Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Dieses Tutorial beschreibt sehr anschaulich und Schritt fur Schritt die Erzeugung eines Gesamtprojekts Schraubstock. Dadurch lasst sich der Handlungsablauf zu jedem Zeitpunkt nachvollziehen. Neben der reinen 3D-Modellierung wird auch die Gestaltung von Prasentationen und Animationen dargestellt und somit ein ganzheitlicher Ansatz realisiert. Das Buch wendet sich an alle Einsteiger, die sicher das Arbeiten mit diesem 3D-CAD-System erlernen mochten."

The proceedings of a seminar held at TWI in September, 1995, focusing on crack arrest philosophy which aknowledges that a brittle crack is arrested when it emerges from the critical region. Papers from prestigious researchers presented a critique and assessment of the theory and its application under: Introduction to crack arrest concepts; Recent trends in crack arrest research; Application of crack arrest concepts. Intended for those who have to apply or teach design skills in a technical or engineering context, this resource book defines and explains eight creative thinking techniques and shows how to use and adapt these to solve design problems. Case studies are drawn from a wide range of applications.

Negli ultimi anni si e assistito a un crescente interesse per l identificazione dei prodotti mediante radiofrequenza, sia nella produzione sia nella distribuzione. L adozione della tecnologia RFID (Radio Frequency IDentification) apporta infatti alle aziende indubbi vantaggi economici, e anche nel settore alimentare si stanno iniziando a comprendere le nuove opportunita strategiche e di gestione della filiera offerte dai sistemi RFID. Al di la dei vantaggi economici, questi sistemi offrono infatti la possibilita di gestire al meglio aspetti cruciali della qualita e della sicurezza, soprattutto per quello che riguarda la catena del freddo.

Gli autori del volume operano nel laboratorio RFID Lab dell Universita degli Studi di Parma, che da anni collabora con numerose aziende del settore alimentare e del largo consumo. Il libro illustra i risultati delle loro ricerche e guida il lettore attraverso l analisi delle opportunita derivanti dall impiego della tecnologia RFID nella supply chain.

Grundlagen - Drahtgitter- und Oberflachenmodelle - Volumenmodelle - Zusammenstellungs- und Kinematikmodelle - Zeichnungserstellung - Finite Elemente Berechnung - Ausfuhrliche Beispiele - Englisch/Deutsches Schlagwortverzeichnis

How do you navigate a career as an entertainment designer while maintaining a sense of self-worth and value in the various off-ramps and sidestreets you may choose to take on the journey? The Art of Scenic Design provides an in-depth look at the scenic design process for young designers as well as creative entrepreneurs seeking to nurture a collaborative environment that leads to rediscovery and innovation in their work. Based on his 30 years of experience in stage design, exhibit design, art direction for film, and theme park and industrial design, Robert Mark Morgan demonstrates that while a design process for creating these types of works can seem like niche professions, the lessons learned in collaboration, testing and re-testing ideas, prototyping concepts, overcoming fears, venturing guesses, divergent thinking, and the creative process in general are applicable - and valuable - in nearly all disciplines and professions both inside and outside of the entertainment industry. In The Art of Scenic Design: A Practical Guide to the Creative Process you will follow an accomplished designer on a narrative of the theatrical design process from early phases of a design with a creative team encompassing visual research, idea-making, and collaborative relationships, to sketching, prototyping, and testing ideas, through to the execution and manifestation of the design with a team of artists and collaborators. The design journey is contextualized with backstage stories of "what if?" moments, provocative discussions, and lessons that are indispensable to your professional development.

Design Roots provides a comprehensive review of culturally significant designs, products and practices which are rooted to particular communities through making tradition and a sense of place. Many rich traditional practices associated with community, tacit knowledge and culture are being rapidly lost due to globalization and urbanization. Yet they have much to offer for the future in terms of sustainability, identity, wellbeing and new opportunities in design. This book considers the creative roots, the place-based ecologies, and deep understandings of cultural significance, not only in terms of history and tradition but also in terms of locale, social interactions, innovation, and change for the sustainment of culturally significant material productions. Importantly, these are not locked in time by sentimentality and nostalgia but are evolving, innovative, and adaptive to new technologies and changing circumstances. Contributing authors explore the historical roots of culturally significant designs, products and practices, emerging directions, amateur endeavours, enterprise models, business opportunities and the changing role and contribution of design in the creation of material cultures of significance, meaning and value. An international perspective is provided through case studies and research from North and South America, Africa, Europe, Asia and Australasia, with examples including Aran jumper production in Northern Ireland, weaving in Thailand, Iranian housing design, Brazilian street design and digital crafting in the United Kingdom.

Dieses Lehrbuch fuhrt Studierende des Maschinenbaus in ganzheitlicher Betrachtungsweise in die Grundlagen der Konstruktionstechnik ein. Es macht vertraut mit den Analyse- und Syntheseverfahren des methodischen Konstruierens und mit dem Gestalten von Maschinenbauelementen. Praxisorientiert werden technische und wirtschaftliche Kriterien bei der Auswahl von Werkstoffen und der Bauteilfertigung behandelt. Die vierte Auflage enthalt ein neues Kapitel zum formgerechten Gestalten.
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Der Roloff/Matek Bauteilkatalog verbindet Grundinformationen, die Einkaufer, Ingenieure in Praxis und Studium und der technische Vertrieb fur ihre Arbeit brauchen: * aktuelle Unternehmens- und Kontaktdaten * eine UEbersicht uber das Produktportfolio Der Katalog spezifiziert die Produkte der Hersteller nach ausgewahlten Merkmalen, wie sie im Rahmen von Konstruktionsarbeiten benoetigt werden. So werden die Daten vergleichbar und sichtbar. Sucht der Konstrukteur nach einem geeigneten Bauteil, mit bestimmten Eigenschaften, findet er konzentriert in diesem Katalog passende Angebote und kann direkt eine Anfrage an den Hersteller senden. Das verkurzt die aufwandigen Vergleiche und die Suchen nach dem optimalen Bau- und Maschinenelement mit den zahlreichen Herstellerkatalogen. Der Bauteilkatalog erscheint in Erganzung des in Studium und Praxis bewahrten Fachbuchs Roloff/Matek , Maschinenelemente und ist eine speziell auf den Maschinenbau zugeschnittene Markt- und Produktubersicht. Ein nach Produktgruppen geordnetes Bezugsquellenverzeichnis leistungsfahiger Lieferanten rundet das Angebot des Katalogs ab.

The creation of an American furniture style at a crossroads of transatlantic trade American Furniture, 1650-1840: Highlights from the Philadelphia Museum of Art is the first publication dedicated to one of the finest collections of its type in the country. Best known for furniture by artisans from Philadelphia and southeastern Pennsylvania, the museum's collection includes significant examples from cities and regions farther afield. Interpretive texts for each work focus on design sources, showing how early American furniture participated in an international visual language. A vibrant local economy was bolstered by coastal trade bringing Caribbean mahogany and European imports that continued to influence local production. By the 1740s Philadelphia had developed a distinctive idiom and led the developing nation in style and aesthetics. This volume provides an important resource for scholars of American furniture, illuminates the cultural and mercantile life of the fledgling nation, and offers a lively introduction to the donors, curators, and personalities who have shaped the institution from its earliest days to the present. Published in association with the Philadelphia Museum of Art

In Personalities, people open doors into their very personal immediate surroundings: their homes and spaces of creative work. As different as they are, what connects them is something very special: the USM modular furniture system.We set out on a journey into their lifeworlds and let them tell the stories behind the pieces of furniture-each one as individual as their owners. While the stories constitute the heart of Personalities, well-known specialist authors supplement the subject of "personality" with a psychological and sociological perspective.We take a trip into personality psychology, cast a glance in the direction of popular culture, and ultimately take a look at personality in the field of tension between having and being, between material culture and lifestyle.The diversity of those portrayed is reflected in the variety of the accompanying essays, which call attention to the facets around the concept of personality in an entertaining and unexpected way.

Dieses Lehr- und UEbungsbuch ermoeglicht es dem Leser im technischen Umfeld, sich schnell und sicher in das EDM/PDM-System Teamcenter Express einzuarbeiten. Wesentliche Inhalte sind Grundlagen zur strukturierten Datenverwaltung und Revisionierung, Aufbau von Produktstrukturen in Baugruppen bis hin zur Visualisierung von Bauteilen in Teamcenter Express. Die Kapitel zum Arbeiten mit Prozessen und Workflows sowie Konfiguration und Administration behandeln kurz und pragnant die wichtigsten Funktionen und Ablaufe. Besondere Schwerpunkte bilden die Darstellungen der Integrationen von Teamcenter Express mit den CAD-Systemen SolidEdge, Unigraphics NX, ProEngineer Wildfire und CATIA V5 (und somit eines MultiCAD-Ansatzes) sowie die Integration von MS-Office 2007 und dem Teamcenter WebClient. Anhand praktischer und nachvollziehbar prasentierter Beispielvorgehensweisen koennen Funktionen und Umgang mit Teamcenter Express sicher und schnell erlernt werden. Beispieldaten und viele weitere Informationen zu Administration und Installation sind im OnlinePlus-Portal zu diesem Buch erhaltlich.

A guide to the next great wave of technology-an era of objects so programmable that they can be regarded as material instantiations of an immaterial system. "Shaping Things is about created objects and the environment, which is to say, it's about everything," writes Bruce Sterling in this addition to the Mediawork Pamphlet series. He adds: "Seen from sufficient distance, this is a small topic." Sterling offers a brilliant, often hilarious history of shaped things. We have moved from an age of artifacts, made by hand, through complex machines, to the current era of "gizmos." New forms of design and manufacture are appearing that lack historical precedent, he writes; but the production methods, using archaic forms of energy and materials that are finite and toxic, are not sustainable. The future will see a new kind of object; we have the primitive forms of them now in our pockets and briefcases: user-alterable, baroquely multi-featured, and programmable, that will be sustainable, enhanceable, and uniquely identifiable. Sterling coins the term "spime" for them, these future-manufactured objects with informational support so extensive and rich that they are regarded as material instantiations of an immaterial system. Spimes are designed on screens, fabricated by digital means, and precisely tracked through space and time. They are made of substances that can be folded back into the production stream of future spimes, challenging all of us to become involved in their production. Spimes are coming, says Sterling. We will need these objects in order to live; we won't be able to surrender their advantages without awful consequences. The vision of Shaping Things is given material form by the intricate design of Lorraine Wild. Shaping Things is for designers and thinkers, engineers and scientists, entrepreneurs and financiers; and anyone who wants to understand and be part of the process of technosocial transformation.

Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of trans-media storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

I testi di base di Ingegneria delle Strutture, presenti in letteratura, danno per lo piu esempi introduttivi. Questo testo, invece, dopo aver dato i fondamenti disciplinari, va oltre per guidare il lettore nella costruzione di modelli matematici avanzati... E' un inedito "compromesso" tra testo di teoria di base e testo avanzato per advanced-professionals e ricercatori. Inoltre la presenza nel volume di "quadri sinottici" e schede software da la possibilita al lettore di avere sempre a portata di mano i fondamenti di una disciplina complessa."

Written and produced by an expert team to support the new Edexcel Graphic Products specification for 2008. The engaging full-colour Student Book is matched to the new Edexcel A Level Product Design course requirements, so you can be confident that it will provide all students need to develop the skills and understanding to succeed at AS and A2 Level. Written by experienced examiners and teachers to support the new Edexcel specification. Additional exam tips, practice questions and sample answers with comments will give students the confidence to tackle all the questions that come up in the exam. Now in full colour to bring the subject to life and help make explanations of key concepts clearer.

John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory. Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.