Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Aircraft are mainly bought by two groups of buyers: 1. Airlines for their own use 2. Operating lessors for onward leasing to airlines Both groups of buyers require substantial external funding, both debt and equity, to accommodate these purchases. Historically five key sources have funded the aviation industry: 1. bank debt (secured and unsecured) 2. export credit agency guaranteed debt (secured) 3. capital markets (secured and unsecured bonds; equity and debt solutions) 4. internal cash flow generation 5. tax based leasing products This is the leading text providing guidance on all the funding options available, the best way to secure funding and how to ensure that robust legal structures framing the commercial deal are in place. The book is divided into four core sections: Part A: Market Context which sets the scene giving the user market context and an overview of aircraft financing Part B: Transaction structuring which looks at the credit, the asset, the legal structuring and tax drivers Part C: Core Products and Regional Markets (Brazil, Russia, India, China, France, Germany, Spain and Japan) Part D: Regulatory Matters including accounting developments Key updates for the new Fifth Edition include: - New chapters on: - The environment - Restructuring - Compliance - GATS (Global Aircrafts Trading Systems (GATS) - Full explanation and analysis of recent regulatory changes including changes brought about by Basel IV Due to the complexities involved in this area and the need to ensure that any commercial deal is legally sound Aircraft Financing is the essential reference tool for anyone involved in aircraft financing transactions.

Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying the Big Jets has been published since 2001 to provide expert guidance to all those involved in aircraft selection strategies. This third edition brings the picture fully up to date, representing the latest developments in aircraft products and best practice in airline fleet planning techniques. It features a new section that addresses the passenger experience and, for the first time, includes regional jet manufacturers who are now extending their product families into the 100-plus seating category. Overall, the third edition looks at a broader selection of analytical approaches than previously and considers how fleet planning for cost-leader airlines differs from that of network carriers. Buying the Big Jets is an industry-specific example of strategic planning and is therefore a vital text for students engaged in graduate or post-graduate studies either in aeronautics or business administration. The book is essential reading for airline planners with fleet planning responsibility, consultancy groups, analysts studying aircraft performance and economics, airline operational personnel, students of air transport, leasing companies, aircraft value appraisers, and all who manage commercial aircraft acquisition programmes and provide strategic advice to decision-makers. It is also a valuable tool for the banking community where insights into aircraft acquisition decisions are vital.

The history of Japanese aviation offers countless stories of heroic achievements and dismal failures, passionate enthusiasm and sheer terror, brilliant ideas and fatally flawed strategies. In Wings for the Rising Sun, scholar and former airline pilot Jurgen Melzer connects the intense drama of flight with a global history of international cooperation, competition, and conflict. He details how Japanese strategists, diplomats, and industrialists skillfully exploited a series of major geopolitical changes to expand Japanese airpower and develop a domestic aviation industry. At the same time, the military and media orchestrated air shows, transcontinental goodwill flights, and press campaigns to stir popular interest in the national aviation project. Melzer analyzes the French, British, German, and American influence on Japan's aviation, revealing in unprecedented detail how Japanese aeronautical experts absorbed foreign technologies at breathtaking speed. Yet they also designed and built boldly original flying machines that, in many respects, surpassed those of their mentors. Wings for the Rising Sun compellingly links Japan's aeronautical advancement with public mobilization, international relations, and the transnational flow of people and ideas, offering a fresh perspective on modern Japanese history.

The role of an airport within the air transport system used to be largely incontestable. The system is now being shaped less by the concept of social service and more by market forces. Progressive liberalisation of air transport, together with trends to privatisation and globalisation are causing the roles of airports to change, for planning to become increasingly decentralised, and for the traffic to become more volatile. Airports are increasingly in competition for markets. Yet the markets are limited, and airport expansion is made difficult by environmental pressures that push towards sustainable transport, and the need to justify investment.
The book will examine these pressures in order to identify changes that are required to the airport planning process. The major issues to be discussed are: forecasting in an uncertain world; airport market share; airline network choices; political settings and their consequences; economic justification and viability; environmental impacts and their mitigation; cooperative planning; and physical planning challenges. The issues will be illuminated by case studies of representative airport systems: intercontinental gateways, metropolitan multi airport system, provincial and regional airports and developing country systems. The final section will bring together suggestions for ways in which the industry can move forward to a green and profitable future with an appropriate provision of new capacity.

Designed and manufactured by the men who would make Concorde, the Rolls-Royce powered Vickers VC10, and its larger variant, the Super VC10, represented the ultimate in 1960s subsonic airliners. The VC10 was Britain's answer to the Boeing 707 and the Douglas DC-8. The VC10 was a second-generation jetliner designed in the 1960s and manufactured into the 1970s. It incorporated advanced engineering, new aerodynamics, and design features, to produce a swept, sculpted machine easily identifiable by its high T-tail design and rear-engine configuration. The VC10 could take off in a very short distance, climb more steeply and land at slower speed than its rivals the Boeing 707 and Douglas DC-8\. These were vital safety benefits in the early years of the jet age. At one stage, the Super VC10 was the biggest airliner made in Europe and the fastest in the world. On entry into service, both the VC10 and the longer Super VC10 carved out a niche with passengers who enjoyed the speed, silence and elegance of the airliner. Pilots, meanwhile, loved its ease of flying and extra power. Yet the VC10 project was embroiled in political and corporate machinations across many years and more than one government. BOAC got what they asked for but went on to criticise the VC10 for not being a 707 - which was a different beast entirely. Questions were asked in parliament and the whole story was enmeshed in a political and corporate affair that signified the end of British big airliner production. Yet the men who made the VC10 also went on to design and build Concorde. Many VC10 pilots became Concorde pilots. In service until the 1980s with British Airways, and until 2013 with the RAF, the VC10 became a British icon and a national hero, one only eclipsed by Concorde. It remains an enthusiast's hero.

In August 1961, Iranian Airways and Persian Air Services merged to form United Iranian Airlines. A few months later, however, Iran National Airline Corporation was formed by order of the Iranian government, and the new airline took over operations from United Iranian Airlines. When the airline entered the jet age, a few Boeing 727s were leased, which operated on routes to most major cities in Europe as well as the Persian Gulf region. Later, Boeing 737s for domestic flights and Boeing 707s for semi-long-haul flights were purchased, followed by Boeing 747s and 747SPs for the non-stop Tehran-New York route. The Shah of Iran also ordered the French Concorde, an order which was cancelled immediately after the Revolution. As a result of the Revolution and the Iran-Iraq war, domestic and international passenger numbers went down. At the end of the war with Iraq, the Iranian government decided to end the monopoly status of Iran. Fully illustrated with over 140 images, this book tells the story of Iran's national carrier from its earliest years to the present day.

The book offers a comprehensive overview of the multifaceted matters that arise in the process of financing commercial aircraft. It reviews the different topics on a high-level basis, and then explains the terminology used for each particular area of specialization.

This book provides a state-of-the-art overview of the changes and development of the civil international aircraft/aviation industry. It offers a fully up-to-date account of the international developments and structure in the aircraft and aviation industries from a number of perspectives, which include economic, geographical, political and technological points of view. The aircraft industry is characterized by very complex, high technology products produced in relatively small quantities. The high-technology requirements necessitate a high level of R&D. In no other industry is it more of inter-dependence and cross-fertilisation of advanced technology. Consequently, most of the world's large aircraft companies and technology leaders have been located in Europe and North America. During the last few decades many developing countries have tried to build up an internationally competitive aircraft industry. The authors study a number of important issues including the political economy of the aircraft industry, globalization in this industry, innovation, newly industrializing economies and the aircraft industry. This book also explores regional and large aircraft, transformation of the aviation industry in Central and Eastern Europe, including engines, airlines, airports and airline safety. It will be of great value to students and to researchers seeking information on the aircraft industry and its development in different regions.

The Routledge Handbook of Public Aviation Law is the first book to incorporate a comprehensive analysis of Public Aviation Law - principally international, but also domestic law in a comparative context - in a single volume. International Law is pervasive in Aviation Law, and is incorporated into a number of major multilateral treaties (e.g., the Chicago Convention of 1944, for Public International Air Law). This is supplemented by various Annexes (promulgated by the International Civil Aviation Organization) and Conventions and Protocols (promulgated by States in diplomatic conferences). States then implement these international obligations in domestic laws that create aviation regulatory administrations that, in turn, promulgate regulations. Bringing together leading scholars in the field, this prestigious reference work provides a comprehensive and comparative overview of Public Aviation Law. It surveys the state of the discipline including contemporary and emerging areas of law, regulation, and public policy in air transportation. Each chapter begins with an overview of the international law applicable to the subject matter, followed, where appropriate, by a comparative examination of domestic statutes, regulations, and jurisprudence. The objective of the book is to identify and summarize existing areas within the context of international research, and to identify and highlight emerging areas. Both practical and theoretical in scope, the Routledge Handbook of Public Aviation Law will be of great relevance to scholars, researchers, lawyers, and policy makers with an interest in aviation law.

There are few industries in today's world as dynamic and dramatically changing as the space sector, with new ventures and initiatives being announced on a daily basis. As well as emerging countries improving their launching and manufacturing capabilities, private actors are beginning to join public bodies in the space race, and participating in what is frequently being referred to as the new space era. With fantastic opportunities arising for business and economics, this book provides a comprehensive overview of the space sector, exploring recent initiatives, and the most important areas of investment in the industry, including emerging fields of activities such as asteroid mining and space tourism. It also addresses traditional and non-traditional security issues in the sector, together with discussing their legal implications. This interdisciplinary book provides insights for practitioners and researchers alike, particularly those involved in technology and innovation management, emerging markets, international relations, and security studies.

After 9/11, the initial focus from the U.S. government, media, and the public was on security at commercial airports and aboard commercial airlines. Soon, investigation revealed the hijackers had trained at flight schools operating out of general aviation airports, leading to a huge outcry by the media and within the government to mandate security regulations for this flight sector. General Aviation Security: Aircraft, Hangars, Fixed-Base Operations, Flight Schools, and Airports examines the threats against general aviation (GA) and presents resources for security professionals and GA airport owners and operators to develop an impenetrable airport and aircraft security plan. Following an overview of general aviation and its inherent security threats, the book explores: Physical security for the aviation environment, including intrusion detection systems, cameras, locks, lighting, and window security The security force, including recruitment and training Security of general aviation aircraft and airports, including runway security and fuel storage Airport safety regulations such as the Workers Protection Act and the Bloodborne Pathogens Act Emergency response to a range of scenarios, including medical emergencies, fires, gas leaks, and bomb threats The security of hangars, fixed-base operations, and flight schools Corporate aviation security departments The book concludes with a study involving the Aircraft Owners and Pilots Association (AOPA) Airport Watch Program and the Transportation Security Administration (TSA) security requirements and recommendations for general aviation. General aviation supports public safety, business, agriculture, commercial airports, aeronautical education, and many aspects of the aviation industry. The book is the first to explore the unique security concerns relevant to general aviation operations. Dr. Daniel J. Benny was interviewed on video by General Aviation Security Magazine about his article concerning the effects of the Airport Watch Program.

The story of a pioneering airline and a historically significant aircraft; the combination changed the world of air commerce forever. This unique book tells the story of the Douglas DC-8 jetliner in the service of air cargo giant Flying Tiger Line, with a detailed individual airframe history of every one of the forty-seven DC-8s that flew for the airline; pilot s recollections of their time on type; a wealth of photographic, technical and promotional material; and a pair of epic historical essays. The first covers the history of the airline, of American Volunteer Group pilots in China in World War 2, evolving into a fly-by-night cargo outfit in the propliner era, growing in size and sophistication until the Flying Tiger Line was a global brand in air cargo in the golden days of the jet age. The other essay covers the DC-8 from the beginning of the Douglas story in the time of the Wright Bros right up to the last active DC-8 of today including an in-depth look at NASA s DC-8-72 flying laboratory.Aviation journalist Charles Kennedy (Airliner World, Aviation News, Airways) and historian Guy Van Herbruggen (who led the project to rescue and restore the original Flying Tigers DC-8 simulator) have created an essential addition to every aviation enthusiasts bookshelf. .

The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.

Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive. Online supporting resources include PowerPoints of lesson plans.

Polymer Composites in the Aerospace Industry, Second Edition, summarizes the latest research and developments on the design, manufacture and performance of composite components for aerospace structures. Sections cover the modeling, structure and behavior of 2D and 3D woven composites, the manufacture processes used for composite materials and components, buckling and compressive strength of laminates and manufacturing defects in composite materials, aspects of composite performance in aerospace structural design, including chapters on modeling stiffness and strength of structural elements, fatigue under uniaxial and multiaxial loads, fracture mechanics, impact strength and fatigue, crashworthiness, design and failure analysis of bolted joints, and much more. This updated edition is an essential reference resource for engineers, scientists and designers working in the development of composite materials in aerospace applications.

Triant Flouris is a prominent academic and administrator in aviation management education; Dennis Lock has more than forty years experience in practising, lecturing and writing about project management. When these two experts combined their considerable talents to write their earlier book Aviation Project Management, it was little wonder that distinguished reviewers gave generous praise and acclaimed it as a welcome addition to what, until then, had been a neglected field. That first title was structured as an essential primer for managers and students. The authors have now written this more in-depth book for managers and students who need to study aviation project management in much greater detail, as well as critically connect project management within an aviation context to prudent business decision-making. Aviation project management is described in considerable detail throughout all stages of a lifecycle that begins when the project is only a vague concept and does not end until the project has been successfully completed, fully documented, and put into operational service. Aviation projects have commonly failed to deliver their expected outcomes on time and have greatly exceeded their intended budgets. Many of those failures would have been prevented if the project managers had adhered to the sound principles of project management, as described and demonstrated throughout this book.

The second edition of airline ticket designs from exotic places like Naura, Nicaragua, New Caledonia, Afghanistan and Burkino-Faso is now in hardback. More new tickets from the biggest private collection of tickets in the world and follows the success of the first edition Tickets Please! Transadriatica, Alitalia, Concorde, Malev, Bursa, Brymon, El Al and Royal Nepal continue the adventure This extended 176 page hardback covers the gamut of airlines from flagship megabrands to some of the least known operators. Air Ceylon, Tunis, Air Atlas, Braniff, Spantax and Vasp will fly you to the most obscure corners of the world. The tickets all share a sharp eye for colour and design and no aviation library is complete without this book.

This is the story of 32 years of Boeing 747 jumbo jet service with French leisure carrier Corsair, bringing together the individual history of their 24 747s, and two in-depth historical essays: the story of the Boeing 747, and the complete story of Corsair through four eventful decades. Also included is a detailed technical description of the 747, and a special history of the only French 747SP. The heart of the book is the employee memories, from warzones to Caribbean paradise. 288 pages and over 500 photos and illustrations. Also published in French language.

This book is a critical interdisciplinary approach to the study of contemporary visual culture and image studies, exploring ideas about space and place and ultimately contributing to the debates about being human in the digital age. The upward and downward pull seem in a constant contest for humanity's attention. Both forces are powerful in the effects and affects they invoke. When tracing this iconological history, Amanda du Preez starts in the early nineteenth century, moving into the twentieth century and then spanning the whole century up to contemporary twenty-first century screen culture and space travels. Du Preez parses the intersecting pathways between Heaven and Earth, up and down, flying and falling through the concept of being "spaced out". The idea of being "spaced out" is applied as a metaphor to trace the visual history of sublime encounters that displace Earth, gravity, locality, belonging, home, real life, and embodiment. The book will be of interest to scholars working in art history, visual culture, media and cultural studies, phenomenology, digital culture, mobility studies, and urban studies.

Great Britain's aircraft industry started in 1908, with the first formally registered organisation in the world to offer to design and build an aeroplane for commercial gain'. This was when the Short brothers, Oswald, Eustace and Horace, decided that aeroplanes would overtake balloons as a business opportunity in the aeronautical world and formed the partnership Short Brothers'. From this start, the UK aircraft industry expanded and grew rapidly, going on throughout the rest of the twentieth century to achieve many firsts' in the aeronautical world, with some remarkable technical successes and gaining a reputation to match. There were also setbacks along the way. This book tells the complete story of the 110 years since the start, all the companies formed and the aircraft they produced, highlighting the advances in aeronautical ambition and technology. It is the story of the creation, survival and decline of all one hundred and twenty-three of the aircraft design and construction companies formed between 1908 and 2018. The exhilaration of success and the magic of aviation technology are vividly illustrated by the technical and political birth stories of iconic projects, such as the Cirrus/Gypsy Moths, the Tiger Moth, the flying boats of Imperial Airways, Spitfire, Lancaster, Viscount, Vulcan, Harrier, Buccaneer and many more. The rotary wing industry is not forgotten. The birth of the jet turbine engine and the quest for supersonic speed is included. The stories of the disappointments of failure and disaster, such as the Brabazon, Comet, Princess, Rotodyne and TSR-2, and the growth of international collaboration in Concorde, Tornado, Airbus, Eurofighter Typhoon and other projects are included, in the context of the international scene and domestic politics. The conclusion highlights the prominent reminiscences and speculates on the future of the aircraft industry in Britain.

British Aircraft Manufacturers since 1909 traces one hundred years of the British aviation industry, its history, origins, mergers and takeovers. It details the evolution of the British aviation industry and is an epitaph to household famous names such as Armstrong-Whitworth, de Havilland, Chadwick, Claude-Graham White, Sopwith, A. V. Roe, Mitchell, Hawker, Handley Page, Petter and Fairey to name but a few. Of more recent times, the likes of Sidney Camm, Hooker and Hooper, all of whom, made VTOL more than just a dream, are also covered in astonishing and exhausting detail. Of the major firms, most at some time or other have been absorbed, merged or reorganised to form a single conglomerate, BAe Systems and Rolls-Royce are chronicled from the outset to the mighty companies they are today. Only PBN-Britten Norman - who on several occasions escaped extinction due to financial difficulties - and Westland, now part of AgustaWestland, and Short Bros of Northern Ireland remain independent, although even the latter, are part of Canadian, Bombardier Co. British Aircraft Manufacturers since 1909 tells the complete and enthralling story of how Britain ruled the world in terms of manufacturing and aircraft design from nimble but fragile biplanes and majestic airliners that united the world to the advanced bombers and fighters of today.

Interflug was the airline of communist East Germany. Their route map was flown by exotic Soviet-built airliners and shaped by political alliances, with trips into war zones in some of the most obscure corners of the planet, all under the constant surveillance of an ever-present police state. This beautiful book, the first on Interflug in the English language, tells the fascinating story of this unusual airline, its mission, its fleet, and what it was like to fly it, to work there, and to live in those times.

Jeff Gray won the Distinguished Flying Medal in command of a Lancaster bomber. After the war he flew the York, Hermes, Stratocruiser, Comet 4, and VC10. In this beautifully written memoir he takes the reader from agricultural work in rural Scotland to a Lancaster over Berlin, and on to the challenges of airline flying in the post-war years.