The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

In recent years, shrimpers on the Louisiana coast have faced a historically dire shrimp season, with the price of shrimp barely high enough to justify trawling. Yet, many of them wouldn't consider leaving shrimping behind, despite having transferrable skills that could land them jobs in the oil and gas industry. Since 2001, shrimpers have faced increasing challenges to their trade: an influx of shrimp from southeast Asia, several traumatic hurricane seasons, and the largest oil spill at sea in American history. In Last Stand of the Louisiana Shrimpers, author Emma Christopher Lirette traces how Louisiana Gulf Coast shrimpers negotiate land and blood, sea and freedom, and economic security and networks of control. This book explores what ties shrimpers to their boats and nets. Despite feeling trapped by finances and circumstances, they have created a world in which they have agency. Lirette provides a richly textured view of the shrimpers of Terrebonne Parish, Louisiana, calling upon ethnographic fieldwork, archival research, interdisciplinary scholarship, and critical theory. With evocative, lyrical prose, she argues that in persisting to trawl in places that increasingly restrict their way of life, shrimpers build fragile, quietly defiant worlds, adapting to a constantly changing environment. In these flickering worlds, shrimpers reimagine what it means to work and what it means to make a living.

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: * An introduction to and conceptualization of the sharing economy; * National culture and the sharing economy; * Big data and digital marketing in the sharing economy; * The future of mobility according to Uber; * Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Adopting a geographic lens to examine the employment of guestworkers in the United States, Be Our Guest offers readers the most comprehensive analysis of guestwork in tourism that has been produced to date. In weaving together the constellation of political and economic factors that exist across multiple scales, the case is made for how and why so many tourism-dependent areas of the United States have developed a dependency on temporary foreign workforces. Taking a holistic approach, special emphasis is placed on the economic histories of these areas and shifting patterns of employment, seasonality, gentrification, and related housing shortages. Throughout, the voices of stakeholders involved in every aspect of guestwork are included: human resources managers battling labor shortages, town planners mitigating workforce housing shortages, and attorneys and advocates helping to directly assist migrant workers and affect policy changes. These perspectives are coupled with detailed analysis of state policies regarding guestworker visa programs and labor market stress to illustrate a vivid picture of the precarious lives of the migrant laborers who arrive in the United States. Be Our Guest serves to specifically address a lacuna in critical tourism studies and the growing concern among practitioners over workforce quality and supply. Nevertheless, it will benefit everyone with an interest in issues of labor migration, precarity, housing policy, and immigration reform.

Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps. Approaching from different perspectives including economic, social, cultural, environmental, political, and technological, this edited collection reviews traditional research methods and re-assesses them to suit contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the use of structural equation modeling analysis, applied econometric research, network theory and social network analysis, using tracking mobility and planning exercises, fuzzy-set Qualitative Comparative Analysis, necessary condition analysis, and netnography approaches - can offer promising solutions. A necessity for academics and practitioners in the tourism and hospitality sector, Cutting Edge Research Methods in Hospitality and Tourism expands existing knowledge, generating innovative research.

Event Leadership: Theory and practice for event management and tourism examines, contextualises and applies leadership theory and practice at several levels. Using a wide range of contemporary research, this book explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today. In light of the complex business needs of event organisations and in order to illustrate the concepts discussed, examples of case studies from the event sector are used throughout. Providing a comprehensive grounding in leadership theory, this book explores leadership in events from three distinct viewpoints using various event settings and types of events to illustrate: • "The leader" within event organisations: looking at leaders who are founders, or those that have been appointed, elected, evolved from other positions or emerged from a crisis – all of which have their own issues and effects. • Leadership within the events community, such as political leadership or leaders within event portfolios and networks. Questioning what does it take to achieve effective collaboration among events and between events and other key stakeholders? Is it the individual leader, or leadership that emerges from network dynamics? • The leadership role that events and professional organisations play in society, such as educational and inspirational leadership – looking at social marketing through events, with the aims of changing attitudes and behaviour. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the innovative methods of inquiry to inspire new research topics that are vital and have been largely neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. AHL covers full papers and research notes in the matter of conceptual models and empirical investigations using inductive and deductive methods. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Many cities focused on tourist development and city marketing to keep their economies afloat during the financial crisis of 2008-2013, but the subsequent economic recovery saw a combination of growing visitor numbers, changing behavior patterns and price hikes, especially in real estate, that created the conditions for a 'perfect storm'. Anti-tourism protests have emerged and have even started to dominate the political debate in cities around the world, especially in Europe. Cities such as Amsterdam, Barcelona, Berlin and Lisbon have developed policies to mitigate the negative externalities of tourism growth for their residents. Jeroen Oskam's wide ranging work examines many of the most important issues in the debate on overtourism including: crowdedness and competition between tourists and locals in the use of city services displacement of services catering to locals by tourist amenities cultural or physical alienation protests against overtourism often associate the phenomenon with the presence of urban vacation rentals measures against overtourism, e.g. restrictions on short-term rentals, access restrictions, economic measures and reconducting tourist streams. The academic debate in this book spans multiple disciplines, such as Tourism, Geography, Urban Planning, Law and Economics. The approaches are equally varied: while many Tourism scholars try to save or justify tourism growth, Urban Planners may preferably seek to prevent gentrification, to minimize tourism externalities and to 'return' the city to its residents. The purpose of this book is to include the different positions in the debate; to give insight in the potential future evolution of the phenomenon; to propose policies and strategies and to identify underlying mechanisms of the massification of travel.

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

In the modern hospitality industry, it is critical to understand travelers' needs and wants for businesses to survive and remain competitive. Further study on understanding travelers' motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers' preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

The US Supreme Court's 1937 decision in West Coast Hotel v. Parrish, upholding the constitutionality of Washington State's minimum wage law for women, had monumental consequences for all American workers. It also marked a major shift in the Court's response to President Franklin D. Roosevelt's New Deal agenda. In Making Minimum Wage, Helen J. Knowles tells the human story behind this historic case. West Coast Hotel v. Parrish pitted a Washington State hotel against a chambermaid, Elsie Parrish, who claimed that she was owed the state's minimum wage. The hotel argued that under the concept of "freedom of contract," the US Constitution allowed it to pay its female workers whatever low wages they were willing to accept. Knowles unpacks the legal complexities of the case while telling the litigants' stories. Drawing on archival and private materials, including the unpublished memoir of Elsie's lawyer, C. B. Conner, Knowles exposes the profound courage and resolve of the former chambermaid. Her book reveals why Elsie-who, in her mid-thirties was already a grandmother-was fired from her job at the Cascadian Hotel in Wenatchee, and why she undertook the outsized risk of suing the hotel for back wages. Minimum wage laws are "not an academic question or even a legal one," Elinore Morehouse Herrick, the New York director of the National Labor Relations Board, said in 1936. Rather, they are "a human problem." A pioneering analysis that illuminates the life stories behind West Coast Hotel v. Parrish as well as the case's impact on local, state, and national levels, Making Minimum Wage vividly demonstrates the fundamental truth of Morehouse Herrick's statement.

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives: * the social psychology of managing people * the economics of labour * the practical techniques * strategy. The author argues that labour costs, labour utilisation, labour market behaviour and pay are inseparable from the skills of managing people. The book contains an important analysis of the labour market for this industry and now, in its second edition includes, among others, chapters on attitude measurement, customer-employee relations, questionnaire design and organizational change. Human Resource Management in the Hospitality and Tourism Industry is written in a clear, user-friendly style and offers a challenging view of the subject and an opportunity to learn an important aspect of management in an applied context. It is appropriate for degree level students and practitioners in the industry.

Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The focus is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. All volumes are keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

This book encompasses the diversity and complexity of sex in tourism, incorporating the light, dark and shades of grey in between. It brings together work and ideas from a diverse array of researchers from around the world and examines the affects and effects of diverse sexual encounters in tourism, romance tourism, sex tourism and sexual exploitation in tourism - including the sexual exploitation of children in travel and tourism, and sexual harassment. Sex in tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. This volume explores the complexity and nuanced nature of sex in tourism in more detail. It will be of interest to students and researchers of tourism impacts, tourist behaviour, hospitality management, destination management and development.

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. International in focus, the series attempts to divulge innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. This fifteenth annual volume includes eight full papers and three research notes. Most articles deploy either a quantitative or qualitative approach to data collection while two present conceptual models. The scholarly works covered in the volume are contributed by reputable researchers from five nations. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

Writing a dissertation can be a daunting topic - Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edn is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and now includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research. * Clearly links research processes with the presentation of these in the writing of dissertations and theses. * Draws on the work of undergraduate, postgraduate and PhD students the author has supervised, over 30 years to provide examples of dissertation/theses material. * Uses case studies/examples based on the author's own peer reviewed research. * Written in an accessible style. * Presents tried and tested student activities. It provides a discussion of research approaches, looking at key differences and similarities. A critical evaluation of these different approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation. It takes the reader from the initial idea and topics, through the literature review, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, this book includes case studies based on the author's own research, as well as students' work, to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.' A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: * Concepts and Management: including entrepreneurship and human resource issues * Finance and Law: including costing, project management and risk management * Marketing and Media: including social media, multimedia technology, sponsorship and PR * Preparation and Operation: including logistics, design, crowd control and conventions * Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

Writing a dissertation can be a daunting topic - Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edn is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and now includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research. * Clearly links research processes with the presentation of these in the writing of dissertations and theses. * Draws on the work of undergraduate, postgraduate and PhD students the author has supervised, over 30 years to provide examples of dissertation/theses material. * Uses case studies/examples based on the author's own peer reviewed research. * Written in an accessible style. * Presents tried and tested student activities. It provides a discussion of research approaches, looking at key differences and similarities. A critical evaluation of these different approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation. It takes the reader from the initial idea and topics, through the literature review, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, this book includes case studies based on the author's own research, as well as students' work, to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.' A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

Advances in Hospitality and Leisure, a peer-review journal, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This journal is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

AHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.