An account of the Lewis and Clark expedition sent by President Jefferson to explore the land acquired in the Louisiana Purchase in 1803. Includes related activities.

Named for their probably mythical leader, Ned Ludd, the Luddites were a group of social agitators in nineteenth-century Britain who tried to prevent the mechanization of cloth factories, which they blamed for increased unemployment, poverty, and hunger in industrial centers. Though famous for their often violent protests, the Luddites also engaged in literary resistance in the form of poems, proclamations, petitions, songs, and letters. In Writings of the Luddites, Kevin Binfield collects complete texts written by Luddites or Luddite sympathizers between 1811 and 1816, adds detailed notes, and organizes the documents by the three primary regions of origin: the Midlands, Northwestern England, and Yorkshire. Binfield's extensive introduction provides a historical overview of the Luddites and their activities, explores their rhetorical strategies, and illuminates their literary context. Written for the most part from a collective point of view, the texts themselves range from judicious to bloodthirsty in tone and reveal a fascination both with legal forms of address and with the more personal forms of Romantic literature, as well as with the recent political revolutions in France and America.

Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others -- and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help high stakes communicators find new ways to reach and persuade others -- but speak against deceit and subterfuge. They make clear that messages must be consistent with the facts, and that the most successful communicators share one special trait: integrity. A readable, research-based, up-to-date treatment of an important emerging field of study, and a carefully developed guide for practitioners and academics alike.

"Images That Work" is about emotions, desires, ideas, and the hard objects, events, and tensional relations in the common world of space and time. It is about creating and presenting words and pictures in ways that communicate genuine substance from real people to other real people. Oller and Giardetti begin with the foundations of integrity, the glory of supreme effort, and the weaknesses of fads, fashions, and untested gut feelings. They draw examples from high stakes messages in advertising, entertainment, and other communications industries. In doing so they make clear that not only are effective messages consistent with material facts, they are also comprehensive in how they convey facts and yet concise and simple enough to fit into the time and space that consumers will devote to the message. And along the way they give readers a solid grounding in the fascinating and relatively new field of semiotics, a field that has already become well established in the academic community and which has begun to spread its influence to the world outside.