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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
* Uniquely focuses on achieving customer satisfaction with the hotel and event industries, giving step-by-step practical guidance. * Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks. * Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.
* Coverage: this book looks at all the essentials of developing hospitality properties, providing an introductory overview of the subject area. * Approach: illustrates the technical aspects of the subject in a cohesive, practical way, treating the reader as if they were a hospitality manager seeking assistance from various industry experts. * Authorship: compiled of contributions from over 20 industry experts, ensuring a strong knowledge base and a robust real-world dimension for the book. * Structure: the tried-and-tested logical manner in which the book is split into the 5 parts follows an industry approach to the topic of hospitality facility development and lends itself to being used as a set text in universities, as well as by industry professionals as a teaching tool.
Create programs that make good use of the leisure time of the elderly, and of those who care for them!Caregiving is a vital issue in today's rapidly aging society. Each year, a greater number of elderly people find themselves in need of care, and at the same time, more elderly adults than ever are finding themselves in the caregiving role. Caregiving--Leisure and Aging blends the work of six experts in the field, exploring implications for future practice and research, examining caregivers and care receivers and their need for appropriate leisure and recreation activities, and sharing innovative recreation programs to help caregivers and those in their care enrich the quality of their lives.Here you'll find: a review of literature which examines caregivers'health behaviors and discusses sleep improvement, home-based exercise, and several interventions the common factors found in successful leisure and activities programs for older adults and those who care for them in-depth case studies of three women who cared for their older husbands with dementia and the rationale behind their sacrifice of personal leisure time to provide this care a survey of rural and urban caregivers to individuals with Alzheimer's disease specific leisure education strategies that have been used successfully in caregiver support groups an examination of the innovative Family-based Structural Multisystem In-home Interventions (FSMII) with a Computer Telephone Integration System (CTIS) projectCaregiving--Leisure and Aging provides information and ideas regarding the importance of leisure both to those elderly people receiving care and also to the aging adults who selflessly deliver that care.
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
It often seems that there is more confusion than consensus regarding tourism theory. Does tourism have theories it can truly own, or does it just borrow from other academic disciplines? It can be difficult to understand the theories and conceptual frameworks available, and how to apply these ideas to a research endeavour. This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities to the tourism consumers themselves. Covering issues such as tour guiding, rural tourism development and destination image, it provides a complete guide to the industry. Including pedagogical features throughout, this book is an accessible approach to a controversial subject.
Divided into four sections, "Entrepreneurship and Small Business
Management in the Hospitality Industry" takes an intuitive step by
step progression through each stage of the entrepreneurial process:
This comprehensive text serves as a basic reader for students on introductory hospitality management programmes or non-specialist but related degrees such as tourism and business studies, both at undergraduate and postgraduate level. It provides students with a solid grounding in the industry, covering all sectors of the hospitality industry, both commercial and non commercial, and sets it within the context of the tourism industry. Hospitality Management: An Introduction second edition breaks away from tradition by looking at the wider industry, such as the brewing industry, theme parks and the timeshare industry.
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME's and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. * Understand big data and analytics * Incorporate analytics into existing business processes * Identify the most valuable data sources * Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
This is a well-established reference and textbook for professional
chefs and students. This edition presents essential recipes based
on traditional and classic methods, but is simplified and adapted
to meet the needs and conditions of the busy professional kitchen.
Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. * Leverage original research, case studies, and industry examples to understand the practical application of key concepts * Explore current market conditions that have an impact on revenue management * Consider how advances in data management, analytics, and data visualization can impact revenue management practices * Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Tourism in Turkey: A Comprehensive Overview and Analysis for Sustainable Alternative Tourism is an informative study that analyzes the Turkish tourism from a variety of different perspectives and sheds light on its vast economic and social impacts. The volume takes into account Turkey's popularity as a tourism destination that attracts many visitors, compared to the other popular destinations, yet its per capita earnings is low and suffers from declining foreign visitors. This volume emphasizes sustainable alternative tourism as a way forward. The Turkish hospitality and travel sector contribute significantly to the country's GDP and is responsible for a considerable level of employment in Turkey. The volume discusses the development stages of tourism sector in Turkey in the light of policy changes that parallel the economic, political, social, and administrative transformations in Turkey. With the country's favorable location, existing potential, mega projects, and ambitious targets set for 2023, the tourism sector needs to implement sustainable tourism measures in order to grow.
Six thematic units per level organised around a big question Engaging videos explore the big question and key themes in the unit Four readings per unit from a wide range of genres include informational texts, classic and contemporary literature, and biographies. Critical academic vocabulary and key words taught explicitly before each reading Clear, step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects that provide students the opportunity to demonstrate their mastery of content and language skills Suggestions for further reading, tips for taking tests, and guidance for how to talk and write about art Well-organised instructional support provides a clearly defined roadmap of instruction
This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment. This new book provides a look at many important issues in the field of tourism and hospitality, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.
The book provides a thorough review of current food safety and sanitation information with practical applications of current research findings included. The book surveys and examines the prevailing research and applications and reviews specific operational issues such as power or water emergencies. It also covers food safety and sanitation in various environments, such as restaurants, schools, and fairs and festivals. It is multidisciplinary in that it comprises culinary, hospitality, microbiology, and operations analysis. Topics include: Importance of food safety in restaurants History of food safety regulation in restaurants Microbiological issues What happens during a restaurant food safety inspection Legislative process, regulatory trends, and associations Legal issues for food safety Differences in the food safety perception of consumers, regulatory officials, and employees What restaurants should do during power or water emergencies Front of the house sanitation and consumers' perceptions of food safety Social media and food safety risk communication Food safety in farmers' markets Food safety at fairs and festivals
This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities. This up-to-date textbook provides the information on effective human resource management that managers need to know to succeed in today's competitive hospitality business environment.
Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budgeting. Each chapter is split into two sections: theory and practice, giving students practical insight into the everyday realities of the hospitality industry through case studies which show how theories are applied to a range of relevant scenarios. Emphasis is placed particularly on the practices of revenue and budget management within the food and beverage industry. This will be an essential introductory yet practical resource for all Hospitality students and future managers within the industry.
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: * Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. * Explains the digital business and digital transformation imperative for hospitality and leisure organizations. * Discusses the different digital capabilities required to effectively compete as a digital business. * Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. * Discusses how hospitality and leisure managers can keep up with digital technology advancements. * Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business-related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.
Hotels continue to appeal to the imagination. The sector re-invents itself time and time again and sets the limits for the ultimate overnight stay. But which hotels offer you a once in a lifetime experience? This book lists the ultimate top 150 hotels, compiled by travel and lifestyle journalist Debbie Pappyn. All hotels guarantee a unique experience: a unique view or location, the incredible luxury or inimitable charm, the sophisticated design, the service or simply manta rays and sea turtles swimming under your bed... Debbie Pappyn visited more than 1000 hotels. She draws from her own experience, adds her ultimate wish list and gives you the reason why you have to stay there. This is the ultimate 'bucket list hotel guide' and the sequel to the successful 150 Bars You Need to Visit before You Die, ISBN 9789401449120, and 150 Restaurants You Need to Visit Before You Die, ISBN 9789401454421.
* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon; * Written by a team of industry and academic experts from a leading intuition in the field of spa management education; * Look at all aspects of spa management from HR and training, to marketing and finance; * Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled. Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry. International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: * The spa industry: types (mineral and thermal) and destinations * The spa consumer: behaviour, service and spa design * The business of spas: marketing, operations, finance and training * Future directions: strategizing for the future
Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines. Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure. Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies. |
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