Get your first channel up and running quickly and understand how to grow your marketing initiatives as you need or want to expand your reach with mailchimp Key Features * Learn how to move quickly to establish your first marketing channel * Begin to reduce trial and error of experimenting by yourself * Understand various use-cases depending on the type of business you might have Book Description Readers will start by understanding how and why to use the Mailchimp Platform. Understand common terms used in Mailchimp enviornment. the nuanced differences between groups, tags, and segments and how they can be used throughout the platform. Additionally, the chapter will go into how these can be used when your contacts are subscribing to automate the creation of some of these contact subsets. Then the book covers the two basic channels and how to set the tone for your marketing and outreach to your contacts. We will review what we should consider the role of templates to be in your marketing strategy and how to think about what might be consistent within their marketing attempts (things like logo, openings, footers, etc.). Then the section will go into how to leverage this in your campaign sends and how to think about timing and your audience and their locations in terms of engagement. to set up a consistent marketing presence in the form of websites and the benefits of determining a brand identity. Then they will learn to optimize the platform utilization and expand on analytic options and even some pro features for leveraging comparative reports. Later, they will be in a position to understand benefits of integrating their external commerce platform to their marketing initiatives if they do so. What you will learn * Take ownership of designing your marketing voice and mechanism * Learn to grow your marketing initiatives as you need or want to expand your reach * Learn to make informed decisions about the marketing channels relevant to your business goals * Begin to experiment with at least one channel to better grow or understand your audience * Learn to progress to automating your marketing efforts quickly * Empowering yourself to have more time and put in additional efforts on other parts of your business Who This Book Is For If you are a small-to-midsize business or an entrepreneur who is just starting their marketing journey and enjoys researching engagement strategies this book is for you. In order to get the best from this book you just need to be familiar with leveraging web-apps and have a notion of content design. This book will help readers to take hands-on initial ownership of designing their marketing voice and mechanisms.

The ultimate guide for developers, with straight to the point information, advice, and tips on how to write and run code, migrate legacy services and extend your applications with Google Cloud. Key Features * Master all options for running your code on the cloud and improve it using Google Cloud services * Migrate your legacy code to the cloud without hassles and learn to create code which runs anywhere * Use the hands-on examples to learn and showcase your experience with Google Cloud Book Description Many organizations are discovering the benefits of running code on the cloud and migrating their legacy applications. This process can be overwhelming for Developers and Engineers who are new to the cloud. Filled with practical tips and expert advice from a Google developer, this book will help you to achieve more and faster in terms of application development. You will begin with understanding and comparing all available options to run your code. You will then be able to write, deploy, monitor, and troubleshoot your code without leaving the Google Cloud IDE, along with guidance on selecting the best option for each use case. Next, you will get to grips with the basic Google Cloud infrastructure services and connecting your code with public APIs. This will help you to easily add features to your application such as language translation, object detection in images or videos and many more. Further, you will have a comprehensive list of tips and best practices to make your migration as smooth as possible. If you are interested in writing code from scratch, the book will show you the basics of hybrid cloud applications to build services which can run virtually anywhere. By the end of this book, you will know how to approach application development process with no hassles while successfully moving your code to Google Cloud. What you will learn * Understand how to write, run, and troubleshoot code on Google Cloud * Choose among all available options for running your code * Connect your code to Google Cloud services using public APIs * Migrate your code to Google Cloud without surprises * Architect hybrid cloud solutions which can run virtually anywhere * Get to grips with Cloud Functions, App Engine, GKE and Anthos Who This Book Is For This book is targeted towards Cloud Architects, Engineers and Developers willing to migrate their applications and services to Google Cloud or start building them from scratch. Entrepreneurs in early-stage start-ups and IT Professionals who want to know more about Google Cloud from the eyes of a Developer will also benefit from reading this book. Readers are expected to have a basic understanding of Cloud concepts and basic experience on how to write Python and Shell scripts.

Make the most of Salesforce Lightning by delivering impressive enterprise-grade applications with the help of established architectural patterns and best practices. Key Features * Use the Salesforce Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands * Deliver modern and responsive user experiences targeting multiple devices through Lightning Experience and Salesforce Mobile * Extend your application with access to external services and AI Book Description Salesforce makes architecting enterprise-grade applications easy and secure - but you'll need guidance to leverage its full capabilities and deliver top-notch products for your customers. This fourth edition brings practical guidance to the table, taking you on a journey through building and shipping enterprise-grade apps. You will learn how to leverage the platform's many productivity features and harness its extensibility and customization capabilities. This guide will teach you advanced application architectural design patterns such as Separation of Concerns, Unit Testing, and Dependency Integration. You'll also get to grips with Apex and FFLib, and create scalable services with Java, Node.js, and other languages using Salesforce Functions and Heroku, and find new ways to test Lightning UIs with UTAM. These key topics, alongside a new chapter on exploring Asynchronous Processing Features, are unique to this edition. You'll also benefit from an extensive case study based on how Salesforce Platform delivers solutions. By the end of this Salesforce book, whether you are looking to publish the next amazing application on AppExchange or build packaged applications for your organization, you will be prepared with the latest innovations on the platform. What you will learn * Create and deploy packaged apps for your own business or for AppExchange * Understand Enterprise Application Architecture patterns * Customize mobile and desktop user experience with Lightning Web Components * Manage large data volumes with asynchronous processing and big data strategies * Learn how to go beyond the Apex language, and utilize Java and Node.js to scale your skills and code with Heroku and Salesforce Functions * Test and optimize Salesforce Lightning UIs with UTAM * Use Salesforce AWS Integration and Lightning External Services to integrate external code and data with your Lightning Application Who This Book Is For If you are a Salesforce developer who wants to unlock the true potential of the Salesforce platform and deliver complex, scalable applications within your company or for use in large enterprises you target through AppExchange, then you have come to the right place. You will need a solid foundation of Salesforce development to dive into this book - it is here to elevate your skills, not teach you the basics.

Asset accounting setup is mandatory in SAP S/4HANA so get the details you need to get it up and running! Walk through the configuration that underpins all of asset accounting, starting with organizational structures and master data. From there, master key tasks for asset acquisition and retirement, depreciation, year-end close, reporting, and more. Finally, see how to migrate your legacy asset data from SAP ERP to SAP S/4HANA. Covering both SAP GUI and SAP Fiori, this guide has it all!

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing Key Features Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing Get knowledge on how to use the systems features and functionality out-of-the-box Test your knowledge with self-assessment tests to better understand the content Book DescriptionMarketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations. What you will learn Create and manage marketing forms and pages Write good emails and use analytics to measure their effectiveness Explore outbound and real-time customer journeys Use Power Pages for real-time marketing events Create surveys to send to your customers with Customer Voice Exploit the Microsoft ecosystem to get the best results Who this book is forWhether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.

A report is only useful if those who receive it understand what it means. Knowing how to use Crystal Reports gives you the edge in producing reports from your database that really are crystal clear.

"Crystal Reports 2008 For Dummies" is a quick and easy guide to get you going with the latest version of this bestselling report-writing software. In fact, it's so popular that previous editions have made it a bestseller too. "Crystal Reports 2008 For Dummies" gives you just what you should know to produce the reports you'll need most often, including how to: Pull specific information from your database, sort and group it, and find the details you needUse dynamic or cascading promptsTroubleshoot and print reports and save time with templatesView reports on your LANWrite formulas to retrieve specific informationCreate and update OLAP reportsFormat reports, control page breaks, and even add graphics or Flash filesEnhance your reports with charts and mapsUse Crystal Reports in the enterprise

There's also a companion Web site with sample reports from the book and links to sites with more related information. With "Crystal Reports 2008 For Dummies" by your side, you'll soon be able to create reports from simple to spectacular, whenever the need arises.

This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software/Platform as a Service (SaaS/PaaS), and the DevOps movement. While SaaS and PaaS allow companies to invest in their core competencies rather than maintain their own infrastructure, the goal of DevOps is to optimize the process of delivering software innovation and value. The release of Salesforce DX in late 2017 unlocks the possibility of a true DevOps workflow on Salesforce. But DevOps is new to the Salesforce world and there is not a widespread understanding of its goals and methods, and so adoption of Salesforce DX is still in the early stages. Mastering Salesforce DevOps explains how to build a powerful and comprehensive DevOps workflow for Salesforce-allowing you to finally deploy the world's most innovative platform using the world's most effective and efficient techniques. It addresses the need for a comprehensive guide to DevOps for Salesforce, allowing teams to bring proven practices from the IT world to resolve the hardest problems facing Salesforce developers today. What You Will Learn Improve company performance and software delivery performance using Salesforce DX Translate DevOps concepts into the unique language and practices of Salesforce Understand why and how you can implement Salesforce DX to achieve greater productivity and innovation Enable continuous delivery on Salesforce Build packages and architect code so it can be deployed easily Allow admins to participate in what has traditionally been a developer workflow Know the techniques for reducing the stress and risk of deployment Apply the full range of automated tests that can be used on Salesforce Who This Book Is for Salesforce developers, release managers, and those managing Salesforce development teams who need a guide to DevOps, and DevOps specialists who need to apply familiar concepts to Salesforce

Become a proficient Salesforce business analyst with the help of expert recommendations, techniques, best practices, and practical advice Purchase of the print or Kindle book includes a free eBook in the PDF format. Key Features Learn the intricacies and nuances of every stage of a project's implementation Discover real-world examples, tips, and tricks that you can apply to any Salesforce project Overcome the challenges inherent in user interaction and improve your customer experience Book DescriptionSalesforce business analysis skills are in high demand, and there are scant resources to satisfy this demand. This practical guide for business analysts contains all the tools, techniques, and processes needed to create business value and improve user adoption. The Salesforce Business Analyst Handbook begins with the most crucial element of any business analysis activity: identifying business requirements. You'll learn how to use tacit business analysis and Salesforce system analysis skills to rank and stack all requirements as well as get buy-in from stakeholders. Once you understand the requirements, you'll work on transforming them into working software via prototyping, mockups, and wireframing. But what good is a product if the customer cannot use it? To help you achieve that, this book will discuss various testing strategies and show you how to tailor testing scenarios that align with business requirements documents. Toward the end, you'll find out how to create easy-to-use training material for your customers and focus on post-production support - one of the most critical phases. Your customers will stay with you if you support them when they need it! By the end of this Salesforce book, you'll be able to successfully navigate every phase of a project and confidently apply your new knowledge in your own Salesforce implementations. What you will learn Create a roadmap to deliver a set of high-level requirements Prioritize requirements according to their business value Identify opportunities for improvement in process flows Communicate your solution design via conference room pilots Construct a requirements traceability matrix Conduct user acceptance tests and system integration tests Develop training artifacts so your customers can easily use your system Implement a post-production support model to retain your customers Who this book is forThis book is for intermediate- to senior-level business analysts with a basic understanding of Salesforce CRM software or any CRM technology who want to learn proven business analysis techniques to set their business up for success.

Written by two Google Cloud experts, this book will help you to create a concrete foundation of Cloud Build so that you can define workflows and pipelines as builds in Google Cloud Build Key Features * Learn Cloud Build's API and build configuration/schema * Apply scalability and security best practices for using Cloud Build * Integrate Cloud Build with external systems critical to workflows Book Description When adopting cloud infrastructure, you are often looking to modernize how to automate workflows such as continuous integration and software delivery. Minimizing operational overhead via fully managed solutions like Cloud Build can be tough. Moreover, learning Cloud Build's API and build schema as well as scalability and security, and integrating Cloud Build with other external systems can be challenging. This book helps you to overcome these challenges by cementing a Google Cloud Build foundation. The book starts with an introduction to Google Cloud Build and how it brings value via automation. You will then configure the architecture and environment in which builds run while learning how to execute these builds. Next, you will focus on writing and configuring fully featured builds and executing them securely. You will also review Cloud Build's functionality with practical applications and set up a secure delivery pipeline for GKE. Moving ahead, you will learn how to manage safe roll outs of cloud infrastructure with Terraform. Later, you will build a workflow from local source to production in Cloud Run. Finally, you will integrate Cloud Build with external systems while leveraging Cloud Deploy to manage roll outs. By the end of this book, you'll be able to automate workflows securely by leveraging the principles of Google Cloud Build. What you will learn * Get started with Cloud Build the right way * Define new workflows using the Cloud Build schema * Implement a secure build and deployment environment for GKE * Automate serverless workflows for Cloud Run and Cloud Functions * Integrate Cloud Build with source code management and artifact stores * Develop a Cloud Build strategy for your organization Who This Book Is For This book is for cloud engineers and DevOps engineers who manage cloud environments and desire to automate workflows in a fully managed, scalable, and secure platform. You are expected to have an understanding of cloud fundamentals, software delivery, and containerization fundamentals to get the most out of this book.

Start defining your infrastructure using Docker Compose and leverage it for everyday development or deployment Key Features Distribute your code in an easier way for developers to get started Set up complex infrastructure for development and CI/CD purposes Deploy simple multi-container applications using Docker Compose Book DescriptionSoftware development is becoming increasingly complex due to the various software components used. Applications need to be packaged with software components to facilitate their operations, making it complicated to run them. With Docker Compose, a single command can set up your application and the needed dependencies. This book starts with an overview of Docker Compose and its usage and then shows how to create an application. You will also get to grips with the fundamentals of Docker volumes and network, along with Compose commands, their purpose, and use cases. Next, you will set up databases for daily usage using Compose and, leveraging Docker networking, you will establish communication between microservices. You will also run entire stacks locally on Compose, simulate production environments, and enhance CI/CD jobs using Docker Compose. Later chapters will show you how to benefit from Docker Compose for production deployments, provision infrastructure on public clouds such as AWS and Azure, and wrap up with Compose deployments on said infrastructure. By the end of this book, you will have learned how to effectively utilize Docker Compose for day-to-day development. What you will learn Create multi-container applications using Docker Compose Use Docker Compose for daily development Connect microservices leveraging Docker network fundamentals Add monitoring to services leveraging Prometheus Deploy to production using Docker Compose Translate Compose files to Kubernetes deployments Who this book is forThis book is for software engineers, developer advocates, and DevOps engineers looking to set up multi-container Docker applications using Compose without the need to set up a Docker orchestration engine. It is also for team leads looking to increase the productivity of an organization's software teams by streamlining the provisioning of complex development environments locally using Docker Compose. Readers are expected to understand containerization and must possess fundamental Docker knowledge to get started with this book.

Gain insight and strategic advice for driving value in your organization with this practical guide that condenses a decade of ServiceNow wisdom into the must-know essentials for impactful deployments Key Features Focus on what to do when shaping and leading a ServiceNow journey Explore strategies for making your projects impactful and valuable Guidance for leaders at every level to maximize return on their investments in ServiceNow Book DescriptionServiceNow is the leading enterprise service management platform that enables the effective management of services in a modern enterprise. In this book, you'll learn how to avoid pitfalls that can challenge value realization, where to focus, how to balance tradeoffs, and how to get buy-in for complex decisions. You'll understand the key drivers of value in ServiceNow implementation and how to structure your program for successful delivery. Moving ahead, you'll get practical guidance on the methods and considerations in securely using ServiceNow. You'll also learn how to set up a multi-instance environment including best practices, patterns and alternatives in the use and maintenance of a multi-instance pipeline. Later chapters cover methods and approaches to design processes that deliver optimal ROI. Further, you'll receive tips for designing technical standards, designing for scale, ensuring maintainability, and building a supportable instance. Finally, you'll focus on the innovative possibilities that can be unlocked in a ServiceNow journey which will help you to manage uncertainty and claim the value of being an early adopter. By the end of this book, you'll be prepared to lead or support a ServiceNow implementation with confidence that you're bringing not only a solution but also making an impact in your organization. What you will learn Understand the key drivers of value in ServiceNow implementation Structure your ServiceNow programs for successful delivery Discover methods and tools for securely using ServiceNow Set up a multi-instance environment with best practices and patterns Architect and lead the deployment of AI capabilities in ServiceNow Build innovative experiences using NLU, virtual agents and the Now Experience Framework Who this book is forThis book is for architects, consultants and project leaders looking to drive value by applying ServiceNow effectively and efficiently. Platform administration or development experience is useful but not necessary to get the most out of this book. However, some familiarity with the modules and features of ServiceNow is expected.

Take your DevOps and DevSecOps game to the next level by leveraging the power of the GitHub toolset in practice Key Features Release software faster and with confidence Increase your productivity by spending more time on software delivery and less on fixing bugs and administrative tasks Deliver high-quality software that is more stable, scalable, and secure Book DescriptionThis practical guide to DevOps uses GitHub as the DevOps platform and shows how you can leverage the power of GitHub for collaboration, lean management, and secure and fast software delivery. The chapters provide simple solutions to common problems, thereby helping teams that are already on their DevOps journey to further advance into DevOps and speed up their software delivery performance. From finding the right metrics to measure your success to learning from other teams' success stories without merely copying what they've done, this book has it all in one place. As you advance, you'll find out how you can leverage the power of GitHub to accelerate your value delivery - by making work visible with GitHub Projects, measuring the right metrics with GitHub Insights, using solid and proven engineering practices with GitHub Actions and Advanced Security, and moving to event-based and loosely coupled software architecture. By the end of this GitHub book, you'll have understood what factors influence software delivery performance and how you can measure your capabilities, thus realizing where you stand in your journey and how you can move forward. What you will learn Effectively measure software delivery performance Adopt DevOps and lean management techniques in your teams Plan, track, and visualize your work using GitHub Issues and Projects Use continuous delivery with GitHub Actions and Packages Scale quality through testing in production and chaos engineering "Shift left" security and secure your entire software supply chain Use DevSecOps practices with GitHub Advanced Security Secure your code with code scanning, secret scanning, and Dependabot Who this book is forThis book is for developers, solutions architects, DevOps engineers, and SREs, as well as for engineering or product managers who want to enhance their software delivery performance. Whether you're new to DevOps, already have experience with GitHub Enterprise, or come from a platform such as Azure DevOps, Team Foundation Server, GitLab, Bitbucket, Puppet, Chef, or Jenkins but struggle to achieve maximum performance, you'll find this book beneficial.

This is the first ERP book to present comprehensive strategies and techniques that enable organizations to take charge of their ERP projects to drive success. The author describes how to become less dependent on outside software consultants, significantly reduce implementation and support costs, mitigate risks, and design business solutions that work for your company. This book also contains hundreds of tips to create internal project ownership, manage ERP vendors, transfer software knowledge, develop the right implementation strategies, establish a realistic schedule and budget, and streamline business processes. It is a guide for making informed decisions during each project phase. The information is applicable to new implementations and system upgrades. The book is endorsed by R "Ray" Wang, Tom F. Wallace, and Andy Klee

Follow Google's own ten-step plan to construct a secure, reliable, and extensible foundation for all your Google Cloud base infrastructural needs Key Features Build your foundation in Google Cloud with this clearly laid out, step-by-step guide Get expert advice from one of Google's top trainers Learn to build flexibility and security into your Google Cloud presence from the ground up Book DescriptionFrom data ingestion and storage, through data processing and data analytics, to application hosting and even machine learning, whatever your IT infrastructural need, there's a good chance that Google Cloud has a service that can help. But instant, self-serve access to a virtually limitless pool of IT resources has its drawbacks. More and more organizations are running into cost overruns, security problems, and simple "why is this not working?" headaches. This book has been written by one of Google's top trainers as a tutorial on how to create your infrastructural foundation in Google Cloud the right way. By following Google's ten-step checklist and Google's security blueprint, you will learn how to set up your initial identity provider and create an organization. Further on, you will configure your users and groups, enable administrative access, and set up billing. Next, you will create a resource hierarchy, configure and control access, and enable a cloud network. Later chapters will guide you through configuring monitoring and logging, adding additional security measures, and enabling a support plan with Google. By the end of this book, you will have an understanding of what it takes to leverage Terraform for properly building a Google Cloud foundational layer that engenders security, flexibility, and extensibility from the ground up. What you will learn Create an organizational resource hierarchy in Google Cloud Configure user access, permissions, and key Google Cloud Platform (GCP) security groups Construct well thought out, scalable, and secure virtual networks Stay informed about the latest logging and monitoring best practices Leverage Terraform infrastructure as code automation to eliminate toil Limit access with IAM policy bindings and organizational policies Implement Google's secure foundation blueprint Who this book is forThis book is for anyone looking to implement a secure foundational layer in Google Cloud, including cloud engineers, DevOps engineers, cloud security practitioners, developers, infrastructural management personnel, and other technical leads. A basic understanding of what the cloud is and how it works, as well as a strong desire to build out Google Cloud infrastructure the right way will help you make the most of this book. Knowledge of working in the terminal window from the command line will be beneficial.