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Books > Reference & Interdisciplinary > General
Predictive analytics has revolutionized marketing practice. It
involves using many techniques from data mining, statistics,
modelling, machine learning and artificial intelligence, to analyse
current data and make predictions about unknown future events. In
business terms, this enables companies to forecast consumer
behaviour and much more. Predictive Analytics for Marketers will
guide marketing professionals on how to apply predictive analytical
tools to streamline business practices. Including comprehensive
coverage of an array of predictive analytic tools and techniques,
this book enables readers to harness patterns from past data, to
make accurate and useful predictions that can be converted to
business success. Truly global in its approach, the insights these
techniques offer can be used to manage resources more effectively
across all industries and sectors. Written in clear, non-technical
language, Predictive Analytics for Marketers contains case studies
from the author's more than 25 years of experience and articles
from guest contributors, demonstrating how predictive analytics can
be used to successfully achieve a range of business purposes.
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Alamo Tree
(Paperback)
Tana S Holmes; Illustrated by Mahfuja Selim
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R313
R252
Discovery Miles 2 520
Save R61 (19%)
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Split into five sections that cover your whole research journey,
this book captures everything you need to understand to do a sports
research project. From getting started with a research
question and selecting a research approach to choosing a method of
data collection and analysing and presenting research findings, it
walks you step-by-step through the entire research process. The
book also: Showcases a diverse range of approaches, including
experiments, surveys, focus groups, interviews, systematic reviews
and mixed methods, to help you choose the best option for your
project. Focuses on applied research, showing you how to go beyond
the classroom, conduct research in the field and manage and analyse
data in the real world. Explores how your supervisor can support
you to get the most out of your project. Features include over 40
student activities that encourage you to think more deeply about
what you′ve learned, nearly 50 case studies highlighting
research from real-world students and sport researchers, and
reflection points, to help you check your understanding. For
students across courses relating to Sport & Exercise Science,
Coaching Practice & Development, PE and Sport, this book is a
down-to-earth guide to help anyone doing a research project in
sport and exercise.Â
Business educators use cases to give students the experience of
solving real challenges while standing in the shoes of real-life
business leaders and asking ‘why?’. In this landmark new book,
Gabriel also begins by asking ‘why?’: Why would anyone teach
with cases? Why should adult students learn through cases? Why is
case teaching important in the higher education classrooms of
today’s world? Readers will be guided through the different
aspects of teaching and learning with cases in multiple contexts,
and will come to understand the ‘why’, the pedagogy and
underpinning philosophy of case teaching. This is the first book
for educators that combines case pedagogy at a philosophical level
with evidence from practical experience into a single volume. It is
an implementation ready resource that converges with a time of
change in the field of education, as a result of the COVID-19
pandemic.
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