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Books > Academic & Education > Varsity Textbooks > Management
New businesses or enterprises have a notouriously high failure rate. Prospective entrepreneurs are therefore wary of starting new businesses. There are, however, many success stories of thriving entrepreneurs. Most of them have applied the same basic principles when they ventured into their new businesses. Entrepreneurship and how to establish your own business (fourth edition) has captured the basic principles and practices of successful entrepreneurs. This book gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
This text is developed for the first course in Farm Management, typically taken by a junior/senior level student. Designed to introduce students to the key concepts on how to effectively manage a farm business, the seventh edition provides students with the basic information needed to measure management performance, financial progress, and the financial condition of the farm business.
Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Develop a solid understanding of purchasing, operations, logistics, and integration with the strong supply chain management focus found in Wisner/Tan/Leong's SUPPLY CHAIN MANAGEMENT, 3e, International Edition. This unique edition presents extensive content not covered in other books. An expansive approach guides readers through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. Readers follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters and numerous new cases demonstrate practical applications of supply chain management in today's workplace, while intriguing profiles build on topics and ensure that readers cover today's most important contemporary supply issues in depth.
This new second edition of Focus on Operational Management discusses first-line managers and supervisors' management principles from a general management perspective. Focus on operational management 2nd edition acknowledges that all levels of management must be part of strategic management, but that responsibilities differ at various levels of management. Top management is responsible for all the management functions of an organisation, while senior/middle management is responsible for implementing top management's strategic goals and strategies. First-line managers and supervisors (operational managers) must implement senior/middle management's tactical objectives and strategies. To achieve these goals, first-line managers and supervisors need to manage operational goals and objectives.
Focus on Management Principles starts with a historical overview of management and a brief discussion about functions and roles. Thereafter, leadership requirements and contemporary issues influencing a manager’s decision-making processes are discussed in detail. These issues include organisational culture, social responsibility, organisational politics and HIV/AIDS. This important book follows a practical approach and provides the learner with an understanding of the principles relevant for managers in contemporary society.
This edition of Marketing for managers - A practical approach introduces readers to the fundamental issues underlying marketing concepts and strategies. Building on two successful previous editions, the title adds new material that covers many of the latest developments in technology that affect marketing. There is also a new chapter on marketing strategy implementation - critical, because in these days of well-formulated marketing strategies, failure is often the result of poor implementation. This renewed and reader-friendly text, debunks the notion that marketing is an overly complicated discipline shrouded in mystery, offers readers strategic insights into marketing, shows that marketing is not as simple as merely giving customers what they want - it also has to do with creating offerings that create customers, encourages readers to question conventional wisdom, integrates the best of marketing theory with cutting-edge practicality; includes not only the Internet and related technologies in marketing strategies, but also the latest developments related to interactive and social media, focuses on the challenges of writing viable, usable and well-considered marketing plans, provides a number of checklists for managers to use in considering and implementing marketing strategy, is conversational and non-technical, incorporates the latest thinking from research published in the world's major marketing and management journals.
Organizational Behavior by Fred Luthans was one of the first mainstream organizational behavior texts on the market and continues the tradition of being the most current and up-to-date researched text today. Well-known author Fred Luthans is the 5th most prolific Publisher in Academy of Management Journals and a senior research scientist with the Gallup Organization, who continues to do research in the organizational behavior area. The Twelfth Edition of Organizational Behavior is ideal for instructors who take a research-based and conceptual approach to their OB course.
For undergraduate and graduate Operations Management courses This is a Pearson Global Edition. The editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States. Creating value through Operations Management. Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. The latest edition of this text has been revised to integrate a supply chain orientation.
Managing Training and Development in South Africa 5e is a leading text that equips human resource practitioners with skills to manage training and development of employees in various enterprises. It provides detailed discussions, case studies with case questions, self-evaluation questions, and activities to guide students through a wide spectrum of training and development issues, from legislation that impacts on education and training, such as South African Qualifications Authority, the NQF, the Skills Development Acts of the factors that influence the training and development of people in organizations, to benefit the individual and the enterprise by integrating theory and practice.
The emerging consensus is that the education system in South Africa is in crisis. Understanding how this happened is crucial to finding a way in which all South Africans, especially the poorest of the poor, can have meaningful access to quality schooling and improving the professional practice of teaching in South Africa. This book engages critically with the conception of teaching advocated by the proponents of OBE. The various chapters in the book identify its assumptions, evaluate their tenability, and show what implications for other ideas they give rise to. The book is written in honour of Wally Morrow and as a dialogue with his project around the learning and teaching in post-Apartheid South Africa. A substantial part of Wally Morrow’s work – in papers and chapters, working groups and advisory committees – has been devoted to retrieving the primacy of the practice of professional teaching in our thinking about the transformation of schooling and education. Together, the chapters in this volume advance the project of retrieval, hence its title, Retrieving Teaching. It is in this spirit that the contributors to this volume engage in a critical debate with Morrow’s ideas and arguments. The authors have committed themselves to Morrow’s insistence that critique of knowledge claims, premises, reasoning, evidence and conclusions are the very grounds of critical thinking, rational argument and debate. Each chapter takes up an idea from Morrow’s framework of thinking and explains, extends or criticizes it. Several of the chapters were first presented, in earlier versions, as part of the Symposium on Learning to Teach in South Africa at the Kenton Conference (Kenton at P[h]umula Olwandlein) – an event in which lively critical debate at times stretched the principle of charity to its limits. While South Africa is the context and focus of this volume, the issues it addresses – curriculum, pedagogy and learning - are perennials in the field of teaching, teacher education and curriculum in many parts of the world.
The tutorial questions in this book cover the auditing syllabi as prescribed by The South African Institute of Chartered Accountants (Part 1 of the Qualifying Examination) and the Independent Regulatory Board for Auditors (Public Practice Examination – “Part 2” - Audit Specialisation). The hundreds of questions comprise various topics and are graded into three categories according to their level of difficulty in line with the South African accounting profession’s definition of levels of knowledge:
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Backed by a loyal following, MANAGING SMALL BUSINESS: An Entrepreneurial Emphasis, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, MSB remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), MSB combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, MSB continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. MSB also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that MSB is the book that students retain long after the course is over.
Guerrilla tactics are the unconventional use of closely knit small teams, with a sole leader, to combat less mobile, format entities through discipline, dedication and complete focus. This title presents a new, no-nonsense methodology for securing and managing global billion-rand projects in a fast-paced, rapidly changing international business arena. Its approach is especially useful for project managers who find themselves continually beleaguered by in-house politics and changing project objectives, resources and schedules.
Provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
. . . . . "Credit Risk Management" is a comprehensive textbook that looks at the total integrated process for managing credit risk, ranging from the risk assessment of a single obligor to the risk measurement of an entire portfolio.. . This expert learning tool introduces the principle concepts of credit risk analysisexplains the techniques used for improving the effectiveness of balance sheet management in financial institutionsand shows how to manage credit risks under competitive and realistic conditions. "Credit Risk Management" presents step-by-step coverage of: . . The Credit Process_discussing the operational practices and structural. processes to implement and create a sound credit environment. The Lending Objectives_explaining the credit selection process that is. used to evaluate new business, and describing how transaction risk. exposure becomes incorporated into portfolio selection risk. Company Funding Strategies_presenting an overview of the funding. strategies on some of the more commonly used financial products in the. extension of business credit. Company Specific Risk Evaluation_outlining some fundamental credit. analysis applications that can be used to assess transactions through the. framework of a risk evaluation guide. Qualitative Specific Risk Evaluation_offering additional approaches to. risk evaluate a borrower's industry and management. Credit Risk Measurement_defining the role of credit risk measurement, . presenting a basic framework to measure credit risk, and discussing some. of the standard measurement applications to quantify the economic loss. on a transaction's credit exposure. Credit Portfolio Management_exploring the basic concepts behind.credit portfolio management, and highlighting the distinctive factors that. drive the management of a portfolio of credit assets compared to a single. asset. Credit Rating Systems_analyzing the pivotal role that credit rating. systems have come to play in managing credit risk for lenders . The Economics of Credit_showing how the modern credit risk approach. has changed the economics of credit in order to achieve more profitable. earnings and maintain global stability in the financial markets. . Filled with a wide range of study aids, "Credit Risk Management" is today's best guide to the concepts and practices of modern credit risk management, offering practitioners a detailed roadmap for avoiding lending mishaps and maximizing profits.. .
For undergraduate or MBA courses in Supply Chain Management.
The ninth edition of this standard reference for students and practitioners has been completely revised and restructured in line with recent far-reaching global and local changes in the auditing profession. A newly introduced feature of the ninth edition of this classic text is the cross-referencing to Graded Tutorials on Auditing by Bourne et al. (see page 24). This link will ensure that the student of auditing will be able to integrate theory with practice and application.
Do I need a web site? Is internet marketing successful? These are two of the questions many businesses are asking. The e of marketing answers them by showing you how to make the most of your web site for communication, information, marketing, sales and also internal management and administration. The text - explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay per click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion web site, which will be updated regularly to keep readers informed of the latest developments.
Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.
Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience ― for less than the cost of a traditional textbook.
Human Capital Management (HCM) has recently been described as a high-level strategic issue that seeks to analyze, measure and evaluate how people policies and practices create value. Put simply, HCM is about creating and demonstrating the value that great people and great people management add to an organization. This unique book describes how HCM provides a bridge between human resource management and business strategy. It also demonstrates how organizations can use the concepts of human resource management and the processes involved to enhance the value they obtain from people while continuing to meet their aspirations and needs. Baron and Armstrong explain how to achieve these objectives using various approaches including describing the concept of HCM and how the process works, discussing its application in numerous areas within an organization and examining the role of HR in HCM and the future of the concept. It also contains a toolkit which organizations can use to develop their own HCM policies and practices. |
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