Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others -- and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help high stakes communicators find new ways to reach and persuade others -- but speak against deceit and subterfuge. They make clear that messages must be consistent with the facts, and that the most successful communicators share one special trait: integrity. A readable, research-based, up-to-date treatment of an important emerging field of study, and a carefully developed guide for practitioners and academics alike.

"Images That Work" is about emotions, desires, ideas, and the hard objects, events, and tensional relations in the common world of space and time. It is about creating and presenting words and pictures in ways that communicate genuine substance from real people to other real people. Oller and Giardetti begin with the foundations of integrity, the glory of supreme effort, and the weaknesses of fads, fashions, and untested gut feelings. They draw examples from high stakes messages in advertising, entertainment, and other communications industries. In doing so they make clear that not only are effective messages consistent with material facts, they are also comprehensive in how they convey facts and yet concise and simple enough to fit into the time and space that consumers will devote to the message. And along the way they give readers a solid grounding in the fascinating and relatively new field of semiotics, a field that has already become well established in the academic community and which has begun to spread its influence to the world outside.

Earle P. Scarlett: A Study in Scarlett is a comprehensive biography of a Calgary physician and Sherlock Holmes enthusiast. Discover the life of a cherished Canadian knowledgeable on almost everything, including myths, medicine, music, art and literature. A lover of the English language, Scarlett possessed a vast library of books from the popular literature of his time to the most obscure passages of the past. Delve into the deep reaches of his wisdom with this awe-inspiring tribute.

Watch the excitement ripple through your classroom as students use their intellect to find out who committed the "crime" at your school. Enliven your students as they practice critical thinking skills. Students are often taught skills such as the scientific method, scientific research, critical thinking, making observations, analyzing facts, and drawing conclusions in isolation. Studying forensic science allows students to practice these skills and see theories put into practice by using circumstances that model real-life events, meanwhile letting students explore a variety of career options. This exciting unit includes: background information on forensics, exploration of careers in forensic science and law enforcement, a simulation involving a fire in the school library, and instructions for writing your own crime scene simulation. To crack the case, students examine evidence left at the scene, interview suspects (staff members), and use critical thinking to connect all of the clues and eliminate suspects. Students will feel like real investigators with this true-to-life simulation. Let your students solve more mysteries with Mystery Disease, Mystery Science, Detective Club, and The Great Chocolate Caper. Grades 5-8

The world in which classical positivistic science and technology obtained great success has vanished. However, the way of thinking promoted by that epoch still lingers in our social consciousness, sometimes as a burden. To conquer the short-comings of classical analytical science in the modern, ever more complex world, systems theory and its applications within systems science present an alternative to old paradigms.

Systems theorists see common principles in the structure and operation of systems of all kinds and sizes. They promote an interdisciplinary science adapted for a universal application with a common language and area of concepts. This approach is seen as a means of not only overcoming the fragmentation of knowledge and the isolation of the specialist, but also finding new solutions to problems created by the earlier "solution of problems".

This book introduces the systemic alternative. It is divided into two parts. The first is devoted to the historical background of the systems movement, and presents pioneering thoughts and theories of the area. Basic concepts of general systems theory with well-known laws and principles are discussed, as well as related topics like cybernetics and information theory.

The second part deals with some of the common applications of systems theory within systems science, such as artificial intelligence, management information systems and informatics. An attempt is made to predict the future of systems theory in a world apparently becoming fragmented and integrated at the same time.

To engage oneself in systems theory and its striving towards an applied universal science is a highly cross-scientific occupation. The reader will come intocontact with many different academic disciplines, and consequently the possibility of an all-round education -- something particularly needed in our over-specialized world.

This easily accessible reference work reveals the workings of savage tropical storms, charts their actions and cycles, assesses their economic and environmental impact, and reviews the latest research on hurricanes.

“A class timeline is the second Big Book of Level 9 in the Aweh! English reading scheme. Aweh! is a graded reading scheme that will awaken any child’s imagination as they join Mama Africa in saving the world’s stories by charging the Umthombo; the well of stories. The bright and colourful artwork provides a child-centred learning opportunity that integrates both the weekly Mathematics concept and the Life Skills topic. The inside cover identifies the key vocabulary and phonic focus for every book, and includes the Before, During and After Reading information to support the teacher in Shared Reading.”