ryanair in this period - this provides the perfect case study given the dominant role that the company has taken up over recent years.

Flying Boats - Air Travel in the Golden Age (Paperback): Charles Woodley Flying Boats - Air Travel in the Golden Age (Paperback)
Charles Woodley
R518 R472 Discovery Miles 4 720 Save R46 (9%) Ships in 9 - 17 working days

Flying Boats: Air Travel in the Golden Age sets out to do justice to a time of glamorous, unhurried air travel, unrecognisable to most of today's air travellers, but sorely missed by some. During the 1930s, long-distance air travel was the preserve of the flying boat, which transported well-heeled passengers in ocean-liner style and comfort across the oceans. But then the Second World War came, and things changed. Suddenly, landplanes were more efficient, and in abundance: long concrete runways had been constructed during the war that could be used by a new generation of large transport aircraft; and endless developments in aircraft meant they could fly faster and for further distances. Commercial flying boat services resumed, but their days would be numbered.

Fundamentals of Airline Marketing (Hardcover): Scott Ambrose, Blaise Waguespack Fundamentals of Airline Marketing (Hardcover)
Scott Ambrose, Blaise Waguespack
R4,506 Discovery Miles 45 060 Ships in 10 - 15 working days

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps-product, place, promotion, and price-in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: * is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; * chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; * demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; * provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

Fundamentals of Airline Marketing (Paperback): Scott Ambrose, Blaise Waguespack Fundamentals of Airline Marketing (Paperback)
Scott Ambrose, Blaise Waguespack
R1,587 Discovery Miles 15 870 Ships in 10 - 15 working days

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps-product, place, promotion, and price-in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: * is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; * chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; * demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; * provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

Aviation Markets - Studies in Competition and Regulatory Reform (Paperback, New Ed): David Starkie Aviation Markets - Studies in Competition and Regulatory Reform (Paperback, New Ed)
David Starkie
R1,667 Discovery Miles 16 670 Ships in 10 - 15 working days

Aviation Markets: Studies in Competition and Regulatory Reform is a collection of 17 papers selected from David Starkie's extensive writings over the last 25 years. Previously published material has been extensively edited and adapted, and combined with new material, published here for the first time. The book is divided into five sections, each featuring an original overview chapter, to better establish the background and also explain the papers' wider significance including, wherever appropriate, their relevance to current policy issues. These papers have been selected to illustrate a significant theme that has been relatively neglected thus far in both aviation and industrial economics: the role of the market and its interplay with the development of economic policy in the context of a dynamic but partly price regulated industry. The result provides a strong flavour of how market mechanisms, and particularly competition, can operate to successfully resolve policy issues. The book will be of interest to academics and those engaged in the formulation of aviation policy, such as public administrators and consultants, as well as those working in the aviation industry. It is also relevant to economic studies in a more general context, particularly to students and practitioners in industrial organisation economics, including those studying and researching the public utility industries.

Aviation Markets - Studies in Competition and Regulatory Reform (Hardcover, New Ed): David Starkie Aviation Markets - Studies in Competition and Regulatory Reform (Hardcover, New Ed)
David Starkie
R4,500 Discovery Miles 45 000 Ships in 10 - 15 working days

Aviation Markets: Studies in Competition and Regulatory Reform is a collection of 17 papers selected from David Starkie's extensive writings over the last 25 years. Previously published material has been extensively edited and adapted, and combined with new material, published here for the first time. The book is divided into five sections, each featuring an original overview chapter, to better establish the background and also explain the papers' wider significance including, wherever appropriate, their relevance to current policy issues. These papers have been selected to illustrate a significant theme that has been relatively neglected thus far in both aviation and industrial economics: the role of the market and its interplay with the development of economic policy in the context of a dynamic but partly price regulated industry. The result provides a strong flavour of how market mechanisms, and particularly competition, can operate to successfully resolve policy issues. The book will be of interest to academics and those engaged in the formulation of aviation policy, such as public administrators and consultants, as well as those working in the aviation industry. It is also relevant to economic studies in a more general context, particularly to students and practitioners in industrial organisation economics, including those studying and researching the public utility industries.

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