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Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General

Handbook of Research on Global Air Transport Management (Hardcover): Kannapat Kankaew Handbook of Research on Global Air Transport Management (Hardcover)
Kannapat Kankaew
R6,170 Discovery Miles 61 700 Ships in 18 - 22 working days

The air transport industry is highly vulnerable to environmental changes as was seen when the recent COVID-19 pandemic caused most airline operations to cease. However, for decades airlines have been collapsing around the globe as the business of managing airline operations has become stressed due to price competition. This is detrimental to air carriers since air transport products and services are the same. Moreover, it impacts other industries such as tourism, hotels, and restaurants, which contribute to the derailment of economic and social activities. Thus, it is essential to determine new practices and strategies that can allow air transport management to be enriched and to flourish. The Handbook of Research on Global Air Transport Management provides a comprehensive collection of knowledge on the new era of business management on air transport. It provides strategies, technologies, and tools used in the reshaping of the air transport business model. Covering topics such as customer experience, robotic process automation, and airline alliances, this major reference work is an essential resource for airline managers, supply chain specialists, air transport managers, students and faculty of higher education, libraries, researchers, economists, government officials, and academicians.

Aviation Systems - Management of the Integrated Aviation Value Chain (Hardcover, 2011): Andreas Wittmer, Thomas Bieger, Roland... Aviation Systems - Management of the Integrated Aviation Value Chain (Hardcover, 2011)
Andreas Wittmer, Thomas Bieger, Roland Muller
R2,444 Discovery Miles 24 440 Ships in 18 - 22 working days

This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the "big picture" of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

The Airline Industry - Challenges in the 21st Century (Hardcover, 2009 ed.): Alessandro Cento The Airline Industry - Challenges in the 21st Century (Hardcover, 2009 ed.)
Alessandro Cento
R3,889 Discovery Miles 38 890 Ships in 18 - 22 working days

The debate on the future of the aviation sector and the viability of its traditional business practices is the core of this book. The liberalization of the EU market in the 1990s has radically modi?ed the competitive environment and the nature of airline competition. Furthermore, the new millennium began with terrorist attacks, epidemics, trade globalization, and the rise of oil prices, all of which combined to push the industry into a "perfect storm." Airline industry pro?tability has been an elusive goal for several decades and the recent events has only accentuated existing weaknesses. The main concern of ind- try observers is whether the airline business model, successful during the 1980s and 1990s, is now sustainable in a market crowded by low-cost carriers. The airlines that will respond rapidly and determinedly to increase pressure to restructure, conso- date and segment the industry will achieve competitive advantages. In this context, the present study aims to model the new conduct of the 'legacy' carriers in a new liberalized European market in terms of network and pricing competition with l- cost carriers and competitive reaction to the global economic crises.

Strategic Communication in Crisis Management - Lessons from the Airline Industry (Hardcover): Sally Ray Strategic Communication in Crisis Management - Lessons from the Airline Industry (Hardcover)
Sally Ray
R2,811 R2,545 Discovery Miles 25 450 Save R266 (9%) Ships in 10 - 15 working days

Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters, Dr. Ray looks at organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness of this strategic communication. She maintains that our understanding of crisis and the implications for strategic crisis communications in all industries can be based on two valid assumptions. First, crises may be viewed in terms of phases. Second, they are best understood from a system perspective. This is particularly important when we realize that how stakeholders see crises and how professional communicators see them may be entirely different, and that their viewpoints will vary at various crisis stages.

Dr. Ray begins with an introduction that reviews the U.S. airline industry's safety system, followed by a chapter on organizational crises and crisis communications. The remaining chapters are divided into sections reflecting Dr. Ray's simplified model of crisis stages: pre-crisis, crisis, and post-crisis. Here she explores conditions which lead to major aviation disasters and other crises, contingency planning, crisis management, crisis communication, and post-crisis investigation by the National Transportation Safety Board. Seven chapters provide case studies of major airline disasters, analyzed according to her three-stage model, and an illuminating of the major issues associated with airline disasters. The cases also examine, analyze, and evaluate communication strategies used by airlines when responding to these issues and give readers important lessons to ponder, which she synthesizes in a conclusion. Corporate communications specialists at all levels, in the public and private sectors both, as well as executives with other management responsibilities will find Dr. Ray's book informative, useful, and fascinating reading.

The Business of Space - The Next Frontier of International Competition (Hardcover): L. Brennan, A. Vecchi The Business of Space - The Next Frontier of International Competition (Hardcover)
L. Brennan, A. Vecchi
R1,405 Discovery Miles 14 050 Ships in 18 - 22 working days

"This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins to the middle of last century as a government/military domain and the author now looks at the ongoing evolution of space exploration and travel, and projects the future of the industry"--

How Safe Are Our Skies? - Assessing the Airlines' Response to Terrorism (Hardcover): Rodney Wallis How Safe Are Our Skies? - Assessing the Airlines' Response to Terrorism (Hardcover)
Rodney Wallis
R1,438 Discovery Miles 14 380 Ships in 10 - 15 working days

The September 11, 2001, attacks on the World Trade Center and the Pentagon raised numerous questions about American and international aviation security. Former Director of Security of the International Air Transport Association Rodney Wallis suggests that the failure to maximize U.S. domestic air security, which left air travelers vulnerable to attack, lay largely with the carriers themselves. He contends that future policies should parallel the standards of the International Civil Aviation Organization. Wallis considers the Aviation and Transportation Security Act adopted by the U.S. Congress in the wake of September 11 and offers a modus operandi to the FAA that would enable them to maximize the benefits this legislation provides to air travelers.

This important work reviews past government reactions to the threat posed by air terrorism and questions whether these were effective responses or merely window dressing. It also includes practical advice for air travelers on how to maximize their own security when flying on international routes by monitoring airport and airline security for themselves.

Lean Enterprise Value - Insights from MIT's Lean Aerospace Initiative (Hardcover): E. Murman, T. Allen, K. Bozdogan, J... Lean Enterprise Value - Insights from MIT's Lean Aerospace Initiative (Hardcover)
E. Murman, T. Allen, K. Bozdogan, J Cutcher-Gershenfeld, H. McManus, …
R2,678 Discovery Miles 26 780 Ships in 18 - 22 working days

Lean Production transformed the way that companies think about production and manufacturing. This book provides a new challenge. It arises from the work of the Lean Aerospace Initiative at MIT and provides a new agenda and bold vision for the aerospace industry to take it out of crisis. It also redefines and develops the concept of Lean as a framework for enterprise transformation and this will be relevant and critical for all industries and enterprises.

Technocracy Versus Democracy - The Comparative Politics of International Airports (Hardcover): Elliot J. Feldman, Jerome Milch Technocracy Versus Democracy - The Comparative Politics of International Airports (Hardcover)
Elliot J. Feldman, Jerome Milch
R1,943 R1,742 Discovery Miles 17 420 Save R201 (10%) Ships in 10 - 15 working days
Aviation Insecurity - The New Challenges of Air Travel (Paperback, New): Andrew R Thomas Aviation Insecurity - The New Challenges of Air Travel (Paperback, New)
Andrew R Thomas
R578 Discovery Miles 5 780 Ships in 10 - 15 working days

In this probing critique of aviation security since 9/11, Andrew R. Thomas, a globally recognized aviation security expert, examines the recent overhaul of the national aviation security system.
Despite the complete federal takeover of aviation security in November 2001, Thomas notes many continuing problems, including: millions of passenger bags that are still not screened or matched; the unresolved problem of air rage and unruly passenger behavior; the "forgotten chasm" of air cargo, which remains largely unchecked due to inadequate resources; and lax standards, the hiring of high-risk employees, and the failure to secure critical areas in many of our nation's airports.
Thomas also considers many of the proposed solutions to these vulnerabilities: biometrics, profiling, air marshals, bomb-detection devices, and smart technology that links reservations systems to private and government databases. How practical are these proposals? Will they work? What will they cost? How much time will be needed to implement any or all of them? In light of the restructuring of airline security, what new roles will be played by the airline industry, government, airports, and the Transportation Security Administration? Thomas's thorough analysis and command of all the facts create an enlightening overview of the airline security dilemma and its numerous formidable challenges.
Finally, he considers the future, outlining a strategic approach for government and industry to meet new and existing threats while continuing to serve the public in an efficient manner.

Eastern's Armageddon - Labor Conflict and the Destruction of Eastern Airlines (Hardcover): Martha D. Saunders Eastern's Armageddon - Labor Conflict and the Destruction of Eastern Airlines (Hardcover)
Martha D. Saunders
R2,793 R2,527 Discovery Miles 25 270 Save R266 (10%) Ships in 10 - 15 working days

This book examines the escalation of an organizational conflict to one of the most talked about industrial crises of the past decade: the demise of Eastern Airlines. Through an analysis of the messages exchanged by some of its key participants--the representatives of the pilots and management of Eastern--this study attempts to explain how and why some 4,000 men and women walked away from high-paying glamour jobs and toppled an institution. The book is not an evaluation of the economic climate or financial events that put Eastern into a critical bind; instead, it is an analysis of the human cost of an organizational tragedy that might possibly have been avoided.

The results of the study support communication theory that predicts that when an agitative group bearing the characteristics of the pilots of Eastern Airlines conflicts with an establishment such as Eastern's management under Frank Lorenzo, the establishment can always successfully avoid or suppress agitative movements. This work will be of interest to scholars and practitioners in industrial relations, labor-management studies, corporate communication, and American industrial history.

Towards Sustainable Aviation (Paperback): Paul Upham, Janet Maughan, David Raper, Callum Thomas Towards Sustainable Aviation (Paperback)
Paul Upham, Janet Maughan, David Raper, Callum Thomas
R1,294 Discovery Miles 12 940 Ships in 9 - 17 working days

Aviation is integral to the global economy but it is also one of the main obstacles to environmentally sustainable development. It is one of the world's fastest growing - and most polluting - industries. What can be done to retain the economic and other benefits it brings, without the associated pollution, noise, congestion and loss of countryside? In this volume, industry, policy and research experts examine how to address the problems, and what it would take to achieve genuinely sustainable aviation - looking at technological, policy and demand-management options. Without far-reaching changes the problems caused by aviation can only multiply and worsen. This work seeks to take an important step in diagnosing the problems and in pointing towards their solutions.

Air Rage - Crisis in the Skies (Paperback): Andrew R Thomas Air Rage - Crisis in the Skies (Paperback)
Andrew R Thomas
R502 Discovery Miles 5 020 Ships in 10 - 15 working days

In the last few years, several planes have almost gone down because of the aberrant or abusive behavior of one or more individuals. Unfortunately, such outbursts are becoming increasingly common. These dangerous actions -known as air rage - are by far the greatest threat to the safety and security of the 1.5 billion passengers who travel annually by air. Although the number of air-rage cases continues to rise, airlines, airports, and even governmental agencies consistently underreport the scope of the problem, thus exacerbating an already volatile situation.
This intensively researched book by an anonymous veteran insider of the airline industry and an experienced investigative journalist provides reliable, detailed research never before reported. The book fully explores the fundamental causes of air rage: alcohol and illegal drug abuse, mental illness, overcrowded airplanes, the economic realities of the airline business, the failure to report air-rage incidents, and the lack of consequences for perpetrators. Each point is illustrated through recounting actual air-rage incidents that the authors have collected from interviews with flight crews and passengers and/or through their Web site at www.AirRage.org.
Without being alarmist in tone, this important book will make readers aware of the scope and magnitude of the air-rage problem and what might be done to solve this emerging crisis in the skies.
See also Andrew Thomas's Aviation Insecurity: The New Challenges of Air Travel.

Greening Airports - Advanced Technology and Operations (Hardcover, Edition.): Milan Janic Greening Airports - Advanced Technology and Operations (Hardcover, Edition.)
Milan Janic
R4,020 Discovery Miles 40 200 Ships in 18 - 22 working days

Greening Airports considers the "greening", i.e., more sustainable development, of the entire air transport system - airports, air traffic control, and airlines - that could be achieved by the development and implementation of advanced operations and technologies. A broad overview of the general concept is given at the start of Greening Airports, which then goes on to provide a system for monitoring and assessing the level of greening of both the air transport system and individual airports. These are followed by analysis and modelling of the potential effects of particular advanced operations and technologies on the greening of airports and their local airspace. These include: the development of a large airport into a multimodal transport node by connecting it to a high speed rail network; the use of operations supported by new and existing air traffic control technologies to increase landing capacity of existing runways; the use of liquid hydrogen as a commercial aviation fuel; and the improvement of airport ground accessibility by a light rail rapid transit system. Greening Airports is written for researchers, planners, operators and policy makers in air transport.

Airline Efficiency (Hardcover): John D. Bitzan, James Peoples, Wesley W. Wilson Airline Efficiency (Hardcover)
John D. Bitzan, James Peoples, Wesley W. Wilson
R4,092 Discovery Miles 40 920 Ships in 10 - 15 working days

An efficient air transport system is critical to countries attaining and sustaining healthy economies in an increasingly interconnected world economy. Competing successfully now means quick shipping over long distances at reasonable rates. Societies also prosper when people from different countries can travel around the world using efficient transport. This volume includes literature surveys and original empirical research examining airline efficiency in the twenty first century. Topics cover airline productivity, sources of airline efficiency, the cost and scope of operations in airline transport; airline productivity for different global regions; methodologies estimating productivity growth and efficiency. Further chapters on sources of airline efficiency examine fuel efficiency differences, efficiency in different stages of production, and the contributions of technological change, mergers, and low-cost carrier competition to efficiency. Chapters on the cost and scope of operations examine all-cargo carrier efficiency, gains from airline/high speed-rail cooperation, and airport economies of scope in passenger and freight operations.

Taking Stock of Air Liberalization (Hardcover, 1999 ed.): Marc Gaudry, Robert Mayes Taking Stock of Air Liberalization (Hardcover, 1999 ed.)
Marc Gaudry, Robert Mayes
R2,812 Discovery Miles 28 120 Ships in 18 - 22 working days

Taking Stock of Air Liberalization is about Technology, Economy, and Policy (TEP) in the airline industry. Ten years ago, the practical collaboration was begun of bringing together people who belonged to the complementary streams of economic analysis and policy analysis presented int his book. During this time, we opened discussions on the relationship between transportation technology, transportation economics and transportation policy under the general auspices of the Canadian Royal Commission on National Passenger Transportation. Working over a 40-month period (1989-1992), this Commission took stock of transportation and produced an up-to-date A0/00tat de la question' and policy framework (Hyndman, et al, 1992). Clearly, the project committee's discussions on air policy, over the period 1995-1997 (see Chapter 8), outlined the possibilities for a mechanism to understand the differences about the desirability of air liberalisation, as well as the possible TEP interactions in this area. This led to an exploratory first formulation and computer programme (HLB, 1997) incorporating the approach outlined in Chapter 15. A joint celebration of the CRT's 25th birthday and Transport Canada's 60th birthday seemed appropriate to bring together the various streams. Part I of Taking Stock of Air Liberalization looks at the record, and Part II focuses on specific impacts of policies. Policy formulation (Part III) and the required tools (Part IV - Modelling Demand) are also discussed in this context. The book ends with perspectives in Part V - The Future Market Structure and Public Policy. The competition among airlines is rapidly spreading to the competition among airports, and the difficultregulation of these strategic spatial monopolies (which is introduced in Chapter 13) is now attracting research activity. The next discussion in the airline industry will be the role of airports.

Air Traffic Management - Principles, Performance, Markets (Paperback): Marina Efthymiou Air Traffic Management - Principles, Performance, Markets (Paperback)
Marina Efthymiou
R1,524 Discovery Miles 15 240 Ships in 9 - 17 working days

This textbook is designed for undergraduate students studying airspace engineering, as well as undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction to the Air Navigation Service Providers (ANSPs) business. There is very little literature available that gives a detailed appreciation of the complexities, potential risks and issues associated with the provision of air navigation services. The role of this textbook is to fill this significant gap with a comprehensive, in-depth study of the management principles related to Air Navigation Service Providers. This is particularly timely given recent ATC developments in Europe, USA, and New Zealand. Airlines and airports rely on the Air Navigation Service Providers (ANSPs) for the management of air traffic. Hence, Air Navigation Services (ANS) provision is considered as a core element for air transportation. This textbook addresses each of the Air Navigation Services' five broad categories of services provided to air traffic during all phases of operation: Air Traffic Management (ATM), Communication services, Navigation services and Surveillance services (CNS), Meteorological services for air navigation (MET), Aeronautical Information Services (AIS) and Search and Rescue (SAR). This textbook is designed for undergraduate students studying airspace engineering and undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction book to the Air Navigation Service Providers (ANSPs) business.

Regulation of Air Transport - The Slumbering Sentinels (Hardcover, 2014 ed.): Ruwantissa Abeyratne Regulation of Air Transport - The Slumbering Sentinels (Hardcover, 2014 ed.)
Ruwantissa Abeyratne
R3,584 R3,324 Discovery Miles 33 240 Save R260 (7%) Ships in 10 - 15 working days

Every ten years ICAO holds a worldwide air transport conference. The most recent such event - the 6th Worldwide Air Transport Conference (ATConf/6) - was held in Montreal from 18 to 22 March 2013. The questions posed by this book are: are the "clerical and administrative tasks" for ICAO which were decided on by ATConf/6 (and other preceding conferences) sufficient to meet the needs of the people of the world for safe, regular, economical and efficient air transport? Should ICAO not think outside of its 67-year-old box and become a beacon to air transport regulators? In other words, shouldn't the bottom line of ICAO's meaning and purpose in the field of air transport be to analyze trends and guide the air transport industry instead of continuing to merely act as a forum for global practitioners to gather and update information on their respective countries' policies for air transport? Shouldn't ICAO provide direction, as do other agencies of the United Nations? This book addresses ICAO's inability, unlike most other specialized agencies in their missions, to make a tangible difference in air transport development, through a discussion of key issues affecting the air transport industry. It also inquires into the future of air transport regulation. "

The Economics of International Airline Transport (Hardcover): James Peoples The Economics of International Airline Transport (Hardcover)
James Peoples
R4,015 Discovery Miles 40 150 Ships in 10 - 15 working days

Liberalization of regulatory policy on international air transportation through the use of bilateral and multilateral open skies agreements contributes to a business environment that presents air carriers with the opportunity to take advantage of greater access to aviation markets world-wide. Chapters in this volume of Advances in Airline Economics provide in-depth analysis of open skies agreements. In addition, contributions present empirical analysis of the effect of greater availability of international air transportation services on air fares, export flows, operating efficiency, and passenger demand for international flights. The influence of international airports on local metropolitan areas' economic development is also examined. Regulation of international air transportation, however, is not limited to the erosion of entry barriers. Companies providing international air transportation services also face restrictions on pollution emissions. This volume provides a more complete analysis of the economics of international air transportation by presenting research on the costs borne by air transportation companies due to pollution regulation in Europe, Australia and New Zealand.

Aerospace Agencies and Organizations - A Guide for Business and Government (Hardcover): George V. D'Angelo Aerospace Agencies and Organizations - A Guide for Business and Government (Hardcover)
George V. D'Angelo
R2,218 R2,049 Discovery Miles 20 490 Save R169 (8%) Ships in 10 - 15 working days

The book is an up-to-date and comprehensive description of the institutions involved in the aerospace field. It discusses the activities of the main space powers, the United Nations and other international organizations. Without listing figures and budgets, the author conveys a clear idea of the relative importance of those institutions. The novelty of this work is that, in bringing together national and international entities, it explains how those organizations interrelate and coordinate their programs. A complete picture emerges which is more than the sum of its parts.

The field of aerospace, which depends heavily on government funding and direction, has been particularly effected by the shifting alliances and recent financial troubles of the space powers. In a book which is both comprehensive and simple to understand, d'Angelo has collected the many pieces of a complex institutional mosaic to draw a clear picture of the entire framework. In addition to being up-to-date, the book is also a novelty in the sense that it describes the work of both national and international entities and explains how those organizations interrelate and coordinate their programs. Without making a list of figures and budgets, d'Angelo gives a clear idea of the relative weight of the various government activities. From the discussion of those activities the reader gains an understanding of the current state of affairs as well as future trends.

Sex, Strategy and the Stratosphere - Airlines and the Gendering of Organizational Culture (Hardcover, 2006 ed.): A. Mills Sex, Strategy and the Stratosphere - Airlines and the Gendering of Organizational Culture (Hardcover, 2006 ed.)
A. Mills
R2,674 Discovery Miles 26 740 Ships in 18 - 22 working days

This book bridges a crucial gap in the literature on gender and organizational culture by providing an historical account of how discriminatory practices develop, are maintained but also change over time. Drawing on in-depth interviews and extensive archival material, the author presents an historical account of the way specific discriminatory practices developed and changed over the life of three airline companies--British Airways, Air Canada, and Pan American Airways. The book covers the period 1919 to 1991 and is organized around key periods in the hiring and treatment of female employees but the focus is on gender in the broadest sense of the word (looking at the social construction of male and female sexuality; heterosexuality and homosexuality). Gender is explored through analysis of organizational symbolism, workplace practices and organizational structuring. As a history of discriminatory practices the book is unique in the field of business and corporate history.

Time Series Analysis Methods and Applications for Flight Data (Hardcover, 1st ed. 2017): Jianye Zhang, Peng Zhang Time Series Analysis Methods and Applications for Flight Data (Hardcover, 1st ed. 2017)
Jianye Zhang, Peng Zhang
R4,963 Discovery Miles 49 630 Ships in 10 - 15 working days

This book focuses on different facets of flight data analysis, including the basic goals, methods, and implementation techniques. As mass flight data possesses the typical characteristics of time series, the time series analysis methods and their application for flight data have been illustrated from several aspects, such as data filtering, data extension, feature optimization, similarity search, trend monitoring, fault diagnosis, and parameter prediction, etc. An intelligent information-processing platform for flight data has been established to assist in aircraft condition monitoring, training evaluation and scientific maintenance. The book will serve as a reference resource for people working in aviation management and maintenance, as well as researchers and engineers in the fields of data analysis and data mining.

European Aeronautics - The Southwestern Axis (Hardcover, 2007 ed.): Javier Alfonso-Gil European Aeronautics - The Southwestern Axis (Hardcover, 2007 ed.)
Javier Alfonso-Gil; Contributions by J. Chronicas, Y. Dupuy, V. Frigant, J.P. Gilly, …
R2,802 Discovery Miles 28 020 Ships in 18 - 22 working days

The book covers both the analysis of the major producer of civil aircraft (EADS/Airbus) located in the region and its relation with the cluster of enterprises within those regions. It studies the organization of production, the creation of knowledge within the industry, the concentration and competition among the two global producers, the overall financial situation of the sector, the specialization and specification of the different territories.

Strategic Airport Planning (Hardcover, Reissue): Robert E. Caves, Geoffrey David Gosling Strategic Airport Planning (Hardcover, Reissue)
Robert E. Caves, Geoffrey David Gosling
R4,386 Discovery Miles 43 860 Ships in 10 - 15 working days

The role of an airport within the air transport system used to be largely incontestable. The system is now being shaped less by the concept of social service and more by market forces. Progressive liberalisation of air transport, together with trends to privatisation and globalisation are causing the roles of airports to change, for planning to become increasingly decentralised, and for the traffic to become more volatile. Airports are increasingly in competition for markets. Yet the markets are limited, and airport expansion is made difficult by environmental pressures that push towards sustainable transport, and the need to justify investment.
The book will examine these pressures in order to identify changes that are required to the airport planning process. The major issues to be discussed are: forecasting in an uncertain world; airport market share; airline network choices; political settings and their consequences; economic justification and viability; environmental impacts and their mitigation; cooperative planning; and physical planning challenges. The issues will be illuminated by case studies of representative airport systems: intercontinental gateways, metropolitan multi airport system, provincial and regional airports and developing country systems. The final section will bring together suggestions for ways in which the industry can move forward to a green and profitable future with an appropriate provision of new capacity.

Aerospace Marketing Management - Manufacturers * OEM * Airlines * Airports * Satellites * Launchers (Hardcover, 2002 ed.):... Aerospace Marketing Management - Manufacturers * OEM * Airlines * Airports * Satellites * Launchers (Hardcover, 2002 ed.)
Philippe Malaval, Christophe Benaroya
R5,234 Discovery Miles 52 340 Ships in 18 - 22 working days

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Asian Space Race: Rhetoric or Reality? (Hardcover, 2013 Ed.): Ajey Lele Asian Space Race: Rhetoric or Reality? (Hardcover, 2013 Ed.)
Ajey Lele
R4,039 Discovery Miles 40 390 Ships in 18 - 22 working days

This book explores the character and contours of the Asian Space Powers. At present, Asian states like China, Japan and India are found investing in space technologies with analogous social and scientific and probably with divergent military intents. Other Asian states like Israel, South Korea and Malaysia are also making investments in the space arena. States like Iran and North Korea are faulted for using space launches as a demonstrative tool to achieve strategic objectives. This work examines this entire maze of activities to unearth where these states are making these investments to accomplish their state-specific goal or are they also trying to surpass each other by engaging in competition. Explaining why and how these states are making investments towards achieving their socio-economic and strategic mandate this book infers that the possibility of Asian Space Race exists but is presently fairly diminutive.

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