Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.

For around 300 years, the harpsichord was the leading domestic musical instrument and often a highly fashionable piece of furniture as well. Usurped by the piano at the beginning of the nineteenth century, it was taken up again with the first revival of early music at the beginning of the twentieth century. Over the past 40 years, makers have been getting closer to reproducing examples from the historical past. Now, " The Art of Making a Harpsichord" gives its readers the chance to discover this challenging and rewarding pursuit in a way that is rarely possible without working with an established builder. Beginning with an overview of the instrument, its schools and workshop traditions, the author--himself an experienced maker and researcher--explores the various models and types before leading the reader through the manufacture of an Italian-style instrument, while describing historically-based working methods which are applicable to all traditions. Just as in the seventeenth or eighteenth century, there is no need to rely on large power-tools. This book has been designed to provide assistance to all harpsichord makers, whatever model they choose to make. It is lavishly illustrated with line drawings and photographs, the latter taken--wherever possible--from antique examples that give the reader as full an understanding as possible of the quality of these beautiful instruments.

Harry Bertoia, Sculptor is devoted to the life and work of a twentieth-century Italian-born American artist whose important commissions are located in twenty-five American cities from New York to Seattle and from Minneapolis to Miami. It traces the development of Bertoia's versatile career from his youth in Detroit, beginning with drawings, paintings, and monoprints, then jewelry and furniture designs, to his abstract sculptures in metals, many of architectural proportions. The book includes a biography of the man and detailed descriptions of his methods of working. Many major sculptures and some minor ones are described in detail. They are critically analyzed for their aesthetic components and the ideas they were intended to express. A large number of photographs supplements the descriptions and analyses. Two appendixes give chronologies of the artist's life and of his architectural commissions, the latter virtually a catalog of Bertoia's major works. Based on several extensive interviews with the artist, as well as on research into his earlier writings, the book includes Bertoia's thoughts on aesthetics and various phases of the art processes he uses. His work is categorized into four major aesthetic explorations that interested him most of his life.