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Books > Arts & Architecture > Industrial / commercial art & design > Product design
Our globalised world is encountering problems on an unprecedented
scale. Many of the issues we face as societies extend beyond the
borders of our nations. Phenomena such as terrorism, climate
change, immigration, cybercrime and poverty can no longer be
understood without considering the complex socio-technical systems
that support our way of living. It is widely acknowledged that to
contend with any of the pressing issues of our time, we have to
substantially adapt our lifestyles. To adequately counteract the
problems of our time, we need interventions that help us actually
adopt the behaviours that lead us toward a more sustainable and
ethically just future. In Designing for Society, Nynke Tromp and
Paul Hekkert provide a hands-on tool for design professionals and
students who wish to use design to counteract social issues.
Viewing the artefact as a unique means of facilitating behavioural
change to realise social impact, this book goes beyond the current
trend of applying design thinking to enhancing public services, and
beyond the idea of the designer as a facilitator of localised
social change.
A history of color and commerce from haute couture to automobile
showrooms to interior design. When the fashion industry declares
that lime green is the new black, or instructs us to "think pink!,"
it is not the result of a backroom deal forged by a secretive cabal
of fashion journalists, designers, manufacturers, and the editor of
Vogue. It is the latest development of a color revolution that has
been unfolding for more than a century. In this book, the
award-winning historian Regina Lee Blaszczyk traces the
relationship of color and commerce, from haute couture to
automobile showrooms to interior design, describing the often
unrecognized role of the color profession in consumer culture.
Blaszczyk examines the evolution of the color profession from 1850
to 1970, telling the stories of innovators who managed the color
cornucopia that modern artificial dyes and pigments made possible.
These "color stylists," "color forecasters," and "color engineers"
helped corporations understand the art of illusion and the
psychology of color. Blaszczyk describes the strategic burst of
color that took place in the 1920s, when General Motors introduced
a bright blue sedan to compete with Ford's all-black Model T and
when housewares became available in a range of brilliant hues. She
explains the process of color forecasting-not a conspiracy to
manipulate hapless consumers but a careful reading of cultural
trends and consumer taste. And she shows how color information
flowed from the fashion houses of Paris to textile mills in New
Jersey. Today professional colorists are part of design management
teams at such global corporations as Hilton, Disney, and Toyota.
The Color Revolution tells the history of how colorists help
industry capture the hearts and dollars of consumers.
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