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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General

Drink and Culture in Nineteenth-century Ireland - The Alcohol Trade and the Politics of the Irish Public House (Paperback):... Drink and Culture in Nineteenth-century Ireland - The Alcohol Trade and the Politics of the Irish Public House (Paperback)
Bradley Kadel
R1,328 Discovery Miles 13 280 Ships in 18 - 22 working days

The vibrant Irish public house of the nineteenth century hosted broad networks of social power, enabling publicans and patrons to disseminate tremendous influence across Ireland and beyond. During the period, affluent publicans coalesced into one of the most powerful and sophisticated forces in Irish parliamentary politics. Among the leading figures of public life, they commanded an unmatched economic route to middle-class prosperity, inserted themselves into the centre of crucial legislative debates, and took part in fomenting the issues of class, gender, and national identity which continue to be contested today. From the other side of the bar, regular patrons relied on this social institution to construct, manage and spread their various social and political causes. From Daniel O'Connell to the Guinness dynasty, from the Acts of Union to the Great Famine, and from Christmas boxes to Fenianism; Bradley Kadel offers a first and much-needed scholarly examination of the 'incendiary politics of the pub' in nineteenth-century Ireland.

Start Your Own Travel Hosting Business - Airbnb, VRBO, Homeaway, and More (Paperback): The Staff of Entrepreneur Media, Jason... Start Your Own Travel Hosting Business - Airbnb, VRBO, Homeaway, and More (Paperback)
The Staff of Entrepreneur Media, Jason R. Rich
R456 R427 Discovery Miles 4 270 Save R29 (6%) Ships in 18 - 22 working days

GET PAID FOR YOUR PAD An ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers. Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take appropriate actions and precautions, and deal with realistic expectations while protecting yourself, your property, and your personal belongings. It will help you quickly acquire the core knowledge you need to become a successful travel host and teach you how to: Prepare your property, maximize amenities, and create a house manual for your guests Create a listing that generates the highest possible revenue using tips from Superhosts Attract a constant flow of short-term renters and business travelers with the perfect nightly rate Apply a variety of tools and resources that will make handling your responsibilities as a travel host easier and less time consuming Interact with your guests, earn the best possible ratings and reviews, and avoid the most common pitfalls and mistakes made by first-time hosts Calculate your expenses, understand your tax obligations, and generate the highest possible revenue You'll also gain valuable insight from in-depth and exclusive interviews with veteran Airbnb hosts and executives within the travel hosting industry. Whether you choose to rent through Airbnb, HomeSuite, Kid & Coe, or take your rentals to sea via Yachtico, this book will help you get started.

The Anthropology of Tourism Security (Hardcover): Maximiliano E. Korstanje The Anthropology of Tourism Security (Hardcover)
Maximiliano E. Korstanje
R3,261 Discovery Miles 32 610 Ships in 10 - 15 working days

As a concept, tourism security has recently occupied a central position not only in tourism and hospitality fields but also in the social imaginary. The post-Westphalian nation states devote considerable energy and resources to fight against the radicalized groups but the fact is that terrorism still remains a big problem and is very hard to resolve. Unlike other past decades, today foreign tourists and journalists are targeted by these radical cells. In view of this, a book, which revolves around tourism security, is not only necessary but represents an unquestionable urgency. In this editorial project, the authors gather 9 seminal chapters which discuss-from different perspectives-the anthropological nature of tourism security as well as the next steps to follow in the years to come. Oscillating from ISIS and terrorism to climate change, without mentioning security on board of cruises or health issues, this book situates as a must-read work, which sheds light on the dichotomies between the needs of further security and the attractiveness of destinations.

When East Meets West - Cross-Cultural Variation in Service Encounter Interactions (Paperback): Thuy-Huong Truong When East Meets West - Cross-Cultural Variation in Service Encounter Interactions (Paperback)
Thuy-Huong Truong
R3,649 Discovery Miles 36 490 Ships in 10 - 15 working days

Vietnam attracts visitors from various source markets and such diversity has become commonplace in major tourism receiving areas. The practice of international tourism generally implies cross-cultural experiences on the part of both tourists and service providers. Given the marked differences between the cultures of Asian and Western travelers, and since Asian cultures are heterogeneous, an understanding of the impact of rules of behaviour between international travelers from different cultural backgrounds will be critical for the effective operation of tourism in Vietnam. This book investigates the major cultural differences between Vietnamese hosts and Chinese, French and American travelers that impinge upon host-guest social and cultural interactions. Within the tourism literature, markets have been divided on the basis of psychographics, geographic and behavioural characteristics. Amongst these methods, the common ones are nationality, benefits sought, tourist role and social class, with nationality and rules of social interaction (or rules of behaviour) being the most important segmentation variables to be included. This book has both practical and academic significance. Drawing upon the marketing, tourism, and cultural studies literature and examining cultural values in tourism settings, the research presented in this book provides some strategic directions for tourism managers and marketers. From a theoretical perspective, this book provides an enriched understanding of Rokeach's and Argyle's models. These instruments have previously been applied in the fields of sociology, psychology, and marketing. In the present case, these models are used with some modifications to measure the cross-cultural service interactions and the associated insights that are useful for tourism researchers, developers, marketers, and managers. This book is evidence based and can serve as a guide to meet the needs of Asian and Western tourists with particular reference to the important influence of cultural backgrounds and rules of behaviour on touristhost service interactions in cross-cultural settings. It applies the empirically based models to development-related challenges confronting the tourism sector.

Hotels and Resorts - An investor's guide (Paperback, 3rd Edition): David Harper Hotels and Resorts - An investor's guide (Paperback, 3rd Edition)
David Harper
R1,881 Discovery Miles 18 810 Ships in 10 - 15 working days

Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years’ experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy", through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the asset, this book covers the whole life-cycle of leisure property ownership.

Examples of valuations, development issues and sales processes are taken from the USA, UK, France, Nigeria, Kenya, Australia, Hong Kong, Singapore and Brazil provide in depth analysis on the similarities and differences in approach to hotels and resorts in various parts of the world.

This book provides invaluable guidance to international investors, developers, asset managers and students in related subject areas.

Table of Contents

Section 1

1. The Investment Lifecycle

2. Ownership Guide

3. Buying Guide

4. Development Guide

5. Construction Guide

6. The Disposal Guide

Section 2

7. Methods of Valuation

8. Due Diligence

9. Financial Due Diligence – Understanding the Business

10. Valuation Due Diligence

Section 3

11. Rental Valuations

12. Site Values and How they are Determined

13. Serviced Apartment Values and how they are Determined

14. Resorts with Fractional Ownership Units and how their Value is Determined

15. Gym Values and How they are Determined

16. Golf Course Values and How They Are Determined

17. Spa Values and How they are Determined

Beach Babylon (Paperback): Imogen Edwards-Jones Beach Babylon (Paperback)
Imogen Edwards-Jones 3
R155 Discovery Miles 1 550 Ships in 4 - 6 working days

How does it feel to live and work in the world's most beautiful and luxurious tropical island resort, surrounded by white sandy beaches and aquamarine seas? How does it feel to be in the lap of luxury when you're thousands of miles from anywhere else? And when the guests are some of the richest and most demanding people in the world, where do you find the energy every day to smile, smile and smile again? Beach Babylon takes you behind the scenes at a five-star tropical island resort. Do all the stories which take place behind the closed doors of the exclusive spa have happy endings? What do the world's richest people expect from room service during their fortnight in paradise? What does the windsurfing instructor do to keep sane after hours? In the bestselling tradition of her previous Babylon books, Imogen Edwards-Jones investigates the rivalries and alliances between the staff at a resort where pandering to the guests' most extravagant whims is de rigueur. With a cast of millionaires, celebrities, hangers-on and prostitutes, Beach Babylon takes you to a world where extreme luxury is the norm and where excess somehow isn't always enough...

Destination Marketing - Essentials (Paperback, 2nd edition): Steven Pike Destination Marketing - Essentials (Paperback, 2nd edition)
Steven Pike
R530 Discovery Miles 5 300 Ships in 4 - 6 working days

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Taking the Heat - Women Chefs and Gender Inequality in the Professional Kitchen (Paperback): Deborah A Harris Taking the Heat - Women Chefs and Gender Inequality in the Professional Kitchen (Paperback)
Deborah A Harris
R1,080 Discovery Miles 10 800 Ships in 18 - 22 working days

A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs. While media suggest that the occupation is undergoing a transformation, one thing remains clear: being a chef is a decidedly male-dominated job. Over the past six years, the prestigious James Beard Foundation has presented 84 awards for excellence as a chef, but only 19 were given to women. Likewise, Food and Wine magazine has recognized the talent of 110 chefs on its annual "Best New Chef" list since 2000, and to date, only 16 women have been included. How is it that women - the gender most associated with cooking - have lagged behind men in this occupation? Taking the Heat examines how the world of professional chefs is gendered, what conditions have led to this gender segregation, and how women chefs feel about their work in relation to men. Tracing the historical evolution of the profession and analyzing over two thousand examples of chef profiles and restaurant reviews, as well as in-depth interviews with thirty-three women chefs, Deborah Harris and Patti Giuffre reveal a great irony between the present realities of the culinary profession and the traditional, cultural associations of cooking and gender. Since occupations filled with women are often culturally and economically devalued, male members exclude women to enhance the job's legitimacy. For women chefs, these professional obstacles and other challenges, such as how to balance work and family, ultimately push some of the women out of the career. Although female chefs may be outsiders in many professional kitchens, the participants in Taking the Heat recount advantages that women chefs offer their workplaces and strengths that Harris and Giuffre argue can help offer women chefs - and women in other male-dominated occupations - opportunities for greater representation within their fields.

Researching Hospitality and Tourism (Paperback, 2nd Revised edition): Bob Brotherton Researching Hospitality and Tourism (Paperback, 2nd Revised edition)
Bob Brotherton
R1,534 Discovery Miles 15 340 Ships in 9 - 17 working days

"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended." - Professor Roy C. Wood, University of Macau Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

The Routledge Handbook of Business Events (Hardcover): Charles Arcodia The Routledge Handbook of Business Events (Hardcover)
Charles Arcodia
R6,658 R5,625 Discovery Miles 56 250 Save R1,033 (16%) Ships in 9 - 17 working days

A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.

Restaurant Babylon (Paperback): Imogen Edwards-Jones Restaurant Babylon (Paperback)
Imogen Edwards-Jones 1
R452 R409 Discovery Miles 4 090 Save R43 (10%) Ships in 9 - 17 working days

What makes a restaurant hot? Whose name do you need to drop to get a table? Why is one place booked solid for the next nine months while somewhere equally delicious is as empty and inhospitable as the Gobi desert? Welcome to the restaurant business, where the hours are punishing, the conditions are brutal and the Chef's Special has been languishing at the back of the fridge for the past three days. This is an industry plagued with obsessives. Why else do some chefs drive themselves crazy in pursuit of elusive Michelin stars, when in reality all they're doing is 'making someone else's tea'? Nothing is left to chance: the lighting, the temperature or even the cut of the salmon fillet. There's even a spot of psychology behind the menu. What do they want you to order? What makes them the most money? And why should you really hold back on those side dishes? In Restaurant Babylon, Imogen Edwards-Jones and her anonymous industry insider lift the lid on all the tricks of the food trade and what really makes this GBP90 billion a year industry tick. So please do sit down, pour yourself some heavily marked-up wine and make yourself comfortable (although we'll need that table back by 8.30 sharp).

Bartending 101 - The Basics of Mixology (Paperback, 4th Revised edition): Harvard Student Agencies Bartending Course Bartending 101 - The Basics of Mixology (Paperback, 4th Revised edition)
Harvard Student Agencies Bartending Course
R487 R452 Discovery Miles 4 520 Save R35 (7%) Ships in 18 - 22 working days

The Essential Bartending Crash Course
Do you know how to set up a full bar for that party you're having? How much vermouth to use when your first guest requests a "dry martini on the rocks?" How to measure out a shot of alcohol using the three-count method?
You'll find the answers to all of these questions and much more in this indispensable guide. Rather than teaching you recipes for drinks you've never heard of and will never have to make, the authors focus on the fundamentals of bartending--using the tools, learning the terminology and drink mnemonics, and setting up for a cocktail party. This book will transform the most ignorant imbiber into a sauce-slinger extraordinaire, ready to go out and bartend recreationally or professionally.
This guide includes:
-Basic bar setups, tools, and helpful techniques
-Hundreds of recipes for the most popular drinks and punches, from chocolate martinis to salty dogs
-New chapters featuring everything a bartender needs to know about beer and wine
-A new and improved guide to throwing a fabulous cocktail party
-Hints on finding a bartending job
-Diagrams, illustrations, and many useful tips throughout.

Travel Tourism and Hospitality Research - Handbook  for Managers and Researchers 2e (Paperback, 2nd ed): JRB Ritchie Travel Tourism and Hospitality Research - Handbook for Managers and Researchers 2e (Paperback, 2nd ed)
JRB Ritchie
R3,201 Discovery Miles 32 010 Ships in 18 - 22 working days

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Evolving Paradigms in Tourism and Hospitality in Developing Countries - A Case Study of India (Hardcover): Bindi Varghese Evolving Paradigms in Tourism and Hospitality in Developing Countries - A Case Study of India (Hardcover)
Bindi Varghese
R3,654 Discovery Miles 36 540 Ships in 10 - 15 working days

This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.

Sou recepcionista (Portuguese, Paperback): Senac Departamento Nacional Sou recepcionista (Portuguese, Paperback)
Senac Departamento Nacional
R652 Discovery Miles 6 520 Ships in 18 - 22 working days
Getting Past 'the Pimp' - Management in the Sex Industry (Paperback): Chris Bruckert, Colette Parent Getting Past 'the Pimp' - Management in the Sex Industry (Paperback)
Chris Bruckert, Colette Parent
R922 Discovery Miles 9 220 Ships in 18 - 22 working days

The issue of third parties in the sex industry - individuals who are neither the client nor the service provider - has become especially urgent in our current socio-political context. Surprisingly, in spite of an emergence of critical scholarship on the sex industry, as well as recommendations by key governmental committees, little attention has been extended to examining the role of individuals labelled pimps, procurers, and traffickers. Addressing the function of third parties on the street and indoors, Getting Past 'the Pimp' incorporates solid empirical evidence including documentary analysis, 75 interviews with third parties, and 52 interviews with sex workers to unpack the roles and relationships of third parties in three sectors of the sex industry- incall/outcall, stripping, and street-based prostitution. Contrary to prevailing stereotypes that portray third parties as inherently abusive and controlling, these workers fulfill important roles and provide vital services as associates, fee-for-service hires, and agency owners or managers responsible for scheduling and arranging transportation and security. The sex industry, like mainstream businesses, rarely depend exclusively on client and worker to operate efficiently, and safely.

Marketing for Hospitality and Tourism, Global Edition (Paperback, 7th edition): Philip Kotler, John Bowen, James Makens,... Marketing for Hospitality and Tourism, Global Edition (Paperback, 7th edition)
Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
R1,107 Discovery Miles 11 070 Ships in 4 - 6 working days

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Hospitality Branding (Paperback): Chekitan S. Dev Hospitality Branding (Paperback)
Chekitan S. Dev
R593 Discovery Miles 5 930 Ships in 18 - 22 working days

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

Key Concepts in Hospitality Management (Hardcover): Roy C. Wood Key Concepts in Hospitality Management (Hardcover)
Roy C. Wood
R4,086 Discovery Miles 40 860 Ships in 18 - 22 working days

"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.

Hospitality Marketing (Paperback, 2nd New edition): David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen Hospitality Marketing (Paperback, 2nd New edition)
David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
R1,013 Discovery Miles 10 130 Ships in 4 - 6 working days

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

An Introduction to the Geography of Tourism (Paperback, Third Edition): Velvet Nelson An Introduction to the Geography of Tourism (Paperback, Third Edition)
Velvet Nelson
R2,251 Discovery Miles 22 510 Ships in 10 - 15 working days

Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today's global world. This clear and engaging text introduces students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism.

Food and Drink Tourism - Principles and Practice (Paperback): Sally Everett Food and Drink Tourism - Principles and Practice (Paperback)
Sally Everett
R1,607 Discovery Miles 16 070 Ships in 9 - 17 working days

Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines. Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure. Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

Conferences and Conventions - A Global Industry (Paperback, 3rd edition): Tony Rogers Conferences and Conventions - A Global Industry (Paperback, 3rd edition)
Tony Rogers
R645 Discovery Miles 6 450 Ships in 4 - 6 working days

Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.

The Experience Society - Consumer Capitalism Rebooted (Paperback): Steven Miles The Experience Society - Consumer Capitalism Rebooted (Paperback)
Steven Miles
R786 Discovery Miles 7 860 Ships in 18 - 22 working days

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonised 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'. This first critical analysis of the experience economy sheds light on capitalism's ever more sophisticated infiltration of the everyday.

Conservation, Tourism, and Identity of Contemporary Community Art - A Case Study of Felipe Seade's Mural "Allegory to... Conservation, Tourism, and Identity of Contemporary Community Art - A Case Study of Felipe Seade's Mural "Allegory to Work" (Hardcover)
Virginia Santamarina Campos, Maria Angeles Carabal Montagud, Maria de Miguel Molina, Blanca de Miguel Molina
R4,194 Discovery Miles 41 940 Ships in 10 - 15 working days

This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a socially, economically, and environmentally sustainable development. In this book, the mural "Allegory to Work" by the artist Felipe Seade, located in Uruguay, is used as a case study. The work of Felipe Seade, a prominent political mural artist of the twentieth century, reflects the influence of Mexican heritage and the socio-political themes of that time, which were commonly used by the Social Realism art movement. The authors look at the mural-and its restoration-through the lens of tourism, globalization, and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical, ethnographic, tourism, and scientific research that leads to a sustainable project, from the point of view of identity, economy, politics, and society. This volume, with over 50 color illustrations and many black and white photos, will be valuable for college and research libraries, undergraduate and graduate students, researchers and professors in the field of cultural heritage and art as well as those involved in community-based research.

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