Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of trans-media storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

I testi di base di Ingegneria delle Strutture, presenti in letteratura, danno per lo piu esempi introduttivi. Questo testo, invece, dopo aver dato i fondamenti disciplinari, va oltre per guidare il lettore nella costruzione di modelli matematici avanzati... E' un inedito "compromesso" tra testo di teoria di base e testo avanzato per advanced-professionals e ricercatori. Inoltre la presenza nel volume di "quadri sinottici" e schede software da la possibilita al lettore di avere sempre a portata di mano i fondamenti di una disciplina complessa."

In The Language of Things Deyan Sudjic, Director of the Design Museum, decodes the things around us: their hidden meanings, our relationship with them, how they shape our lives and why we desire them. Design is everywhere. It seduces, pleases and inspires us. It makes us part with our money. It defines who we think we are. An iPhone, an anglepoise lamp, a Picasso, a banknote, an Armani suit, a William Morris textile, a Lucky Strike packet, a spacecraft - every object tells a story. And understanding their stories offers us a whole new way of seeing the world. 'Articulate and wonderfully knowledgeable ... for anyone who takes an interest in the world around us' Time Out 'A nightmare vision of a world drowning in objects ... witty, well observed and wide-ranging' Guardian 'An elegant, witty and free-ranging survey, from Thomas Chippendale's ponderous 18th-century manor-house furnishings to Jonathan Ive's sprightly Macintosh iBooks' Daily Telegraph 'Lively ... engaging' Evening Standard 'Readable, sharp and worthwhile' Financial Times Director of the Design Museum, Deyan Sudjic was born in London of Yugoslav parents. He is a former architecture critic for the Observer, and a visiting professor at the Royal College of Art. Sudjic was Director of the Venice Architecture Biennale in 2002 and is author of The Edifice Complex, the much-praised 100-Miles City, the best-selling Architecture Pack, The Language of Things and monographs on John Pawson, Ron Arad and Richard Rogers.

Edexcel A Level Design and Technology: Product Design - Resistant Materials Technology has been written and produced by an expert team to support the new Edexcel Graphic Products specification for 2008. The engaging full-colour Student Book is completely matched to the new Edexcel A Level Product Design course requirements, so you can be confident that it will provide all your students need to develop the skills and understanding to succeed at AS and A2 Level. Written by experienced examiners and teachers to support the new Edexcel specification.Builds on the aspects of the current editions that teachers have told us they love - a clear match to the specification with step-by-step guidance to answering exam questions.Additional exam tips, practice questions and sample answers with comments will give students the confidence to tackle all the questions that come up in the exam.A wealth of classroom activities with structured guidance helps save teachers time.Now in full colour to bring the subject to life and help make explanations of key concepts clearer.

Written and produced by an expert team to support the new Edexcel Graphic Products specification for 2008. The engaging full-colour Student Book is matched to the new Edexcel A Level Product Design course requirements, so you can be confident that it will provide all students need to develop the skills and understanding to succeed at AS and A2 Level. Written by experienced examiners and teachers to support the new Edexcel specification. Additional exam tips, practice questions and sample answers with comments will give students the confidence to tackle all the questions that come up in the exam. Now in full colour to bring the subject to life and help make explanations of key concepts clearer.

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Die Mikrosystemtechnik (MST) zielt darauf ab, verschiedenste Funktionen auf kleinstem Raum zu realisieren. Ein Mikrosystem besteht in der Regel aus verschiedenartigen, z.B. mechanischen, optischen oder elektronischen Komponenten, die sehr genau zusammengefugt werden mussen. Markante Beispiele sind Abtastkopfe fur CD-Spieler, mikrooptische und -optoelektronische Bausteine fur Kommunikationssysteme oder Mikrosensoren fur die Automobil-, Umwelt-, Bio- oder Sicherheitstechnik. Die flexible roboterbasierte Mikromontage nebst speziellen Montageplanungs- und Steuerungstechniken wird heute als die Schlusseltechnologie zur industriellen Beherrschung der MST angesehen. Dieses Lehrbuch liefert zum ersten Mal eine systematisierte Gesamtsicht auf die Mikromontage- und Mikroroboterproblematik.
Die interessierten Einsteiger konnen problemlos den grossten Teil des prasentierten Stoffes verarbeiten, denn die notwendigen technischen Erklarungen wurden nach Moglichkeit ohne grosseren mathematischen "Tiefgang" gehalten.
"

Currently people deal with various entities (such as hardware, software, buildings, spaces, communities and other people), to meet specific goals while going about their everyday activities in work and leisure environments. These entities have become more and more complex and incorporate functions that hitherto had never been allocated such as automation, use in virtual environments, connectivity, personalization, mobility and friendliness. This book contributes to the analysis of human-system interactions from the perspective of ergonomics, regardless of how simple or complex they are, while incorporating the needs of users and workers in a healthy safe, efficient and enjoyable manner. This book provides a comprehensive review of the state of the art of current ergonomic in design methods and techniques that are being applied to products, machinery, equipment, workstations and systems while taking new technologies and their applications into consideration. Ergonomics in Design: Methods and Techniques is organized into four sections and 30 chapters covering topics such as conceptual aspects of ergonomics in design, the knowledge of human characteristics applied to design, and the methodological aspects of design. Examples are shown in several areas of design including, but not limited to, consumer products, games, transport, education, architecture, fashion, sustainability, biomechanics, intelligent systems, virtual reality, and neurodesign. This book will: Introduces the newest developments in social-cultural approaches Shows different ergonomics in design methodological approaches Divulges the ways that ergonomics can contribute to a successful design Applies different subjects to support the design including -ergonomics, engineering, architecture, urbanism, neuro, and product designs. Presents recent technologies in ergonomic design, as applied to product design. With the contributions from a team of 75 researchers from 11 countries, the book covers the state-of-the-art of ergonomics in a way to produce better design.

The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples

to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and

visually is entirely committed to Vignelli's modern design.

Upcycling is the process of transforming seemingly low value items into something new. Today's upcyclists are creating stunning furniture, lighting and art objects that combine values of superb craftsmanship and design with ideas of how "waste" can be both inspiring and informing. While the environmental and financial benefits of upcycling are readily acknowledged here, these designers and makers show how the practice can result in pieces that are as aesthetically exciting as anything created using only raw materials. Based on the author's popular website, upcyclist.co.uk, this book extends far beyond the site's contents. Featuring hundreds of creations from an international collection of today's most exciting designers, the book is organised by material, with chapters dedicated to wood, metal, glass and ceramics, textiles, plastic, paper and mixed media. Reclaimed tree branches and barn doors are transformed into exquisite pieces of furniture; bicycle chains into chandeliers; t-shirts into rugs; saris into upholstery. Filled with an enormous range of materials and objects, this unique book will inspire any designer or design-conscious consumer to incorporate upcycling into their creative practice or interior design projects.

Mit dem raschen technischen Fortschritt im Automobilbau muss auch die Reifenindustrie Schritt halten. Hoehere Geschwindigkeiten und starkere Gewichtsbelastungen stellen grosse Anspruche an Entwicklung, Produktion, Wartung und Kontrolle von Reifen. Bisher war man auf Broschuren von Reifenherstellern zu einzelnen Spezialthemen angewiesen. Dieses Handbuch gibt nun erstmals einen fundierten UEberblick, der erganzt wird durch Frageboegen zur Erhebung von Unfallursachen fur Sachverstandige.

Die vorliegende Dissertation entstand wilhrend meiner Tiitigkeit als wissenschaftlicher Mitarbeiter am Institut fUr Werkzeugmaschinen und Betriebswissenschaften (iwh) der Technischen Universitat Munchen. Den Herren Professoren Dr. -Ing. Dr. h. c. Joachim Milberg und Dr. -Ing. Gunther Reinhart, den Leitem dieses Instituts, gilt mein besonderer Dank fur die wohlwollende Fiirderung und grof3zugige Unterstiitzung meiner Arbeit. Herm Prof Dr. -Ing. Klaus Ehrlenspiel, dem Leiter des Lehrstuhls fur Konstruktion im Maschinenbau der Technischen Universitat Munchen, danke ich sehr herzlich fur die Ubemahme des Korreferates und die wertvollen Hinweise zu dieser Arbeit. Schlief31ich miichte ich mich bei allen Mitarbeiterinnen und Mitarbeitem des Instituts, sowie allen Studenten, die mich bei der Erstellung dieser Arbeit unterstUtzt haben, recht herzlich bedanken. Munchen, im Mai 1996 Axel Geller Inhaltsverzeichnis Inhaltsverzeichnis 1 Einleitung 1 l. l Wettbewerbsfaktor Zeit in der Produktentwickiung 1. 2 Abgrenzung des Themengebietes 2 1. 3 Zielsetzung der Arbeit 4 2 Prototypen in der Produktentwicklung 6 2. 1 Branchenspezifische Eigenschaften der Produktentwickiung 6 2. 2 Der Produktentwicklungsproze13 9 2. 2. 1 Konzeptphase 9 2. 2. 2 Entwurfsphase 10 2. 2. 3 Ausarbeitungsphase II 2. 3 Bedeutung von Modellen und Prototypen fUr die Produktentwickiung 12 3 Einsatz rechnergestiitzter Hilfsmittel in der Produktentwicklung 16 3. 1 Das Produktmodell 16 3. 2 Tatigkeiten und Hilfsmittel in der Produktentwicklung 19 3. 2. 1 Geometrie-Modellierung 19 3. 2. 2 Virtual Prototyping 24 3. 2. 2. 1 Methode der Finiten Elemente (FEM) 25 3. 2. 2. 2 Bewegungssimulation 26 3. 2. 2.

Auch im Zeitalter des computergestutzten Konstruierens und Fertigens (CAD/CAM) hat das Werk nichts von seiner Bedeutung verloren, im Gegenteil: Rechnerische Abwicklungsmethoden und exakte Durchdringungskorper sind Voraussetzungen fur 2D/CAD-Systeme und den sinnvollen Einsatz von NC-Blech-Bearbeitungsmaschinen.
Die Neuauflage wurde um ein Kapitel uber Metalle und thermoplastische Kunststoffe erweitert, aus denen Abwicklungen und Durchdringungen angefertigt werden. Kunststoffrecycling aus typenreinem Verarbeitungsabfall wird ebenfalls behandelt. Das Buch eignet sich besonders fur die Einfuhrung von CAD/CAM bei Abwicklungen und Durchdringungen."

Die vorliegende Dissertation entstand wahrend meiner Tatigkeit als wissenschaftlicher Mitarbeiter am Institut fur Werkzeugmaschinen und Betriebswissenschaften (iwb) der Technischen Universitat Munchen. Herrn Prof. Dr. -Ing. 1. Milberg und Herrn Prof. Dr. -Ing. G. Reinhart, den Leitern dieses Instituts, gilt mein besonderer Dank fur die wohlwollende Foerderung und grosszugige Unterstutzung meiner Arbeit. Herrn Prof. Dr. -Ing. Dieter Spath, dem Leiter des Instituts fur Werkzeugmaschinen und Betriebstechnik der Universitat (TH) Karlsruhe, danke ich fur die UEbernahme des Korreferates und die aufmerksame Durchsicht der Arbeit. Daruber hinaus moechte ich allen Mitarbeiterinnen und Mitarbeitern des Instituts und allen Studenten, die mich bei der Erstellung meiner Arbeit unterstutzt haben, recht herzlich danken. Munchen, im September 1995 Frank Albertz Inhaltsverzeichnis Inhaltsverzeichnis o Tabelle der verwendeten Kurzzeichen und Indizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V 0. 1 Kleine und grosse lateinische Buchstaben . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V 0. 2 Kleine und grosse griechische Buchstaben . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII 0. 3 Indizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII OA Mathematische Zeichen und Schreibweisen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX 0. 5 Abkurzungen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . X 1 Einleitung . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 Problem beschreibung . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I 1. 2 Grundsatzliche Loesungsansatze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1. 3 Berucksichtigung des dynamischen Verhaltens in der Entwicklungsphase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1. 3. 1 Analyse des Istzustandes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1. 3. 2 Beschreibung des Sollzustandes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 lA Zielsetzung und Arbeitsschwerpunkte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2 Stand der Forschung . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2. 1 Schwingungserscheinungen an Werkzeugmaschinen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2. 2 Auswirkung der konstruktiven Gestaltung auf das dynamische Verhalten . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2. 3 Experimentelle Erfassung des dynamischen Verhaltens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 2. 4 Berechnung des dynamischen Verhaltens von Gestellstrukturen . . . . . . . . . . . . . . . . . . 16 2. 5 Rechnergestutzter Entwurf von Werkzeugmaschinen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 3 CAD-gestutzter Entwurf von Werkzeugmaschinen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .