ARACHNE is an almanac of clothing, fashion, lifestyle, popular culture, music and art in Vienna. It explores happenings in the city - including the work of the fashion design class at the University of Applied Arts - and beyond, offering a unique mix of fashion editorials, illustrations, essays, art, short stories, reviews and interviews. The publication owes its name to the ancient Greek myth of Arachne, a weaver so talented that she challenged Athena, the goddess of wisdom and crafts, to a weaving contest. Athena punished Arachne for her hubris by turning her into a spider.

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book * An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge * Get acquainted with the various phases of a typical Experience Design workflow * Work through the key process and techniques in XD, supported by most of the common use cases Who This Book Is For This book is for designers who wish to enter the field of UX Design, especially Programmers, Content Strategists, and Organizations keen to understand the core concepts of UX Design. What You Will Learn * Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change * Get motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners * Understand what experience is, how experiences are designed, and why they are effective * Gain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical) * Get to know your X's and D's-understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices In Detail We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty. Style and approach An easy-to-understand guide, filled with real-world use cases on process, design, and techniques, helping you build a strong foundation in Experience Design.

In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalised, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process, and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.

Though computer rendering has been a huge boon to designers, drawing by hand is still indispensable when it comes to developing ideas and presenting concept art. Creative Sketching in Product Design offers readers a square-one guide to all the skills required to create professional, realistic product drawings: perspective, including one-, two-, three-point and cavalier perspective; light & shadow, including shadow boundaries and projections; and coloring techniques, which includes material effects for wood, plastic and metal. Step-by-step diagrams and exercises make this an ideal resource for the classroom, while also being fully accessible to the self-directed learner. A broad selection of existing products, with photographs alongside the original concept development sketches, offer a look into the ways in which sketching can be the bridge between an idea and a usable product.