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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General

New Cornerstone, Grade 1 A Student Edition (soft cover) (Paperback): Pearson New Cornerstone, Grade 1 A Student Edition (soft cover) (Paperback)
Pearson
R801 Discovery Miles 8 010 Ships in 10 - 15 working days

Six thematic units per level organized around a Big Question Engaging videos that explore the Big Question and key themes in the unit Three readings per unit from a wide range of genres including informational texts, biographies, and poems, as well as classic and contemporary literature Key vocabulary taught explicitly before each reading Clear and step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects to provide students the opportunity to demonstrate their mastery of content and language skills All Student Editions come with access to the Pearson English Portal This edition is the 1A version which means it contains the first half of the Grade 1 Student Edition

Hairdressing: Level 1 - The Interactive Textbook (Hardcover): Charlotte Church, Alison Read Hairdressing: Level 1 - The Interactive Textbook (Hardcover)
Charlotte Church, Alison Read
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

For Level 1 Hairdressing students on NVQ, SVQ and VRQ courses. A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this title comes with over 100 free online resources and activity screens with which to improve learning. Online questions are also included as well as links to other resources such as images, animations and videos. The elearning resources are included in every chapter to complement the textbook content and will help students from the start of their qualification until they pass their final exams.

New Cornerstone, Grade 3 Student Edition with eBook (soft cover) (Paperback): Pearson New Cornerstone, Grade 3 Student Edition with eBook (soft cover) (Paperback)
Pearson
R1,230 Discovery Miles 12 300 Ships in 10 - 15 working days

Six thematic units per level organised around a Big Question Engaging videos that explore the Big Question and key themes in the unit Three readings per unit from a wide range of genres including informational texts, biographies, and poems, as well as classic and contemporary literature Key vocabulary taught explicitly before each reading Clear and step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects to provide students the opportunity to demonstrate their mastery of content and language skills All Student Editions come with access to the Pearson English Portal

New Keystone, Level 2 Student Edition with eBook (soft cover) (Paperback): Pearson New Keystone, Level 2 Student Edition with eBook (soft cover) (Paperback)
Pearson
R1,455 Discovery Miles 14 550 Ships in 10 - 15 working days

Six thematic units per level organised around a big question Engaging videos explore the big question and key themes in the unit Three readings per unit from a wide range of genres include informational texts, classic and contemporary literature, and biographies. Critical academic vocabulary and key words taught explicitly before each reading Clear, step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects that provide students the opportunity to demonstrate their mastery of content and language skills Suggestions for further reading, tips for taking tests, and guidance for how to talk and write about art Well-organised instructional support provides a clearly defined roadmap of instruction

New Keystone, Level 3 Student Edition with eBook (soft cover) (Paperback): Pearson New Keystone, Level 3 Student Edition with eBook (soft cover) (Paperback)
Pearson
R1,456 Discovery Miles 14 560 Ships in 10 - 15 working days

Six thematic units per level organised around a big question Engaging videos explore the big question and key themes in the unit Three readings per unit from a wide range of genres include informational texts, classic and contemporary literature, and biographies. Critical academic vocabulary and key words taught explicitly before each reading Clear, step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects that provide students the opportunity to demonstrate their mastery of content and language skills Suggestions for further reading, tips for taking tests, and guidance for how to talk and write about art Well-organised instructional support provides a clearly defined roadmap of instruction

New Cornerstone, Grade 2 Student Edition with eBook (soft cover) (Paperback): Pearson New Cornerstone, Grade 2 Student Edition with eBook (soft cover) (Paperback)
Pearson
R1,214 Discovery Miles 12 140 Ships in 10 - 15 working days

Six thematic units per level organised around a Big Question Engaging videos that explore the Big Question and key themes in the unit Three readings per unit from a wide range of genres including informational texts, biographies, and poems, as well as classic and contemporary literature Key vocabulary taught explicitly before each reading Clear and step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects to provide students the opportunity to demonstrate their mastery of content and language skills All Student Editions come with access to the Pearson English Portal

The Working Garde Manger (Hardcover): Al Meyer The Working Garde Manger (Hardcover)
Al Meyer
R5,810 Discovery Miles 58 100 Ships in 10 - 15 working days

A creative artist essential to country clubs, resort hotels, convention centers, and cruise ships, the Garde Manger (GM) is responsible for presenting sumptuous dishes to guests who expect tasty foods displayed in a visually appealing manner. In addition to artistic and culinary ability, the GM must be a well-organized professional, a departmental leader, and an inspirational trainer of kitchen staff. The job requires the ability to multitask and respond quickly to emergencies. The Working Garde Manger is designed to help students in culinary arts programs cultivate techniques learned in the GM course, enabling them to continue refining their skills as they progress through their careers. Filled with classroom-tested instructions and recipes, this volume walks students through the rigors of preparing all types of dishes within the GM bailiwick. After an introduction to each item, clear, concise recipes follow. Among the food items covered, the book presents focused chapters on hors d oeuvres, soups, salsas, salads, charcuterie, p mousse, and seasonings. It instructs students on all forms of food preparation, including poaching, saut g, grilling, baking, braising, and roasting. Chef's Notes are sprinkled throughout the text, offering additional tips from the author's lengthy experience in the restaurant industry. The rewarding career of Garde Manger is challenging and it takes years to master the abilities necessary to acquire expertise. This volume will not only help students refine their skills in class, but will also follow them to the kitchen as a professional reference. More information is available on the author's website at http://chefalmeyer.com/. Visit YouTube to see Chef Meyer's techniques and recipes: Turkey Breast Butchery

Economy Hotels in China - A Glocalized Innovative Hospitality Sector (Paperback): Songshan (Sam) Huang, Xuhua Michael Sun Economy Hotels in China - A Glocalized Innovative Hospitality Sector (Paperback)
Songshan (Sam) Huang, Xuhua Michael Sun
R1,604 Discovery Miles 16 040 Ships in 10 - 15 working days

While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.

Management Accounting for Hotels and Restaurants (Paperback, International 2 Revised Ed): Richard Kotas Management Accounting for Hotels and Restaurants (Paperback, International 2 Revised Ed)
Richard Kotas
R5,489 Discovery Miles 54 890 Ships in 10 - 15 working days

The book gives practical instruction and guidance in the use of accounting for effective control and higher profit in hotel and catering operations. The author covers all aspects of the subject, setting arguments and examples in a real context.

Hospitality Retail Management - A Unit Manager's Guide (Hardcover): Conrad Lashley Hospitality Retail Management - A Unit Manager's Guide (Hardcover)
Conrad Lashley
R5,929 Discovery Miles 59 290 Ships in 10 - 15 working days

'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit.'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.

Profit Planning (Hardcover, 2nd edition): Peter Harris Profit Planning (Hardcover, 2nd edition)
Peter Harris
R5,764 Discovery Miles 57 640 Ships in 10 - 15 working days

This new edition of Profit Planning is ideal for hotel, restaurant and licensed house managers as it focuses on profit planning, the major area of finance which the general manager needs to get to grips with. The practical aspects of day-to-day profit planning are emphasized, which means that the reader can understand the approach with the minimum of theory and technical jargon. The examples and illustrations used can easily be translated into all aspects of the hospitality industry, so this book has a wide appeal.Unit managers now have high levels of finance responsibility at an early stage in their career. This reflects the growth in strongly branded and market oriented chains of pubs and restaurants which need to achieve swift returns on their investments. The financial management skills expected of unit managers are therefore growing in sophistication and this new edition takes full account of this.

More Bear Cookin' - Bigger and Better (Hardcover): P. J Gray More Bear Cookin' - Bigger and Better (Hardcover)
P. J Gray
R4,064 Discovery Miles 40 640 Ships in 10 - 15 working days

Make your kitchen more bearable to burly men with big appetites! Loosen your belts and make room for seconds! PJ Gray, author of Bear Cookin': The Original Guide to Bear Comfort Foods, is back with More Bear Cookin': Bigger and Better, serving up another helping of mouth-watering recipes, handy kitchen tips, and tributes to comfort foods. Seasoned with humor and served with a side order of fun, this flavorful collection combines favorites like Use Your Tool and More Bearable Meal Suggestions from the original book with new food and information features like Did Ya Know? and Kitchen Tips. The book also includes a glossary of cooking technology, recipe measures and equivalencies, and emergency ingredient substitutions. Home-style cooking holds a special place in the hearts (and bellies) of bears, who can take comfort in the hearty fare found in the personal and family recipes presented in More Bear Cookin': Bigger and Better. Find everything you need for three squares a day - and all snacks in between - in sections like Lip Smackin' Snackin', Woofy Breakfast, More Hearty Sides, Come-and-Get-It Entrees, More Bear Meat, and Way Beyond the Honey Pot. The book offers practical tips about food preparation, cooking and storage, how to cook a holiday turkey, how to work with sugar, syrup, and honey, and refrigerator care and maintenance. More Bear Cookin' also pays loving tribute to the magical powers of peanut butter, eggs, potatoes, cheese, mayonnaise, meat broth, and chocolate, dishes on Diner Talk (waiter/waitress lingo), and Leftover Life (general rules for food safety), and gives up The Skinny on Fat (cooking with fats and oils). More Bear Cookin': Bigger and Better includes such rich, satisfying reci

Culinary Creation - An Introduction to Foodservice and World Cuisine (Hardcover): James Morgan Culinary Creation - An Introduction to Foodservice and World Cuisine (Hardcover)
James Morgan
R4,098 Discovery Miles 40 980 Ships in 10 - 15 working days

The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer to a menu. The author strongly believes that foods of other nations (and even other areas of the United States) are too often given short shrift by culture-bound students and chefs, and that every attempt should be made to open their minds to the unlimited possibilities available. The wordfoodism is introduced to refer to biases against foods outside your culture.

Modern Hotel Operations Management (Hardcover): Latifa Benhadda, Shane de Bruyn, Conrad Lashley, Saskia Penninga, Bill Rowson,... Modern Hotel Operations Management (Hardcover)
Latifa Benhadda, Shane de Bruyn, Conrad Lashley, Saskia Penninga, Bill Rowson, …
R5,966 Discovery Miles 59 660 Ships in 10 - 15 working days

A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials including student tests, a glossary and PowerPoint slides.

Edible Structures - The Basic Science of What We Eat (Hardcover): Jos e Miguel Aguilera Edible Structures - The Basic Science of What We Eat (Hardcover)
Jos e Miguel Aguilera
R5,799 Discovery Miles 57 990 Ships in 10 - 15 working days

Nature converts molecules into edible structures, most of which are then transformed into products in factories and kitchens. Tasty food structures enter our mouths and different sensations invade our bodies. By the time these structures reach our cells, they have been broken back down into molecules that serve as fuel and raw materials for our bodies. Drawing from the physical and engineering sciences, food technology, nutrition, and gastronomy, Edible Structures: The Basic Science of What We Eat examines the importance of food structures the supramolecular assemblies and matrices that are created by nature and when we cook rather than the basic chemical compounds that are the more traditional focus of study. The central objectives of this book are to address the pressing food trends of this century, including: Growing evidence that flavorful food structures are important for the delivery of the nutritious and healthful food molecules from which they are made A need to understand and control how food structures are created and presented as products that respond to nutritional requirements Opportunities to design certain foods to better suit the needs of modern lifestyles The empowerment of consumers and the appearance of the axis that connects the food we eat with our brain, digestive system, and the cells in our body The separation between a knowledgeable gourmet "elite" and the rest of the population who simply want to eat quick meals as cheaply as possible Entertaining and informative, Edible Structures: The Basic Science of What We Eat uses scientific yet understandable terms throughout to facilitate the communication between experts and the educated public, especially those who are curious, love to cook and innovate in the kitchen and/or want to enjoy good food. The language and concepts presented in this book giv

Vertical Disintegration in the Corporate Hotel Industry - The End of Business as Usual (Hardcover): Angela Roper Vertical Disintegration in the Corporate Hotel Industry - The End of Business as Usual (Hardcover)
Angela Roper
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry. This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.

The Consuming Geographies of Food - Diet, Food Deserts and Obesity (Paperback): Hillary J. Shaw The Consuming Geographies of Food - Diet, Food Deserts and Obesity (Paperback)
Hillary J. Shaw
R1,807 Discovery Miles 18 070 Ships in 10 - 15 working days

The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society. Its increasing significance within the public arena implies a dissonance regarding the boundaries of food; where do we draw the line between food as private and food as public? What are the rights of society to impinge upon individual food consumption, and what conflicts will ensue when this boundary is disputed? The Consuming Geographies of Food explores these multiple issues of food across different regions of the world from the consumer's perspective. It uniquely explicates the factors that lead customers towards certain typologies of consumption and towards certain types of retailing, offering a comprehensive review of the obesity problem, the phenomenon of food deserts and the issue of exclusion from a healthy diet. It then considers the effects of food on the consumer, the dynamic relationship between food and people, and the issue of food exclusion before concluding with possible futures for food consumption, from low-technology projects to high-technology scenarios. Based on original research into food access, ethics and consumption in both developed and less-developed countries this book will be of interest to students, researchers and academics in the fields of geography, economics, hospitality health, marketing, nutrition and sociology.

Exploring Community Festivals and Events (Paperback): Allan Jepson, Alan Clarke Exploring Community Festivals and Events (Paperback)
Allan Jepson, Alan Clarke
R1,553 Discovery Miles 15 530 Ships in 10 - 15 working days

The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of 'community', 'culture' and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and community events through examining their ownership. The second section focuses on communities themselves, seeking to examine and discuss key emerging themes in community event studies such as; the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book truly international. This significant volume will be valuable reading for students and academics across the fields of Event, Tourism and Hospitality studies as well as other social science disciplines.

New Research Paradigms in Tourism Geography (Paperback): Alan A. Lew New Research Paradigms in Tourism Geography (Paperback)
Alan A. Lew
R1,487 Discovery Miles 14 870 Ships in 10 - 15 working days

This collection of papers from Tourism Geographies emphasizes new and emerging research paradigms in the geographic study of tourism. The papers included in this collection follow one of two threads: explicitly supporting specific research frameworks, or implicitly presenting new and emerging theoretical perspectives through empirical research on the geographical topics. These begin with three overview papers from themes that emerged from recent annual meetings of the Association of American Geographers, including evolutionary economic geography (EEG), political ecology and community resilience. Each of these theoretical and conceptual frameworks is leading to new explorations and insights in a wide variety of geographical and social science research, including tourism studies. These are followed by a series of papers that extend our knowledge and thinking on a range of key geographical topics, including development and underdevelopment (by Saarinen & Rogerson), sustainable tourism planning (by Torres-Delgado & Saarinen), encounters with the natural environment (by Hill), and the geography of place names (by Light), as well as economic geography and new technologies and their applications to spatial behavior research. The papers in this special issue are especially relevant to tourism scholars, and very much represent the types of perspectives that Tourism Geographies seek to promote. This book was published as a special issue of Tourism Geographies.

Enamines - Synthesis: Structure, and Reactions, Second Edition, (Hardcover, 2nd edition): Gilbert Cook Enamines - Synthesis: Structure, and Reactions, Second Edition, (Hardcover, 2nd edition)
Gilbert Cook
R9,927 Discovery Miles 99 270 Ships in 10 - 15 working days

Reviewing and correlating in detail the synthetic, mechanistic, and physical properties ofenamines, this reference features an extensive discussion of all enamine literature ...numerous practical examples of synthetic enamine applications ... new information onoxidation-reduction reactions of enamines ... numerous tables and schemes that givefast, easy access to a wealth of useful data .. . and improved coordination among contributingauthors to reduce duplication and overlap.Thoroughly updating the original edition, Enamines, Second Edition contains over2,400 bibliographic citations that help researchers investigate particular subjects ingreat.er depth. It comprises an authoritative source for organic, synthetic, physical, andnatural products chemists in academe, industry, or government, as well as for advancedgraduate students in these disciplines.

Accounting and Finance for the International Hospitality Industry (Hardcover): Peter Harris Accounting and Finance for the International Hospitality Industry (Hardcover)
Peter Harris
R5,359 Discovery Miles 53 590 Ships in 10 - 15 working days

Top experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting and Finance provides an overview of: *analysis and evaluation of performance *planning methods and techniques *financial information and control *financial management. It also shows how operational analysis can be used as a management tool to improve performance. Techniques for predicting the financial success or failure of hotels are suggested. Research into hotel companies in the US and Europe demonstrates key performance indicators used by hotel managers and financial executives. Other contributors explore the interface between accounting and marketing and human resource management and there is thorough coverage of financial strategy formulation. Readers will also find helpful the section on statistics in the analysis and prediction of cost behaviour in hotels. Contributors: Raymond Schmidgall (Michigan State University, USA); Debra J. Adams (Bournemouth University, UK); Professor Elisa S. Moncarz (Florida International University, USA); Richard N. Kron (Kron Hospitality Consulting, USA); Angela Maher (Oxford Brookes University, UK); Peter J. Harris (Oxford Brookes University, UK); Geoff S. Parkinson (BDO Stoy Hayward Chartered Accountants, UK); Paul Fitz-John (Bournemouth University, UK); Paul Collier (University of Exeter, UK); Professor Alan Gregory (University of Glasgow, UK); Tracy A. Jones (Cheltenham and Gloucester College of Higher Education, UK); Jacqueline Brander Brown (The Manchester Metropolitan University, UK); Nina J. Downie (Oxford Brookes University, UK): Catherine L. Burgess (Oxford Brookes University, UK); Ian C. Graham (Holiday Inn Worldwide, Belgium); Howard M. Field (International Hotel and Leisure Associates, UK); Professor Paul Beals (Canisius College, USA); Frank J. Coston (Pannell Kerr Forster Associates, UK).

Successful Pubs and Inns (Hardcover, 2nd edition): Michael Sargent, Tony Lyle Successful Pubs and Inns (Hardcover, 2nd edition)
Michael Sargent, Tony Lyle
R2,795 Discovery Miles 27 950 Ships in 10 - 15 working days

Successful Pubs and Inns plots a clear course towards successful innkeeping. It is ideal for those planning a career in the licensed trade, professionals already within the business and for students. It is of particular value to those who are considering acquiring their own pub, be it freehold, leasehold or tenancy. It gives clear direction on the vitally important process of initial selection and evaluation, highlighting the many pitfalls that will be found along the way. It details the controls required to maximise profit and reduce the risk of financial failure. This second edition of Successful Pubs and Inns: Down to earth, jargon-free guide to running a pub - and making a profit Provides an excellent overview of the legislation affecting all innkeepers Looks at the social responsibilities of licensees Puts into context the dramatic growth in themed and branded pubs Gives practical advice on the dangers of slack food hygiene practice.

Improving Food and Beverage Performance (Hardcover): Keith Waller Improving Food and Beverage Performance (Hardcover)
Keith Waller
R4,521 Discovery Miles 45 210 Ships in 10 - 15 working days

The food and beverage aspect of hotel operations is often the most difficult area to control effectively, but it plays a crucial role in customer satisfaction. Improving Food and Beverage Performance is able to show how successful catering operations can increase profitability whilst providing continuing improvements in quality, value and service. Keith Waller looks at the practical issues of improving performance combining the key themes of quality customer service and efficient management. This text will enable managers and students alike to recognise all the contributing factors to a successful food and beverage operation. Keith Waller is Senior Lecturer for the Faculty of Business and Management at Blackpool and the Fylde College. He has extensive experience in the hospitality industry and is a member of the Hotel and Catering International Management Association. He is the co-author, with Professor John Fuller, of The Menu, Food and Profit.

Empowerment: HR Strategies for Service Excellence - HR strategies for service excellence (Hardcover): Conrad Lashley Empowerment: HR Strategies for Service Excellence - HR strategies for service excellence (Hardcover)
Conrad Lashley
R1,321 Discovery Miles 13 210 Ships in 10 - 15 working days

'Empowerment: HR strategies for service excellence' shows managers and students the importance of empowerment as part of human resource strategy. It provides a critical perspective of this established vital management technique, identifying factors that will lead to a win: win situation for all concerned. When successfully incorporated as part of HR strategy, empowerment can: * enable organizations to gain commercial and competitive advantage * become more flexible * improve employee commitment * use the skills of individual employees to best advantage and enhance personal capabilities. 'Empowerment: HR strategies for service excellence' uses case studies from companies such as McDonalds, TGI Fridays and Harvester Restaurants to build a picture of empowerment of service employees in context, illustrating how different forms of empowerment are employed and different working arrangements are practiced.

Everything but the Coffee - Learning about America from Starbucks (Paperback): Bryant Simon Everything but the Coffee - Learning about America from Starbucks (Paperback)
Bryant Simon
R706 R643 Discovery Miles 6 430 Save R63 (9%) Ships in 10 - 15 working days

"Everything but the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything but the Coffee" probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

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