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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management (Hardcover): Debasish Batabyal,... Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management (Hardcover)
Debasish Batabyal, Dillip Kumar Das
R5,615 Discovery Miles 56 150 Ships in 12 - 17 working days

As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon's importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Hardcover): Jose Duarte Santos, Oscar Lima Silva Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Hardcover)
Jose Duarte Santos, Oscar Lima Silva
R6,498 Discovery Miles 64 980 Ships in 10 - 15 working days

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Hospitality Supervision S/NVQ Level 3 (Paperback, New edition): Gary Hunter, Clare Mannall, Terry Tinton Hospitality Supervision S/NVQ Level 3 (Paperback, New edition)
Gary Hunter, Clare Mannall, Terry Tinton
R1,311 R1,181 Discovery Miles 11 810 Save R130 (10%) Ships in 10 - 15 working days

Hospitality Supervision is the must-have guide for anyone wanting to reach the top in the hospitality industry. Covering all the essential theory with a clear focus on industry standards and including dozens of full colour images, Hospitality Supervision will help learners to succeed in the hospitality industry.

Hospitality Management Law (Paperback): Edward Perez Hospitality Management Law (Paperback)
Edward Perez
R2,910 Discovery Miles 29 100 Ships in 10 - 15 working days

Hospitality Management Law introduces students to legal concepts as applied to the hospitality industry. The text provides knowledge of business law concepts for preventative action, when to contact a lawyer, and how to navigate a myriad of legal situations. The text includes an historical overview of the sources of American law complemented with the fundamentals of litigation. Included is an explanation of substantive areas of business law as applied to the hospitality industry. Subsequent chapters explain the procedural components of a lawsuit in more detail. Topical coverage includes contracts, negligence, government regulation, business relations, finance and banking, and international business issues. Hospitality Management Law is ideal for courses in business management and business law. It provides students and industry professionals with a solid knowledge base to compete within the industry.

Sheffield Pubs, Landlord's and Landladies (Hardcover): Peter Tuffrey Sheffield Pubs, Landlord's and Landladies (Hardcover)
Peter Tuffrey
R515 R414 Discovery Miles 4 140 Save R101 (20%) Ships in 12 - 17 working days

As can be imagined there are countless Sheffield pubs - past and present. Therefore, finding a unique, manageable angle on the subject to produce a book is difficult. Yet Peter Tuffrey has done just that featuring endless unique tales about the pubs themselves and the landlords and landladies running them. Trawling through literally thousands of newspapers cuttings from the Sheffield Star and Sheffield Telegraph pub files he has noted subjects and incidents ranging from pub closures to murders, from retirements to renovations and from pub bombings to pub ghosts. Many of Sheffield's pubs were built to coincide with the growth of the city's steel industry and to slake the thirsts of its workers. These pubs are pictured and documented in decline or just before demolition and it is a pity more were not saved to illustrate the city's rich industrial heritage. We see landlords, landladies and regulars posing outside and it just goes to show how important pubs were in terraced communities. Several pages are also given to the breweries once belching beer fumes across the city air and a number of the processes are depicted in photographs with pin sharp clarity. So, raise your glasses to this book - Sheffield Pubs, Landlords and Landladies.

Professional Front Office Management - Pearson New International Edition (Paperback, Pearson New International Edition): Robert... Professional Front Office Management - Pearson New International Edition (Paperback, Pearson New International Edition)
Robert Woods, Jack Ninemeier, David Hayes, Michele Austin
R2,012 Discovery Miles 20 120 Ships in 12 - 17 working days

Appropriate for the Front Office Operations or Front Desk Operations course in Hospitality Management departments. The text details policies and procedures that address the department's critical role of serving guests, coordinating employee communication and utilizing technology to benefit guests, staff and owners. The front office is the "hub" of the property's communications and operations systems and usually the first point of contact for a hotel guest.

Foundations of Lodging Management - Pearson New International Edition (Paperback, 2nd edition): David Hayes, Jack Ninemeier,... Foundations of Lodging Management - Pearson New International Edition (Paperback, 2nd edition)
David Hayes, Jack Ninemeier, Allisha Miller
R2,028 Discovery Miles 20 280 Ships in 12 - 17 working days

For junior college or undergraduate courses in hotel management, lodging operations, and hospitality. Written in an easy-to-read, easy-to-understand style, Foundations of Lodging Management, 2e explores how the lodging industry and the hotels in the industry operate. With coverage of both small and large hotels, it addresses each department, including the front office, sales and marketing, housekeeping, maintenance and more This edition features more on green initiatives, expanded discussion of revenue optimization, and an updated Front Office Simulation that helps students learn how to manage a hotel's front office and better understand the complexity of the entire property.

Generation Z Marketing and Management in Tourism and Hospitality - The Future of the Industry (Hardcover, 1st ed. 2021):... Generation Z Marketing and Management in Tourism and Hospitality - The Future of the Industry (Hardcover, 1st ed. 2021)
Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams
R4,909 Discovery Miles 49 090 Ships in 12 - 17 working days

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

New Cornerstone, Grade 5 Student Edition with eBook (soft cover) (Paperback): Pearson New Cornerstone, Grade 5 Student Edition with eBook (soft cover) (Paperback)
Pearson
R1,078 Discovery Miles 10 780 Ships in 9 - 15 working days

Six thematic units per level organised around a Big Question Engaging videos that explore the Big Question and key themes in the unit Three readings per unit from a wide range of genres including informational texts, biographies, and poems, as well as classic and contemporary literature Key vocabulary taught explicitly before each reading Clear and step-by-step grammar presentations followed by thorough and focused practice Skills workshops and hands-on projects to provide students the opportunity to demonstrate their mastery of content and language skills All Student Editions come with access to the Pearson English Portal

Service Excellence in Tourism and Hospitality - Insights from Asia (Hardcover, 1st ed. 2021): K Thirumaran, Dirk Klimkeit, Chun... Service Excellence in Tourism and Hospitality - Insights from Asia (Hardcover, 1st ed. 2021)
K Thirumaran, Dirk Klimkeit, Chun Meng Tang
R3,622 Discovery Miles 36 220 Ships in 12 - 17 working days

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

Cases on Traveler Preferences, Attitudes, and Behaviors - Impact in the Hospitality Industry (Hardcover): Giuseppe Catenazzo Cases on Traveler Preferences, Attitudes, and Behaviors - Impact in the Hospitality Industry (Hardcover)
Giuseppe Catenazzo
R5,634 Discovery Miles 56 340 Ships in 12 - 17 working days

In the modern hospitality industry, it is critical to understand travelers' needs and wants for businesses to survive and remain competitive. Further study on understanding travelers' motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers' preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover): Alexandru-Mircea Nedelea, Maximiliano... Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover)
Alexandru-Mircea Nedelea, Maximiliano Korstanje, Babu George
R5,138 Discovery Miles 51 380 Ships in 12 - 17 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Advanced Introduction to Tourism Destination Management (Paperback): Chris Ryan Advanced Introduction to Tourism Destination Management (Paperback)
Chris Ryan
R638 Discovery Miles 6 380 Ships in 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key features include: the implementation of management techniques and policies analysis of the social, economic and environmental impacts of the global tourism industry coverage of essential topics such as the evolution of the tourist destination and marketing as a management tool. The Advanced Introduction to Tourism Destination Management will be a key resource for not only scholars and students working in tourism, but also individuals seeking to better understand this social phenomenon that is a critical driver of economic development.

Research Methods for Arts and Event Management (Paperback): A. Veal, Christine Burton Research Methods for Arts and Event Management (Paperback)
A. Veal, Christine Burton
R1,518 Discovery Miles 15 180 Ships in 12 - 17 working days

Research Methods for Arts and Event Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries. This book provides students and practising managers with the following: * Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment * Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants * The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management. Furthermore, the book provides readers with multiple test questions, exercises and further resources, as well as a section on specialist terminology. A. J. Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia. Christine Burton is an Associate Professor with the UTS Business School, University of Technology, Sydney. Her research focuses on audience development in the museum and arts sectors. Prior to becoming an academic, Christine worked as an arts consultant in Australia and the United Kingdom. Christine has worked on a number of research projects and consultancies including social impact of the arts, arts facilities development and public art planning and development.

Wellness Management in Hospitality and Tourism (Paperback): Bendegul Okumus, Heather Linton-Kelly Wellness Management in Hospitality and Tourism (Paperback)
Bendegul Okumus, Heather Linton-Kelly
R1,228 R1,086 Discovery Miles 10 860 Save R142 (12%) Ships in 12 - 17 working days

The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text that: * discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses. * evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses. * identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters - one for every week of a semester - that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more: * Typologies, scope and segments in health and wellness * Management of wellness amenities and facilities in foodservice, hospitality and tourism businesses * Analysing and managing health and wellness programs and offerings in foodservice, hospitality, and tourism businesses * Health and wellness food and beverage trends * Wellness during crises and pandemics * The Future of wellness management in foodservice, hospitality, and tourism businesses

Making Minimum Wage - Elsie Parrish versus the West Coast Hotel Company (Hardcover): Helen J. Knowles Making Minimum Wage - Elsie Parrish versus the West Coast Hotel Company (Hardcover)
Helen J. Knowles
R2,382 Discovery Miles 23 820 Ships in 12 - 17 working days

The US Supreme Court's 1937 decision in West Coast Hotel v. Parrish, upholding the constitutionality of Washington State's minimum wage law for women, had monumental consequences for all American workers. It also marked a major shift in the Court's response to President Franklin D. Roosevelt's New Deal agenda. In Making Minimum Wage, Helen J. Knowles tells the human story behind this historic case. West Coast Hotel v. Parrish pitted a Washington State hotel against a chambermaid, Elsie Parrish, who claimed that she was owed the state's minimum wage. The hotel argued that under the concept of "freedom of contract," the US Constitution allowed it to pay its female workers whatever low wages they were willing to accept. Knowles unpacks the legal complexities of the case while telling the litigants' stories. Drawing on archival and private materials, including the unpublished memoir of Elsie's lawyer, C. B. Conner, Knowles exposes the profound courage and resolve of the former chambermaid. Her book reveals why Elsie-who, in her mid-thirties was already a grandmother-was fired from her job at the Cascadian Hotel in Wenatchee, and why she undertook the outsized risk of suing the hotel for back wages. Minimum wage laws are "not an academic question or even a legal one," Elinore Morehouse Herrick, the New York director of the National Labor Relations Board, said in 1936. Rather, they are "a human problem." A pioneering analysis that illuminates the life stories behind West Coast Hotel v. Parrish as well as the case's impact on local, state, and national levels, Making Minimum Wage vividly demonstrates the fundamental truth of Morehouse Herrick's statement.

Sex in Tourism - Exploring the Light and the Dark (Hardcover): Neil Carr, Liza Berdychevsky Sex in Tourism - Exploring the Light and the Dark (Hardcover)
Neil Carr, Liza Berdychevsky
R2,988 Discovery Miles 29 880 Ships in 12 - 17 working days

This book encompasses the diversity and complexity of sex in tourism, incorporating the light, dark and shades of grey in between. It brings together work and ideas from a diverse array of researchers from around the world and examines the affects and effects of diverse sexual encounters in tourism, romance tourism, sex tourism and sexual exploitation in tourism - including the sexual exploitation of children in travel and tourism, and sexual harassment. Sex in tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. This volume explores the complexity and nuanced nature of sex in tourism in more detail. It will be of interest to students and researchers of tourism impacts, tourist behaviour, hospitality management, destination management and development.

Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New... Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New International Edition (Paperback, Pearson New International Edition)
Kimberly Tranter, Trevor Stuart-Hill, Juston Parker
R2,009 Discovery Miles 20 090 Ships in 12 - 17 working days

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

Strategic Management in the Hospitality Industry - Pearson New International Edition (Paperback, 3rd edition): Michael Olsen,... Strategic Management in the Hospitality Industry - Pearson New International Edition (Paperback, 3rd edition)
Michael Olsen, Joseph West, Eliza Ching-Yick Tse
R1,936 Discovery Miles 19 360 Ships in 12 - 17 working days

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Organizational Behaviour for the Hospitality Industry - Pearson New International Edition (Paperback, Pearson New International... Organizational Behaviour for the Hospitality Industry - Pearson New International Edition (Paperback, Pearson New International Edition)
Florence Berger, Judi Brownell
R2,028 Discovery Miles 20 280 Ships in 12 - 17 working days

For undergraduate and graduate courses in Organizational Behavior and Human Relations Skills in schools of hotel management. Organizational Behavior for the Hospitality Industry is the most recent organisational behaviour text that focuses on the hospitality industry, delving into the concepts that are relevant to students who plan to enter the hospitality industry. Hospitality organisations today must achieve excellence in human relations, and that success starts with quality organisational behaviour. The text is organised into three sections: organisational behavioural essentials, the individual and the organisation, and key management tasks. Additionally, each key topic includes detailed exercises, providing students with the hands-on experience they'll need in order to succeed in the industry.

Introduction to Hospitality Management: Pearson New International Edition (Paperback, 4th edition): John Walker, Josielyn Walker Introduction to Hospitality Management: Pearson New International Edition (Paperback, 4th edition)
John Walker, Josielyn Walker
R2,312 Discovery Miles 23 120 Ships in 12 - 17 working days

For courses in Introduction to Hospitality and Hospitality Management. Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student's appreciation for the field. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.

Event Evaluation: - Theory and methods for event management and tourism (Paperback): Donald Getz Event Evaluation: - Theory and methods for event management and tourism (Paperback)
Donald Getz
R1,072 Discovery Miles 10 720 Ships in 12 - 17 working days

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using: *A range of tools from simple checklists to more advanced logic models; *Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources; *A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension; *An introduction of impact assessment. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry... Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry (Hardcover)
Luisa Cagica Carvalho, Lurdes Calisto, Nuno Gustavo
R7,045 Discovery Miles 70 450 Ships in 12 - 17 working days

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Events MISmanagement - Learning from failure (Hardcover): Tim Brown, Phil Higson, Lindsey Gaston Events MISmanagement - Learning from failure (Hardcover)
Tim Brown, Phil Higson, Lindsey Gaston
R2,833 Discovery Miles 28 330 Ships in 12 - 17 working days

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

Events Management - Principles and Practice (Paperback, 4th New edition): Razaq Raj, Tahir Rashid Events Management - Principles and Practice (Paperback, 4th New edition)
Razaq Raj, Tahir Rashid
R1,245 R1,103 Discovery Miles 11 030 Save R142 (11%) Ships in 12 - 17 working days

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: * Concepts and Management: including entrepreneurship and human resource issues * Finance and Law: including costing, project management and risk management * Marketing and Media: including social media, multimedia technology, sponsorship and PR * Preparation and Operation: including logistics, design, crowd control and conventions * Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

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