Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

This book explores the character and contours of the Asian Space Powers. At present, Asian states like China, Japan and India are found investing in space technologies with analogous social and scientific and probably with divergent military intents. Other Asian states like Israel, South Korea and Malaysia are also making investments in the space arena. States like Iran and North Korea are faulted for using space launches as a demonstrative tool to achieve strategic objectives. This work examines this entire maze of activities to unearth where these states are making these investments to accomplish their state-specific goal or are they also trying to surpass each other by engaging in competition. Explaining why and how these states are making investments towards achieving their socio-economic and strategic mandate this book infers that the possibility of Asian Space Race exists but is presently fairly diminutive.

The Yearbook on Space Policy is the reference publication analyzing space policy developments. Each year it presents issues and trends in space policy and the space sector as a whole. Its scope is global and its perspective is European. The Yearbook also links space policy with other policy areas. It highlights specific events and issues, and provides useful insights, data and information on space activities. The Yearbook on Space Policy is edited by the European Space Policy Institute (ESPI) based in Vienna, Austria. It combines in-house research and contributions of members of the European Space Policy Research and Academic Network (ESPRAN), coordinated by ESPI. The Yearbook is designed for government decision-makers and agencies, industry professionals, as well as the service sectors, researchers and scientists and the interested public.

Since the end of World War II, European airlines have revealed their own operational style. By analyzing seven European flag carriers, Dienel and Lyth provide a comparative study of the airline business, covering government policy, aircraft procurement, network growth, commercial performance and collaboration with other airlines and transport modes. This study also seeks to explain why national flag carriers have survived in an age of globalization and strategic alliances. A concluding chapter views the contrasting American air transport industry.

Just as the sinking of the Titanic is embedded in the public consciousness in the English-speaking world, so the crash of JAL flight JL123 is part of the Japanese collective memory. The 1985 crash involved the largest loss of life for any single air crash in the world. 520 people, many of whom had been returning to their ancestral home for the Obon religious festival, were killed; there were only four survivors. This book tells the story of the crash, discusses the many controversial issues surrounding it, and considers why it has come to have such importance for many Japanese. It shows how the Japanese responded to the disaster: trying to comprehend how a faulty repair may have caused the crash, and the fact that rescue services took such a long time to reach the remote crash site; how the bereaved dealt with their loss; how the media in Japan and in the wider world reported the disaster; and how the disaster is remembered and commemorated. The book highlights the media coverage of anniversary events and the Japanese books and films about the crash; the very particular memorialization process in Japan, alongside Japanese attitudes to death and religion; it points out in what ways this crash both reflects typical Japanese behaviour and in what ways the crash is unique.

Just as the sinking of the Titanic is embedded in the public consciousness in the English-speaking world, so the crash of JAL flight JL123 is part of the Japanese collective memory. The 1985 crash involved the largest loss of life for any single air crash in the world. 520 people, many of whom had been returning to their ancestral home for the Obon religious festival, were killed; there were only four survivors.

This book tells the story of the crash, discusses the many controversial issues surrounding it, and considers why it has come to have such importance for many Japanese. It shows how the Japanese responded to the disaster: trying to comprehend how a faulty repair may have caused the crash, and the fact that rescue services took such a long time to reach the remote crash site; how the bereaved dealt with their loss; how the media in Japan and in the wider world reported the disaster; and how the disaster is remembered and commemorated. The book highlights the media coverage of anniversary events and the Japanese books and films about the crash; the very particular memorialization process in Japan, alongside Japanese attitudes to death and religion; it points out in what ways this crash both reflects typical Japanese behaviour and in what ways the crash is unique.

The Routledge Handbook of Commercial Space Law provides a definitive survey of the transitions and adjustments across the stakeholder community contributing to outer space activities. The interaction between NewSpace, traditional aerospace industrials, and non-traditional space-related technologies is driving market changes which will affect state practice in what has until now been a government dominated market. Greater private commercial participation will lead to new economic approaches to risk-sharing models driven by a space services dominated market. This handbook is a detailed reference source of original articles which analyse and critically evaluate the scope of the current paradigm change, and explain why space contracts and risk apportionment as currently known will change in tune with ongoing market transitions. Reference is made to the scope of best practices across various leading states involved in space activities. With contributions from a selection of highly regarded and leading scholars and practitioners in the Commercial Space Law field, and the inclusion of salient documents, regulatory and contractual documents, the Routledge Handbook of Commercial Space Law is an essential resource for students, scholars, and practitioners who are interested in the field of Commercial Space Law.

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

The regulation of modern civil aviation can be traced back to the later years of the Second World War. An intense debate about the future regulatory regime resulted in a compromise which to this day essentially dictates the structure of the global airline industry. Further progress towards 'normalising' the industry appears to be slowing down, and perhaps even going into reverse. Without an understanding of the development of regulation, it is not possible to understand fully the industry's current problems and how they might be resolved Many books have been written about the development of international air transport, covering deregulation, privatisation, the emergence of new business models among other things, but few if any have taken a broad view of the trends which have determined the industry's current structure. The Regulation of International Air Transport charts the regulation of international air transport from the end of the Second World War to the present day, following the key trends and developments. It provides an overview of what has determined the industry's current structure, the problems still facing the industry and the ways in which it could develop in the future. This wide-ranging study is important reading for both professional and academics within the aviation field, as well as anyone interested in the development of aviation regulations.

"Air Transport and the European Union" investigates the emergence of the EU as a major policy actor in aviation and examines how Europeanization has transformed the governance, organization and structure of the sector since the mid-1980s. It addresses the question of how, when a detailed regulatory system already existed, the EU was able to establish its own policy-making competence and to override the wishes of the majority or member states opposed to EU involvement.

This volume presents new concepts and methods in Air Traffic Management, in particular: Collaborative Decision Making, as it incorporates for the first time airline companies in the management process; Congestion Pricing, as many part of the systems are and will remain saturated, hence only leveling of demand can contribute to global efficiency; Flow Management Methods, as the most important tools in planning and analysis; Models of Controller-Pilot Interaction, as deregulation increases the workload of this communication; Weather Forecast, as airport capacity is strongly affected by weather conditions.

260 2 Crew Legalities and Crew Pairing Repair 264 3 Model and Mathematical Formulation 266 4 Solution Methodology 271 5 Computational Experiences 277 6 Conclusion 285 REFERENCES 286 10 THE USE OF OPTIMIZATION TO PERFORM AIR TRAFFIC FLOW MANAGEMENT Kenneth Lindsay, E. Andrew Boyd, George Booth, and Charles Harvey 287 1 Introduction 288 2 The Traffic Flow Management (TFM) Problem 289 3 Recent TFM Optimization Models 292 4 The Time Assignment Model (TAM) 302 5 Summary and Conclusions 307 REFERENCES 309 11 THE PROCESSES OF AIRLINE SYSTEM OPERATIONS CONTROL Seth C. Grandeau, Michael D. Clarke, and Dennis F.X. Mathaisel 312 1 Introduction 313 2 The Four Phases of Airline Schedule Development 315 The Airline Operations Control Center (OCC) 3 320 4 Analysis of Operational Problems 331 5 Areas For Improvement 352 6 Case Study: PT Garuda Indonesia Airlines 357 REFERENCES 368 12 THE COMPLEX CONFIGURATION MODEL Bruce W. Patty and Jim Diamond 370 1 Introduction 370 Problem Description 2 371 Problem Formulation 3 375 4 Model Implementation 379 ix Contents 383 5 Summary REFERENCES 383 13 INTEGRATED AIRLINE SCHEDULE PLANNING Cynthia Barnhart, Fang Lu, and Rajesh Shenoi 384 1 Introduction 385 2 Fleet Assignment and Crew Pairing Problems: Existing M- els and Algorithms 388 3 An Integrated Approximate Fleet Assignment and Crew Pa- ing Model 393 4 An Advanced Integrated Solution Approach 395 5 Case Study 396 6 Conclusions and Future Research Directions 399 REFERENCES 401 14 AIRLINE SCHEDULE PERTURBATION PROBLEM: LANDING AND TAKEOFF WITH

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities. English for Cabin Crew is a comprehensive course designed to: Improve fluency and pronunciation Build key vocabulary and expressions Develop listening skills Ideal for group teaching, one-to-one or self-study. English for Cabin Crew follows the real-time working practices of flight attendants in routine and non-routine situations. From pre-flight briefings to disembarkation it looks at the specific language used in all on-board situations, giving cabin crew the confidence to use correct and appropriate English at every stage of their job.

Mistakes are unavoidable. Yet in most organizations, they are rarely thoroughly examined. An exception is the high-risk aviation industry, where experts have established an open and democratic culture for dealing with error.
Confronting Mistakes draws on this expertise to initiate a new framework for active error management relevant to wider industry. By analyzing dramatic aviation accidents, Jan Hagen presents a new approach to error management in business to reveal how diagnostic, error-permissive behaviour is the first step towards turning mistakes into learning opportunities.

With the deregulation of commercial airlines in 1978, the United States airline industry has changed dramatically. Route entry and exit flexibility, as well as fare setting have stimulated competition, forcing airlines to emphasize cost control, increased productivity, and effective marketing. How have these changes in both public and private policies influenced airline safety? Do airplanes have more accidents now than ever before? This work examines the causes of airplane accidents and what private and public policies are needed to improve aviation safety. It begins by examining the safety record of the United States commuter airline industry in the post-deregulation era characterized by increased emphasis by airlines on cost control and growing pressures on the air traffic control and airport system. The authors go beyond the safety of the scheduled airlines to examine the reasons for accidents in the nonscheduled and general aviation segments of the United States industry, where the bulk of fatalities occur and where airline pilots increasingly receive most of their training and experience. They then turn to an examination of aviation safety throughout the world, first with a detailed comparison of Canadian and American aviation safety, and then with a look at air safety in all regions of the world and the safety performances of all the world's major airlines. Three emerging issues are then examined in greater detail: assessing the margin of safety, worldwide aging of all airline fleets, and terrorism. Clearly written, this careful and systematic analysis of well over 15,000 individual aviation accidents will provide greater insight for government officials, aviation industrymanagers, and researchers, as well as laypeople and other frequent flyers.

This is the first available edited collection of chapters on human performance in general aviation. Each chapter has been written by someone with knowledge of both the research literature and the operational background of general aviation. Chapters are designed to survey the current state of knowledge in areas critical to general aviation and to spell out both the operational implications of this knowledge and the directions needed for future research. Topics covered include strategies for flight instruction; the development of computer-based training; stress and decision making; skill development; the involvement of general aviation pilots in incidents and accidents; human factors implications of GPS use and the future of aircraft design and development in general aviation. The book provides an authoritative outline of currently applicable human factors knowledge for general aviation and a valuable guide to future developments. It features a foreword by Dr Stan Roscoe.

From the Foreword by Captain Daniel Maurino, ICAO: '...Air Traffic Control...will remain a technology-intensive system. People (controllers) must harmoniously interact with technology to contribute to achieve the aviation system's goals of safe and efficient transportation of passengers and cargo...This book...considers human error and human factors from a contemporary and operational perspective and discusses the parts as well as the whole...I hope you enjoy reading it as much as I did.' The motivation for writing this book comes from the author's long standing belief that the needs of Air Traffic Service personnel are inadequately represented in the aviation literature. There are few references to air traffic control in many of the books written for pilots and about pilots and this is also observed at the main international conferences. In line with the ICAO syllabus for human factors training for air traffic controllers, the book covers the main issues in air traffic control, with regard to human performance: physiology including stress, fatigue and shift work problems; psychology with emphasis on human error and its management, social psychology including issues of communication and working in teams, the environment including ergonomic principles and working with new technologies and hardware and software issues including the development of documentation and procedures and a study of the changes brought about by advanced technologies. Throughout the text there are actual examples taken from the air traffic control environment to illustrate the issues discussed. A full bibliography is included for those who want to read beyond these issues. It has been written for all in air traffic services, from ab initio to the boardroom; it is important that the men and women in senior management positions have some knowledge and awareness of the fundamental problems that limit and enhance human performance.

The major changes taking place in technology have some of the greatest effect in the world of aviation. Yet, in an industry which started with the concept of 'open skies', each sector has traditionally developed on its own and adjusted to developments in other areas as and when required. The need for integration is particularly important as the skies become increasingly crowded. More intense commercialization dramatically increases the interlocking between technological developments and the size of the financial investments required. For maximum efficiency the aviation system thus has to develop as an integrated whole with a greater awareness of events in other sectors. This book is intended to meet this requirement by addressing the breadth and depth of the aviation system and looking at some areas where significant advances are happening. While following the processes of development, the reader will see where the results might lead in the new century. Its three parts concentrate on areas of great significance - in integration as well as in technological progress - especially for their impact on human and social aspects. The editor and the invited contributors are amongst the foremost experts, researchers and industry leaders in their fields in the global aviation community, many with hands-on experience of massive change. The intended readership includes those who are moving into management functions in air traffic management, airplane manufacturing and airline operations; in training centres, colleges and institutions.

The structure of air cargo claims is highly complex. Claimants may often have difficulty in establishing against whom they should make their claim. With the emphasis on practicality, this text is aimed at the entire air cargo industry from airlines and their insurers to freight forwarders, and importers and exporters. It illustrates the demarcation of responsibilites and liabilities of the various key players in the aviation market, and the contractual responsibilites and the liability implications between the various parties.

This text discusses the skills and abilities that air-traffic controllers need. Its approach is international as air-traffic control practices throughout the world have to be mutually compatible and agreed. The book aims to include every kind of

In the fast-changing theatre of air transportation, the strategic development of airlines and the operating economics of scheduled airline services have been transformed, following the profound impact of US deregulation. The lessons gleaned from the US experience, including effective ways of constraining rivals, have quickly been adopted by carriers facing the opening up to competition of their own local markets. In addition, in response to the hunt by the successful US survivors for further international traffic, carriers have been forced to emulate certain tactics adopted by these megacarriers, virtually irrespective of their own government's regulatory stance. The economics of the sector, particularly with regard to revenue generation, has resulted in increased market concentration. In the longer term, prospects for competition remain unclear, given the likely existence of only a small number of similarly endowed, globally alligned megacarriers. This book explores the impact of deregulation policies on key areas of the airline industry, analyzes the response of incumbent carriers to economic freedom and examines whether or not it is possible to devise a pro-competitive regulatory strategy for this sector. The author provides the reader with a clear explanation as to: c why airline deregulation policies have produced a number of unanticipated outcomes; c why low-cost new entrants have been unable to survive under deregulation; c why the impact of airline deregulation has differed between the USA and Western Europe. Using this analysis as a basis, he explores the future development of the sector, indicating the likely future trends towards globalization. He also argues that a competitive marketplace is not a guaranteed outcome of full deregulation and suggests an alternative approach. The book is of special interest to those members engaged in the airline industry, regulatory authorities and government departments of transport and industry. It wil

A story about science, technology, and people, "The Future of Pricing" provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.

Accessible, friendly style, accentuating real-life experiences and ground-level practicalities for those already working within or hoping for a career in the business of air logistics. Packed with personal reports from global industry leaders for revealing insights into the industry and a rounded understanding. Addresses the reality of the impacts caused by the COVID-19 pandemic, and adds new content focusing on security and crime, the role of airports and road feeder services, and the range of typical air cargo products.

This book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.

Given the potential size of some of the markets involved and the comparative advantages in serving them, it is surprising to see a relative sparsity of airline activity in developing countries. Lack of suitable data, limited interest, and the comparatively small scale of aviation markets in many of these countries provide some of the explanations for this relative neglect. Airlines and Developing Countries works to address some of the key challenges that are confronting airlines and public policy makers, helping to fill a number of voids in our knowledge. The approaches of the various expert contributors offer a range of technical, empirical, historical, and institutional analyses that consider long-term patterns of economic development and look at how airlines have influenced this going back as far as the 1930s.