* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon; * Written by a team of industry and academic experts from a leading intuition in the field of spa management education; * Look at all aspects of spa management from HR and training, to marketing and finance; * Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled. Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry. International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: * The spa industry: types (mineral and thermal) and destinations * The spa consumer: behaviour, service and spa design * The business of spas: marketing, operations, finance and training * Future directions: strategizing for the future

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

The book provides a thorough review of current food safety and sanitation information with practical applications of current research findings included. The book surveys and examines the prevailing research and applications and reviews specific operational issues such as power or water emergencies. It also covers food safety and sanitation in various environments, such as restaurants, schools, and fairs and festivals. It is multidisciplinary in that it comprises culinary, hospitality, microbiology, and operations analysis. Topics include: Importance of food safety in restaurants History of food safety regulation in restaurants Microbiological issues What happens during a restaurant food safety inspection Legislative process, regulatory trends, and associations Legal issues for food safety Differences in the food safety perception of consumers, regulatory officials, and employees What restaurants should do during power or water emergencies Front of the house sanitation and consumers' perceptions of food safety Social media and food safety risk communication Food safety in farmers' markets Food safety at fairs and festivals

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor-host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

Tourism is seen as a way of promoting a nation's history or heritage. This is especially resonant for countries such as Iran which is home to one of the world's oldest continuous major civilizations, with its historical and urban settlements dating back to 4000 BC. However, the mere existence of historical and cultural resources is not sufficient to develop a country as an international destination. Building on comparatively limited tourism and hospitality research on Iran as a destination, and being mindful of recent political, cultural, and social transitions there, Experiencing Persian Heritage: Perspectives and Challenges is developed as an essential reference for destination development in emerging international destinations similar to Iran--rich in history, culture, heritage, and ethnic and natural diversities. These constitute the unique substances for image formulation, marketing, and competitive and global positioning. The topics advanced in this volume summarize a number of relevant challenges and opportunities for practical applications in hospitality and tourism. The book will be of interest to national and international tourism authorities, postgraduate students, and faculty members in tourism, marketing, heritage management, history and anthropology.

Food is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood. Food tourism has huge impacts in the hospitality, destination management and tourism development sectors and across all these sectors the book presents the latest research on market developments: *Understanding the food tourist and their perspective. *Taking a demand- side approach to planning developing and marketing. *Taking a global view based on widespread research data that combines theory and practice. *Using case studies, profiles and direct practitioner insights to illustrate every aspect of the field. The book is designed as key text for students in Hospitality, Tourism and Events and Food and Beverage Management with summaries, questions and key points highlighted throughout the text, and also as a major reference and professional guide for practitioners across the industry. About the authors: Donald Getz, Professor, The University of Queensland, School of Tourism, Richard Robinson', Lecturer, School of Tourism, The University of Queensland, Tommy Andersson, Professor, School of Business, Economics and Law at the University of Gothenburg Sanja Vujicic, Principal of Experience Consulting, Gothenburg, Sweden

A veteran waitress dishes up a spicy and robust account of life as it really exists behind kitchen doors.

Part memoir, part social commentary, part guide to how to behave when dining out, Debra Ginsberg's book takes readers on her twentyyear journey as a waitress at a soap-operatic Italian restaurant, an exclusive five-star dining club, the dingiest of diners, and more. While chronicling her evolution as a writer, Ginsberg takes a behind-the-scenes look at restaurant life-revealing that yes, when pushed, a server will spit in food, and, no, that's not really decaf you're getting-and how most people in this business are in a constant state of waiting to do something else.

Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation. In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming-leisure-tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact. Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.

Economic Principles for the Hospitality Industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector. Applying economic theory to a range of diverse and global hospitality industry settings, this book gives the theory real-world context. Looking at critical issues around sustainable economic development in the hospitality industry such as diversification, technology, determinants of demand, and pricing, it enables students to effectively conduct business analyses, evaluate business performance and conduct effective improvements over time. Written in an engaging style, this book assumes no prior knowledge of economics and contains a range of features, including international case studies and discussion questions, to aid beginners in the subject. This will be an essential introductory yet comprehensive resource on economics for all hospitality students.

This book deconstructs the 'sharing' marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the 'sharing economy' and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.

The first book to bring together environmental theory and the responsible hospitality debate to define how far the industry has gone and what is left to achieve. It provides a genuine critique of the range of methods used so far and of the challenges that lie ahead to enable a true 'sustainable development.'

Club Management: The management of private membership clubs is a must have text for all students studying hospitality management and specifically the management of private clubs. Clubs are different enough from other types of hospitality establishments that they are deserving of special attention. This is the first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing. It tackles the for-profit and not-for-profit models and delves into the rich history of clubs, as well as the laws, traditions, and the peculiarities that surround them. Key features: * Uses international examples including UK, USA, India, Canada and others. * Covers the numerous functional areas, including the history of private clubs, governance, different business models, and current trends. * Includes real life evidence and examples, using excerpts from current research, interviews with managers, and observations from the authors' first hand experiences during years in the industry. * Includes a graphic chapter, illustrated by artist John Klossner. His drawings capture the evolution of a fictitious club over 100 years. Club Management: The management of private membership clubs is an essential text for all those seeking a better understanding of this fascinating segment of the hospitality industry and future careers in clubs.

Club Management: The management of private membership clubs is a must have text for all students studying hospitality management and specifically the management of private clubs. Clubs are different enough from other types of hospitality establishments that they are deserving of special attention. This is the first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing. It tackles the for-profit and not-for-profit models and delves into the rich history of clubs, as well as the laws, traditions, and the peculiarities that surround them. Key features: * Uses international examples including UK, USA, India, Canada and others. * Covers the numerous functional areas, including the history of private clubs, governance, different business models, and current trends. * Includes real life evidence and examples, using excerpts from current research, interviews with managers, and observations from the authors' first hand experiences during years in the industry. * Includes a graphic chapter, illustrated by artist John Klossner. His drawings capture the evolution of a fictitious club over 100 years. Club Management: The management of private membership clubs is an essential text for all those seeking a better understanding of this fascinating segment of the hospitality industry and future careers in clubs.

Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications for a range of stakeholders. Contributions from authors across the continents serve to illustrate ways in which academic analysis can, and does, result in action. The chapters in this volume are organised into three parts: governance, planning and sustainability; consumer benefits and experiences; and benefits to entrepreneurs. The chapter authors provide a rich array of examples and cases from Europe, Africa, Asia and Australia, all of which reveal that academic studies can play a strong role in fostering positive changes relevant to the needs of varied stakeholders. Key themes revolve around the need for stakeholder trust, the ability of researchers to use tools for insights, the value of identifying new trends and tourism topics, the importance of understanding target markets, the usefulness of universities and researchers for providing training, and an appreciation of the time it takes for some ideas to be implemented. With individual chapters which address hotel management, destination management, markets and community sustainability, as well as public policy topics, this book will appeal to postgraduates studying in these areas as well as those practitioners and policy makers working in applied sectors.

Over the past few years the hospitality industry has become a lot more sustainable than it used to be. However, the industry's contribution to the sustainable development of our societies is still significantly smaller than it could be. This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry. Each chapter uses specific cases and examples to reflect on different ways in which sustainability principles can be used for revisiting the host-guest relationship and improving the industry's business processes and models. In doing so, the book provides current and future professionals with guidelines, inspiration and a call for action to take sustainability within the hospitality industry to the next level, based on inclusiveness, equality and a sustainable relationship with our natural environment.

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment

Key features of this essential text:

· user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook

· updated in the light of recent developments such as global distribution systems and the internet

· greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment

· additional extended, practical exercise material.

Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections:

· Procedural aspects

· Dealing with people

· Increasing yield

· Management aspects

Front Office is ideal for GNVQ

BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

Table of Contents

Introduction; Procedural aspects - Advance bookings; Check-in and related issues; Guest accounting; Dealing with people - Security - Hospitality; Social skills; Increasing Yield - sales; Marketing aspects; Yield management; Groups; management aspects - Tariffs, Control; Staffing; Equipment; Index.

Strategic Management for Hospitality and Tourism is an　essential　text　for both intermediate and　advanced　learners　aspiring to　build their knowledge　related to　the　theories and perspectives on　the　topic.　The book provides critical and analytical insights on contemporary theoretical　models　and　management practices　while　enhancing　the learning process through　worked examples and cases applied to　the　hospitality and tourism setting.　This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.　 It has been fully updated to include:

A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.

New features to aid understanding of the application of theory, and spur critical thinking and decision making.

New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.

Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Table of Contents

Part 1: Introduction to Strategy

Introduction to Strategic Management

Introduction

Fundamentals of Strategic Orientation

Historical Origins of Strategy and Strategic Management

Schools of Thought on Strategic Management

Strategic Management and the "Experience Economy"

Overall Aims of Strategic Management: Creating a Competitive Advantage

The Book's Approach and Structure

Summary

Study Questions

Strategic Management in Hospitality and Tourism

Introduction

Defining Hospitality and Tourism

Types of Hospitality and Tourism Organizations

Characteristics of Hospitality and Tourism Organizations

The Impact of these Unique Characteristics on Managing Hospitality and Tourism Organizations

The Case for Strategic Management in Hospitality and Tourism Organizations

Applying Strategic Management in the Hospitality and Tourism Context

Strategy Research in Hospitality and Tourism

Summary

Study Questions

Business Ethics and Social Responsibility

Introduction

Business Ethics in Strategic Management

Business Ethics and their Impacts on the Hospitality and Tourism Industry

Reasons for Unethical Behavior

Improving Ethical Behaviors and Decision-Making

Social Responsibility

Implementations of CSR

CSR Reporting

Summary

Study Questions

Part 2: Strategy Context

The Hospitality and Tourism Industry Context

Introduction

Characterizing the External Environment

Strategic Fit and Strategic Intent

Environment Characteristics

Environment Dimensions

Environment Types

Understanding the Macro Environment

The Sustainable Hospitality and Tourism Business

The Task Environment and Influence of Industry Structure

The Five Forces Model

The Dynamics of Competition and Strategic Groups

Environmental Scanning and the H&T Firm

The External Environment in the International Perspective

Summary

Study Questions

The Organizational Context

Introduction

Identifying Different Stakeholders

Organisational Functions

Influence of Organizational Structure

Influence of Organizational Culture

The Organizational Context in the International Perspective

Summary

Study Questions

Financial Analysis of a Hospitality and Tourism Organization

Introduction

Internal analysis

Financial analysis and financial statements

Financial ratios

Summary

Study questions

Part 3: Strategy Content

Business-Level Strategies

Introduction

The Parameters of Competitive Strategy

What is the Basis of a Good Strategy?

Positioning and Generic Strategies

The Industry Lifecycle and Competitive Dynamics

Resources, Capabilities, and Competencies

Causal Ambiguity, Inimitability, and Sustainable Competitive Advantage

Business-Level Strategy in the International Perspective

Summary

Study Questions

Corporate-Level Strategies

Introduction

Corporate Strategy

Corporate Strategy and Adding Value

Creating and Sustaining the Multi-Business Advantage

Corporate-Level Strategy in the International Perspective

Summary

Study Questions

Network-level Strategies

Introduction

Strategic Alliances

Franchising

Management Contracts

Joint Ventures

Wholly Owned Subsidiaries

Strategic Alliance Formation in the International Context

Summary

Study Questions

Case Study: International Expansion in Asia Pacific Region

Part 4: The Strategy Process

Strategy Formation

Introduction

Strategy Formation

Schools of Thought in the Strategic Management Field

The Planning Approach

The Learning or Emergent Approach

The Contingency Approach

The Configurational Approach

The Complexity Approach

Evaluating the Five Approaches

Strategy Formation in the International Context

Summary

Study Questions

Strategy Implementation and Change

Introduction

Previous Implementation Frameworks

Proposing a Strategy Implementation Framework

Barriers and Resistance to Strategy Implementation

Strategy Implementation and Change in the International Context

Summary

Study Questions

Leadership in Hospitality and Tourism

Introduction

Defining Manager and Leader

Leadership styles

Leadership development

Leadership in an international context

Success Factors in Global Leadership

Cultural intelligence

Summary

Study questions

Part 5: Synthesis

Conclusions: Relating Content, Context, and Process

Introduction

The Challenge of Strategic Management in the H&T Context

The Dynamics of Content, Context, Process, and Outcome

Sustaining Competitiveness

Managing Change and Creating Learning Organizations

Strategic Management in an International Context

Part 6: Case Studies

Case Study 1: Ocean Park Hong Kong

Introduction

Ocean Park Hong Kong Background

Tourism in Hong Kong

Analyzing the General Environment in Hong Kong

Competitors and Target Market

Discussion Questions

Case Study 2: SeaWorld Parks and Entertainment:

From Social Crisis to Reimagined Success

Introduction

About SeaWorld

Challenges faced by SeaWorld

Turnaround Efforts by SeaWorld

Looking Forward

Discussion Questions

Case Study 3: Din Tai Fung Restaurant Chain’s Recipe for Success:

Challenges and Opportunities Ahead

Introduction

Background

Business Strategy

Challenges in the U.S. and Other Markets

Global Competitors

Looking Forward

Discussion Questions

Case Study 4: Six Flags: A Familiar Brand Takes on a New Generation

Introduction

The Amusement Park Industry

Six Flags

Six Flags’ Strategic Direction from 2004-2009

Six Flags’ Strategic Direction after 2010

Discussion questions

Case Study 5: Marriott Acquiring Starwood: Challenges and Opportunities Ahead

Introduction

History of Marriott International

History of Starwood Hotels and Resorts Worldwide, LLC

Acquisition

Post-Acquisition

Corporate Culture

Loyalty Program Consolidation

Security Breach

Looking Forward

Discussion questions

Case Study 6: Mr. Harris Rosen’s Views on Entrepreneurship, Leadership and Corporate Social Responsibility: Insights and Implications for Hospitality and Tourism Education

Introduction

Harris Rosen on entrepreneurship

Harris Rosen on his hotel business

Harris Rosen on management philosophy and style

Harris Rosen on leadership

Harris Rosen on education

Harris Rosen on industry-oriented skills

Harris Rosen on philanthropy ("responsible capitalism")

Appendix A: Background of Harris Rosen, President and CEO of Rosen Hotels and Resorts

Appendix B: Rosen Hotels and Resorts Portfolio

Appendix C: Rosen Hotels & Resorts Employee Programs

Appendix D: Mr. Rosen’s Philanthropic Activities

Appendix E: Mr. Rosen’s Awards and Recognition

Appendix F: Harris Rosen’s recognitions and philanthropic activities 2009–2019

Case Study 7: What You Can Learn from Service that Makes You Smile

Purpose Attracts Talent

And Talent Needs to be Nurtured, On Purpose

A Shared Purpose

Discussion questions

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention. This study is the first to provide a conceptual basis of observers' behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer's purchase intention and the hotel company's return on complaint management.

Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October 2016, in Jakarta, Indonesia & at the Vladimir State University, Vladimir, Russia. The contributions deal with various interdisciplinary research topics, particularly in the fields of social sciences, education, economics and arts. The papers focus especially on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. These proceedings should be of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

Leisure and food seem to be a natural fit, but the recent, unprecedented focus on all aspects of food has not been reflected in the field of leisure studies. This book is the first to combine these vital aspects of human interest by exploring the interface between leisure and food in a number of areas. For example, it examines sports nutrition products, which straddle the boundary between junk and food. It also looks into hosting sustainable meals, and what eaters can learn about sustainable food choices and food citizenship. It visits ethnic restaurants and inquires about the authenticity of eatertainment experiences from both the supply and demand side. And it takes up gardening, while investigating questions of food security, social capital, gardening narratives and the role of place. The book concludes with a dynamic reflection that sums up these leisure and food practices and sites, and challenges us to continue these debates.

This book was published as a special issue of Leisure/Loisir.

Table of Contents

1. Critical encounters: introduction to special issue on leisure and food Heather Mair and Jennifer Sumner

2. “Just” desserts: an interpretive analysis of sports nutrition marketing Joylin Namie and Russell Warne

3. Promoting sustainable food and food citizenship through an adult education leisure experience Alan Warner, Edith Callaghan and Cate de Vreede

4. Epitomizing the “other” in ethnic eatertainment experiences Deepak Chhabra, Woojin Lee and Shengnan Zhao

5. Gardening in green space for environmental justice: food security, leisure and social capital Rob Porter and Heather McIlvaine-Newsad

6. Growing in place: the interplay of urban agriculture and place sentiment Rudy Dunlap, Justin Harmon and Gerard Kyle

7. Tending to the soil: autobiographical narrative inquiry of gardening Michael J. Dubnewick, Karen M. Fox and D. Jean Clandinin

8. Cooking up a storm: politics, labour and bodies Elaine Swan

The Western Balkans and associated countries are striving to achieve and foster their economic growth, social well-being, and sustainable development. For all three of these areas, the tourism sector is a major source of income, change, and innovation, and the common gastronomic heritage of the Western Balkans presents a unique opportunity to develop tourism products that go far beyond different national identities. Today, several dishes, preparation methods, and service procedures are recognised as the Gastronomy of the Balkans, presenting a fascinating "melange" of West-European, Mediterranean, and oriental culinary traditions with a special local (the Balkan) touch. Taking into consideration how the Western Balkan countries are following the most tourist developed countries of Central Europe, which are nowadays keen to develop authentic and recognisable gastronomic tourism products, this exciting new book redresses the growing need for research that expands the current knowledge base regarding the tourism and gastronomic potentials for the region. A theoretical and practical guide for the gastronomic future of the Western Balkans, Gastronomy for Tourism Development: Potential of the Western Balkans shows the drivers, potentials, and barriers affecting the region in its effort to become a prominent European food destination in the 21st century.