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Books > Arts & Architecture > Industrial / commercial art & design > Product design

John Deere's Company - Volume 1 - From the Steel Plow to the Tractor 1837-1927 (Paperback): Wayne G. Broehl John Deere's Company - Volume 1 - From the Steel Plow to the Tractor 1837-1927 (Paperback)
Wayne G. Broehl
R919 Discovery Miles 9 190 Ships in 12 - 19 working days
Designers and Creators of the '80s - '90s - Furniture and Interiors (English, French, Hardcover): Patrick Favardin,... Designers and Creators of the '80s - '90s - Furniture and Interiors (English, French, Hardcover)
Patrick Favardin, Guy Bloch-Champfort
R1,587 Discovery Miles 15 870 Ships in 12 - 19 working days

In line with the works on decorators of the 1940s, '50s, '60s, and '70s, this book plunges us into the world of '80s and '90s. These have witnessed unprecedented experiments in the world of design and architecture. Composed of a rich introduction which gives a synoptic vision and 38 monographs that describe its many faces, this book makes and exceptionally creative period intelligible, and reveals through an abundant iconography, often unpublished, its formidable aesthetic richness. A new generation of designers stands out; among them Shiro Kuramata, Philippe Starck, Ron Arad, Bob Wilson, Elizabeth Garouste and Mattia Bonetti. All regenerate creation by refusing the elitism of their predecessors and by favouring the use of new materials. Some turn to recovery, such as the Creative Salvage group, and offer inventive and provocative furniture thanks to welding and assembly. Others, gathered in Italy around Ettore Sottsass and Memphis, combine unexpected colours and patterns to the playful use of plastic laminate. Sliding until the end of the '90s, the achievements presented in this book mark the desire for a dialogue between artistic references with a new relationship to the industrial aspect, at the dawn of the 21st century and its technological innovations. Text in English and French.

Wegweiser fur den Erfinder - Von der Aufgabe uber die Idee zum Patent (German, Hardcover, 3., erw. u. aktualisierte Aufl.... Wegweiser fur den Erfinder - Von der Aufgabe uber die Idee zum Patent (German, Hardcover, 3., erw. u. aktualisierte Aufl. 2007)
Michael H Wagner, Wolfgang Thieler
R3,265 Discovery Miles 32 650 Ships in 12 - 19 working days

Sie sind Konstrukteur, Entwicklungsingenieur oder Erfinder? Sie beherrschen die Technik, haben aber keine Zeit, sich m hsam wichtige, aktuelle Informationen zu erarbeiten? Dann lesen Sie in dieser "ballastfreien" Anleitung nach: ganzheitlich und systematisch - von der Aufgabenstellung bis hin zur Patentverwertung. Mit wertvollen Tipps und Tricks aus der Praxis. Plus: Fachtexte; die Nutzung elektronischer Informationssysteme mit konkretem Anwendungsbeispiel. Neu in der 3. aktualisierten, erweiterten Auflage: Innovationsstrategien und beratung, Patentverwertung. Im deutlich erweiterten Anhang: n tzliche Adressen, Links, Literaturverzeichnis.

Hints on Household Taste in Furniture, Upholstery, and Other Details (Paperback): Charles Locke Eastlake Hints on Household Taste in Furniture, Upholstery, and Other Details (Paperback)
Charles Locke Eastlake
R997 Discovery Miles 9 970 Ships in 12 - 19 working days

Later recognised for his work in interior and furniture design, Charles Locke Eastlake (1833 1906) had shown early promise in making architectural drawings, and he was awarded a silver medal in 1854 by the Royal Academy. His passion for Gothic style developed during a tour of Europe in the late 1850s, and his History of the Gothic Revival (1872) is also reissued in this series. Focusing on interior design, the present work was published in 1868 and influenced the style of later nineteenth-century 'Modern Gothic' furniture. It contains many illustrations of Eastlake's own designs for furniture, tiles and wallpaper, including colour plates which can be viewed online at www.cambridge.org/9781108075343. The book moves from the street into the home and then from room to room, finishing with chapters on crockery, cutlery, glassware, and dress and jewellery. It gives a fascinating insight into the late Victorian taste for the medieval, also fostered by the Arts and Crafts movement."

Mario Bellini (Hardcover): Enrico Morteo Mario Bellini (Hardcover)
Enrico Morteo
R2,284 R1,502 Discovery Miles 15 020 Save R782 (34%) Ships in 12 - 19 working days

The first comprehensive monograph on Mario Bellini, one of Italy's most versatile and influential designers. A key figure in the emergence of Italy as an important centre fore design in the 1960's, Mario Bellini is renowned for his elegant, dramatic and often poetic designs for, among others, Olivetti, Cassina, B&B Italia, Vitra and Artemide. He was the subject of a one man retrospective at the Museum of Modern Art in 1987, the recipient of eight prestigious Compasso d'Oro industrial design awards, the Editor-in-Chief of the influential architecture and design magazine Domus (1986-91) and continues to produce architecture and design for clients and locations all over the world. Features: - Richly illustrated with over 500 images including sketches and photographs from Mario Bellini's archive, opened publicly for the first time. - A complete catalogue of Bellini's design work, thematically presented, from calculators, typewriters, office and banking machines, to chairs, tables, sofas, and lighting. Features a series of essays, including an interview with Mario Bellini, covering the various aspects of his career and design processes.

First Additional Supplement to the Encyclopaedia of Cottage, Farm, and Villa Architecture and Furniture - Bringing the Work... First Additional Supplement to the Encyclopaedia of Cottage, Farm, and Villa Architecture and Furniture - Bringing the Work Down to 1842 (Paperback)
John Claudius Loudon
R771 Discovery Miles 7 710 Ships in 12 - 19 working days

After the success of his richly illustrated Encyclopaedia of Cottage, Farm, and Villa Architecture and Furniture (1833), which is also reissued in this series, the landscape gardener John Claudius Loudon (1783 1843) received a great deal of correspondence from interested readers. This prompted him and the Encyclopaedia's contributors to publish this supplement in 1842. Loudon and his colleagues had continued to study a range of rural buildings - from homes to farms and schools - in England and Scotland, while at the same time receiving architectural designs and detailed letters from North America and Australia. The supplement draws on this wealth of material to discuss developments in the use of building materials as well as innovations in design. The focus is on cottages, farms, pubs, schools and almshouses. Construction methods and furnishings are also discussed. As with the volume it supplements, this work contains a plethora of detailed illustrations."

Joinery, Joists and Gender - A History of Woodworking for the 21st Century (Paperback): Deirdre Visser Joinery, Joists and Gender - A History of Woodworking for the 21st Century (Paperback)
Deirdre Visser
R1,136 Discovery Miles 11 360 Ships in 12 - 19 working days

* Contains beautifully illustrated profiles with fourteen important women and gender non-conforming makers, including Wendy Maruyama and Gail Fredell, Yuri Kobayashi and Sarah Marriage * It explores the history of the Arts and Craft movement, developing communities and mentorship, discrimination, social justice, and pedagogy * Includes 200 full colour images * Written for craft practitioners and students, this book is an accessible and insightful entry into the lives and practices of women in woodworking.

Products That Last - Product Design for Circular Business Models (Paperback): Conny Bakker, Marcel den Hollander, Ed Van Hinte Products That Last - Product Design for Circular Business Models (Paperback)
Conny Bakker, Marcel den Hollander, Ed Van Hinte
R907 R754 Discovery Miles 7 540 Save R153 (17%) Ships in 12 - 19 working days

Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product's afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need reframing. The book offers readers an innovative and practical methodology to unravel a product's afterlife and systematically evaluate it for new opportunities. It introduces business models that enable us to benefit from the opportunities offered by a much longer product life. Products that Last changes the way designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time. Nothing more, nothing less.

Wissenschaftstheoretische Grundlagen fur die rechnerunterstutzte Konstruktion (German, Hardcover, 2006 ed.): Ralf-Stefan Lossack Wissenschaftstheoretische Grundlagen fur die rechnerunterstutzte Konstruktion (German, Hardcover, 2006 ed.)
Ralf-Stefan Lossack
R4,158 Discovery Miles 41 580 Ships in 10 - 15 working days

Jeder weiss, was Konstruieren ist und dennoch weiss es keiner Im Rahmen dieses Buches soll eine mogliche Antwort auf die Frage Was ist Konstruieren? gegeben werden. Mit diesem Buch wird das spezielle Ziel verfolgt, die wissenschaftstheoretischen Grundlagen des Konstruierens zu erarbeiten, um hiermit sowohl eine Grundlage fur zukunftige CAD Systeme zu entwickeln als auch Potentiale zur Verbesserung von Konstruktionsprozessen aufzuzeigen.

Das Buch fuhrt allgemeinverstandlich in die Problemstellung ein und entwickelt schrittweise anhand zahlreicher Beispiele aus dem historischen Kontext die wissenschaftstheoretischen Grundlagen fur eine Auseinandersetzung mit dem Begriff des Konstruierens. Um eine adaquate Abbildung von Konstruktionsprozessen auf CAD-Systeme zu gewahrleisten und die theoretischen Grundlagen hierfur zu entwickeln, werden wesentliche Merkmale fur eine Konstruktionstheorie im Unterschied zum klassischen Theoriebegriff in den Naturwissenschaften analysiert und darauf aufbauend werden mogliche Konstruktionslogiken fur Schlussfolgerungsprozesse in CAD-Systemen aufgezeigt. Auf dieser Grundlage wird der Stand der wichtigsten Konstruktionstheorien in der internationalen Diskussion dargestellt und eingeordnet. Den Abschluss bildet ein Vorschlag zu einer interdisziplinaren Konstruktionstheorie.

"

Design Monograph: Eames (Hardcover): Naomi Stungo Design Monograph: Eames (Hardcover)
Naomi Stungo
R447 R403 Discovery Miles 4 030 Save R44 (10%) Ships in 9 - 17 working days

A design monograph series on the most remarkable architects, designers, brands and design movements of the twentieth and twenty-first centuries, each book contains a historical-critical essay discussing the life and work of the subject, followed by an illustrated appreciation of groundbreaking work. Charles and Ray Eames were the golden couple of postwar American design. True multimedia pioneers, they worked in furniture design, architecture, print, photography and filmmaking. They imbued the modern twentieth-century aesthetic with originality, colour and freshness, and their ability to mould plastics and plywood with an elegance not previously seen resulted in some of the most influential furniture design of the modern age – witnessed not just in the continuing popularity of their original designs but also in the mass prodcution of countless imitations.

The Mastery of Innovation - A Field Guide to Lean Product Development (Hardcover, New): Katherine Radeka The Mastery of Innovation - A Field Guide to Lean Product Development (Hardcover, New)
Katherine Radeka
R1,573 Discovery Miles 15 730 Ships in 12 - 19 working days

What do Ford Motor Company, Steelcase, Scania, Goodyear, Novo Nordisk, and Philips Electronics have in common? They all need to get their best ideas to market as fast as possible. They need to achieve the mastery of innovation. When these companies needed to accelerate time-to-market, get more new products to customers, and improve their ROI from investments in R&D, they turned to Lean Product Development to help them master the process of innovation. By adapting Lean ideas to their specific product development challenges, they learned how to focus innovation on the problems that would maximize customer and business value, and deliver on their best ideas. Winner of a Shingo Research and Professional Publication Award! The Mastery of Innovation: A Field Guide to Lean Product Development describes the experiences of 19 companies that have achieved significant results from Lean Product Development. Their stories show that Lean Product Development delivers results: Ford Motor Company completely reinvented its Global Product Development System and put decades of knowledge about automotive design at its engineers' fingertips DJO Global, a medical device company, more than tripled the number of products they released to the market and cut development time by 60% Playworld Systems cut time-to-market in half-twice The diverse set of North American and European case studies in this book range from very small product development organizations (three engineers) to very large (more than 10,000). Some of the industries represented include automotive, medical devices, industrial products, consumer electronics, pharmaceuticals, scientific instruments, and aerospace. These companies have generously shared their knowledge about Lean Product Development to help you get your best ideas to market faster.

Digital by Design - Crafting Technology for Products and Environments (Paperback): Troika, Conny Freyer, Sebastien Noel, Eva... Digital by Design - Crafting Technology for Products and Environments (Paperback)
Troika, Conny Freyer, Sebastien Noel, Eva Rucki
R680 R593 Discovery Miles 5 930 Save R87 (13%) Ships in 12 - 19 working days

New in paperback, this is an in-depth survey of today's best design and art production using digital technology in creative and unexpected ways. Troika, a multi-disciplinary art and design practice showcase nearly eighty of the world's most innovative designers and their designs, from crystal chandeliers displaying text messages to tooth implants which allow for near telepathic communication. Paola Antonelli, of The Museum of Modern Art, New York, contributes a foreword and interviews with four of the brightest lights in the field: Dunne & Raby, Ron Arad, Steven Sacks and Mashiko Kusahara. No design professional will be able to ignore this innovative book.

Engineering for Industrial Designers and Inventors (Paperback): Thomas Ask Engineering for Industrial Designers and Inventors (Paperback)
Thomas Ask
R1,179 R882 Discovery Miles 8 820 Save R297 (25%) Ships in 12 - 19 working days

If you have designs for wonderful machines in mind, but aren't sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is for you. Engineering professor and veteran maker Tom Ask helps you integrate mechanical engineering concepts into your creative design process by presenting them in a rigorous but largely nonmathematical format. Through mind stories and images, this book provides you with a firm grounding in material mechanics, thermodynamics, fluid dynamics, and heat transfer. Students, product and mechanical designers, and inventive makers will also explore nontechnical topics such as aesthetics, ethnography, and branding that influence product appeal and user preference. Learn the importance of designing functional products that also appeal to users in subtle ways Explore the role of aesthetics, ethnography, brand management, and material culture in product design Dive into traditional mechanical engineering disciplines related to the behavior of solids, liquids, and gases Understand the human factors of design, such as ergonomics, kinesiology, anthropometry, and biomimicry Get an overview of available mechanical systems and components for creating your product

Moving Objects - A Cultural History of Emotive Design (Hardcover): Damon Taylor Moving Objects - A Cultural History of Emotive Design (Hardcover)
Damon Taylor
R3,339 Discovery Miles 33 390 Ships in 12 - 19 working days

Moving Objects deals with emotive design: designed objects that demand to be engaged with rather than simply used. If postmodernism depended upon ironic distance, and Critical Design is all about questions, then emotive design runs hotter than this, confronting how designers are using feelings in what they make. Damon Taylor's original study considers these emotionally laden, highly authored works, often produced in limited editions and sold like art - objects such as a chair made from cuddly toys, a leather sofa that resembles a cow, and a jewellery box fashioned from human hair. Tracing the phenomenon back to the 'Dutch inflection' that began with Droog designers like Jurgen Bey and Hella Jongerius, Taylor conducts an analysis of the development of Design Art and looks for its origins in the uncanny explorations of surrealism. Offering a critique of Speculative Design, and an examination of the work of designers such as Mathias Bengtsson, whose work involves 'growing' furniture inside computers, Taylor asks what happens when the tangible melts into the datascape and design becomes a question of mobilities. In this way, Moving Objects examines contemporary issues of how we live with artefacts and what design can do.

Design Culture - Objects and Approaches (Paperback): Guy Julier, Mads Nygaard Folkmann, Niels Peter Skou, Hans-Christian... Design Culture - Objects and Approaches (Paperback)
Guy Julier, Mads Nygaard Folkmann, Niels Peter Skou, Hans-Christian Jensen, Anders V. Munch
R949 Discovery Miles 9 490 Ships in 12 - 19 working days

Design culture foregrounds the relationships between the domains of design practice, design production and everyday life. Its focus is on contemporary designed objects and the networks between the multiple actors engaged in their shaping, functioning and reproduction. It acknowledges the rise of design and the role of the designer as key components and key challenges of the modern world. Featuring an impressive range of international case studies, ranging from examples of everyday design such as IKEA furniture and amateur graphic design, to the role of the design professional and the functioning of design within organisations, Design Culture interrogates what this emergent discipline is, its methodologies, its scope and its relationships with other fields of study. The volume's interdisciplinary approach brings fresh thinking to this fast-evolving field of study.

Galle Lamps (Hardcover, New): Alastair Duncan, Georges De Bartha Galle Lamps (Hardcover, New)
Alastair Duncan, Georges De Bartha
R1,570 R1,231 Discovery Miles 12 310 Save R339 (22%) Ships in 12 - 19 working days

Although renowned for his work as a verrier, lamps did not form a significant part of Galle's repertoire in glass until immediately prior to 1900. Indeed, only in the last few years of his life does it appear that he realised the full aesthetic potential of opalescent glass viewed by transmitted light. In an Art Nouveau context, Galle's creations reached their apogee between 1900 and his death in 1904, a brief period during which he adapted the shape of much of his glassware to its theme. Vases decorated with lilies became lily-shaped in a marriage of form and function. Fully-ripened gourds pendent on their vines glowed from within at the touch of a switch. Mushroom lamps brought the concept to full embodiment in the metamorphosis of the giant fungi into light fixtures. This comprehensive volume catalogues the full range of light fixtures produced by the Galle cristallerie, from those made during his lifetime to those manufactured for more than twenty-five years after his death. Including table, bedside, hanging and wall models, 'Galle Lamps' reveals the extraordinary variety of thematic shade-and-base combinations introduced by the firm: butterflies, moths, dragonflies, swallows and eagles hover, flutter, glide or swoop over flora and mountain vistas in a seemingly endless interplay of Nature's decorative motifs. This volume is a companion to 'Galle Furniture' ISBN:9781851496624.

Global Brooklyn - Designing Food Experiences in World Cities (Paperback): Fabio Parasecoli, Mateusz Halawa Global Brooklyn - Designing Food Experiences in World Cities (Paperback)
Fabio Parasecoli, Mateusz Halawa
R879 Discovery Miles 8 790 Ships in 12 - 19 working days

What do the fashionable food hot spots of Cape Town, Mumbai, Copenhagen, Rio de Janeiro, and Tel Aviv have in common? Despite all their differences, consumers in each major city are drawn to a similar atmosphere: rough wooden tables in postindustrial interiors lit by edison bulbs. There, they enjoy single-origin coffee, kombucha, and artisanal bread. This is ‘Global Brooklyn,’ a new transnational aesthetic regime of urban consumption. It may look shabby and improvised, but it is all carefully designed. It may romance the analog, but is made to be Instagrammed. It often references the New York borough, but is shaped by many networked locations where consumers participate in the global circulation of styles, flavors, practices, and values. This book follows this phenomenon across different world cities, arguing for a stronger appreciation of design and materialities in understanding food cultures. Attentive to local contexts, struggles, and identities, contributors explore the global mobility of aesthetic, ethical, and entrepreneurial projects, and how they materialize in everyday practices on the ground. They describe new connections among eating, drinking, design, and communication in order to give a clearer sense of the contemporary transformations of food cultures around the world.

Material Literacy in 18th-Century Britain - A Nation of Makers (Paperback): Serena Dyer, Chloe Wigston Smith Material Literacy in 18th-Century Britain - A Nation of Makers (Paperback)
Serena Dyer, Chloe Wigston Smith
R809 Discovery Miles 8 090 Ships in 9 - 17 working days

The 18th century has been hailed for its revolution in consumer culture, but Material Literacy in Eighteenth-Century Britain repositions Britain as a nation of makers. It brings new attention to 18th-century craftswomen and men with its focus on the material knowledge possessed not only by professional artisans and amateur makers, but also by skilled consumers. This book gathers together a group of interdisciplinary scholars working in the fields of art history, history, literature and museum studies to unearth the tactile and tacit knowledge that underpinned fashion, tailoring and textile production. It invites us into the workshops, drawing rooms and backrooms of a broad range of creators, and uncovers how production and manual knowledge extended beyond the factories and machines which dominate industrial histories. This book illuminates, for the first time, the material literacies learnt, enacted and understood by British producers and consumers. The skills required for sewing, embroidering and the textile arts were possessed by a large proportion of the British population: men, women and children, professional and amateur alike. Building on previous studies of shoppers and consumption in the period, as well as narratives of manufacture, this collection documents the multiplicity of small producers behind Britain's consumer revolution, reshaping our understanding of the dynamics between making and objects, consumption and production. It demonstrates how material knowledge formed an essential part of daily life for eighteenth-century Britons. Craft technique, practice and production, the contributors show, constituted forms of tactile languages that joined makers together, whether they produced objects for profit or pleasure.

The Zombie Apocalypse Guide to 3D printing - Designing and printing practical objects (Paperback): Clifford T Smyth The Zombie Apocalypse Guide to 3D printing - Designing and printing practical objects (Paperback)
Clifford T Smyth
R430 Discovery Miles 4 300 Ships in 10 - 15 working days
Defence Weapons - The Australian Defence Manufacturing Industry: Australian Defence Forces (Paperback): Brain Litts Defence Weapons - The Australian Defence Manufacturing Industry: Australian Defence Forces (Paperback)
Brain Litts
R340 Discovery Miles 3 400 Ships in 10 - 15 working days
Hotel to Home - Industrial Interiors from the World's Most Original Hotels (Hardcover): Sophie Bush Hotel to Home - Industrial Interiors from the World's Most Original Hotels (Hardcover)
Sophie Bush
R933 Discovery Miles 9 330 Ships in 9 - 17 working days

From a huge former cold storage plant located in a remote corner of Chile and a sugar refinery in rural China to a hundred-year-old belt factory in Chicago, the book profiles over 25 truly exceptional hotels and boutique boltholes around the world, all of which are situated in refurbished industrial buildings. These are destinations for design enthusiasts. Each hotel demonstrates the exciting potential of old industrial buildings for modern day accommodation and provides decorative inspiration that can be taken and applied at home. Hotel To Home is an invaluable travel companion when selecting hotels that offer truly memorable escapes, detailing the fascinating histories, the architectural quirks and amenities that establish these hotels as some of the world's most unique places to stay.

Hydrostatische Fuhrungen und Lager - Grundlagen, Berechnung und Auslegung von Hydraulikplanen (German, Hardcover, 2012 ed.):... Hydrostatische Fuhrungen und Lager - Grundlagen, Berechnung und Auslegung von Hydraulikplanen (German, Hardcover, 2012 ed.)
Bozina Perovic
R3,585 Discovery Miles 35 850 Ships in 12 - 19 working days

Werkzeugmaschinen mit hydrostatischen Fuhrungen behalten uber Jahre ihre Eigenschaften bei: Sie sind spielfrei, arbeiten ohne Verschleiss und weisen eine ausgezeichnete Dampfung auf. Das Buch unterstutzt Konstrukteure von Werkzeugmaschinen, Fuhrungen und Lager bei der Berechnung und Auslegung der passenden Hydraulikplane. Wahrend im ersten Teil prinzipielle Darstellungen und Beschreibungen prasentiert werden, enthalt der zweite Teil vollstandige Ausfuhrungen, Berechnungsformeln und -schritte sowie Hydraulikplane fur drei Olversorgungssysteme."

The Social Design Reader (Paperback): Elizabeth Resnick The Social Design Reader (Paperback)
Elizabeth Resnick
R1,128 Discovery Miles 11 280 Ships in 12 - 19 working days

The Social Design Reader explores the ways in which design can be a catalyst for social change. Bringing together key texts of the last fifty years, editor Elizabeth Resnick traces the emergence of the notion of socially responsible design. This volume represents the authentic voices of the thinkers, writers and designers who are helping to build a 'canon' of informed literature which documents the development of the discipline. The Social Design Reader is divided into three parts. Section 1: Making a Stand includes an introduction to the term 'social design' and features papers which explore its historical underpinnings. Section 2: Creating the Future documents the emergence of social design as a concept, as a nascent field of study, and subsequently as a rapidly developing professional discipline, and Section 3: A Sea Change is made up of papers acknowledging social design as a firmly established practice. Contextualising section introductions are provided to aid readers in understanding the original source material, while summary boxes clearly articulate how each text fits with the larger milieu of social design theory, methods, and practice.

Ethics in Design and Communication - Critical Perspectives (Paperback): Laura Scherling, Andrew DeRosa Ethics in Design and Communication - Critical Perspectives (Paperback)
Laura Scherling, Andrew DeRosa
R795 Discovery Miles 7 950 Ships in 9 - 17 working days

This timely collection brings together critical, analytic, historical, and practical studies to address what ethics means in the practice of design. Designers face the same challenges as everyone else in the complex conditions of contemporary cultural life-choices about consumption, waste, exploitation, ecological damage, and political problems built into the supply chains on which the global systems of inequity currently balance precariously. But designers face the additional dilemma that their paid work is often entangled with promoting the same systems such critical approaches seek to redress: how to reconcile this contradiction, among others, in seeking to chart an ethical course of action while still functioning effectively in the world. Ethics in Design and Communication acknowledges the complexity of this subject matter, while also demonstrating that in the ongoing struggle towards an equitable and sustainable world, the talents of design and critical thought are essential. Featured case studies include graphic design internships today, the dark web, and media coverage of the 2016 US presidential election. The fact that within this book such a wide array of practitioners, scholars, critics, and professionals commit to addressing current injustices is already a positive sign. Nonetheless, it is essential that we guard against confusing the coercive force of moral imperatives with ethical deliberation when conceiving a foundation for action.

Iconic Advantage (R) - Don't Chase the New, Innovate the Old (Hardcover): Soon Yu Iconic Advantage (R) - Don't Chase the New, Innovate the Old (Hardcover)
Soon Yu; As told to Dave Birss
R618 R561 Discovery Miles 5 610 Save R57 (9%) Ships in 10 - 15 working days

Don't just chase the new - Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage (R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.

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