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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General

Human Resource Management in Hospitality Cases (Paperback): Peter Szende, Suzanne Markham Bagnera, Danielle  Clark Cole Human Resource Management in Hospitality Cases (Paperback)
Peter Szende, Suzanne Markham Bagnera, Danielle Clark Cole
R1,618 Discovery Miles 16 180 Ships in 10 - 15 working days

Human Resource Management in Hospitality Cases adopts a practical case-based approach to develop critical thinking and problem-solving skills in future hospitality managers. Using tried-and-tested real-life scenarios, this book thoroughly prepares hospitality students for a career in the field. Chapters are comprised of 75 short vignettes, split into nine sections that reflect and cover the primary challenges facing hospitality managers on a daily basis, including leadership credibility, building and managing employee performance, managing a diverse workforce, dealing with problem behaviors, and many others, all contextualised within the hospitality industry. With a main "think point" and series of questions for each case, the book is a highly insightful and engaging read. Suggested answers and solutions to the questions can be found within the extensive online resources that complement the book. Each section is also contextualized and theorized with an additional reading section, organized by key concept. This book will be essential for all students of hospitality and an invaluable resource for current practitioners in the field as well.

Hotel Accommodation Management (Paperback): Roy C. Wood Hotel Accommodation Management (Paperback)
Roy C. Wood
R1,506 Discovery Miles 15 060 Ships in 10 - 15 working days

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. The book focuses on enduring aspects of the accommodation management function (front office management, housekeeping, revenue management); the changing context of hotel accommodation provision (the move to 'asset light', the supply of accommodation, trends in hotel investment and asset management, the challenges engendered by social media and the collaborative economy to the hotel market); and the role of accommodation in additional and integrated facilities and markets (spas, resorts, MICE markets). International case studies illustrating examples of practice in the industry are integrated throughout, along with study questions and other features to aid understanding and problem solving. This is essential reading for all hospitality and hotel management students.

International Dictionary of Hospitality Management (Hardcover): Abraham Pizam, Judy Holcomb International Dictionary of Hospitality Management (Hardcover)
Abraham Pizam, Judy Holcomb
R5,783 Discovery Miles 57 830 Ships in 10 - 15 working days

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management.It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging Restaurants and Food service Time-share Clubs EventsAs well as a functional one: Accounting and Finance Marketing Strategic Management Human Resources Information Technology Facilities ManagementAn abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.

Introduction to Hospitality, Global Edition (Paperback, 7th edition): John Walker Introduction to Hospitality, Global Edition (Paperback, 7th edition)
John Walker
R1,668 Discovery Miles 16 680 Ships in 4 - 6 working days

For all introductory-level courses in hospitality Prepare students to succeed in any area of the hospitality industry Introduction to Hospitality, Seventh Edition, focuses on hospitality operations while offering a broad, comprehensive view of the world's largest industry. The text is organized into four sections: hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; and assemblies, events, attractions, leadership, and management. Each section includes real-world profiles, first-hand accounts, and engaging case studies to help readers connect with the material and foster an appreciation of the industry's unique enthusiasm and passion. New photos, page layouts, and hands-on examples help students understand the how-to aspects of today's hospitality industry. Updated to reflect today's trends and realities, the Seventh Edition contains new coverage of spas, updated and new corporate profiles, salary information, hospitality-related technologies, and more! MyHospitalityLab(R) not included. Students, if MyHospitalityLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyHospitalityLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyHospitalityLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. To help students explore the hospitality industry, MyHospitalityLab includes industry-specific simulations from Hospitality & Tourism Interactive (HTi), and real case studies written by industry leaders.

Basic Management Accounting for the Hospitality Industry (Paperback, 2nd Edition): Michael Chibili Basic Management Accounting for the Hospitality Industry (Paperback, 2nd Edition)
Michael Chibili
R2,418 Discovery Miles 24 180 Ships in 10 - 15 working days

Basic Management Accounting for the Hospitality Industry uses a step by step approach to enable students to independently master the field.

This second edition contains many new themes and developments, including:

the essence of the International Financial Reporting Standards (IFRS)

integration of the changes caused by the evolution of the Uniform System of Accounts for the Lodging Industry (USALI)

the extension of price elasticity of demand, and addition of income and cross elasticities

the addition of break-even time (BET) as an additional method of analysing capital investments

Up-to-date and comprehensive coverage, this textbook is essential reading for hospitality management students. Additional study and teaching materials can be found on www.hospitalitymanagement.noordhoff.nl

Table of Contents

1. Introduction to management accounting

2. The balance sheet

3. The profit and loss account statement

4. Adjustments to the balance sheet and the profit and loss account

5. The cash flow statement (also called the statement of cash flow)

6. Analyzing financial statements

7. Ratio analysis and types of ratios

8. Management of working capital

9. Cost management

10. Pricing and Revenue Management

11. Cost-volume-profit analysis

12. Internal control Forecasting

14. Budgeting and variance analysis

15. Capital investment decisions

Setting the Table - The Transforming Power of Hospitality in Business (Hardcover): Danny Meyer Setting the Table - The Transforming Power of Hospitality in Business (Hardcover)
Danny Meyer
R699 R628 Discovery Miles 6 280 Save R71 (10%) Ships in 18 - 22 working days

In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants--Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.

Some of Danny's other insights:

Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts--for and to--express it all.

Context, context, context, trumps the outdated location, location, location.

Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business.

Err on the side of generosity: You get more by first giving more.

Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit.

Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.

Hotels and Resorts - An investor's guide (Hardcover): David Harper Hotels and Resorts - An investor's guide (Hardcover)
David Harper
R5,507 Discovery Miles 55 070 Ships in 10 - 15 working days

Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years' experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy", through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the asset, this book covers the whole life-cycle of leisure property ownership. Examples of valuations, development issues and sales processes are taken from the USA, UK, France, Nigeria, Kenya, Australia, Hong Kong, Singapore and Brazil provide in depth analysis on the similarities and differences in approach to hotels and resorts in various parts of the world. This book provides invaluable guidance to international investors, developers, asset managers and students in related subject areas.

Tourism and the Lodging Sector (Hardcover): Dallen Timothy, Victor Teye Tourism and the Lodging Sector (Hardcover)
Dallen Timothy, Victor Teye
R4,222 Discovery Miles 42 220 Ships in 10 - 15 working days

Tourism and the Lodging Sector is a pioneering book and is the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: the place of accommodations in tourism and vice versa the social ecological and economic implications of lodging development management and restructuring issues in a globalizing industry sustainable tourism and the accommodation sector cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries the interaction between supply and demand safety and security in tourism and lodging. Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, five-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges. This is essential reading for students of tourism, this book is an indispensable guide, unprecedented in the field of tourism management.

Hospitality Experience - An introduction to hospitality management (Hardcover): Rob Blomme, Stan Josephi, Frans Melissen,... Hospitality Experience - An introduction to hospitality management (Hardcover)
Rob Blomme, Stan Josephi, Frans Melissen, Jean-Pierre Van Der Rest
R5,070 Discovery Miles 50 700 Ships in 10 - 15 working days

Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook familiarizes students with the basics of hospitality management and offers analysis as well as cases and practical examples. Designed primarily for entry-level students at all levels, the book will also be of interest to professionals working in the business.

Contemporary Wine Studies - Dancing with Bacchus (Hardcover): Gareth Morgan, Richard Tresidder Contemporary Wine Studies - Dancing with Bacchus (Hardcover)
Gareth Morgan, Richard Tresidder
R4,782 Discovery Miles 47 820 Ships in 10 - 15 working days

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

Handbook of Marketing Research Methodologies for Hospitality and Tourism (Hardcover): Ronald A Nykiel Handbook of Marketing Research Methodologies for Hospitality and Tourism (Hardcover)
Ronald A Nykiel
R5,083 Discovery Miles 50 830 Ships in 10 - 15 working days

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Destination Marketing - Creating Memorable Tourism Experiences (Hardcover): Rupa Rathee, Pallavi Rajain Destination Marketing - Creating Memorable Tourism Experiences (Hardcover)
Rupa Rathee, Pallavi Rajain
R3,617 Discovery Miles 36 170 Ships in 10 - 15 working days

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P's of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.

Foodies - Democracy and Distinction in the Gourmet Foodscape (Paperback, 2nd edition): Josee Johnston, Shyon Baumann Foodies - Democracy and Distinction in the Gourmet Foodscape (Paperback, 2nd edition)
Josee Johnston, Shyon Baumann
R1,491 Discovery Miles 14 910 Ships in 10 - 15 working days

This important cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent 'hole in the wall' ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.

Entrepreneurship the Disney Way (Paperback): Rob Mathews, Michael Goldsby Entrepreneurship the Disney Way (Paperback)
Rob Mathews, Michael Goldsby
R1,808 Discovery Miles 18 080 Ships in 10 - 15 working days

This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization. Through the lens of Disney, the reader learns the fundamentals of entrepreneurship, innovation, and leadership. Beginning with a general introduction to the concepts relevant to the entrepreneurial organization today, the book examines how Disney built his empire and how the company remains an industry leader. The book also provides the opportunity to take the Entrepreneurial Leadership Instrument, which measures one's style in leading entrepreneurial ventures. The book is divided into two parts: * Part I provides an overview of Disney's entrepreneurial journey, including the topics of vision, risk-taking, financing, and human resource management; * Part II examines the company's transition from a family business into a global operation, including topics such as succession planning and strategy. Part II also explores Disney Parks and Resorts, the part of the company that interacts directly with customers, including topics such as culture, employee engagement, customer service, and customer experience. Entrepreneurship the Disney Way brings entrepreneurship, innovation, and leadership to life through the compelling story of one of the most recognizable businessmen and companies of our time. The authors' interviews with high-level executives provides the reader with a rare inside look into the way his company functions. Disney fans, executives, and students of entrepreneurship, innovation, and leadership will find it a delightful and informing read.

Managing Sustainability in the Hospitality and Tourism Industry - Paradigms and Directions for the Future (Hardcover): Vinnie... Managing Sustainability in the Hospitality and Tourism Industry - Paradigms and Directions for the Future (Hardcover)
Vinnie Jauhari
R4,255 Discovery Miles 42 550 Ships in 10 - 15 working days

This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world's natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable employee practices sustainable equipment design for the hospitality industry sustainable tourism practices sustainable transport practices sustainable tourism destinations/cities The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed. This book is futuristic with lot of practical insights for the students, faculty,. and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.

Intangible Cultural Heritage and Tourism - A Critical Approach (Hardcover): Junjie Su Intangible Cultural Heritage and Tourism - A Critical Approach (Hardcover)
Junjie Su
R3,000 R2,771 Discovery Miles 27 710 Save R229 (8%) Ships in 9 - 17 working days

This book examines the complexities and dynamics in the relationship between intangible cultural heritage (ICH) and tourism, taking as a focus the ICH at the World Cultural Heritage site in Lijiang, China. It explores the tensions between the protection of authenticity of ICH and the use of ICH in tourism commodification, and considers the perspectives of governmental officials, experts, local ICH practitioners and community members. The volume aims to redefine the concepts of authenticity, integrity and continuity from the perspective of the ICH practitioners and to provide theoretical guidelines for developing a sustainable ICH tourism using a people-based approach. It will be a helpful resource for students, researchers and practitioners in heritage studies, tourism, anthropology, cultural management and Chinese studies.

Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries (Hardcover): Wang Shaoqiang Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries (Hardcover)
Wang Shaoqiang
R1,180 R982 Discovery Miles 9 820 Save R198 (17%) Ships in 9 - 17 working days

This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafes, restaurants, bars, dessert shops and bakeries. In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.

Strategic Management for Hospitality and Tourism (Hardcover, 2nd edition): Fevzi Okumus, Levent Altinay, Prakash Chathoth,... Strategic Management for Hospitality and Tourism (Hardcover, 2nd edition)
Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu
R4,525 Discovery Miles 45 250 Ships in 10 - 15 working days

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME's and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Changing Practices of Tourism Stakeholders in Covid-19 Affected Destinations (Paperback): Erdinc Cakmak, Rami K. Isaac, Richard... Changing Practices of Tourism Stakeholders in Covid-19 Affected Destinations (Paperback)
Erdinc Cakmak, Rami K. Isaac, Richard Butler
R1,145 Discovery Miles 11 450 Ships in 9 - 17 working days

This book employs epistemological, methodological and discursive approaches to explore the practices of tourism stakeholders in Covid-19 affected destinations and to understand and explain their everyday real-time doings and sayings. It discusses the changing practices of tourists and stakeholders at both micro and meso levels and provides a range of contexts and destination case studies offering insights into supply and demand. The issues examined in the volume will have continued implications for further study of the relationships between tourism, crises, pandemics and global travel. It will be a useful resource for researchers and students in tourism studies, geography, politics and policy, as well as sociology, history, crisis management and development studies.

FCS Hospitality generics: Level 2 (Paperback): Ann Smith, Ben du Toit, Josie Henning, Linda Weber FCS Hospitality generics: Level 2 (Paperback)
Ann Smith, Ben du Toit, Josie Henning, Linda Weber
R468 Discovery Miles 4 680 Ships in 5 - 10 working days

The series is designed to meet the needs of students and lecturers of the National Certificate Vocational. To facilitate students' learning, the following features are used in the series: Content is written in easy-to-understand language, key terms are carefully explained, using everyday English, case studies show how to apply the theory in the work environment, the study skills sections help students make the most of their learning in class and prepare for the exams, there are many practice activities and questions with model answers at the back of the title, checklists assist students to make sure that they have covered all the skills and content in each chapter, and summaries at the end of each chapter are useful for exam revision. Lecturers using the series can teach with confidence because content is comprehensive, up-to-date, and meets all the curriculum requirements for the subject, outcomes and assessment standards are clearly identified, and assessment tasks and activities are aligned to the outcomes and assessment standards. Prescribing lecturers have access to comprehensive lecturer support material on CD including model answers to assessments in the textbook, additional assessments with model answers, rubrics for assessments, and general reference material on teaching outcomes-based education. The series is available for all programmes, all fundamental and compulsory subjects, and all elective and optional subjects.

Effektiewe Gastehuisbestuur  (Paperback): R. Henning Effektiewe Gastehuisbestuur (Paperback)
R. Henning
R517 Discovery Miles 5 170 Ships in 4 - 6 working days

Droom jy daarvan om eendag jou eie gastehuis te bedryf? Of dalk bestuur jy reeds 'n gastehuis wat nie na wense presteer nie? Effektiewe Gastehuisbestuur is beide 'n inleiding tot die bestuur van 'n gastehuis sowel as 'n praktiese handleiding vir reeds bestaande gastehuise. Hierdie boek behandel die sleutelaspekte van die bedryf en gee ook raad wat sal help om die mees algemene slaggate te vermy.

Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences (Paperback): Alan Fyall, Patrick Legoherel,... Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences (Paperback)
Alan Fyall, Patrick Legoherel, Isabelle Frochot, Youcheng Wang
R1,604 Discovery Miles 16 040 Ships in 10 - 15 working days

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Discovering Hospitality and Tourism - The World's Greatest Industry (Hardcover, 2nd Revised edition): Jack D. Ninemeier,... Discovering Hospitality and Tourism - The World's Greatest Industry (Hardcover, 2nd Revised edition)
Jack D. Ninemeier, Joseph Perdue
R597 Discovery Miles 5 970 Ships in 4 - 6 working days

For introductory courses in Hospitality. The hospitality and tourism industry is vast and offers seemingly endless professional opportunities. Written for those considering a career in the field, this book explores each segment of the industry (lodging, foodservices, recreation, meeting planning etc.) and the various positions within each sector. Profiling hospitality leaders and rising stars, it shows readers different career paths and helps them determine their own career goals and aspirations. With a new chapter on entertainment, a new section on condo-hotels, and revised coverage of healthcare foodservices, it keeps stride with the fast-paced hospitality industry and helps readers discover their own place within it.

International Hospitality Management - Concepts and Cases (Paperback, 3rd Edition): Alan Clarke, Wei Chen International Hospitality Management - Concepts and Cases (Paperback, 3rd Edition)
Alan Clarke, Wei Chen
R1,836 Discovery Miles 18 360 Ships in 10 - 15 working days

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.
International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.
Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:
Specified learning outcomes for each chapter
International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, andMiddle East.
Study questions and discussion questions to consolidate learning and understanding.
Links to relevant websites at the end of each chapter
On-line resources and a test bank is available for lecturers and students
* Designed to instil a greater awareness of the international factors influencing hospitality industry
* Provides a cultural context throughout, including cultural recognition and respect, and developing practices for working on an international level
* International case studies including those on Marriott, Hilton, Intercontinental, McDonalds and Starbucks explore management principles in practice

Tourism Marketing - A Strategic Approach (Paperback): Nilanjan Ray, Dilip Kumar Das, Raj Kumar Tourism Marketing - A Strategic Approach (Paperback)
Nilanjan Ray, Dilip Kumar Das, Raj Kumar
R2,471 Discovery Miles 24 710 Ships in 10 - 15 working days

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

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