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Books > Reference & Interdisciplinary > General
The Oxford University Studies in the Enlightenment series,
previously known as SVEC (Studies on Voltaire and the Eighteenth
Century), has published over 500 peer-reviewed scholarly volumes
since 1955 as part of the Voltaire Foundation at the University of
Oxford. International in focus, Oxford University Studies in the
Enlightenment volumes cover wide-ranging aspects of the eighteenth
century and the Enlightenment, from gender studies to political
theory, and from economics to visual arts and music, and are
published in English or French.
The Oxford University Studies in the Enlightenment series,
previously known as SVEC (Studies on Voltaire and the Eighteenth
Century), has published over 500 peer-reviewed scholarly volumes
since 1955 as part of the Voltaire Foundation at the University of
Oxford. International in focus, Oxford University Studies in the
Enlightenment volumes cover wide-ranging aspects of the eighteenth
century and the Enlightenment, from gender studies to political
theory, and from economics to visual arts and music, and are
published in English or French.
Essays on the use of alcoholic beverages within diverse societies
and cultures.
Oller and Giardetti provide a simple, comprehensive, and fully
consistent theory to explain why some messages and images
communicate more effectively than others -- and then show
specialists in advertising, marketing, and high stake
communications how to apply the theory in their work. With examples
and illustrations that practitioners and academics alike will find
understandable, they provide readers with a solid grounding in
semiotics, the study of how meanings are constructed and construed
in signs. In doing so Oller and Giardetti help high stakes
communicators find new ways to reach and persuade others -- but
speak against deceit and subterfuge. They make clear that messages
must be consistent with the facts, and that the most successful
communicators share one special trait: integrity. A readable,
research-based, up-to-date treatment of an important emerging field
of study, and a carefully developed guide for practitioners and
academics alike.
"Images That Work" is about emotions, desires, ideas, and the
hard objects, events, and tensional relations in the common world
of space and time. It is about creating and presenting words and
pictures in ways that communicate genuine substance from real
people to other real people. Oller and Giardetti begin with the
foundations of integrity, the glory of supreme effort, and the
weaknesses of fads, fashions, and untested gut feelings. They draw
examples from high stakes messages in advertising, entertainment,
and other communications industries. In doing so they make clear
that not only are effective messages consistent with material
facts, they are also comprehensive in how they convey facts and yet
concise and simple enough to fit into the time and space that
consumers will devote to the message. And along the way they give
readers a solid grounding in the fascinating and relatively new
field of semiotics, a field that has already become well
established in the academic community and which has begun to spread
its influence to the world outside.
Watch the excitement ripple through your classroom as students use
their intellect to find out who committed the "crime" at your
school. Enliven your students as they practice critical thinking
skills. Students are often taught skills such as the scientific
method, scientific research, critical thinking, making
observations, analyzing facts, and drawing conclusions in
isolation. Studying forensic science allows students to practice
these skills and see theories put into practice by using
circumstances that model real-life events, meanwhile letting
students explore a variety of career options. This exciting unit
includes: background information on forensics, exploration of
careers in forensic science and law enforcement, a simulation
involving a fire in the school library, and instructions for
writing your own crime scene simulation. To crack the case,
students examine evidence left at the scene, interview suspects
(staff members), and use critical thinking to connect all of the
clues and eliminate suspects. Students will feel like real
investigators with this true-to-life simulation. Let your students
solve more mysteries with Mystery Disease, Mystery Science,
Detective Club, and The Great Chocolate Caper. Grades 5-8
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