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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General

Science Fiction, Disruption and Tourism (Paperback): Ian Yeoman, Una McMahon- Beattie, Marianna Sigala Science Fiction, Disruption and Tourism (Paperback)
Ian Yeoman, Una McMahon- Beattie, Marianna Sigala
R1,040 Discovery Miles 10 400 Ships in 12 - 17 working days

This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism - a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism's challenges of tomorrow.

Best Practices in Hospitality and Tourism Marketing and Management - A Quality of Life Perspective (Hardcover, 1st ed. 2019):... Best Practices in Hospitality and Tourism Marketing and Management - A Quality of Life Perspective (Hardcover, 1st ed. 2019)
Ana Maria Campon Cerro, Jose Manuel Hernandez Mogollon, Jose Antonio Folgado Fernandez
R3,564 Discovery Miles 35 640 Ships in 10 - 15 working days

This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Hospitality Security - Managing Security in Today's Hotel, Nightlife, Entertainment, and Tourism Environment (Hardcover,... Hospitality Security - Managing Security in Today's Hotel, Nightlife, Entertainment, and Tourism Environment (Hardcover, 2nd edition)
Darrell Clifton
R3,787 Discovery Miles 37 870 Ships in 12 - 17 working days

Outlines risk assessments in which threats and vulnerabilities are calculated with probabilities to determine risk Presents how to establish a security plan, and, in this, how to determine the best deployment of various layers of control to mitigate risks Offers an overview of budgeting-determining, advocating for, and implementing the security program based on allotted funding Details how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Provides the ins and outs of staffing including scheduling, wages, deployment, and contract security Examines training best practices including physical security, emergency response and procedures, as well as specialized topics such as use of force and patrol procedures Explains prostitution and human trafficking, presenting sections with a focus on awareness and prevention

Domestic Tourism and Hospitality Management - Issues, Scope, and Challenges amid the COVID-19 Pandemic (Hardcover): Debasish... Domestic Tourism and Hospitality Management - Issues, Scope, and Challenges amid the COVID-19 Pandemic (Hardcover)
Debasish Batabyal, Dillip Kumar Das
R3,358 Discovery Miles 33 580 Ships in 12 - 17 working days

This timely book presents a unique collection of "new normal" trends, issues, and challenges of tourism and hospitality management and practices from the perspective of the COVID-19 pandemic. It features empirical contemporary research and case studies that incorporate a bottom-up approach from survival to revival of the travel and tourism industry around the world amidst the pandemic. The volume addresses a number of pandemic-related tourism issues. It looks at the impact of the pandemic on tourism-dependent economies and businesses as well as government responses in tourism-dependent cities and regions, including the US, India, Mexico, Australia, and Singapore. Topics include the links between mass tourism and airplane face mask shaming, with the obtained research used to suggest recommendations to ensure a sustainable post-crisis recovery for air-transport and tourism fields; new planning strategies for new tourism products and packages; using software to determine employability skills for jobs in tourism, hospitality, and events; and more. With a selection of revealing case studies, Domestic Tourism and Hospitality Management: Issues, Scope, and Challenges amid the COVID-19 Pandemic offers crucial and diverse insights for a better understanding of the most current issues, trends, and management strategies in tourism and hospitality from different parts of the world. It will be a helpful resource for researchers, academicians, policymakers, and other professionals around the world.

Report on the Development of Cruise Industry in China (2018) (Hardcover, 1st ed. 2019): Hong Wang Report on the Development of Cruise Industry in China (2018) (Hardcover, 1st ed. 2019)
Hong Wang
R2,825 Discovery Miles 28 250 Ships in 10 - 15 working days

This book is an annual research report prepared by the cruise industry experts and scholars at home and abroad invited by Shanghai International Cruise Business Institute based on the current development situations of the international cruise industry, is an important part of the "X Book Series" of the Social Science Academic Press (China). This book consists of five parts, i.e., "General Report", "Special Articles for High-quality Tourism: Common Value and Government Management", "The Cruise Industry", "Policy Suggestions" and "Appendix", and it has richer and more perfect contents in comparison with the previous versions. Under the Book, the development environment of the cruise industry at home and abroad during 2017-2018 as well as the development situations, strategic paths and future trends is analyzed in the form of the General Report and the current development trend of the cruise industry in China is introduced based on the top ten hot topics. With the economic development trend from the high-speed growth to the high-quality development in China, the new topic "Special Articles for High-quality Tourism: Common Value and Government Management" is presented in the Book to discuss the quality development patterns and paths of the cruise tourism in China, the high-quality development mechanism of the cruise tourism as well as the cruise tourism market cultivation and standardization system, so as to better enhance the quality of the cruise market development in China. In Part 3 "The Cruise Industry" and Part 4 "Policy Suggestions" under the Book, the whole picture of the cruise economy in China in the new era is presented, problems during the industrial development are analyzed and corresponding policy suggestions are given.

Handbook of Human Resource Management in the Tourism and Hospitality Industries (Hardcover): Ronald J. Burke, Julia C. Hughes Handbook of Human Resource Management in the Tourism and Hospitality Industries (Hardcover)
Ronald J. Burke, Julia C. Hughes
R5,069 Discovery Miles 50 690 Ships in 12 - 17 working days

The hospitality and tourism sector is an increasingly significant contributor to GDP worldwide, as well as a key source of employment in developing regions. Drawing on contemporary research, this Handbook provides a provocative review of the major human resource challenges facing the hospitality and tourism sector today. Leading international scholars examine how hospitality and tourism businesses succeed through a consistently high level of service, particularly through the attitudes and behaviours of front-line employees to positively impact upon guest satisfaction and improve intention to return. Against this background, chapters analyse the myriad of reasons the industry struggles to attract and retain quality employees, including long and unsocial hours, non-competitive pay and unsophisticated management practices. Offering a thorough review of these human resource challenges through employee focus groups, in-depth interviews and surveys, this Handbook offers evidence-informed recommendations for their resolution. These include; strategies and tactics associated with brand internalisation, talent management, engagement, high-performance practices, learning and leadership development. Practical and engaging, this Handbook will be of interest to students and scholars researching hospitality and tourism from a business management perspective. Senior hospitality leaders will also benefit from the ideas herein, gaining competitive advantage by creating and supporting highly engaged and effective employees. Contriibutors include: T. Baum, M.-H. Budworth, R.J. Burke, C. Cheung, J. Christensen-Hughes, A. Jenkins, C.E. Kapoor, D. Kara, L. Lee, J.M. Madera, S. Mann, S. Mooney, W.C. Murray, A. Ogle, W. Pallett, T.-W. Tang, Y.-Y. Tang, M. Uysal, M.C.-H. Wang, T.C. Wang

Authenticity - Understanding Misinformation Through the Study of Heritage Tourism (Hardcover): William Aspray, James W. Cortada Authenticity - Understanding Misinformation Through the Study of Heritage Tourism (Hardcover)
William Aspray, James W. Cortada
R2,323 Discovery Miles 23 230 Ships in 12 - 17 working days

This book studies authenticity, which is a kind of truth to self, through the study of heritage tourism. When a heritage site is inauthentic, it leads to misinformation. Tourism scholars have been studying authenticity for about 50 years, and this book draws upon the theories and approaches of tourism studies to understand better misinformation, which has become a major topic of study since the US presidential elections in 2016. The book includes a discussion of common-sense and academic notions of authenticity, surveys a half century of scholarship on authenticity, and provides three case studies of heritage tourism sites: Lindsborg, KS (known as Little Sweden, USA), Colonial Williamsburg in Virginia, and the Gettysburg battlefield in Pennsylvania.

Destination Marketing - Essentials (Paperback, 3rd edition): Steven Pike Destination Marketing - Essentials (Paperback, 3rd edition)
Steven Pike
R660 R623 Discovery Miles 6 230 Save R37 (6%) Ships in 5 - 10 working days

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author's journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition): Lisa Gordon-Davis,... Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition)
Lisa Gordon-Davis, Peter Cumberlege
R613 R540 Discovery Miles 5 400 Save R73 (12%) Ships in 4 - 8 working days

Hoteliers, restaurateurs, licensees and catering managers will, in the course of their work, enter into many legal relationships with other parties whilst at the same time being required to adhere to all of the statutory laws that apply to their business. A sound knowledge of the law is therefore important to the professional owner or manager, as are knowledge of business management and the fundamental skills of the profession.

Rethinking Sustainability in Facilities and Workplace Management (Hardcover): Frans Melissen, Bert Smit, Vitalija Danivska,... Rethinking Sustainability in Facilities and Workplace Management (Hardcover)
Frans Melissen, Bert Smit, Vitalija Danivska, Andrew Ngawenja Mzembe
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

First textbook in the literature to treat sustainability as a powerful concept to create optimal workplace experiences FM is a growth area and this book pushes the boundaries to teach sustainability in a new way Most other textbooks dedicated to this topic focus on describing specific best practices or case studies, that is simply not enough to take the next step in truly integrating sustainability in the facility management industry. This book seeks to do that.

Zenon Vantini - From Grand Tour to Package Holiday (Paperback): Pamela Sambrook Zenon Vantini - From Grand Tour to Package Holiday (Paperback)
Pamela Sambrook
R587 R548 Discovery Miles 5 480 Save R39 (7%) Ships in 9 - 15 working days

In this remarkable study, Pamela Sambrook rescues from obscurity the contribution of a former member of Napoleon's Imperial Guard to the development of specialist hotels and catering in the formative years of the railway network in England and France. In doing so, she interrogates what lies behind some of Zenon Vantini's very real achievements, legacies and disasters. She asks how far he was driven by his familial background in Elba and his involvement in the political turmoil of early-nineteenth-century France, and to what extent his whole life was known to those around him. Vantini's extraordinary life encapsulates the change between two very different worlds - the old imperial past and the new age of entrepreneurial risk-taking. Never shaking off his old political loyalties, he believed resolutely that the mobility afforded by railway travel would change Europe fundamentally. In the long view he was a component part in the very early years of an industry which arguably changed England and Europe more than did even his hero, Napoleon. Scholars and casual readers of British and European social history will be fascinated by his story.

Slavery and Liberation in Hotels, Restaurants and Bars (Paperback): Conrad Lashley Slavery and Liberation in Hotels, Restaurants and Bars (Paperback)
Conrad Lashley
R1,210 Discovery Miles 12 100 Ships in 12 - 17 working days

This is the first book to explore workforce slavery and liberation together within commercial hotel, restaurant and bar activities, the hospitality industry being particularly vulnerable to potential illegal action and reputational damage via involuntary involvement in human trafficking and sexual exploitation. Slavery is the most oppressive form of labour exploitation and is illegal in Western Europe and most of the industrialised world. On the other hand, 'neo-slavery' oppresses the powerless through low pay and employment practices that predominantly serve the interests of the employer. This book explores the most exploitative forms of slavery, 'neo-slavery' and human trafficking in the hotel industry, and offers insights into empowerment through liberative trade unions and worker co-operatives. The study's multifaceted cross-cultural approach includes in-depth chapters on Brazil and the Netherlands as well as a multitude of examples from the UK, exposing the topic as an international problem. Written by international specialists, this significant book will appeal widely to upper-level students and researchers in hospitality, and specifically, to all those interested in human resource management in the hospitality and hotel industry, as well as human rights issues and business ethics.

Sustainability in the Hospitality Industry - Principles of Sustainable Operations (Hardcover, 4th edition): Willy Legrand,... Sustainability in the Hospitality Industry - Principles of Sustainable Operations (Hardcover, 4th edition)
Willy Legrand, Joseph S. Chen, Gabriel C. M. Laeis
R3,969 Discovery Miles 39 690 Ships in 12 - 17 working days

Approach/Focus & Coverage: This is the only current textbook available to introduce students to economic, environmental and social sustainable issues specifically facing the hospitality industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Other books focus just on environmental management in hospitality or are 'how to' guides aimed at practitioners/hotel managers. International: It takes a global approach in content and examples. Offers good balance between theory and practice: Integrates excellent case studies from a variety of settings and geographical locations to showcase the successes and failures. Other specific hospitality books tend to be practical how to guides. Accessibility: Peppered with features throughout to aid understanding & spur critical thinking & unrivalled online resources including video interviews with practitioners.

The Practical Guide to Achieving Customer Satisfaction in Events and Hotels (Hardcover): Philip Berners, Adrian Martin The Practical Guide to Achieving Customer Satisfaction in Events and Hotels (Hardcover)
Philip Berners, Adrian Martin
R3,882 Discovery Miles 38 820 Ships in 12 - 17 working days

* Uniquely focuses on achieving customer satisfaction with the hotel and event industries, giving step-by-step practical guidance. * Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks. * Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.

Developing Hospitality Properties and Facilities (Hardcover, 3rd edition): Josef Ransley, Hadyn Ingram, Debra Adams Developing Hospitality Properties and Facilities (Hardcover, 3rd edition)
Josef Ransley, Hadyn Ingram, Debra Adams
R5,131 R3,926 Discovery Miles 39 260 Save R1,205 (23%) Ships in 12 - 17 working days

* Coverage: this book looks at all the essentials of developing hospitality properties, providing an introductory overview of the subject area. * Approach: illustrates the technical aspects of the subject in a cohesive, practical way, treating the reader as if they were a hospitality manager seeking assistance from various industry experts. * Authorship: compiled of contributions from over 20 industry experts, ensuring a strong knowledge base and a robust real-world dimension for the book. * Structure: the tried-and-tested logical manner in which the book is split into the 5 parts follows an industry approach to the topic of hospitality facility development and lends itself to being used as a set text in universities, as well as by industry professionals as a teaching tool.

Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness... Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness (Paperback)
Robertico Croes
R1,584 Discovery Miles 15 840 Ships in 12 - 17 working days

This unique and thoughtful book considers the tourism specialization, economic growth, and tourism competitiveness of a very specific type of tourism: small islands practicing warm water island tourism. This new book thoroughly examines the phenomenon of why some small island destinations have been more successful than others. The main premise applied is that success and survival of small island tourism hinges on resolving the mystery regarding the relationship between competitiveness and quality of life. In addressing this question, the book reviews four relevant and interconnected concepts: tourism, competitiveness, quality of life, and scale (or size). In doing so, the book enhances understanding of the potential of tourism for the improvement of the quality of life of the residents of small islands. In the last chapter of the book, the author assesses the impact of COVID-19 on tourism and specifically its ramifications for small island destinations. Whether small island populations can rise from beneath the COVID -19 burden that threatens their economic future is yet to be seen. Small Island and Small Destination Tourism: Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness is written from a sustainable perspective that combines tourism dynamics, development, competitiveness, quality of life, and business. As such, it is aimed at a broad but higher-level audience including graduate students, academicians and researchers, practitioners, policymakers, and international organizations.

Medical Travel - Hospitality Bridging Healthcare (H2H)© (Hardcover): Frederick J. Demicco, Ali A. Poorani Medical Travel - Hospitality Bridging Healthcare (H2H)© (Hardcover)
Frederick J. Demicco, Ali A. Poorani
R4,246 Discovery Miles 42 460 Ships in 12 - 17 working days

This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.

Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness... Small Island and Small Destination Tourism - Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness (Hardcover)
Robertico Croes
R4,290 R3,361 Discovery Miles 33 610 Save R929 (22%) Ships in 12 - 17 working days

This unique and thoughtful book considers the tourism specialization, economic growth, and tourism competitiveness of a very specific type of tourism: small islands practicing warm water island tourism. This new book thoroughly examines the phenomenon of why some small island destinations have been more successful than others. The main premise applied is that success and survival of small island tourism hinges on resolving the mystery regarding the relationship between competitiveness and quality of life. In addressing this question, the book reviews four relevant and interconnected concepts: tourism, competitiveness, quality of life, and scale (or size). In doing so, the book enhances understanding of the potential of tourism for the improvement of the quality of life of the residents of small islands. In the last chapter of the book, the author assesses the impact of COVID-19 on tourism and specifically its ramifications for small island destinations. Whether small island populations can rise from beneath the COVID -19 burden that threatens their economic future is yet to be seen. Small Island and Small Destination Tourism: Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness is written from a sustainable perspective that combines tourism dynamics, development, competitiveness, quality of life, and business. As such, it is aimed at a broad but higher-level audience including graduate students, academicians and researchers, practitioners, policymakers, and international organizations.

English for Vocational Purposes - Language Use in Trades Education (Paperback): Averil Coxhead, Jean Parkinson, James Mackay,... English for Vocational Purposes - Language Use in Trades Education (Paperback)
Averil Coxhead, Jean Parkinson, James Mackay, Emma McLaughlin; Series edited by Brian Paltridge, …
R1,214 Discovery Miles 12 140 Ships in 12 - 17 working days

English for Vocational Purposes provides a linguistic description of English in the context of the trades and investigates how this specialist language is used in real-world contexts. As the demand for English-speaking workers in the trades grows internationally, a major gap in the research on language in the trades is evident. Based on courses in construction and engineering at a polytechnic in New Zealand, this book offers an empirical response to this gap in research. Features of this book include: new research on linguistic features of written and spoken texts in trades education, with a special focus on discourse, visual elements of written texts and vocabulary; real-life examples of the language in context, along with implications for teaching and learning and a chapter devoted to putting research findings into practice; qualitative and quantitative data to support examples and shed light on the most complex aspects of English as a trades language; supplementary material online which includes technical word lists in areas of carpentry, plumbing, automotive technology and fabrication (welding). Paving the way for a new research agenda in the field of ESP, English for Vocational Purposes is key reading for advanced students, researchers and practitioners in the areas of ESP, trades education and vocational education.

Wine, Terroir and Utopia - Making New Worlds (Paperback): Jacqueline Dutton, Peter J. Howland Wine, Terroir and Utopia - Making New Worlds (Paperback)
Jacqueline Dutton, Peter J. Howland
R1,213 Discovery Miles 12 130 Ships in 12 - 17 working days

Wine, Terroir and Utopia critically explores these three concepts from multi-disciplinary and intersecting perspectives, focusing on the ways in which they collide to make new worlds, new wines, new places and new peoples. Wine, terroir and utopia are all rooted in natural, spatial and temporal realities, yet all are unable to exist without purposeful human intervention. This edited volume highlights the theoretical and analytical lens of diverse scholars, who critically discuss a dazzling array of intersecting realities and imaginaries - economic, political, cultural, social and geological - and in doing this challenge many of our deeply-held responses to utopia. Drawing on an impressive range of international examples from South Africa to Bordeaux to New Zealand, the chapters adopt a range of theoretical and methodological approaches. This volume will be of great interest to upper level students, researchers and academics in the fields of Sociology, Geography, Tourism, Hospitality, Wine Studies and Cultural Studies. It will also greatly appeal to practitioners and enthusiasts in the worlds of wine production, consumption and marketing.

Food, Wine and China - A Tourism Perspective (Paperback): Christof Pforr, Ian Phau Food, Wine and China - A Tourism Perspective (Paperback)
Christof Pforr, Ian Phau
R1,214 Discovery Miles 12 140 Ships in 12 - 17 working days

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

The Routledge Handbook of Hospitality Marketing (Paperback): Dogan Gursoy The Routledge Handbook of Hospitality Marketing (Paperback)
Dogan Gursoy
R1,385 Discovery Miles 13 850 Ships in 12 - 17 working days

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

The Routledge Handbook of Hospitality Studies (Paperback): Conrad Lashley The Routledge Handbook of Hospitality Studies (Paperback)
Conrad Lashley
R1,358 Discovery Miles 13 580 Ships in 12 - 17 working days

In recent years there has been a growing interest in the study of hospitality as a social phenomenon. This interest has tended to arrive from two communities. The first comprises hospitality academics interested in exploring the wider meanings of hospitality as a way of better understanding guest and host relations and its implications for commercial settings. The second comprises social scientists using hosts and guests as a metaphor for understanding the relationship between host communities and guests as people from outside the community - migrants, asylum seekers and illegal immigrants. The Routledge Handbook of Hospitality Studies encourages both the study of hospitality as a human phenomenon and the study for hospitality as an industrial activity embracing the service of food, drink and accommodation. Developed from specifically commissioned original contributions from recognised authors in the field, it is the most up-to-date and definitive resource on the subject. The volume is divided into four parts: the first looks at ways of seeing hospitality from an array of social science disciplines; the second highlights the experiences of hospitality from different guest perspectives; the third explores the need to be hospitable through various time periods and social structures, and across the globe; while the final section deals with the notions of sustainability and hospitality. This handbook is interdisciplinary in coverage and is also international in scope through authorship and content. The 'state-of-the-art' orientation of the book is achieved through a critical view of current debates and controversies in the field as well as future research issues and trends. It is designed to be a benchmark for any future assessment of the field and its development. This handbook offers the reader a comprehensive synthesis of this discipline, conveying the latest thinking, issues and research. It will be an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study.

Prejudice and Discrimination in Hotels, Restaurants and Bars (Hardcover): Conrad Lashley Prejudice and Discrimination in Hotels, Restaurants and Bars (Hardcover)
Conrad Lashley
R3,883 Discovery Miles 38 830 Ships in 12 - 17 working days

* The first research book dedicated to the growing subject of inequality, bias and prejudice in the recruitment of frontline hospitality workers, looking primarily at social class, gender and ethnicity. * Broad coverage, providing the reader with a range of empirical examples that demonstrate the importance of considering identities and rigidities together * International in scope and authorship, drawing on the knowledge and experience of a wide range of hospitality experts.

Food Practices and Family Lives in Urban China (Paperback): Chen Liu Food Practices and Family Lives in Urban China (Paperback)
Chen Liu
R1,203 Discovery Miles 12 030 Ships in 12 - 17 working days

This book explores the emergent relationship between food and family in contemporary China through an empirical case study of Guangzhou, a typical city, to understand the texture of everyday life in the new consumerist society. The primary focus of this book is on the family dynamics of middle-income households in Guangzhou, where everyday food practices, including growing food, shopping, storing, cooking, feeding, and eating, play a pivotal role. The book aims to conduct a comprehensive and integrated analysis of themes such as material and emotional domestic cultures, family relationships, and social connections between the domestic and the public, based on a discussion of family food practices. These topics will not only offer academic readers a full understanding of the most innovative recent critical engagements with urban Chinese families but also provide more general readers with a broader view of food consumption patterns within the scope of domestic and family issues. This book will be of interest to sociologists, anthropologists, and human geographers as well as post graduate students who are interested in food studies and Chinese studies.

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